Download or read book Ambivalence Towards Convergence written by Tanja Storsul and published by . This book was released on 2007 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book shows a variety of understandings related to the concept of convergence, at the same time as it reflects on the analytical advantage of the concept. The contributions discuss the impact of media digitalization and to what degree the prospects of convergence are realized. The studies range from studies of institutional and regulatory change within media and cultural institutions, to analyses of communicative genres and social practices related to digital media.
Download or read book Convergence and or divergence written by Nina Ratavaara and published by GRIN Verlag. This book was released on 2011-09-21 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2008 in the subject Communications - Multimedia, Internet, New Technologies, grade: 3 (vgl. Anm.), University of Helsinki (Communications), course: Media Convergence, language: English, abstract: It is not possible to avoid the two words convergence divergence in literature, discussions and theories about new media, new services, what the audience wants and the future of media nowadays as „convergence rapidly became one of the key concepts in new media discourse.”(Storsul/Stuedahl:2007:9) So it was mentioned in articles, academic texts, policy documents and industrial papers and was introduced as the new order. (Fagerjord/Storsul:2007:19) And in becoming a key concept convergence also became an important rhetorical tool that encouraged change in several fields e.g. grassroot journalism sites or media companies presenting new (future) plans for online platforms and mobile services. (Storsul/Stuedahl:2007:9) But even if the two words are omnipresent it seems as if not everybody is writing, meaning and talking about the same. Actually sometime when reading different articles and books it seems as the authors were writing and discussing totally different topics. Like Storsul and Stuedal describe it, convergence really is a buzzword.(Storsul/Stuedahl:2007:9) And it is not only a buzzword, but it bears the old human (science-fiction) visions and hopes of media enabling things being managed by one central system and/or device that organizes our whole life and we now can’t even think of. (Storsul/Stuedahl:2007:10)One very common though simple example of such futuristic thinking and visions might be the refrigerator that automatically and independently orders the needed food and drinks from the shop and they are also delivered automatically, maybe even beamed into the refrigerator.
Download or read book Media Convergence and Deconvergence written by Sergio Sparviero and published by Springer. This book was released on 2017-10-20 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Its parts provide together a broad picture of opposing trends and tensions in media convergence, by underlining the relevance of this powerful idea and emphasizing the misconceptions that it has generated. Sergio Sparviero, Corinna Peil, Gabriele Balbi and the other authors look into practices and realities of users in convergent media environments, ambiguities in the production and distribution of content, changes to the organization of media industries, the re-configuration of media markets, and the influence of policy and regulations. Primarily addressed to scholars and students in different fields of media and communication studies, Media Convergence and Deconvergence deconstructs taken-for-granted concepts and provides alternative and fresh analyses on one of the most popular topics in contemporary media culture. Chapter 1 is available open access under a CC BY 4.0 license at link.springer.com
Download or read book Media Convergence written by Dwyer, Tim and published by McGraw-Hill Education (UK). This book was released on 2010-02-01 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media studies scholars and commentators have categorised the media in distinct periods: 'old media' such as television, radio and print; 'new media' which include online media, computers, and PDAs. Now we are in a period of 'media convergence' - print newspapers sent as MP3 - but also the increasing convergence of media policy, media ownership and media practices. This book looks at how 'traditional' media companies are moving in to converged media, questions of ownership, questions of working practices and questions of the audience.
Download or read book Communication Yearbook 40 written by Elisia L. Cohen and published by Routledge. This book was released on 2016-05-05 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Yearbook 40 completes four decades of publishing state-of-the-discipline literature reviews and essays. In the final Communication Yearbook volume, editor Elisia L. Cohen includes chapters representing international and interdisciplinary scholarship, demonstrating the broad global interests of the International Communication Association. The contents include summaries of communication research programs that represent the most innovative work currently. Emphasizing timely disciplinary concerns and enduring theoretical questions, this volume will be valuable to scholars throughout the communication discipline and beyond.
Download or read book European Media Policy for the Twenty First Century written by Seamus Simpson and published by Routledge. This book was released on 2016-01-29 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media policy issues sit at the heart of the structure and functioning of media systems in Europe and beyond. This book brings together the work of a range of leading media policy scholars to provide inroads to a better understanding of how effective media policies can be developed to ensure a healthy communication sector that contributes to the wellbeing of individual citizens, as well as a more democratic society. Faced with a general atmosphere of disillusionment in the European project, one of the core questions tackled by the volume’s contributors is: what scope is there for European media policy that can exist beyond the national level? Uniquely, the volume’s chapters are structured around four key policy themes: media convergence; the continued role and position of public regulatory intervention in media policy; policy issues arising from the development of new electronic communication network environments; and lessons for European media policy from cases beyond the EU. In its chapters, the volume provides enriched understandings of the role and significance of policy actors, institutions, structures, instruments and processes in communication and media policy.
Download or read book Intermediality and Media Change written by Juha Herkman and published by University of Tampere. This book was released on 2012 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: This book is about intermediality as an approach to analysing and understanding media change. Intermediality and Media Change is critical of technological determinism that characterises 'new media discourse' about the ongoing digitalization, framed as a revolution and creating sharp contrasts between old and new media. Intermediality instead emphasises paying attention to continuities between media of all types and privileges a comparative perspective on technological changes in media over time and space. The concept of intermediality refers to interaction and interrelationships between media. This focus is important in two ways. It strengthens the mutual construction and articulation of media (forms) as a vital element of the research agenda. In contrast to the emphasis on convergence, it also permits the consideration of the parallel construction and articulation of specific features and identities that characterise a medium, as well as the emergence of new divergences. Intermediality and Media Change studies intermediality from both theoretical and empirical perspectives. The book starts by positioning intermediality as a theory and a methodological approach. The first group of articles focuses on critical reflection of media and mediation as concepts. The second group deals with intermediality in discourses about media change. The third group concentrates on analysis of representative cases, and the fourth group focuses on media institutions and professions
Download or read book Handbook of Media Management and Economics written by Alan Albarran and published by Routledge. This book was released on 2018-04-27 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.
Download or read book Libraries Archives and Museums as Democratic Spaces in a Digital Age written by Ragnar Audunson and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-09-07 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Libraries, archives and museums have traditionally been a part of the public sphere's infrastructure. They have been so by providing public access to culture and knowledge, by being agents for enlightenment and by being public meeting places in their communities. Digitization and globalization poses new challenges in relation to upholding a sustainable public sphere. Can libraries, archives and museums contribute in meeting these challenges?
Download or read book Brand Culture and Identity Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-10-05 with total page 1556 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Download or read book Managing Media Economy Media Content and Technology in the Age of Digital Convergence written by Zvezdan Vukanovic and published by Media XXI. This book was released on 2022-03-03 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, which analyzes the internal and external environment of the media industry, compiles scientific articles, written by 33 authors coming from 13 diverse countries, emphasizing the complex and multifaceted nature of the industry, of the business and of the media economy. The authors got more than 130 detailed definitions of relevant concepts from the business and media technology area, having quoted in their articles more than 720 books, monographs, articles and research papers. This work intends, on one hand, to emphasize the necessity from the companies and the media consumers side, to define strategies that allow to give an answer to the appearing of the new media. On the other hand, it intends to adopt and adapt relevant business frames and concepts for the economic and technological analysis of media markets.
Download or read book The Palgrave Handbook of European Media Policy written by K. Donders and published by Springer. This book was released on 2014-03-28 with total page 819 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing state-of-the-art contributions on the various domains of European media policies, this Handbook deals with theoretical approaches to European media policy: its historical development; specific policies for film, television, radio and the Internet; and international aspects of the fragmented policy domain.
Download or read book Words Worlds Narratives Transmedia and Immersion written by Tawnya Ravy and published by BRILL. This book was released on 2019-01-04 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Words, Worlds, and Narratives: Transmedia and Immersion offers an interdisciplinary discussion of the way in which narrative is transmitted, transformed and translated through the wide variety of technologies and media platforms available in the 21st century. This volume critically engages with the field of transmedia studies and addresses the significance of media to narrative and authorship to immersion. What emerges is a unique look at collaborative scholarship and storytelling which is both disruptive and immersive. Using a diverse archive of narrative forms, including video games, fan fiction, film adaptation and social media, the chapters in this volume explore the narratological, social, political and economic implications of transmedia narrative in the public and private spaces of the digital and the immersive media communities.
Download or read book Public Media Management for the Twenty First Century written by Michał Głowacki and published by Routledge. This book was released on 2013-10-15 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.
Download or read book Multi Platform Advertising Strategies in the Global Marketplace written by Yang, Kenneth C. C. and published by IGI Global. This book was released on 2017-12-01 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.
Download or read book Active Citizen Participation in E Government A Global Perspective written by Manoharan, Aroon and published by IGI Global. This book was released on 2012-02-29 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book focuses on the issues and challenges involving adoption and implementation of online civic engagement initiatives globally and will serve as a valuable guide to governments in their efforts to enable active citizen participation"--Provided by publisher.
Download or read book Making the News written by Paschal Preston and published by Routledge. This book was released on 2008-10-27 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making the News provides a cross-national perspective on key features of journalism and news-making cultures and the changing media landscape in contemporary Europe. . Focusing on the key trends, practices and issues in contemporary journalism and news cultures, Paschal Preston maps the major contours of change as well as the broader industrial, organizational, institutional and cultural factors shaping journalism practices over the past two decades. Moving beyond the tendency to focus on journalism trends and newsmaking practices within a single country, Making the News draws on unique, cross-national research examining current journalism practices and related newsmaking cultures in eleven West, Central and East European countries, including in-depth interviews with almost 100 senior journalists and subsequent workshop discussions with other interest groups Making the News links reviews and discussions of the existing literature to original research engaging with the views and experiences of journalists working at the ‘coal face’ of contemporary newsmaking practices, to provide an original study and useful student text.
