Download or read book The Culture of Connectivity written by José van Dijck and published by Oxford University Press, USA. This book was released on 2013-03-21 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first critical history of social media.

Download or read book Security and Trust in Online Social Networks written by Barbara Carminati and published by Springer Nature. This book was released on 2022-05-31 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: The enormous success and diffusion that online social networks (OSNs) are encountering nowadays is vastly apparent. Users' social interactions now occur using online social media as communication channels; personal information and activities are easily exchanged both for recreational and business purposes in order to obtain social or economic advantages. In this scenario, OSNs are considered critical applications with respect to the security of users and their resources, for their characteristics alone: the large amount of personal information they manage, big economic upturn connected to their commercial use, strict interconnection among users and resources characterizing them, as well as user attitude to easily share private data and activities with strangers. In this book, we discuss three main research topics connected to security in online social networks: (i) trust management, because trust can be intended as a measure of the perception of security (in terms of risks/benefits) that users in an OSN have with respect to other (unknown/little-known) parties; (ii) controlled information sharing, because in OSNs, where personal information is not only connected to user profiles, but spans across users' social activities and interactions, users must be provided with the possibility to directly control information flows; and (iii) identity management, because OSNs are subjected more and more to malicious attacks that, with respect to traditional ones, have the advantage of being more effective by leveraging the social network as a new medium for reaching victims. For each of these research topics, in this book we provide both theoretical concepts as well as an overview of the main solutions that commercial/non-commercial actors have proposed over the years. We also discuss some of the most promising research directions in these fields.

Download or read book E marketing written by Raymond Frost and published by Routledge. This book was released on 2018-10-08 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape is constantly and rapidly changing, and the book is structured to encourage students to explore the digital space, and to think critically about their own online behavior. "Success stories," "trend impact," and "let’s get technical" boxes, as well as online activities at the end of each chapter provide undergraduate students with everything they need to be successful in creating and executing a winning digital marketing strategy.

Download or read book Hate Speech against Women Online written by Louise Richardson-Self and published by Rowman & Littlefield. This book was released on 2021-10-01 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are women so frequently targeted with hate speech online and what can we do about it? Psychological explanations for the problem of woman-hating overlook important features of our social world that encourage latent feelings of hostility toward women, even despite our consciously-held ideals of equality. Louise Richardson-Self investigates the woman-hostile norms of the English-speaking internet, the ‘rules’ of engagement in these social spaces, and the narratives we tell ourselves about who gets to inhabit such spaces. It examines the dominant imaginings (images, impressions, stereotypes, and ideas) of women that are shared in acts of hate speech, highlighting their ‘emotional stickiness’. But offering strategies through which we may reimagine our norms of online engagement, the stories that justify those norms, and the logic that makes sense of it all, this book shows how we can create alternative visions of what it means to take up online space as a woman and to ensure that women are seen as entitled to be there. By exploring aspects of ‘social imaginaries’ theory and applying it to the problem of hate speech against women online, this book illuminates why woman-hating has become such a prominent feature of this environment and how we can make these spaces safer for women.

Download or read book The New York Times Index written by and published by . This book was released on 2007 with total page 1876 pages. Available in PDF, EPUB and Kindle. Book excerpt: