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Book An Economic Analysis of the Marketing Order for California Almonds

Download or read book An Economic Analysis of the Marketing Order for California Almonds written by Richard Murray Alwyn Loyns and published by . This book was released on 1968 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Return on Investment Analysis for the Almond Board of California

Download or read book Return on Investment Analysis for the Almond Board of California written by Drakopoulos Vassileios and published by . This book was released on 2004-06-01 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this project is to complete the first phase of a broader research project concerning the exploration of the relationship between consumer attitudes and usage for almonds. It aims to provide the scientific methodology for assessing the effect promotional expenditures have on influencing consumer attitudes as well as relating that to the final impact on the demand for almonds. This project was conducted with the sponsorship of the Almond Board of California (ABC), an organization supervised by the United States Department of Agriculture, responsible for promoting the consumption and increasing the market share of the California produced almonds in the domestic and international markets. The primary objective of the project is to develop a methodology that links research, public relations and advertising expenditures made by the ABC, to Attitude, Awareness and Usage (AAU) measurements and eventually to almond shipping and pricing data. The ABC is required by legislation, to conduct a return on investment (ROT) analysis every five years. In conducting this analysis, the organization is interested in developing a management tool that can indicate ROI, but can also be used to identify the portfolio of investments that will maximize AAU (attitudes, awareness, usage). This would allow the ABC to assess the relative impact of its investments portfolio (promotional expenditures) and use this information to make the necessary adjustments in order to improve its effectiveness.

Book The Cooperative Marketing of Almonds

Download or read book The Cooperative Marketing of Almonds written by John Robert Cox and published by . This book was released on 1956 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book An Economic Analysis of the Marketing Orders for Walnuts and Almonds

Download or read book An Economic Analysis of the Marketing Orders for Walnuts and Almonds written by Suzanne Leigh Dash and published by . This book was released on 1982 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Economics of Commodity Promotion Programs

Download or read book The Economics of Commodity Promotion Programs written by Harry Mason Kaiser and published by Peter Lang. This book was released on 2005 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mandated agricultural commodity promotion programs - such as «Got Milk» - are highly visible, economically important, and controversial. In recent years, these programs have spent more than $1 billion on generic commodity promotion. They are authorized by producer referenda and funded using mandatory commodity taxes on producers and/or handlers. These programs have been the subject of much dispute and litigation, especially in California, which is home to a large number of them. This book takes a comprehensive look at the economic consequences and the resulting legal implications of commodity promotion programs in California, and distills the key consequences for similar programs on a national scale.

Book Return on Investment Analysis for the Almond Board of California

Download or read book Return on Investment Analysis for the Almond Board of California written by and published by . This book was released on 2004 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this project is to complete the first phase of a broader research project concerning the exploration of the relationship between consumer attitudes and usage for almonds. It aims to provide the scientific methodology for assessing the effect promotional expenditures have on influencing consumer attitudes as well as relating that to the final impact on the demand for almonds. This project was conducted with the sponsorship of the Almond Board of California (ABC), an organization supervised by the United States Department of Agriculture, responsible for promoting the consumption and increasing the market share of the California produced almonds in the domestic and international markets. The primary objective of the project is to develop a methodology that links research, public relations and advertising expenditures made by the ABC, to Attitude, Awareness and Usage (AAU) measurements and eventually to almond shipping and pricing data. The ABC is required by legislation, to conduct a return on investment (ROT) analysis every five years. In conducting this analysis, the organization is interested in developing a management tool that can indicate ROI, but can also be used to identify the portfolio of investments that will maximize AAU (attitudes, awareness, usage). This would allow the ABC to assess the relative impact of its investments portfolio (promotional expenditures) and use this information to make the necessary adjustments in order to improve its effectiveness.

Book The Economic Analysis of Market Control in the California Cling Peach Industry

Download or read book The Economic Analysis of Market Control in the California Cling Peach Industry written by Dwight Douglas Minami and published by . This book was released on 1977 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Almonds

    Book Details:
  • Author : United States Tariff Commission
  • Publisher :
  • Release : 1957
  • ISBN :
  • Pages : 98 pages

Download or read book Almonds written by United States Tariff Commission and published by . This book was released on 1957 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Almonds

    Book Details:
  • Author : United States Tariff Commission
  • Publisher :
  • Release : 1959
  • ISBN :
  • Pages : 116 pages

Download or read book Almonds written by United States Tariff Commission and published by . This book was released on 1959 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Dictionary Catalog of the Giannini Foundation of Agricultural Economics Library  University of California  Berkeley

Download or read book Dictionary Catalog of the Giannini Foundation of Agricultural Economics Library University of California Berkeley written by Giannini Foundation of Agricultural Economics. Library and published by MacMillan Publishing Company. This book was released on 1971 with total page 894 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The American Economic Review

Download or read book The American Economic Review written by and published by . This book was released on 1979 with total page 946 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes annual List of doctoral dissertations in political economy in progress in American universities and colleges; and the Hand book of the American Economic Association.

Book An Economic Analysis of the Chilean Fresh and Canned Fruit Industries

Download or read book An Economic Analysis of the Chilean Fresh and Canned Fruit Industries written by Fernando Martínez P. and published by . This book was released on 1973 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Quick Bibliography Series

Download or read book Quick Bibliography Series written by and published by . This book was released on 1976 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Comprehensive Dissertation Index  1861 1972  Business and economics

Download or read book Comprehensive Dissertation Index 1861 1972 Business and economics written by Xerox University Microfilms and published by . This book was released on 1973 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Comprehensive Dissertation Index

Download or read book Comprehensive Dissertation Index written by and published by . This book was released on 1973 with total page 838 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Role of Marketing Orders in Establishing and Maintaining Orderly Marketing Conditions

Download or read book The Role of Marketing Orders in Establishing and Maintaining Orderly Marketing Conditions written by United States. General Accounting Office and published by . This book was released on 1985 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: