Download or read book Analysis of strategic success factors in the internationalization process of professional German football clubs written by Henning Wenzel and published by GRIN Verlag. This book was released on 2016-02-18 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2015 in the subject Sport - Sport Economics, Sport Management, grade: 1,5, University of applied sciences, Cologne, language: English, abstract: This thesis aims to analyse professional German football clubs and their strategic approaches while internationalizing, providing a profound insight into the topic: “Analysis of strategic success factors in the internationalization process of professional German football clubs”. The primary research question of this work is why, where and when professional German football clubs are entering foreign markets and which strategic processes have to be considered during the internationalization process, furthermore, which are successful? In addition, this study strives toward a better understanding of internationalization strategies of professional German football clubs analysing how they are internally structured as well as which internal and external factors could influence the internationalization? In order to evaluate the different strategic approaches “strategy profiles” for selected clubs are going to be considered based on structured quantitative interviews and compared as case studies. In this thesis, the research focuses on selected German Bundesliga clubs. Due to their financially weaker situation and lack of international importance, clubs from the Bundesliga 2 will not be considered. The mentioned selected clubs are Borussia Dortmund GmbH & Co. KGaA, FC Gelsenkirchen-Schalke 04 e.V. and VfL Wolfsburg-Fußball GmbH. In addition, in order to analyse the collaboration between the clubs and the German Football Association (DFL Deutsche Fußball Liga GmbH), the relationship between the clubs and the DFL will be examined. For the structured interviews with experts the author of this thesis developed an interviewer administered questionnaire guiding through the different interviews. Each interviewed expert was asked to respond to the same set of questions in a predetermined order. Trying to build a broad opinion profile and to create a better possibility of comparison at a uniform level, interviews with experts from the recently most successful and aspiring German Bundesliga clubs were conducted (Alexander Jobst, Thomas Röttgermann, Benedikt Scholz). Additionally, to analyse the interdependence between the clubs and the DFL an interview with the CEO of the DFL (Christian Seifert) was conducted. Due to the financially weaker situation and lack of international importance, clubs from the Bundesliga 2 were not considered.

Download or read book The Internationalisation of Football Clubs Analysis of RasenBallsport Leipzig s Marketing Possibilities in Southeast Asia and Recommendations written by David Mariot and published by GRIN Verlag. This book was released on 2019-10-09 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2017 in the subject Health - Sport - Sport Economics, Sport Management, grade: 2,0, Pforzheim University, language: English, abstract: The competition between professional football clubs is increasing both on a national as well as on an international level. Clubs do not only experience pressure for sporting success but also for economic profitability. As sporting success can hardly be planned, the club’s financial well-being needs to be ensured independently from results on the pitch. The rationale seems obvious, a club’s higher popularity among fans leads to higher revenues. Football is the most popular sport in the world and almost half of the world’s population is interested in the sport. With this in mind, it seems naive or even negligent that the majority of professional German football clubs keep on serving the national market only. Sounding like a repeated appeal, Karl-Heinz Rummenigge, CEO of the most internationalised German football club FC Bayern Munich, describes internationalisation as “without any alternative“. He continues by explaining “without growth on the international markets, you risk the sporting competitiveness“. With a population of over 600 Million people and a high enthusiasm for football, Southeast Asia invites football clubs to start their internationalisation in the region. Hence only a structured approach and a thoughtful strategy are required to finally and successfully enter these promising markets.

Download or read book The internationalization of professional football clubs Potential markets and the brand personality of Borussia Dortmund written by Christian Weißkopf and published by GRIN Verlag. This book was released on 2020-08-05 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Dortmund, language: English, abstract: The ongoing professionalization and commercialization of football, as the logical consequence of the constantly increasing financing need of today’s football clubs, constitutes a topic of high interest within the current media landscape and society. This phenomenon is especially valid for the leading clubs of the "big five" European football leagues. Considering that further growth opportunities in their respective domestic, mainly saturated markets are limited, most of these clubs strengthened their efforts of expanding their business activities into new foreign markets in recent years. In this context, it seems that the assessment and selection of potential foreign markets are mainly based on the potential fanbase which causes a situation in which the internationalization path of leading European football clubs appears to be relatively similar and mapped out to a large degree. Due to this fact and the non-perceptibility of a systematical assessment and selection procedure, this thesis examined the attractivity of current and prospective markets by means of deductive analysis. The results confirmed the general assumption of the high importance of socio-economic conditions as a significant determining factor for assessing the attractivity of prospective new foreign markets. Based on these findings, the thesis provides a ranking of the top non-UEFA member markets which could demonstrate deviations between the actual target markets of European football clubs and the results of the ranking. Furthermore, as the internationalization of a professional football club implies also the extension of a club’s brand management and marketing activities, the thesis contains an empirical study on the perception of the brand "Borussia Dortmund" within international markets. In accordance with global marketing literature which states that cultural differences have the potential to notably affect consumer perception of foreign brands, the study was able to confirm this assumption. The results based on the brand identity and personality of "Borussia Dortmund" provided clear indications that deviations on the perception can be linked to and explained by cultural differences. Consequently, these findings could serve as the basis for possible adaptations on the brand identity for being able to exploit commercial potentials in new foreign markets in a more effective and efficient way.

Download or read book Professional football clubs The internationalisation of Borussia Dortmund GmbH Co KGaA written by Christian Weißkopf and published by GRIN Verlag. This book was released on 2022-03-09 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3-1,7, University of Applied Sciences Dortmund, language: English, abstract: Football has long been the most popular sport in the world, regardless of whether it is played actively or as a passive participant as a spectator or fan. However, the importance of football is also increasing economically. In Germany alone, the "professional football system has grown faster than most industries and about ten times faster than Germany as a whole, with real annual growth of 6.1 percent since 2008". The reason for this development is the constantly increasing competition between the clubs. The peculiarity of the so-called hyperactivity in sport and especially in football and the resulting incentive to overinvest leads to an increasing tendency towards commercialization. The clubs are increasingly countering the near saturation of the European home markets with a systematic expansion of their business activities into, for them, new international markets. The fundamental potential of internationalization faces challenges and questions of strategy development and implementation on the management side. Starting with the fundamental decision to start cross-border activities, through the choice of market entry and market development forms, to the effects on the overall corporate strategy and possible adjustments to the organizational structure. This work is therefore dedicated to the question of how far strategic approaches, especially from the areas of strategic and international management, are already being used in practice. It is examined which established concepts and theories could be part of a possible strategy development process and, following on from this, which possible adjustments to the special features of professional football clubs are necessary. The goal is to work out and show the management tasks, challenges and focal points as examples, in order to then present individual levels and issues in the analysis and strategy development process from the management's point of view.

Download or read book The Internationalisation of Football Clubs Analysis of RasenBallsport Leipzig s Marketing Possibilities in Southeast Asia and Recommendations written by David Mariot and published by . This book was released on 2019-08-15 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Managing Football written by Simon Chadwick and published by Routledge. This book was released on 2010-07-15 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Football is the first book to directly respond to the rapid managerial, commercial and global development of the sport and offers a thorough analysis of how the football industry can meet the challenges that flow from these developments. Expertly edited by two well known specialists in football business management, it draws together the work of a world-class contributor team to form a comprehensive analysis of the most important issues facing the managers of football businesses across the world. The cutting edge analysis examines all the important business challenges in the football industry and the management of football businesses and covers all of the key football markets including England, Spain, France, Italy, Germany, Australia, North America, China, South Africa, South Korea, the Netherlands & Belgium, and Mexico. Managing Football is simply a must-read for anyone studying or working in football business management and is set to be an important landmark in this rapidly moving and globally expansive field.

Download or read book Football Club Ownership in England and Germany written by Max Kindler and published by GRIN Verlag. This book was released on 2009 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2008 in the subject Sport - Sport History, grade: distinction, The University of Liverpool, 87 entries in the bibliography, language: English, abstract: This piece of work analyses the legal and statutory environment for investments in football clubs in Germany, as opposed to the situation in England. Whereas German regulations limit the acquisition of shares of football clubs, the legal framework is much more liberal in England. The paper looks at the potential conflicts of interest involved with club ownership issues as well as at the arguments for and against the German "50 plus 1" rule and how this rule may cause a shortfall in competitiveness as compared to English football. Finally, the dissertation looks at doubts over the lawfulness of the rule in relation to European antitrust legislation and doubts over its effectiveness concerning legal loopholes provided by German corporation law. The paper relied predominantly on the analysis of literature concerning the regulation of club ownership in England and Germany, whereas a significant amount of German literature was used. Essentially, the research found that there is reason for severe scepticism about both the lawfulness and the effectiveness of the "50 plus 1" rule. It would probably not bear up against a test before the European Court of Justice. There are several opportunities in German corporate law to circumvent the rule. Finally, the paper urges the German Football Association (DFB) to consider a softening of the regulations currently in place, and effective modifications of the underlying licensing system, respectively, as well as the introduction of supporters' trusts and fit and proper person tests. Finally, the paper claims that competitive balance on a European club level can only be restored if club ownership issues are resolved on a European level.

Download or read book Sports Industry and Marketing written by Gaurav Goel and published by Friends Publications India. This book was released on 2020-05-24 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports marketing is an element of sports promotion which involves a wide variety of sectors of the sports industry, including broadcasting, advertising, social media, digital platforms, ticket sales, and community relations. In the book strategic sports marketing, social and economic impact have been discussed.

Download or read book The Success of Tesco s International Expansion in South Korean Market Examination and Analysis of Key Factors written by Mayer Taylor and published by GRIN Verlag. This book was released on 2014-02-05 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2011 in the subject Business economics - Trade and Distribution, grade: A, University of Kent, language: English, abstract: This study examines the international business strategies adopted by Tesco for its expansion and development is South Korea. Tesco is a global brand and a world leader in the retail food industry. Using qualitative secondary information, this dissertation presents a market analysis and discusses the FDI policies of the target market to analyze the external factors contributing to the expansion of the company. The findings suggest that the expanding retails sector and the favourable government policies led to the expansion of Tesco in South Korea. Tesco was well suited for its expansion because of the firm’s internal resources including size, experience and expertise. The dissertation concludes that the multi-national or multidomestic approach adopted by the company was underlying success factor that contributed towards the success of Tesco in South Korea. Its multi-domestic or multinational corporate structure and strategy is clearly reflected through its market entry, leadership, business strategies and its growth and expansion strategy. The dissertation also highlights several initiatives undertaken by the company since 2008 that lead to exemplary success and compares it with its competitors’ unsuccessful strategy.

Download or read book Sport Entrepreneurship written by Vanessa Ratten and published by Emerald Group Publishing. This book was released on 2020-08-25 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Entrepreneurship: An Economic, Social and Sustainability Perspective is about innovation, competitiveness and futuristic thinking. This work focuses on how digital technology is driving transformations in the sport industry, enabling readers to understand the shift in sport towards integrating more entrepreneurial activity.

Download or read book Sociological Abstracts written by and published by . This book was released on 2003 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: CSA Sociological Abstracts abstracts and indexes the international literature in sociology and related disciplines in the social and behavioral sciences. The database provides abstracts of journal articles and citations to book reviews drawn from over 1,800+ serials publications, and also provides abstracts of books, book chapters, dissertations, and conference papers.

Download or read book Analysis of HelloFresh s internationalization strategy written by and published by GRIN Verlag. This book was released on 2021-06-02 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2021 in the subject Business economics - Miscellaneous, grade: 1,7, Reutlingen University, course: Trends in International Management, language: English, abstract: Healthier living, more time for the family, the constant walk to the supermarket and the consideration of which dish to cook are thoughts that move people more and more. The German company HelloFresh promises to solve all these challenges. Three meals per week, meat dishes for 2 persons with start date next week, all that is missing now is to place the order and the meals are organized. This is just one of the many possibilities that the company offers the customer. The aim of the following work is to present and critically examine HelloFresh's business model and the applied internationalization strategy. On the basis the restriction to the largest market in the USA and the recent expansion goal Sweden, is to be represented like the performance in view of the enterprise strategy is and whether the enterprise can grow on the basis this strategy further. Starting with the company's history, its goals and values and the transition to financial development and situation, the company will be presented in general. The central international market will then be examined in an introductory section. Afterwards the work focuses on the interactions of the company in the USA and Sweden. For this purpose, the individual markets will be examined in more detail. In chapter 3 the business model is described based on its core competencies and critically examined in the relevant markets with the help of a SWOT analysis. The elaboration that has progressed up to this point of the paper serves as the final analysis of the internationalization strategy. The analysis procedure according to Porter is used to weigh up how the management deals with the individual factors and embeds them in the internationalization strategy.

Download or read book Principles of Strategic Management written by Tony Morden and published by Routledge. This book was released on 2016-04-15 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.

Download or read book How to Brand Nations Cities and Destinations written by T. Moilanen and published by Springer. This book was released on 2008-12-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

Download or read book Global Trends 2040 written by National Intelligence Council and published by Cosimo Reports. This book was released on 2021-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.

Download or read book Reasons for the Internationalisation Process of Companies written by Harald Ebner and published by GRIN Verlag. This book was released on 2011-03 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2001 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Heriot-Watt University Edinburgh, course: International Marketing, language: English, abstract: Reasons for the Internationalisation Process of Companies I.) Introduction "Global interdependence is pervasive. It is not only political and military.... but] also environmental.... Perhaps the most important aspect of interdependence however is economic." (Terpstra, 1993, Preface) Today more and more firms operate internationally and in some cases even globally. In almost all major economies of the world, the significance of domestic and/or foreign-based transnational corporations is increasing. Such corporations, directly or indirectly, account for a large part of world trade in goods and services (cf. Nilsson, Dicken 1996 p.1). Attempts to theorise such international developments are widespread; therefore, there is no such thing as a "universal" theory. However, the emphasis of most theories tends to be on how businesses should internationalise rather than on why they should do so. Most contributions in literature focus on strategies and structures of international firms but do not explain the reasons of internationalisation. The main aim of this essay is therefore to give an outline of the reasons why companies choose to go international. Using only relevant theories and different examples from business, it shall be demonstrated that there is not only "one" motive for companies to choose international expansion but that there is a variety of causes depending on the respective internal and external environment of the different companies. In the following, under II.) there will be an overview of different reasons for companies to choose international expansion; these reasons will be substantiated by different statements and theories from literature and in each case illustrated by relevant examples. Under III.) finally, t

Download or read book Football Brands written by S. Bridgewater and published by Palgrave Macmillan. This book was released on 2010-04-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.