Download or read book Communication for Rural Innovation written by Cees Leeuwis and published by John Wiley & Sons. This book was released on 2013-04-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.

Download or read book Journalism Abstracts written by and published by . This book was released on 1975 with total page 742 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The A I D Research Program 1962 1971 written by United States. Agency for International Development. Office of Research and University Relations and published by . This book was released on 1971 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Aid Research Program 1962 1971 written by United States. Agency for International Development. Office of Research and University Relations and published by . This book was released on 1971 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Catalog of the Communications Library University of Illinois Urbana Illinois written by University of Illinois at Urbana-Champaign. Library and published by . This book was released on 1975 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book AID Research Program in Agriculture and Rural Development FY 1962 1967 written by United States. Agency for International Development. Office of Technical Cooperation and Research and published by . This book was released on 1965 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Journalism Quarterly written by and published by . This book was released on 1970 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes section "Book reviews" and other bibliographical material.

Download or read book National Agricultural Library Catalog written by National Agricultural Library (U.S.) and published by . This book was released on 1982 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Publicly Funded Agricultural Research and the Changing Structure of U S Agriculture written by National Research Council and published by National Academies Press. This book was released on 2002-03-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. Department of Agriculture (USDA) requested that the Board on Agriculture and Natural Resources of the National Research Council (NRC) convene a panel of experts to examine whether publicly funded agricultural research has influenced the structure of U.S. agriculture and, if so, how. The Committee to Review the Role of Publicly Funded Agricultural Research on the Structure of U.S. Agriculture was asked to assess the role of public-sector agricultural research on changes in the size and numbers of farms, with particular emphasis on the evolution of very-large-scale operations.

Download or read book Comprehensive Dissertation Index 1861 1972 Communications and the arts written by Xerox University Microfilms and published by . This book was released on 1973 with total page 1000 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Diffusion of Innovations written by Everett M. Rogers and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting an innovation adopted is difficult; a common problem is increasing the rate of its diffusion. Diffusion is the communication of an innovation through certain channels over time among members of a social system. It is a communication whose messages are concerned with new ideas; it is a process where participants create and share information to achieve a mutual understanding. Initial chapters of the book discuss the history of diffusion research, some major criticisms of diffusion research, and the meta-research procedures used in the book. This text is the third edition of this well-respected work. The first edition was published in 1962, and the fifth edition in 2003. The book's theoretical framework relies on the concepts of information and uncertainty. Uncertainty is the degree to which alternatives are perceived with respect to an event and the relative probabilities of these alternatives; uncertainty implies a lack of predictability and motivates an individual to seek information. A technological innovation embodies information, thus reducing uncertainty. Information affects uncertainty in a situation where a choice exists among alternatives; information about a technological innovation can be software information or innovation-evaluation information. An innovation is an idea, practice, or object that is perceived as new by an individual or an other unit of adoption; innovation presents an individual or organization with a new alternative(s) or new means of solving problems. Whether new alternatives are superior is not precisely known by problem solvers. Thus people seek new information. Information about new ideas is exchanged through a process of convergence involving interpersonal networks. Thus, diffusion of innovations is a social process that communicates perceived information about a new idea; it produces an alteration in the structure and function of a social system, producing social consequences. Diffusion has four elements: (1) an innovation that is perceived as new, (2) communication channels, (3) time, and (4) a social system (members jointly solving to accomplish a common goal). Diffusion systems can be centralized or decentralized. The innovation-development process has five steps passing from recognition of a need, through R&D, commercialization, diffusions and adoption, to consequences. Time enters the diffusion process in three ways: (1) innovation-decision process, (2) innovativeness, and (3) rate of the innovation's adoption. The innovation-decision process is an information-seeking and information-processing activity that motivates an individual to reduce uncertainty about the (dis)advantages of the innovation. There are five steps in the process: (1) knowledge for an adoption/rejection/implementation decision; (2) persuasion to form an attitude, (3) decision, (4) implementation, and (5) confirmation (reinforcement or rejection). Innovations can also be re-invented (changed or modified) by the user. The innovation-decision period is the time required to pass through the innovation-decision process. Rates of adoption of an innovation depend on (and can be predicted by) how its characteristics are perceived in terms of relative advantage, compatibility, complexity, trialability, and observability. The diffusion effect is the increasing, cumulative pressure from interpersonal networks to adopt (or reject) an innovation. Overadoption is an innovation's adoption when experts suggest its rejection. Diffusion networks convey innovation-evaluation information to decrease uncertainty about an idea's use. The heart of the diffusion process is the modeling and imitation by potential adopters of their network partners who have adopted already. Change agents influence innovation decisions in a direction deemed desirable. Opinion leadership is the degree individuals influence others' attitudes.

Download or read book Dissertation Abstracts International written by and published by . This book was released on 1989 with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mass Media and Violence written by Robert K. Baker and published by . This book was released on 1969 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Modeling Software Markets written by Falk Graf Westarp and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: As social beings, humans are not living in isolation but rather interact and communicate within their social network via language, meant to convey parts of some conceptualization from the sender to a single recipient or a set of recipients. Communities of agents not only share a common language but also the individual conceptualizations of the world (real and abstract) have to overlap to a significant extent, allowing for efficient reference to whole conceptual structures like "the German constitution", "game theory" or "medical sciences". For "societies" of interacting technical devices or software agents the situation is not quite as Babylonian since although these agents are meant to act individually (and also have a private state and private knowledge) in most cases they are designed to refer to one common ontology or standardized protocol and thus do not have to deal with misunderstanding. However, the more these systems become interconnected, the more this situation resembles the one described for societies of human agents even though the misunderstanding might be easier to detect when the different reference ontologies are made explicit and published. Obviously, in both cases standardization of a common language or set of rules for interaction reduces the individual degree of freedom for the sake of compatibility and benefits derived from interaction. In his work, Falk Graf von Westarp addresses the software market as a domain strongly depending on compatibility effects of the individuals' decisions.

Download or read book Organizational Innovation written by Fariborz Damanpour and published by Edward Elgar Publishing. This book was released on 2020-06-26 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book synthesizes research from the past 50 years of innovation studies, addressing the main elements of innovation and providing a connected perspective on innovation within organizations. It explores the generation and adoption of both technological and nontechnological innovations, offering a coherent and systematic view of the process. Insights from behavioral, economic and structure-based perspectives are used to explain existing findings and help the reader navigate current research, as well as offering ideas and frameworks to guide new studies.

Download or read book Diffusion of Innovations 4th Edition written by Everett M. Rogers and published by Simon and Schuster. This book was released on 2010-07-06 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come.

Download or read book How Change Agents and Social Capital Influence the Adoption of Innovations among Small Farmers Evidence from Social Networks in Rural Bolivia written by Mario Monge, Frank Hartwich, and Daniel Halgin and published by Intl Food Policy Res Inst. This book was released on with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: