Download or read book An Advocacy Advertising Model for Trade Associations written by Vivian Nagata Robison and published by . This book was released on 1991 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketplace Advocacy Campaigns written by and published by Cambria Press. This book was released on with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Advocacy Advertising written by S. Prakash Sethi and published by HarperCollins Publishers. This book was released on 1987 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book National Maritime Council written by Carl L. Swanson and published by . This book was released on 1981 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketplace Advocacy Campaigns written by Barbara Manning Miller and published by . This book was released on 2014-05-14 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the proliferation of marketplace advocacy campaigns, there has been little professional or academic research published evaluating the potential outcomes of this form of communication on audiences. Ostensibly the last book devoted to advocacy advertising was published in 1977. While the political and social changes of the 1970s are often credited with the rise of advocacy campaigns among many industries, surging public and media criticism regarding issues such as the environment and energy in recent years have made marketplace advocacy campaigns commonplace in today's advertising landscape.Given the political nature of marketplace advocacy and the potential ramifications on public policy, a quantitative assessment of stakeholder perceptions of marketplace advocacy is important for both professional and academic researchers interested in understanding the persuasive potential of marketplace advocacy. This book develops a model of marketplace advocacy influence based on relevant literature in advertising, marketing, social psychology, public relations, and political communication, and evaluates the model using a case study and statistical analyses.While this form of advocacy is relatively specialized, it represents an increasingly important and prevalent form of advocacy. It is important for both scholars and practitioners to understand how these campaigns may influence overall trust in the sponsoring industry as well as public acceptance of an industry's agenda. The model developed and tested in this book provides credence for the idea that these campaigns may be effective at accomplishing both of these objectives and demonstrates how industry approval, the overall goal of marketplace advocacy, might be achieved. By incorporating environmental concern as a measure of statistical control in both the model testing and follow-up analyses, the model also provides evidence of the moderating influence of heightened levels of environmental concern on marketplace advocacy outcomes. The book also provides an historical account of marketplace advocacy and describes several campaign case studies for context.This is an important book for researchers in the areas of corporate social responsibility, environmental advocacy, issue advertising, and public opinion. This book may also be appropriate for advanced advertising and public opinion classes.
Download or read book The Competition Within written by Rebecca Rolfes and published by iUniverse. This book was released on 2009-02 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you connect with your members? How do you ensure that your association is at the center of members' online and offline conversations? The twin forces of globalization and technology revolutionized how successful companies compete. Now they present a threat to associations, as well as an opportunity that they must embrace. But associations cannot reinvent themselves based solely on new technology that simply enhances current offerings. Only a major, top-to-bottom transformation will catapult associations into a new, uncharted competitive space. Associations will make the change or contend with irrelevance in the face of globalization, online communities, digital and social media, user-generated content and on-demand access to research and information. They must discover what members want and then deliver it however and whenever they want it. That is not too much to ask in a borderless world powered by technology. It is not only possible, but easy. The competition has figured it out. Have you?
Download or read book Don t Just Relate Advocate written by Glen Urban and published by Pearson Education. This book was released on 2005-05-11 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional "push/pull" marketing no longer works. Even highly-touted customer relationship initiatives are failing. Smart companies are pioneering an entirely new route to higher margins and sustainable competitive advantage: customer advocacy. This book reveals how it works, why it works, and how to make it work for your company. In today's environment, you must build unprecedented trust among customers who have more information, options, and sophistication than ever. You must transcend "relationship marketing" to focus on maximizing customer interests and deepening customer partnerships. It's not easy. But if you do it, you gain immense opportunities your competitors simply can't touch. Glen Urban offers a complete blueprint for getting there. You'll learn how to improve on all eight elements of customer advocacy, from transparency to partnership. Urban answers frequently asked questions about advocacy strategies, helping you identify and overcome your most significant obstacles. Then, drawing on new case studies, he shows how to align culture, metrics, incentives, and organization, driving effective advocacy throughout your entire organization.
Download or read book Sourcebook on Corporate Image and Corporate Advocacy Advertising written by and published by . This book was released on 1978 with total page 2214 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Download or read book Brussels Versus the Beltway written by Christine Mahoney and published by Georgetown University Press. This book was released on 2008-03-25 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the first large-scale study of lobbying strategies and outcomes in the United States and the European Union, two of the most powerful political systems in the world. Every day, tens of thousands of lobbyists in Washington and Brussels are working to protect and promote their interests in the policymaking process. Policies emanating from these two spheres have global impacts—they set global standards, they influence global markets, and they determine global politics. Armed with extensive new data, Christine Mahoney challenges the conventional stereotypes that attribute any differences between the two systems to cultural ones—the American, a partisan and combative approach, and the European, a consensus-based one. Mahoney draws from 149 interviews involving 47 issues to detail how institutional structures, the nature of specific issues, and characteristics of the interest groups combine to determine decisions about how to approach a political fight, what arguments to use, and how to frame an issue. She looks at how lobbyists choose lobbying tactics, public relations strategies, and networking and coalition activities. Her analysis demonstrates that advocacy can be better understood when we study the lobbying of interest groups in their institutional and issue context. This book offers new insights into how the process of lobbying works on both sides of the Atlantic.
Download or read book The Routledge Companion to Marketing and Feminism written by Pauline Maclaran and published by Routledge. This book was released on 2022-02-25 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women’s development and life opportunities. The "F" word is back on the agenda – made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women’s exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.
Download or read book Sustainable Marketing written by Donald A. Fuller and published by SAGE. This book was released on 1999-02-02 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials [to] products [to] consumption [to] disposal) that leads to the pollution of ecosystems. The book's running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.
Download or read book The Handbook of Organizational Rhetoric and Communication written by Oyvind Ihlen and published by John Wiley & Sons. This book was released on 2018-05-10 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.
Download or read book Editor Publisher written by and published by . This book was released on 1922 with total page 1250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth estate.
Download or read book 101 Marketing Strategies for Accounting Law Consulting and Professional Services Firms written by Troy Waugh and published by John Wiley & Sons. This book was released on 2004-04-26 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results." —Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms. Order your copy today!
Download or read book Community Health Education Methods written by Robert J. Bensley and published by Jones & Bartlett Learning. This book was released on 2003 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Community Health Education Methods: A Practical Guide is designed to assist you in effectively communicating messages and impacting norms and behaviors of individuals and communities. It is a book about the methods we use as health educators-the ways in which we tell a story and empower others to seek healthy lifestyles.
Download or read book National Association News written by and published by . This book was released on 1925 with total page 1088 pages. Available in PDF, EPUB and Kindle. Book excerpt:
