Download or read book Alcohol Advertising and Young People s Drinking written by B. Gunter and published by Palgrave Macmillan. This book was released on 2010-10-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol by its producers as an important causal factor. This has led to calls for tougher regulation of alcohol marketing, including restrictions on where it can occur and the form it is allowed to take. Empirical research evidence, often emanating from government funded enquiries and endorsed by health lobbies, has been cited in support of an allegedly primary role played by advertising in triggering interest in and the onset of alcohol consumption among young people and in encouraging regular and heavy drinking. Close examination of this evidence, however, reveals that the research is not always as cut and dried as it may first appear. Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought. This book sets out a review and critique of the evidence on alcohol advertising and marketing effects on young people and considers this evidence in relation to codes of advertising and marketing practice.
Download or read book Alcohol Advertising and Young People s Drinking written by B. Gunter and published by Springer. This book was released on 2010-10-13 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol by its producers as an important causal factor. This has led to calls for tougher regulation of alcohol marketing, including restrictions on where it can occur and the form it is allowed to take. Empirical research evidence, often emanating from government funded enquiries and endorsed by health lobbies, has been cited in support of an allegedly primary role played by advertising in triggering interest in and the onset of alcohol consumption among young people and in encouraging regular and heavy drinking. Close examination of this evidence, however, reveals that the research is not always as cut and dried as it may first appear. Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought. This book sets out a review and critique of the evidence on alcohol advertising and marketing effects on young people and considers this evidence in relation to codes of advertising and marketing practice.
Download or read book Reducing Underage Drinking written by Institute of Medicine and published by National Academies Press. This book was released on 2004-03-26 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.
Download or read book Youth Drinking Cultures in a Digital World written by Antonia Lyons and published by Taylor & Francis. This book was released on 2017-02-24 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has helped boost the culture of intoxication, a central aspect of young people’s social lives in many Western countries. Initial research suggests that these technologies enable highly-nuanced, targeted marketing and innovations – creating new virtual spaces that alter the dynamics and consequences of drinking cultures in significant ways. Youth Drinking Cultures in a Digital World focuses on how pervasive social networking technologies contribute to drinking cultures. It brings together international contributions from leading researchers in this emerging field to explore how new technologies are reconfiguring the key themes, traditional interests, practices and concerns of alcohol-related research with young people. It is particularly concerned with three important areas, namely: identities, social relations and power alcohol marketing and commercialisation public health and regulating alcohol promotion. This innovative book includes original research and commentary and is a must-read for academics and researchers in the areas of public health, psychology, sociology, media studies, youth studies and alcohol studies.
Download or read book Alcohol in America written by United States Department of Transportation and published by National Academies Press. This book was released on 1985-02-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol is a killerâ€"1 of every 13 deaths in the United States is alcohol-related. In addition, 5 percent of the population consumes 50 percent of the alcohol. The authors take a close look at the problem in a "classy little study," as The Washington Post called this book. The Library Journal states, "...[T]his is one book that addresses solutions....And it's enjoyably readable....This is an excellent review for anyone in the alcoholism prevention business, and good background reading for the interested layperson." The Washington Post agrees: the book "...likely will wind up on the bookshelves of counselors, politicians, judges, medical professionals, and law enforcement officials throughout the country."
Download or read book Media Messages and Public Health written by Amy Jordan and published by Routledge. This book was released on 2010-11 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of public health topics, coverage includes: Conceptual and methodological foundations involved in the practice of content analysis research used to examine public health issues. Measurement challenges posed by the broad range of media. Use of content analysis across multiple media types. The potential for individual differences in audience interpretation of message content. Case studies that examine public health issues in the media to illustration the decisions that are made when developing content analysis studies. The volume concludes with a set of guidelines for optimal content analysis research, and suggests ways in which the field can accommodate new technologies and new ways of using media. Developed for researchers in communication, media, and public health, this unique resource demonstrates how the variety of decisions researchers make along the way allows the exploration of traditions, assumptions and implications for each varying alternative and ultimately advances the science of content analysis research.
Download or read book Advertising to Children written by M. Blades and published by Springer. This book was released on 2014-08-29 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
Download or read book Teens Alcohol written by Gail Snyder and published by Simon and Schuster. This book was released on 2014-09-02 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Gallup Youth Survey has found that more than 80 percent of high school seniors have tried alcohol and that roughly a quarter of teenagers between the ages of 13 and 17 say it is very easy for them to get alcoholic beverages. Alcohol is a contributor to the three leading causes of death for teens and young adults: automobile crashes, homicides, and suicides. This volume explores several issues facing young people, including binge drinking and cross-addiction.
Download or read book Learning About Drinking written by Eleni Houghton and published by Routledge. This book was released on 2013-05-13 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on the premise that drinking behaviors are primarily learned. The contributors to the book explore the complex array of individual and social factors that impact the development of drinking patterns. They traverse family and culture influences, and the role played by schools, government, and the beverage alcohol industry. Learning About Drinking offers a rigorous and scholarly examination of drinking behavior brought to life with illustrative cases drawn from around the world. Social policymakers, historians, anthropologists, public health specialists, as well as mental health professionals will find this book of value. Learning About Drinking offers a refreshing, evidence-based look at a process that has too often been taken for granted.
Download or read book Alcohol written by Great Britain. Parliament. House of Commons. Health Committee and published by The Stationery Office. This book was released on 2010 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report calls for a radical change in the Government's approach to the health and social problems caused by the rising consumption of alcohol in England. Consumption per head has nearly tripled since 1947, and 31 per cent of men and 21 per cent of women are drinking hazardously (more than 21 units per week) or harmfully (more than 50 units per week). It is estimated alcohol abuse in England and Wales kills 30-40,000 people a year and costs the economy £55bn. Excessive consumption also leads to serious accidents, disorder, violence and crime. In the report, chapter two looks at the history of alcohol consumption. Chapter three considers the impact of alcohol on health, the NHS and society as a whole, including the costs of crime and loss of work. Chapter four analyses the Government's alcohol strategy. Chapters five to nine consider respectively NHS policies on prevention and treatment; education and information policies, the marketing of alcohol, pubs and licensing; and off-licence sales, particularly in supermarkets. Chapter ten looks at the key issue of the price of alcohol. The Committee calls for minimum pricing for units of alcohol. Evidence shows that a rise in the price of alcohol is the most effective way to reduce consumption. It would affect most of all those who drink cheap alcohol, save up to 3000 lives a year with a price of 50p per unit, would benefit traditional pubs and encourage a switch to weaker wines and spirits. Minimum pricing should be accompanied by an increase in duty. Finally, in chapter eleven, the Committee puts forward a new alcohol strategy.
Download or read book Communication Yearbook 36 written by Charles T. Salmon and published by Routledge. This book was released on 2012-10-02 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Yearbook 36 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Charles T. Salmon presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the International Communication Association. The contents include summaries of communication research programs that represent the most innovative work currently, with internationally renowned scholars serving as respondents to each chapter. Offering a blend of chapters emphasizing timely disciplinary concerns and enduring theoretical questions, this volume will be valuable to scholars throughout communication studies.
Download or read book Social Impact of Wine Marketing written by Mojca Ramšak and published by Springer Nature. This book was released on 2022-01-24 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs. When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations? Dr. Mojca Ramšak’s book peels back the layers of the alcohol industry’s most obvious yet overlooked marketing tactics. It also reveals the sluggishness of preventive and curative efforts, as well as legal or self-regulatory measures, at keeping up with the alcohol industry’s use of technology. - Nadja Furlan Štante, Principal Research Associate and Professor of Religious Studies, Science and Research Centre of Koper, Slovenia.
Download or read book The Drink Pocket Book 2006 written by A.C. Nielsen Company and published by . This book was released on 2005-10 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features statistical profiles of the UK wine, spirits, beer, cider and soft drinks markets, plus international drinks industry data.
Download or read book Young People and Alcohol written by John Saunders and published by John Wiley & Sons. This book was released on 2011-04-12 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Young People and Alcohol is a practical and comprehensive reference for professionals and researchers in the field of alcohol misuse who work with people aged 12 to 25 years. The book provides readers from a range of professional backgrounds with authoritative and up to date information about the effects of alcohol use in the young and, particularly, its management, with an emphasis on interventions whose effectiveness is supported by evidence. Written by an internationally renowned team of contributors, chapters span five key sections: The Phenomenon and Impact of Youth Drinking; Neurobiology; Prevention and Early Intervention; Assessment and Diagnosis; and Treatment. FEATURES Focus is on treatment, relating the science to everyday clinical practice. Evidence-based List of further resources Tables and flowcharts Glossary of key terms and abbreviations
Download or read book Alcohol No Ordinary Commodity written by Thomas F. Babor and published by Oxford University Press. This book was released on 2010-02-25 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a public health perspective, alcohol is a major contributor to morbidity and mortality, and impacts on many aspects of social life. This text describes advances in alcohol research with direct relevance to the development of effective policies at local, national and international level.
Download or read book Reducing Underage Drinking written by Institute of Medicine and published by National Academies Press. This book was released on 2004-02-26 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.
Download or read book Alcohol Use Among Adolescents written by Michael Windle and published by SAGE Publications. This book was released on 1999-06-25 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adolescent alcohol use is prominent among today′s teens and has elicited rising concerns among parents, health practitioners, social policymakers, and the public at large. Yet there is an absence of a relatively concise book that summarizes and integrates existing knowledge on the various facets of adolescent alcohol use. This book attempts to fill this void by integrating research from the multiple fields of study (e.g., prevalence of use), describing measurement approaches (e.g., survey and clinical diagnostic), reviewing risk and protective factors, reporting on findings from prominent prevention and treatment studies, and suggesting future research directions. The coverage is intended to examine issues relevant to etiology, developmental courses, and prevention and treatment, as well as to identify future research directions.
