Download or read book An Analysis of the Portrayal of Older People in Television Advertising written by Marylyn Carrigan and published by . This book was released on 1999 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Portraying Older People in Advertising written by Thomas E. Robinson and published by Taylor & Francis. This book was released on 1998 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Older individuals currently represent 13% of the total population of the United States, and with their strong economic base, growth potential, and longer life expectancy, targeting them would seem ideal for advertisers. However, there is little evidence that this type of marketing exists. This study explores the level to which older Americans are targeted, represented, and portrayed in media advertising.
Download or read book Contemporary Perspectives on Ageism written by Liat Ayalon and published by Springer. This book was released on 2018-05-22 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book provides a comprehensive perspective on the concept of ageism, its origins, the manifestation and consequences of ageism, as well as ways to respond to and research ageism. The book represents a collaborative effort of researchers from over 20 countries and a variety of disciplines, including, psychology, sociology, gerontology, geriatrics, pharmacology, law, geography, design, engineering, policy and media studies. The contributors have collaborated to produce a truly stimulating and educating book on ageism which brings a clear overview of the state of the art in the field. The book serves as a catalyst to generate research, policy and public interest in the field of ageism and to reconstruct the image of old age and will be of interest to researchers and students in gerontology and geriatrics.
Download or read book An Analysis of the Portrayal of the Elderly in Television Commercials Viewed by Children written by Kathryn E. Serock and published by . This book was released on 1979 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising in the Aging Society written by Florian Kohlbacher and published by Springer. This book was released on 2016-04-08 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.
Download or read book Portraying Older People in Advertising written by Thomas E. Robinson II and published by Garland Science. This book was released on 2021-11-19 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1998. As society grows and changes, advertisers are faced with the challenge of matching their advertising messages to new and different target audiences. For example, children, adolescents, men, women, and "older" individuals are all audiences with specific needs, wants, and desires that advertisers must address in their advertising appeals. The purpose of this research is to determine the degree to which certain advertisements in the general interest media portray older individuals differently depending on the target audience. Specifically, this study examines advertisers’ attempts, in the electronic and print media, to target and attract the business of the older population.
Download or read book Advances in Advertising Research Vol VII written by George Christodoulides and published by Springer. This book was released on 2016-08-24 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.
Download or read book Elderly Characters in Italian Television Advertising written by Stephanie Catherine Walton and published by . This book was released on 2005 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ageism written by Erdman Palmore, PhD and published by Springer Publishing Company. This book was released on 1999-04-17 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition, Palmore provides a comprehensive review of many different forms of ageismóincluding the interesting notion of positive ageism, which projects onto the elderly as a group traditional virtues like wisdom and thrift. He discusses both the individual and social influences on attitudes toward the aged; analyzes institutional patterns of ageism; and explores ways to used to reduce the impact of ageism on the elderly. This book is a valuable resource and text for students and professionals interested in the sociology of aging in our society. OLD COPY: Erdman Palmore has studied prejudice and discrimination toward older people in various ways throughout his distinguished career. Since publication of his ground breaking first edition, 10 years ago, there has been a growing interest and acceleration of research on the topic of ageism. In nontechnical language, Palmore provides a comprehensive review of the many different forms of ageism, including positive ageism, discusses the individual and social influences on ageism, analyzes institutional patterns, and explores methods that could be used to reduce ageism. This book is a valuable resource and text for students and professionals interested in the problems and opportunities of aging in our society. Useful educational tools include: A revised Appendix of the Facts on Aging Quizzes, as well as a totally new Appendix of Abstracts of recent publications on ageism.
Download or read book An Analysis of the Portrayal of the Elderly in Television Commercials Appearing During Selected Prime Time Television Programs written by Dora Quanbeck and published by . This book was released on 1981 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Portrayal of Mature Market Advertising written by Tzu-Yin Chen and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ABSTRACT: This study was designed to obtain a better understanding of how older people were portrayed in Taiwan's award-winning television commercials. A quantitative content analysis based on 607 Taiwan Times Advertising Award winners from 1999 to 2004 was conducted. Variables used included award year, appearance of people, language, product type, setting, appearance of 50+ people, ethnicity, role, activity, competency, product-related role, and information role. Findings showed that older people, especially women, were underrepresented in Taiwan's award-winning television commercials, which is consistent with similar studies conducted in U.S. and U.K. The findings also suggest that older people were generally portrayed in the positive way. This study also provided an overall image of older people in these award-winning television commercials. In addition, since rarely studies related to this topic could be found in Taiwan's advertising literature, this study can serve as cornerstone to spur future studies of older people's portrayals in Taiwan's advertising.
Download or read book The Media s Portrayal of Older Individuals in Targeted and Nontarget Advertisements written by Thomas Eugene Robinson and published by . This book was released on 1996 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book TV s Image of the Elderly written by Richard H. Davis and published by Free Press. This book was released on 1985 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Television News and the Elderly written by Michael L. Hilt and published by Routledge. This book was released on 2013-06-19 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise survey investigates the television general managers’ and news directors’ attitudes towards the elderly in the United States. Originally published in 1997, it raises important issues of ageing in relation to the media with specific focus on the older viewer’s status as a viewing audience of the news and how they are presented in the news. This is still useful food for thought for gerontologists, mass communication researchers, social psychologists and media studies researchers.
Download or read book The Portrayal of the Elderly in Television Commercials written by Louis Martin Briones and published by . This book was released on 1986 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract.
Download or read book Economic Freedom of the World written by James D. Gwartney and published by The Fraser Institute. This book was released on 2001 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Changing Identities of the Southeast Asian Chinese Since World War II written by Jennifer Cushman and published by Hong Kong University Press. This book was released on 1988-11-01 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: In June 1985, a symposium, "Changing Identities of the Southeast Asian Chinese since World War II" was held at the Australian National University in Canberra. This volume includes many of the papers from that symposium presented by ANU scholars and those from universities elsewhere in Australia, North America and Southeast Asia. Participants looked at the current thinking about the parameters of identity and shared their own research into the complex issues that overlapping categories of identity raise. Identity was chosen as the focus of the, symposium because perceptions of self - whether by others or by the individual Chinese concerned - appear to lie at the heart ' of the present-day Chinese experience in Southeast Asia, It is also evident that identity wears many guises and that we cannot talk about a single Chinese identity when identity can be determined by the different political, social, economic or religious circumstances an individual faces at any given time. One of the distinctive characteristics of all the essays in this volume is that they are written from an historical perspective. While the papers forcus on how recent developments in Southeast Asian society have shaped Chinese identity, they also discuss those changes in terms of the historical matrix from which they developed. Because many of the essays in this volume combine an historical overview with more recent statistical data, it should serve as a useful companion to the increasingly popular case studies in which much of the writing about the Chinese in Southeast Asia is now cast.
