Download or read book ANALYSIS OF THE DETERMINANTS OF CUSTOMER LOYALTY IN TELECOMMUNICATION INDUSTRY IN CHINA written by REN DONGLEI (TP025927) and published by . This book was released on 2014 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Examination of Determinants of Customer Loyalty in E telecommunication Industry written by and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Study on the Determinants of Customer Loyalty written by Hirushi Fernando and published by LAP Lambert Academic Publishing. This book was released on 2020-04-28 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the more and more fierce competition in today's business, many companies are required to build long-term profitable relationship with customers and to achieve customer loyalty. Therefore, concept of customer loyalty has become more and more important since last decade of 20th century, especially in service industry. There are many different relationship marketing tactics implemented for retaining customer. However, some of those tactics did not affect customer loyalty effectively, and switching behaviors frequently occur among most of targeted customers. Therefore, this study is aimed to investigate the factors influence on customer loyalty in Sri Lankan telecommunication market.
Download or read book CUSTOMER LOYALTY IN HONG KONGS written by Ching-Gee Wan and published by Open Dissertation Press. This book was released on 2017-01-27 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "Customer Loyalty in Hong Kong's Cellular Market: an Integrated Framework and Empirical Study" by Ching-gee, Wan, 溫靜之, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: Abstract of thesis entitled Customer Loyalty in Hong Kong's Cellular Market: An Integrated Framework and Empirical Study Submitted by Wan Ching Gee for the degree of Doctor of Philosophy at the University of Hong Kong in April 2003 In the highly competitive mobile communications market of Hong Kong, customer loyalty has become the top priority for companies that wish to maintain market share and profitability. This paper aims to identify the potential determinants of customer loyalty in the mobile telecommunications industry. Based on the research literature on customer satisfaction, switching costs and service loyalty, an integrated framework which encompasses the constructs of overall satisfaction, relative satisfaction, price, switching costs as well as demographics and usage variables is developed. With the use of survey research method, an empirical study has been carried out in the mobile communications market of Hong Kong to examine the usefulness and the predictive ability of the framework. The research results support the framework posited in this paper and contribute to the understanding of customer loyalty in several ways. First of all, this study not only confirms previous research findings on positive satisfaction-loyalty linkage, but also complements previous research by providing a more comprehensive view on the relationship between satisfaction and switching intention. This research has found that the satisfaction-retention relationship is positive but asymmetrical, and the intensity of customer satisfaction has an impact on the satisfaction-retention linkage. Second, the statistical significance of the new construct of relative satisfaction is confirmed by the empirical results of the study, and its inclusion is hence justified. It is found that satisfaction towards a current operator relative to previous operator(s) that have been used significantly impacts on loyalty towards the current operator. Customers who are less satisfied with the present operator are less loyal than those who are equally satisfied or more satisfied with the current operator. Furthermore, empirical results from this study reveal that customers were more loyal if they considered the price they were paying for the mobile services was equitable. Sensitivity to price differential, defined as the percentage of price difference offered by another operator that will induce the customer to switch is also positively, though less strongly, correlated with switching intention. Regarding the impact of switching costs on the intention to switch, the presence of high switching costs deter customers from switching and its impact is more pronounced among dissatisfied customers. Last but not least, age and usage characteristics including the monthly minutes of use, the number of years using mobile phones and staying with the current network operator have significant impact on switching intention. The research findings not only enrich our understanding of customer loyalty in the cellular market, but also generate useful managerial implications for the practitioners in the industry on churn management and retention strategies. An evaluation of the existing loyalty programs is made, it suggests that network operators should make use of innovative value-added services, handset trade-in programs and group calling plans to enhance c
Download or read book Proceedings of ICETIT 2019 written by Pradeep Kumar Singh and published by Springer Nature. This book was released on 2019-09-23 with total page 1144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents high-quality, original contributions (both theoretical and experimental) on Information Security, Machine Learning, Data Mining and Internet of Things (IoT). It gathers papers presented at ICETIT 2019, the 1st International Conference on Emerging Trends in Information Technology, which was held in Delhi, India, in June 2019. This conference series represents a targeted response to the growing need for research that reports on and assesses the practical implications of IoT and network technologies, AI and machine learning, data analytics and cloud computing, security and privacy, and next generation computing technologies.
Download or read book A STUDY OF THE FACTORS DETERMINING CUSTOMER LOYALTY IN THE TELECOMMUNICATION INDUSTRY OF GUINEA CASE STUDY OF ORANGE GUINEA written by SOUADOU DIALLO (TP035342) and published by . This book was released on 2016 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Examination of the Determinants of Customer Loyalty written by Karunaratna A. C. and published by LAP Lambert Academic Publishing. This book was released on 2014-09-04 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Telecommunications service industry is a high velocity industry in the current business context. As such, in telecommunications industry, a dynamic change is taken-placed in the field of mobile phone services. The mobile phone today is not merely a device used to communicate through voice messages and written short messages. It has evolved to perform more than what it was initially intended to do, and today a mobile phone is more like a mini computer. Customer loyalty endeavoured in the mobile phone services industry was evaluated using five key variables namely price, services quality, loyalty programmes, sponsorships, and switching costs. Accordingly, loyalty programmes, favourable price perceptions, and services quality have major positive impact on customer loyalty. This book introduces a classification of customers based on their level of loyalty and switching intention. Accordingly, six types of customers will be introduced together with the definition for each player based on their attitudes and behaviour.
Download or read book Brand Loyalty written by Jacob Jacoby and published by John Wiley & Sons. This book was released on 1978 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mobile Commerce Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-06-19 with total page 1584 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Download or read book Big Data Analyses Services and Smart Data written by Wookey Lee and published by Springer Nature. This book was released on 2020-09-10 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers topics like big data analyses, services, and smart data. It contains (i) invited papers, (ii) selected papers from the Sixth International Conference on Big Data Applications and Services (BigDAS 2018), as well as (iii) extended papers from the Sixth IEEE International Conference on Big Data and Smart Computing (IEEE BigComp 2019). The aim of BigDAS is to present innovative results, encourage academic and industrial interaction, and promote collaborative research in the field of big data worldwide. BigDAS 2018 was held in Zhengzhou, China, on August 19–22, 2018, and organized by the Korea Big Data Service Society and TusStar. The goal of IEEE BigComp, initiated by Korean Institute of Information Scientists and Engineers (KIISE), is to provide an international forum for exchanging ideas and information on current studies, challenges, research results, system developments, and practical experiences in the emerging fields of big data and smart computing. IEEE BigComp 2019 was held in Kyoto, Japan, on February 27–March 02, 2019, and co-sponsored by IEEE and KIISE.
Download or read book ISPHE 2020 written by Oktia Handayani and published by European Alliance for Innovation. This book was released on 2020-09-29 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports Science Faculty, Universitas Negeri Semarang is the host of the 5th International Seminar on Physical Health and Education (ISPHE), which were held virtually on July 22nd, 2020 in Semarang (Indonesia), in collaboration with the Health Education National Networking (JNPK) Indonesia, the Indonesian Public Health Association (IAKMI) and some prominent Indonesia universities in health education and sport (Malang State University, Gorontalo State University, and Manado State University). This seminar brings together academic experts and practitioners from South East Asia and beyond to share new knowledge, ideas, and experiences pertaining to Health Education, Physical Activities, and Applied Technology for Health as well as those in related fields in order to accommodate more aspirations and expressions of sport’s and health communities.
Download or read book Proceedings of International Conference in Mechanical and Energy Technology written by Sanjay Yadav and published by Springer Nature. This book was released on 2020-06-01 with total page 799 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents selected peer-reviewed papers from the International Conference on Mechanical and Energy Technologies, which was held on 7–8 November 2019 at Galgotias College of Engineering and Technology, Greater Noida, India. The book reports on the latest developments in the field of mechanical and energy technology in contributions prepared by experts from academia and industry. The broad range of topics covered includes aerodynamics and fluid mechanics, artificial intelligence, nonmaterial and nonmanufacturing technologies, rapid manufacturing technologies and prototyping, remanufacturing, renewable energies technologies, metrology and computer-aided inspection, etc. Accordingly, the book offers a valuable resource for researchers in various fields, especially mechanical and industrial engineering, and energy technologies.
Download or read book Is Loyalty Dead written by Farzana Quoquab and published by Partridge Publishing Singapore. This book was released on 2016-07-11 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for those who are interested to know more about the recent trend of service loyalty and service switching among mobile phone service users. This timely and important book is an essential guide for researchers, policy makers, managers, and marketers to develop an insight to better strategize and effectively implement loyalty programs and prevent their customers from switching. The term loyalty is acknowledged as an important indicator of the likely success of a service business, whereas switching costs a service firm the customers future revenue stream. However, recent research revealed that, in many industries, satisfied customers also tend to switch. This book discusses the role of switching cost and consumer innovativeness in explaining consumers switching tendency. Last but not the least, this book offers a richer explanation about loyalty and switching phenomena than past studies that mostly discussed these two constructs in isolation. Nowadays, divided loyalty as well as switching became a common issue, which made it difficult for the company managers to retain their customers for a long time. With no exception, the mobile phone service market is also filled with divided loyal ones as well as switchers. This book presents some depth and breadth strategies for the mobile phone network service providers in order to manage such promiscuous customers.
Download or read book Impact of Brand Image Service Quality and Trust on Customer Loyalty Moderating Effect of Perceived Price Fairness and the Mediating Effect of Customer Satisfaction written by Muhammad Aqeel Ashraf and published by . This book was released on 2018 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this study is to investigate the Impact of Brand Image, Service Quality and Trust on Customer Loyalty, Moderating Effect of Perceived Price Fairness and the Mediating Effect of Customer Satisfaction on telecommunication sector of Pakistan. This research is helpful to capture and retain the satisfied and loyal customer and it is useful to identify the factors through which telecommunication sector may improve its performance. The survey research design method was used in this study. It involves a questionnaire for the collection of data from the respondents. Convenience-based Sampling was used in this research data was collected with the help of a questionnaire from 250 customers in the telecommunication sector of Pakistan (Warid, Zong, Mobilink, and Ufone Telenor). Correlation analysis was conducted utilizing SPSS to analyze the data. It is revealed that the correlation between customer loyalty and three independent factors that are quality service, brand image, and trust is very strong and mediator customer satisfaction in this relationship had an effect on customer loyalty. There exists a strong relationship between three dimensions of independent variables and the dependent; we can say that there is a strong effect of a mediator and moderator on these relationships. There is also a very strong correlation between customer loyalty and customer satisfaction.
Download or read book Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing written by Gupta, Monika and published by IGI Global. This book was released on 2022-12-09 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as well as point-of-sale actions. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing provides strategies for approaching customers through their senses to better formulate effective sensory tactics. It strengthens the research in communicating brand image, enhancing brand recognition, generating brand loyalty, and increasing brand appeal through sensory marketing. Covering topics such as customer engagement, brand experience, and service quality, this premier reference source is an indispensable resource for business leaders and executives, marketing professionals, brand specialists, students and faculty of higher education, librarians, researchers, and academicians.
Download or read book Mobile Telecommunication Customer Loyalty in Nigeria Determining Factors written by Olayiwola Bello and published by Diplomica Verlag. This book was released on 2012-11 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the increasing competition on the market, customer loyalty has become a decisive factor for long-term business profits. At its high, customer loyalty connotes the high entry barriers the competitor faces when entering the market, and it contributes significantly to a reduction of marketing costs. To attract new customers, companies are required to invest a lot of time and money which can result in uncertainties and risks over longer periods of time. The number of loyal customers as a sign of market share is more significant than the total number of customers. More loyal customers translate to high profits. Loyal customers will continue to purchase or receive the product or service from the same enterprises, and they will be willing to pay higher prices for the quality products and first-class services, thereby increasing sales revenue. Consequently, the focus of many enterprise managers at this point is on marketing management aspects to improve customer loyalty in order to gain the competitive advantage in the face of fierce competition. The importance of customer loyalty has been identified by many researchers and academics in the past years. This importance is also predominant in the telecommunication industry and, consequently, the Nigerian telecom industry. This book attempts to assess and analyze the variables that influence a mobile phone subscriber?s loyalty and how Nigerian service providers can enhance this loyalty. The study is based on a survey that uses the quantitative approach. A structured questionnaire was developed and personally administered to a sample of University of Ilorin students across four major GSM operators in the country. Four hundred (400) respondents were sampled through a stratified random sampling. Out of this, three hundred and forty-eight (348) copies of the questionnaire, constituting an 87% response rate, could be used for the analysis. Of the eleven (11) operational factors that were used to assess loyalty of customers in the Nigeria Mobile Telecoms industry, all variables except Brand Image and Service Centre Quality were found to be capable of influencing customer loyalty and also considered as the most important loyalty variables in the industry. The unavailability of Mobile Number Portability was found to be a prominent factor in tying consumers down to service providers, while the generally low satisfaction with the present state of service delivery in the industry also plays a role. Therefore, the retention which the service providers were able to enjoy can be described as circumstantial. The given recommendations include that the service providers embark upon drives that will reduce dropped calls to a bare minimum, that they improve call quality, and that they develop SMS delivery standards.
Download or read book The Determinants of Customer Loyalty written by Shu Hung Terry Kwok and published by . This book was released on 2009 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt:
