Download or read book Projective Techniques and Sort Based Research Methods written by Paul M.W. Hackett and published by Taylor & Francis. This book was released on 2023-04-05 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Projective Techniques and Sort-Based Research Methods offers a brief introductory guide to the use of these exciting, innovative and often artistic approaches, to students and researchers who have no prior knowledge of these. This book brings together a wide range of examples of projective and mapping techniques that offer the ideal methodology for researchers wishing to collect less controlled and filtered material, that tap the deeper levels of the conscious and sub-conscious to reveal a more profound, richer and hidden level of response. It presents the techniques in a way that will enable the reader to appreciate their nature and to choose an appropriate method for their own research. Information is also provided that allows readers to design and implement their own projective or sort-based approaches. Each of the approaches the authors present are concisely described, and their usages explained, along with references and examples of the applied usage of the technique. The book is valuable reading for researchers from a wide range of academic disciplines from within the social sciences, humanities, business studies, marketing, etc. The book is an introductory guide, but it will be appropriate for use with undergraduate, post-graduate and research students. It will also be of great use to professionals working in the areas of consumer behaviour, marketing and communications.
Download or read book Projective Techniques for Social Science and Business Research written by Lawrence C. Soley and published by The Southshore Press. This book was released on 2008 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Projective Techniques and Cross cultural Research written by Gardner Lindzey and published by Ardent Media. This book was released on 1961 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Qualitative Methods for Marketplace Research written by Shay Sayre and published by SAGE Publications, Incorporated. This book was released on 2001-03-21 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author draws on techniques from anthropology, sociology, psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place studies.
Download or read book Journal of Projective Techniques written by and published by . This book was released on 1957 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Projective Techniques in Personality Assessment written by Albert Í. Rábíń and published by Springer. This book was released on 2013-11-27 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Using Qualitative Research in Advertising written by Margaret A. Morrison and published by SAGE. This book was released on 2012 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.
Download or read book An Introduction to Projective Techniques Other Devices for Understanding the Dynamics of Human Behavior written by Harold Homer Anderson and published by . This book was released on 1962 with total page 766 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Projective Methods written by Lawrence K. Frank and published by . This book was released on 2013-10 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a new release of the original 1948 edition.
Download or read book The Designer s Guide to Doing Research written by Sally Augustin and published by John Wiley & Sons. This book was released on 2011-11-29 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Designer’s Guide to Doing Research An essential introduction to applying research for busy architects and designers The competitive design market and the need to create enduring value place high demands on architects and designers to expand their knowledge base to be able to digest and utilize multiple sources of information. Expected by their clients to be well versed on all aspects of a project, time-constrained architects and designers need quick responses in the face of daily challenges. As a result, these professionals must—more than ever—rely on, and apply, readily accessible information culled from sound research to gain a competitive advantage. The Designer’s Guide to Doing Research serves as an introductory guide on the general concepts and processes that define “good” research. Organized logically with the practical tools necessary to obtain research for all facets of the designer’s workflow, this book offers: Material written in an accessible format specifically for practitioners Reliable content by experienced authors—a noted environmental psychologist and an interior design educator who is also a practitioner and writer Tools for planning, executing, and utilizing research presented in an easy-to-follow format along with case studies, sources, and applications Written for all practices and people concerned with the built environment, from architects and interior designers to facility managers, landscape architects, and urban planners, this book serves as an invaluable starting point for gathering and implementing research effectively.
Download or read book Formative Research in Social Marketing written by Krzysztof Kubacki and published by Springer. This book was released on 2016-10-07 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.
Download or read book Projective Assessment written by Robert R. Holt and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: I do not think of myself as primarily interested in method, but in the substance of psychology. Nevertheless, our discipline has such difficulties in coming to grips with its substance that I have found myself getting involved in fww to do it persistently and since the beginning of my career. That career has been divided between diagnosis and research, the balance between them swinging gradually from the former to the latter. To the astonishment of many of my students and colleagues, I have never become a psychotherapist nor a psychoanalyst, though I have looked closely over the shoulders of many friends at their work, have attended continuous case seminars, and have participated in research on psychotherapy and psychoanalysis enough to feel that I have a pretty good grasp of what that kind of endeavor is like. So I have been writing about method, diagnostic and investigative, for over 25 years, and was happy to accept the suggestion of Seymour Weingar ten, of Plenum Press, that I publish a collection of these papers. What has ended up as two volumes was originally conceived as one, for I feel that there is more similarity of method in assessment, prediction, and research than appears on the surface. The General Introduction and Chapter 1 of Volume 1 state the point of view of the entire work.
Download or read book Qualitative Research Practice written by Jane Ritchie and published by SAGE. This book was released on 2003-02-19 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'An excellent introduction to the theoretical, methodological and practical issues of qualitative research... they deal with issues at all stages in a very direct, clear, systematic and practical manner and thus make the processes involved in qualitative research more transparent' - Nyhedsbrev 'This is a "how to" book on qualitative methods written by people who do qualitative research for a living.... It is likely to become the standard manual on all graduate and undergraduate courses on qualitative methods' - Professor Robert Walker, School of Sociology and Social Policy, University of Nottingham What exactly is qualitative research? What are the processes involved and what can it deliver as a mode of inquiry? Qualitative research is an exciting blend of scientific investigation and creative discovery. When properly executed, it can bring a unique understanding of people's lives which in turn can be used to deepen our understanding of society. It as a skilled craft used by practitioners and researchers in the 'real world'; this textbook illuminates the possibilities of qualitative research and presents a sequential overview of the process written by those active in the field. Qualitative Research Practice: - Leads the student or researcher through the entire process of qualitative research from beginning to end - moving through design, sampling, data collection, analysis and reporting. - Is written by practising researchers with extensive experience of conducting qualitative research in the arena of social and public policy - contains numerous case studies. - Contains plenty of pedagogical material including chapter summaries, explanation of key concepts, reflective points for seminar discussion and further reading in each chapter - Is structured and applicable for all courses in qualitative research, irrespective of field. Drawn heavily on courses run by the Qualitative Unit at the National Centre for Social Research, this textbook should be recommended reading for students new to qualitative research across the social sciences.
Download or read book Projective Psychology Clinical Approaches To The Total Personality written by Lawrence Edwin and published by Read Books Ltd. This book was released on 2014-12-03 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Projective assessment is designed to let a person respond to ambiguous stimuli, revealing hidden emotions and internal conflicts. This is a fascinating introduction for psychology students wishing to learn more about this method. Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.
Download or read book Designing and Managing a Research Project written by Michael Jay Polonsky and published by SAGE. This book was released on 2010-07-20 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a concise, easy-to-read text designed to guide business students through the various aspects of designing and managing research projects. The focus is on research projects that have a solid academic basis, although some implications for more applied projects are also highlighted.
Download or read book A Case for the Case Study written by Joe R. Feagin and published by UNC Press Books. This book was released on 2016-08-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the end of World War II, social science research has become increasingly quantitative in nature. A Case for the Case Study provides a rationale for an alternative to quantitative research: the close investigation of single instances of social phenomena. The first section of the book contains an overview of the central methodological issues involved in the use of the case study method. Then, well-known scholars describe how they undertook case study research in order to understand changes in church involvement, city life, gender roles, white-collar crimes, family structure, homelessness, and other types of social experience. Each contributor confronts several key questions: What does the case study tell us that other approaches cannot? To what extent can one generalize from the study of a single case or of a highly limited set of cases? Does case study work provide the basis for postulating broad principles of social structure and behavior? The answers vary, but the consensus is that the opportunity to examine certain kinds of social phenomena in depth enables social scientists to advance greatly our empirical understanding of social life. The contributors are Leon Anderson, Howard M. Bahr, Theodore Caplow, Joe R. Feagin, Gilbert Geis, Gerald Handel, Anthonly M. Orum, Andree F. Sjoberg, Gideon Sjoberg, David A. Snow, Ted R. Vaughan, R. Stephen Warner, Christine L. Williams, and Norma Williams.
Download or read book Collecting Qualitative Data written by Greg Guest and published by SAGE Publications. This book was released on 2012-06-29 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collecting Qualitative Data: A Field Manual for Applied Research provides a very practical, step-by-step guide to collecting and managing qualitative data. The data collection chapters focus on the three most often used forms of qualitative data collection: participant observation, in-depth interviews, and focus groups. The book also contains chapters on other practical aspects of qualitative field research often neglected in textbooks, including sampling, data management, research ethics, and supplementary data collection activities. Designed as an instructional field manual, this textbook includes many checklists and tips for how to use each technique while doing research. It also includes numerous real-life examples and cases, making it easy for readers to see the broader picture.
