Download or read book An Empirical Investigation into the Factors Influencing Consumer Perceptions of the No Name Brand Food Items Special Focus South Africa written by Aron Embaye and published by diplom.de. This book was released on 2010-04-08 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: In today s complex business environment, doing business is no longer business as usual; it has evolved into quick change, quick response, and quick results. In such an environment it is only those business enterprises which understand these trends and position themselves for tomorrow can survive and grow successfully. Nowhere is this reality truer than in the retail industry, where changes on the consumer side are creating new challenges and opportunities at a frantic pace. In the past, the consumers demand for high-profile brands let a retailer capitalize on the foundation of those solid, reputable brands to build its own reputation. This brand centric- approach to retailing meant strong competition, which has resulted in tight profit even to the bigger players of the industry. In response to the increased challenges, there has been a significant movement by most prominent retailers towards store brand solutions to improve margins and better meet the changing needs of the consumer. By creating high-quality product tied to the retailer s own brand, retailers are reaping the benefits of brand loyalty for themselves. Leading global retailers like Wal-Mart, Aldi, Asda, Marks & Spencer, Migros, Tesco, Loblaw and many others now have two or three store brands, which allow for appeal across a wider variety of price points. According to recent studies, in Europe, store brands already represent over 45 Percent of the product mix, while in the U.S., store brands represent 25 percent (Internet 5). Compared to the U.S and Europe, the South African market for store brands is not well developed and is far from being saturated. Store brands are sold throughout retailers in the country and categories are widespread - from beverages (milk, coffee, water, etc); including most confectionary categories; most household and toiletry categories; and from premium brands, to the more cost effective. Leading retailers like Spar, Shoprite, and Pick n Pay and others have various store brands. Even though South African retailers are utilizing own brands as a means of differentiation, some studies are also indicating the lack of well tuned major store brand strategies and own brands were not perceived as of value by consumers as well (Internet 2). Like in the case of national brands, retailer s brands have also evolved into many different forms (McGoldrick, 2002). The focus of this study is on the No Name Brand food items which are one form [...]

Download or read book Consumers Perceptions of a South African Premium Private Label Retailer s Innovativeness Within a Selected Foods Category written by Maria Elizabeth Roberts and published by . This book was released on 2017 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this research study was two-fold; firstly, to investigate consumers’ overall perceptions of a specific South African premium private label food retailer’s (PPLFR) innovativeness within the selected department; this included investigating the consumers’ perceptions of innovativeness about a product and promotional positioning and in-store experience. Secondly, it is to determine and correlate the association between consumers’ perceptions of the PPLFR’s innovativeness and its organisational performance, excluding financial performance, thereby including consumer purchasing behaviour linked to perceptions such as purchase intent, satisfaction, and loyalty. Design/methodology/approach – This research was empirical and followed an exploratory, descriptive approach. It made use of primary data, collected electronically through a structured self-administered questionnaire, from 628 respondents. The study was quantitative, correlational, and cross-sectional and reflected on perceptions at the specific time of the study, within a particular context. Findings – The study concluded that consumers' perceived the premium private label retailer as innovative concerning product and promotional positioning as well as in-store experience for sweet baked items sold at the retailer. The relationship between the positive perceptions and the subjective performance outcomes and consumer purchasing behaviour could be correlated and was positive. Originality/value – For academic scholars, retailer innovativeness and essential retail innovations are crucial topics that should be explored. Investigating consumer perceptions of premium private label retailer innovativeness in an emerging market is critical to understand how retailer investment in innovations contributes to their capability. Put into practice, these results may be useful to retailers, to adopt a more consumer-centric innovation strategy especially in an era of increase competition where innovation is seen as such a critical instrument for differentiation.

Download or read book Index to Theses with Abstracts Accepted for Higher Degrees by the Universities of Great Britain and Ireland and the Council for National Academic Awards written by and published by . This book was released on 2007 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Dissertation Abstracts International written by and published by . This book was released on 1991-10 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstracts of dissertations available on microfilm or as xerographic reproductions.

Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1973-10 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1972-10 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1970-06 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Determinants of Consumer Willingness to Pay for Organic Food in South Africa written by Wendy Elaine Engel and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing South African domestic organic food industry is a new feature of the recent structural shifts in food demand in the country. Consumer demand preferences for organic food impact on agricultural production methods due to the unintended positive consequences of improved soil fertilisation, increased productivity and increased use of indigenous knowledge. Understanding consumer demand for food, specifically organic food, in South Africa is becoming increasingly important as consumers' attitudes and preferences strongly influence the direction of food retailers' strategies. This study used a single bound dichotomous choice contingent valuation method (CVM) to analyse the determinants of organic food in SA, specifically organic fruit juice and wine. Data was collected from a CVM questionnaire administered to 550 respondents in a food retail store over 3 days. Findings from this study indicate consumers believe organic food is more nutritious and tastier than conventional food, organic agriculture benefits both small-scale and local farmers and that consumers require a guarantee of the organic origin of organic products. Emphasising these benefits and directly referring to the small-scale and local farmers from whom organic products have been procured in advertisement campaigns may improve retail marketing strategies for organic food. It also highlights that South African policy makers urgently have to finalise the promulgation of the draft legislation on organic standards to provide certainty to local consumers and hence a positive signal to current and prospective investors in the local organic industry. Empirical results from this study show that socio-demographic factors do influence consumer demand and supports the need for disaggregated food demand analysis in South Africa. Socio-demographic factors do influence South African consumers' decision to purchase organic food and younger age increases the probability of the decision to purchase organic food: whereas being married and being in possession of non-formal training qualifications decreases this probability. Organic consumer awareness and education programmes should therefore be targeted at older, unmarried consumers with high levels of formal education. The domestic market may provide a niche for South African wine producers as this study showed that the majority of respondents interviewed are prepared to pay higher premiums for organic wine. A limitation of this study is that these results may reflect consumers' demand for wine as a luxury good as no separate analysis and questions were included on consumer demand for wine. Policy makers should support small-scale producers and black vintners in the Western Cape to exploit growing organic wine industry by conducting further research for a organic wine marketing campaign that brands organic wine highlighting procurement from small-scale producers, local farmers and positive contribution to environment, providing extension services to small-scale producers on organic wine production, investing in research and development in organic wine production facilitating mentorship between small-scale farmers and existing organic wine producers and lobbying national department of agriculture to finalise the draft South African organic standard given that South African consumers require guarantee of organic origin. Agents in the private sector may exploit opportunities in the organic wine industry by targeting consumers that are younger and old age of Christian faith, lobby the South African government to finalise the draft organic standard, highlight attitudes that organic wine contribute positively to the environment, local and small-scale farmers in organic wine marketing campaigns and procure more organic wine from small-scale and local organic wine producers. Local and small-scale fruit producers and fruit processors in the Western Cape are well positioned to exploit growth forecasted in the domestic organic fruit juice sector given its global reputation for producing high quality fruit, proven manufacturing capabilities and expertise in fruit juice production. Both younger and older age positively influences willingness to pay for organic fruit juice but younger consumers are willing to pay higher prices than older consumers for organic fruit juice. Consumers that are the head of households, by being in the position of food purchaser, are also willing to pay higher prices for organic fruit juice. Afrikaans speaking consumers, 77 percent belonging to the coloured population group of which 69 percent earn less than an average monthly income of R3500 are less likely to pay higher prices for organic fruit juice due to lower disposal incomes. South African citizens that represent almost 90 percent of the Western Cape population are concerned about environmental issues confirmed by beliefs that organic food contributes to the environment, small-scale and local farmers. This concern is expressed in the higher prices that South African citizens are willing to pay for organic fruit juice. These empirical findings indicate the target consumers that organic fruit juice marketing campaigns should focus on. Specific policy interventions to promote the industry include public investment in research and development in organic production methods, extension service provision on organic production methods to small-scale farmers and development of mentorship programmes between existing small-scale and existing organic producers. Copyright.

Download or read book Sustainable healthy diets written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2019-10-15 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considering the detrimental environmental impact of current food systems, and the concerns raised about their sustainability, there is an urgent need to promote diets that are healthy and have low environmental impacts. These diets also need to be socio-culturally acceptable and economically accessible for all. Acknowledging the existence of diverging views on the concepts of sustainable diets and healthy diets, countries have requested guidance from the Food and Agriculture Organization of the United Nations (FAO) and the World Health Organization (WHO) on what constitutes sustainable healthy diets. These guiding principles take a holistic approach to diets; they consider international nutrition recommendations; the environmental cost of food production and consumption; and the adaptability to local social, cultural and economic contexts. This publication aims to support the efforts of countries as they work to transform food systems to deliver on sustainable healthy diets, contributing to the achievement of the SDGs at country level, especially Goals 1 (No Poverty), 2 (Zero Hunger), 3 (Good Health and Well-Being), 4 (Quality Education), 5 (Gender Equality) and 12 (Responsible Consumption and Production) and 13 (Climate Action).

Download or read book Understanding Consumers of Food Products written by Lynn Frewer and published by Woodhead Publishing. This book was released on 2006-12-22 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Food consumer behaviour is the result of various factors, including the motivations of different consumers, the attributes of specific foods, and the environment in which food choices occur. Recognising diversity between individual consumers, different stages of life, and different cultural contexts is increasingly important as markets become increasingly diverse and international.The book begins with a comprehensive introduction and analysis of the key drivers of consumer food choices, such as the environment and sensory product features. Part two examines the role of consumers' attitudes towards quality and marketing, and their views on food preparation and technology. Part three covers cultural and individual differences in food choice as well as addressing potentially influential factors such as age and gender. Important topics such as public health and methods to change consumers' preferences for unhealthy foods are discussed in part four. The final section concludes with advice on developing coherent safety policies and the consumers' responsibility for food production and consumption.Understanding consumers of food products is a standard reference for all those in the food industry concerned with product development and regulation. - Develop an understanding of buyer behaviour to assist developing successful products - Recognise the diversity between consumers and learn how to cater for their needs - Covers cultural and individual differences in food choice

Download or read book An Investigation Into the Factors Influencing Consumer Behaviour in the Food and Beverages Industry in Maseru written by Regina Maliphamola Letsie and published by . This book was released on 2006 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Development of a Food Product Concept Formulation Framework for Low income Consumers in Urbanised Informal Settlements in Gauteng South Africa written by Sara Susanna Duvenage and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A dearth of information was found to guide food product formulation for low-income consumers. The political change in South Africa and neighbouring countries and the accompanying influx to economic centres, resulted in the unprecedented growth of urbanised informal settlements. These communities, accommodating the poorest of the poor and experiencing a high prevalence of nutritional devastation, indicated a merited project opportunity. The purpose of the study was to develop a food product formulation framework for low-income consumers living in urbanised informal settlements in South Africa. The unique contribution of this approach is based on the depiction of the food product attribute (concept) needs perceived as most important by these respondents during purchasing choice of their staple food, maize meal. The study comprised five sub-objectives, executed in three phases. The concepts required by low-income consumers were identified, selected and organised through a baseline survey in an informal settlement (n = 60). Satiety value, affordability, packaging size, value for money and taste were identified, in sequence, as the most important design parameters for the framework. The food industry (n = 17) indicated affordability, nutrient content, taste and product quality as the food product attributes of most importance during food product development, indicating a discrepancy. Phase 2 of this study consisted of two parallel approaches, comprising an extended survey to validate the suggested design parameters in the target market against an established product maize meal) (quantitative approach) and the description of the identified concepts to reveal embedded elements to clarify terminology use (qualitative approach). Three informal (n = 401) and one formal (n = 101) settlement were involved. All groups agreed regarding the need for satiety value, product acceptability, convenience and the influence of household factors. Consumers from the informal settlements identified satiety value and affordability as of highest importance, followed by taste. Appearance, product quality, texture, product safety/ shelf life, brand loyalty and nutrient content were indicated as less important, prioritising concepts linked to survival during severely constrained economic conditions. Consumers living in the urbanised formal settlement, identified taste as the key concept. Focus group discussions revealed no differences in the meaning ascribed to terminology, although perceptions reflected the variance in income level. The identified concept elements revealed the interlinked nature of satiety value and affordability. Differences in the understanding of concepts between these consumers and literature, were revealed. Concepts to consider when developing food products for low-income consumers were identified as satiety value, affordability, taste, product acceptability, convenience/ ease of preparation, household influence, appearance, value for money, product quality, packaging size, texture, product safety/ shelf life, brand loyalty and nutrient content, in the stated sequence. A framework was proposed. However, from a humanitarian point of view, nutrient content cannot be ignored by the food industry. As the key to market success lies in the potential of a product to find solutions relating to its physical nature, as well as in the use and advantages of the product, the results of this research project have great application value.

Download or read book Bibliography of Agriculture with Subject Index written by and published by . This book was released on 2000 with total page 830 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Brand Attachment written by C. Whan Park and published by Now Publishers Inc. This book was released on 2008 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this review is to provide an overview of various literatures related to consumer search for information, and its effect on markets. Normative models of consumer search prior to purchase, and of consumer search through experience, are reviewed first. Models of consumer consideration set formation are also outlined. These models are generally based on consumers balancing the costs and benefits of search, which implies that search should be limited if it is costly. The extensive empirical literature on consumer search, which is reviewed next, does indicate that search is limited. The third major section of this review discusses the effect of search on market equilibrium, and market forces related to the supply of information. These include models of how advertising, retailing, and the Internet become organized to facilitate consumer search. The review concludes with a discussion of overall findings and suggestions for further research.

Download or read book Food Literacy written by Helen Vidgen and published by Routledge. This book was released on 2016-04-14 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globally, the food system and the relationship of the individual to that system, continues to change and grow in complexity. Eating is an everyday event that is part of everyone’s lives. There are many commentaries on the nature of these changes to what, where and how we eat and their socio-cultural, environmental, educational, economic and health consequences. Among this discussion, the term "food literacy" has emerged to acknowledge the broad role food and eating play in our lives and the empowerment that comes from meeting food needs well. In this book, contributors from Australia, China, United Kingdom and North America provide a review of international research on food literacy and how this can be applied in schools, health care settings and public education and communication at the individual, group and population level. These varying perspectives will give the reader an introduction to this emerging concept. The book gathers current insights and provides a platform for discussion to further understanding and application in this field. It stimulates the reader to conceptualise what food literacy means to their practice and to critically review its potential contribution to a range of outcomes.

Download or read book Sensory Analysis and Consumer Research in New Product Development written by Claudia Ruiz-Capillas and published by . This book was released on 2021 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensory analysis and consumer research are relevant tools in innovation andnew product development, from design to commercialization. This Special Issuehas collected 13 valuable scientific contributions, including 1 review, 12 originalresearch articles and an editorial. The SI provides an interesting outlookand better understanding of sensorial analysis with the different techniques andconsumer research on new product development. Important practical applicationshave been reported on the development of different novel, functional andenhanced products (meat, fish, biscuits, yogurt, porridge, hybrid meat, molecularproducts, etc.), which helps increase knowledge in this field. This SI isvery useful for both present and future uses for the different players involved inthis kind of product development (industry, companies, researchers, scientists,marketing, merchandising, consumers, etc.).