Download or read book Printers Ink the Magazine of Advertising Management and Sales written by and published by . This book was released on 1900 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Word from Our Sponsor written by Cynthia B. Meyers and published by Fordham Univ Press. This book was released on 2013-12-01 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced “Kraft Music Hall” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell House Coffee; and Young & Rubicam managed “Town Hall Tonight” with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history. Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences’ desire for entertainment and advertisers’ desire for sales, admen combined “showmanship” with “salesmanship” to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.
Download or read book Fortune written by and published by . This book was released on 1939 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Writing for Hire written by Catherine L. Fisk and published by Harvard University Press. This book was released on 2016-10-17 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Required to sign away their legal rights as authors as a condition of employment, professional writers may earn a tidy living for their work, but they seldom own their writing. Writing for Hire traces the history of labor relations that defined authorship in film, TV, and advertising in the mid-twentieth century. Catherine L. Fisk examines why strikingly different norms of attribution emerged in these overlapping industries, and she shows how unionizing enabled Hollywood writers to win many authorial rights, while Madison Avenue writers achieved no equivalent recognition. In the 1930s, the practice of employing teams of writers to create copyrighted works became widespread in film studios, radio networks, and ad agencies. Sometimes Hollywood and Madison Avenue employed the same people. Yet the two industries diverged in a crucial way in the 1930s, when screenwriters formed the Writers Guild to represent them in collective negotiations with media companies. Writers Guild members believed they shared the same status as literary authors and fought to have their names attached to their work. They gained binding legal norms relating to ownership and public recognition—norms that eventually carried over into the professional culture of TV production. In advertising, by contrast, no formal norms of public attribution developed. Although some ad writers chafed at their anonymity, their nonunion workplace provided no institutional framework to channel their demands for change. Instead, many rationalized their invisibility as creative workers by embracing a self-conception as well-compensated professionals devoted to the interests of clients.
Download or read book Inland Printer American Lithographer written by and published by . This book was released on 1926 with total page 1250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Printers Ink written by and published by . This book was released on 1965-06 with total page 908 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Public Relations Journal written by and published by . This book was released on 1961 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing communications written by and published by . This book was released on 1962 with total page 1028 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising written by Samuel Watson Dunn and published by . This book was released on 1961 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Tide of Advertising and Marketing written by and published by . This book was released on 1935 with total page 1048 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fourth Estate written by and published by . This book was released on 1896 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Printers Ink Monthly written by and published by . This book was released on 1935 with total page 1032 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Things to Know about Trade marks written by J. Walter Thompson Company and published by . This book was released on 1911 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertisers Guide to Marketing written by and published by . This book was released on 1953 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The January Tide of Advertising and Marketing written by and published by . This book was released on 1935 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bulletin written by Special Libraries Association. Business division and published by . This book was released on 1957 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
