Download or read book AMA Summer Educators Conference 2007 written by J. Mohr and published by Curran Associates Incorporated. This book was released on 2008-02-19 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Reputation Society written by Hassan Masum and published by MIT Press. This book was released on 2015-01-30 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts discuss the benefits and risks of online reputation systems. In making decisions, we often seek advice. Online, we check Amazon recommendations, eBay vendors' histories, TripAdvisor ratings, and even our elected representatives' voting records. These online reputation systems serve as filters for information overload. In this book, experts discuss the benefits and risks of such online tools. The contributors offer expert perspectives that range from philanthropy and open access to science and law, addressing reputation systems in theory and practice. Properly designed reputation systems, they argue, have the potential to create a “reputation society,” reshaping society for the better by promoting accountability through the mediated judgments of billions of people. Effective design can also steer systems away from the pitfalls of online opinion sharing by motivating truth-telling, protecting personal privacy, and discouraging digital vigilantism. Contributors Madeline Ashby, Jamais Cascio, John Henry Clippinger, Chrysanthos Dellarocas, Cory Doctorow, Randy Farmer, Eric Goldman, Victor Henning, Anthony Hoffmann, Jason Hoyt, Luca Iandoli, Josh Introne, Mark Klein, Mari Kuraishi, Cliff Lampe, Paolo Massa, Hassan Masum, Marc Maxson, Craig Newmark, Michael Nielsen, Lucio Picci, Jan Reichelt, Alex Steffen, Lior Strahilevitz, Mark Tovey, John Whitfield, John Willinsky, Yi-Cheng Zhang, Michael Zimmer
Download or read book Dynamics of Competitive Advantage and Consumer Perception in Social Marketing written by Kapoor, Avinash and published by IGI Global. This book was released on 2013-08-31 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.
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Download or read book CONTEMPORARY RESEARCH IN COMMERCE MANAGEMENT VOLUME 1 written by Sruthi S and published by RED'SHINE Publication. Pvt. Ltd. This book was released on with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments written by El-Gohary, Hatem and published by IGI Global. This book was released on 2012-07-31 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing"--Provided by publisher.
Download or read book Does Marketing Need Reform written by Jagdish N Sheth and published by Routledge. This book was released on 2015-01-28 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.
Download or read book Handbook of Service Marketing Research written by Roland T. Rust and published by Edward Elgar Publishing. This book was released on 2014-02-28 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy
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Download or read book E Entrepreneurship and ICT Ventures Strategy Organization and Technology written by Kollmann, Tobias and published by IGI Global. This book was released on 2010-02-28 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information and communication technologies related to digital networks enable the continued rise of entrepreneurial business opportunities and inventive business models. E-Entrepreneurship and ICT Ventures: Strategy, Organization and Technology provides a unique and quintessential overview of the current state of conceptual and empirical research at the interface of e-business and entrepreneurship research. Contributing an enhanced understanding of the important interface of e-business and entrepreneurship, this reference publication brings together leading academics and practitioners from around the world, offering essential reading material for students, educators, managers, entrepreneurs, and political decision makers interested in applying and fostering e-business concepts in an entrepreneurial environment.
Download or read book Handbook of Research on Digital Media and Advertising User Generated Content Consumption written by Eastin, Matthew S. and published by IGI Global. This book was released on 2010-07-31 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
Download or read book Advances in Ergonomics Modeling and Usability Evaluation written by Halimahtun Khalid and published by CRC Press. This book was released on 2010-06-23 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking the field of human factors and ergonomics beyond state of the art, this volume focuses on advances in the use of ergonomics modeling and on the evaluation of usability, a critical aspect of any human-technology system. The research described in the book's 70 chapters is an outcome of dedicated research by academics and practitioners from around the world, and across disciplines. It provides an invaluable resource for evaluating products and environments. This volume is one of seven titles in the Advances in Human Factors and Ergonomics Series.
Download or read book Corporate Social Responsibility in the Hospitality and Tourism Industry written by Guliani, Lipika Kaur and published by IGI Global. This book was released on 2016-03-04 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increased tourism benefits local economies by creating more revenue and employment options as interest in the location grows. However, as the hospitality and travel industry continues to grow and adapt, it becomes imperative that they implement socially responsible procedures. Corporate Social Responsibility in the Hospitality and Tourism Industry discusses issues and challenges faced by organizations implementing responsible business practices within the travel, hotel, leisure and hospitality industries. Featuring best practices and theoretical concepts on the support of local economies, ethical sourcing of native goods, and sustainability procedures, this publication is a vital source for policy makers, academicians, researchers, students, technology developers, and government officials interested in emergent ethical and moral practices within the travel industry.
Download or read book Summer Educators Conference written by American Marketing Association and published by . This book was released on 1986 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Interdisciplinary Approaches to Product Design Innovation Branding in International Marketing written by K. Scott Swan and published by Emerald Group Publishing. This book was released on 2012-09-05 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.
Download or read book Handbook on Customer Centricity written by Robert W. Palmatier and published by Edward Elgar Publishing. This book was released on 2019 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm’s internal architecture, strategy, capabilities, and offerings with external customers.
Download or read book CAP2007 Conference Proceedings written by and published by European Space Agency. This book was released on with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
