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Book The AI Product Manager s Handbook

Download or read book The AI Product Manager s Handbook written by Irene Bratsis and published by Packt Publishing Ltd. This book was released on 2023-02-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the skills required to become an AI product manager and drive the successful development and deployment of AI products to deliver value to your organization. Purchase of the print or Kindle book includes a free PDF eBook. Key Features Build products that leverage AI for the common good and commercial success Take macro data and use it to show your customers you’re a source of truth Best practices and common pitfalls that impact companies while developing AI product Book DescriptionProduct managers working with artificial intelligence will be able to put their knowledge to work with this practical guide to applied AI. This book covers everything you need to know to drive product development and growth in the AI industry. From understanding AI and machine learning to developing and launching AI products, it provides the strategies, techniques, and tools you need to succeed. The first part of the book focuses on establishing a foundation of the concepts most relevant to maintaining AI pipelines. The next part focuses on building an AI-native product, and the final part guides you in integrating AI into existing products. You’ll learn about the types of AI, how to integrate AI into a product or business, and the infrastructure to support the exhaustive and ambitious endeavor of creating AI products or integrating AI into existing products. You’ll gain practical knowledge of managing AI product development processes, evaluating and optimizing AI models, and navigating complex ethical and legal considerations associated with AI products. With the help of real-world examples and case studies, you’ll stay ahead of the curve in the rapidly evolving field of AI and ML. By the end of this book, you’ll have understood how to navigate the world of AI from a product perspective.What you will learn Build AI products for the future using minimal resources Identify opportunities where AI can be leveraged to meet business needs Collaborate with cross-functional teams to develop and deploy AI products Analyze the benefits and costs of developing products using ML and DL Explore the role of ethics and responsibility in dealing with sensitive data Understand performance and efficacy across verticals Who this book is for This book is for product managers and other professionals interested in incorporating AI into their products. Foundational knowledge of AI is expected. If you understand the importance of AI as the rising fourth industrial revolution, this book will help you surf the tidal wave of digital transformation and change across industries.

Book Practical AI for Business Leaders  Product Managers  and Entrepreneurs

Download or read book Practical AI for Business Leaders Product Managers and Entrepreneurs written by Alfred Essa and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-03-21 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most economists agree that AI is a general purpose technology (GPT) like the steam engine, electricity, and the computer. AI will drive innovation in all sectors of the economy for the foreseeable future. Practical AI for Business Leaders, Product Managers, and Entrepreneurs is a technical guidebook for the business leader or anyone responsible for leading AI-related initiatives in their organization. The book can also be used as a foundation to explore the ethical implications of AI. Authors Alfred Essa and Shirin Mojarad provide a gentle introduction to foundational topics in AI. Each topic is framed as a triad: concept, theory, and practice. The concept chapters develop the intuition, culminating in a practical case study. The theory chapters reveal the underlying technical machinery. The practice chapters provide code in Python to implement the models discussed in the case study. With this book, readers will learn: The technical foundations of machine learning and deep learning How to apply the core technical concepts to solve business problems The different methods used to evaluate AI models How to understand model development as a tradeoff between accuracy and generalization How to represent the computational aspects of AI using vectors and matrices How to express the models in Python by using machine learning libraries such as scikit-learn, statsmodels, and keras

Book AI Product Management

    Book Details:
  • Author : Kumar Vishwesh
  • Publisher :
  • Release : 2023-03-08
  • ISBN :
  • Pages : 0 pages

Download or read book AI Product Management written by Kumar Vishwesh and published by . This book was released on 2023-03-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) is revolutionizing the way we do business, and AI product management is at the forefront of this transformation. In this practical guide, you'll learn the skills and strategies needed to successfully develop, launch, and scale AI products. We'll start by introducing you to the role of an AI product manager and the importance of AI in today's business landscape. From there, you'll learn how to understand the AI ecosystem and identify the right use cases for your AI product. You'll also discover how to build and manage an interdisciplinary team, design and develop an AI product, and launch and market it effectively. Throughout the book, you'll find real-world examples and best practices for growing and scaling your AI product. Whether you're a product manager, engineer, data scientist, or entrepreneur, this book will provide you with the knowledge and tools you need to succeed in the exciting field of AI product management. Note: This is a basic book on the topic intended to give you just a high-level overview. Please don't expect in deep dive into the topics. Making the readers aware of the topics involved in this new field, is the prime purpose.

Book Data Science on AWS

    Book Details:
  • Author : Chris Fregly
  • Publisher : "O'Reilly Media, Inc."
  • Release : 2021-04-07
  • ISBN : 1492079367
  • Pages : 524 pages

Download or read book Data Science on AWS written by Chris Fregly and published by "O'Reilly Media, Inc.". This book was released on 2021-04-07 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this practical book, AI and machine learning practitioners will learn how to successfully build and deploy data science projects on Amazon Web Services. The Amazon AI and machine learning stack unifies data science, data engineering, and application development to help level upyour skills. This guide shows you how to build and run pipelines in the cloud, then integrate the results into applications in minutes instead of days. Throughout the book, authors Chris Fregly and Antje Barth demonstrate how to reduce cost and improve performance. Apply the Amazon AI and ML stack to real-world use cases for natural language processing, computer vision, fraud detection, conversational devices, and more Use automated machine learning to implement a specific subset of use cases with SageMaker Autopilot Dive deep into the complete model development lifecycle for a BERT-based NLP use case including data ingestion, analysis, model training, and deployment Tie everything together into a repeatable machine learning operations pipeline Explore real-time ML, anomaly detection, and streaming analytics on data streams with Amazon Kinesis and Managed Streaming for Apache Kafka Learn security best practices for data science projects and workflows including identity and access management, authentication, authorization, and more

Book Artificial Intelligence for Managers

Download or read book Artificial Intelligence for Managers written by Malay A. Upadhyay and published by BPB Publications. This book was released on 2020-09-18 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand how to adopt and implement AI in your organizationKey Featuresa- 7 Principles of an AI Journeya- The TUSCANE Approach to Become Data Readya- The FAB-4 Model to Choose the Right AI Solutiona- Major AI Techniques & their Applications:- CART & Ensemble Learning- Clustering, Association Rules & Search- Reinforcement Learning- Natural Language Processing- Image RecognitionDescriptionMost AI initiatives in organizations fail today not because of a lack of good AI solutions, but because of a lack of understanding of AI among its end users, decision makers and investors. Today, organizations need managers who can leverage AI to solve business problems and provide a competitive advantage. This book is designed to enable you to fill that need, and create an edge for your career.The chapters offer unique managerial frameworks to guide an organization's AI journey. The first section looks at what AI is; and how you can prepare for it, decide when to use it, and avoid pitfalls on the way. The second section dives into the different AI techniques and shows you where to apply them in business. The final section then prepares you from a strategic AI leadership perspective to lead the future of organizations.By the end of the book, you will be ready to offer any organization the capability to use AI successfully and responsibly - a need that is fast becoming a necessity.What will you learna- Understand the major AI techniques & how they are used in business.a- Determine which AI technique(s) can solve your business problem.a- Decide whether to build or buy an AI solution.a- Estimate the financial value of an AI solution or company.a- Frame a robust policy to guide the responsible use of AI.Who this book is forThis book is for Executives, Managers and Students on both Business and Technical teams who would like to use Artificial Intelligence effectively to solve business problems or get an edge in their careers.Table of Contents1.Preface2.Acknowledgement3.About the Author4.Section 1: Beginning an AI Journeya. AI Fundamentalsb. 7 Principles of an AI Journeyc. Getting Ready to Use AI5.Section 2: Choosing the Right AI Techniquesa. Inside the AI Laboratoryb. How AI Predicts Values & Categoriesc. How AI Understands and Predicts Behaviors & Scenariosd. How AI Communicates & Learns from Mistakese. How AI Starts to Think Like Humans6.Section 3: Using AI Successfully & Responsiblya. AI Adoption & Valuationb. AI Strategy, Policy & Risk Management7.EpilogueAbout the AuthorsMalay A. Upadhyay is a Customer Journey executive, certified in Machine Learning. Over the course of his role heading the function at a N. American AI SaaS firm in Toronto, Malay trained 150+ N. American managers on the basics of AI and its successful adoption, held executive thought leadership sessions for CEOs and CHROs on AI strategy & IT modernization roadmaps, and worked as the primary liaison to realize AI value on unique customer datasets. It was here that he learnt the growing need for greater knowledge and awareness of how to use AI both responsibly and successfully.Malay was also one of 25 individuals chosen globally to envision the industrial future for the Marzotto Group, Italy, on its 175th anniversary. He holds an MBA, M.Sc. and B.E., with experiences across India, UAE, Italy and Canada.A Duke of Edinburgh awardee, Malay has been driving the subject of responsible AI management as an advisor, author, online instructor and member of the European AI Alliance that informed the HLEG on the European Commission's AI policy.

Book AI Product Manager

    Book Details:
  • Author : Padmaraj Nidagundi
  • Publisher :
  • Release : 2022-01-03
  • ISBN :
  • Pages : 115 pages

Download or read book AI Product Manager written by Padmaraj Nidagundi and published by . This book was released on 2022-01-03 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have ever thought to yourself, "I want to become an Artificial Intelligence Product Manager or I want to enhance my skills as an AI Product Manager" then this is the perfect book for you. In it, the author comes up with some important themes: Artificial intelligence product manager journey, AI product manager skills for the future and so on. In the book, the author comes up with some important themes: History Of AI Product Manager Becoming A Artificial Intelligence Product Manager Steps To Become A Artificial Intelligence Product Manager Artificial Intelligence Product Manager In The Agile Era Artificial Intelligence Product Manager Journey First Month, You Will Next 3 Months, You Will Within The Next 6 Months, You Will AI Datasets Creation, Models Building And Updating, Impact Measurement Collaborating With Developers, Machine Learning Engineers, As Well As Product Management Teams AI Product Full Life Cycle: Strategy, Development, Experimentation, Launch, Optimization, Sunset Role Of An AI Product Manager Managing A Product Backlog Engage With Stakeholders To Scope Work How AI Product Manager Work With Data Scientists How Artificial Intelligence Product Manager Make Critical Decisions How AI Product Manager Make Proposing Simple, Creative Solutions To Complex Problems How AI Product Manager Understand And Interpret Data Ai Product Manager And Technical Team Management Ai Product Manager: Customers And Product Strategy And Improvements Ai Product Manager Skills For Future Follow Along The Journey Self Q&A This book will provide you with a solid foundation for an Artificial intelligence Product manager. This book not only presents some specific technical skills of AI product manager but also it provides an overview of the artificial intelligence product manager's job including team management, detailed steps of the full lifecycle product development from idea to launch and from launch to sunset, from data set creation to machine learning models building and updating. This book is very helpful for both professionals and students. One of the main features of this book is its clear language, simple way to present complex ideas and easy-to-understand method to apply this. Review #1 As a technical product manager, I really enjoyed this book. It provides a clear explanation of key Artificial Intelligence concepts and how they can be applied to real-life product development. It also provides a detailed overview of the job responsibilities of an AI product manager, which is useful for those who want to build a career as an Artificial Intelligence Product Manager or want to promote their career as an AI product manager. The author's way of introducing these complex ideas in an easy-to-understand manner is also remarkable. I really enjoyed his style of writing, which is based on structure and examples. This book will help you to enhance your career as an Artificial Intelligence Product Manager. It also helps to advance your career in the field of Data Science. I highly recommend this book to all professionals who are working in the field of Data Science or Artificial Intelligence Product Manager. Review #2 This book is very informative and easy to understand. It has all the necessary information that can be helpful to do AI, Product Manager. I thought that it would be confusing but it was just amazing and made me realize what exactly I'm doing in my job. The author uses a lot of examples in this book which makes the topic to be easy to understand by all levels.

Book Building AI Powered Products

Download or read book Building AI Powered Products written by Marily Nika and published by . This book was released on 2024-12-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade Artificial Intelligence has become ubiquitous, driving increasingly complex and consequential decisions like credit approvals, college admissions, courtroom bail decisions, early diagnosis of disease and so on. AI is no longer science fiction or something that we only see in the movies. It is real, and it's everywhere. These consequential decisions are happening at an unprecedented scale and tech companies and startups are launching new products that are changing the way people work and impact their lives in so many ways. This book is a comprehensive resource for product managers looking to leverage artificial intelligence in their products. Written by Marily Nika, an expert in the field, this book provides a clear and actionable framework for identifying opportunities and building AI-powered products that meet the needs of users and drive business growth. From understanding the basics of AI and machine learning, to identifying the right use cases and building a team, this book is an essential guide for product managers looking to stay ahead of the curve in the fast-moving world of AI. Readers do not need a technical background to thrive as a Product Manager leveraging AI. Marily will expertly guide the readers through the most popular use cases that AI can solve for, and describe which technologies can be leveraged for each use case. Readers will have tangible takeaways and they will understand the skillset they will need throughout the AI product lifecycle, as well as how to come up with AI-enabled ideas, how to create effective roadmaps for the products they are building and how to measure the success of an AI product. Moreover, readers will grasp the diverse skillset and tools that AI product managers need in order to thrive and effectively partner with scientists and engineers.

Book The Lean Product Playbook

Download or read book The Lean Product Playbook written by Dan Olsen and published by John Wiley & Sons. This book was released on 2015-05-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

Book AI Driven Product Management

Download or read book AI Driven Product Management written by and published by Hardeep Singh. This book was released on 2024-04-01 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving landscape of product management, leveraging cutting-edge technologies is essential to stay ahead of the curve. "AI Driven Product Management" is your definitive guide to unlocking the power of artificial intelligence in revolutionizing product lifecycle optimization. In this insightful eBook, you'll discover how AI tools can transform the way you analyze vast amounts of customer data to drive informed decision-making at every stage of the product management process. From identifying market trends to understanding user behavior, AI empowers you to glean valuable insights that shape your product strategy and drive success. With practical examples and step-by-step guidance, this book demystifies the process of integrating AI into your product management toolkit. Learn how to harness AI algorithms to analyze customer feedback, predict market demand, and optimize pricing strategies. Explore innovative techniques for automating tasks, streamlining workflows, and enhancing collaboration across your team. Whether you're a seasoned product manager or just starting out in the field, "AI Driven Product Management" equips you with the knowledge and tools you need to thrive in today's data-driven world. Discover how AI-driven analytics can supercharge your product development efforts, drive customer satisfaction, and propel your business to new heights. Unlock the potential of AI and revolutionize your approach to product management. Dive into "AI Driven Product Management" today and embark on a journey towards smarter, more effective product lifecycles.

Book Building Products for the Enterprise

Download or read book Building Products for the Enterprise written by Blair Reeves and published by "O'Reilly Media, Inc.". This book was released on 2018-03-09 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Explore why: Identifying customer vs user problems is an enterprise project manager’s main challenge Effective collaboration requires in-depth knowledge of the organization Analyzing data is key to understanding why users buy and retain your product Having experience in the industry you’re building products for is valuable Product longevity depends on knowing where the industry is headed

Book Building Insanely Great Products

Download or read book Building Insanely Great Products written by David Fradin and published by Spice Catalyst Media via PublishDrive. This book was released on 2016-11-30 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building Insanely Great Products: Some Products Fail, Many Succeed...This is their Story is dedicated to one goal: To help you learn how you can enhance the chances of product success and reduce product failure. Steve Jobs coined the term “Building Insanely Great Products” and this book with many real-life examples tells the story of what he meant by that phrase and how every organization can build insanely great products and services. Building Insanely Great Products covers the six keys to success, how to do market research, the importance of customer loyalty, innovation and design, using personas for development and not just marketing, determining the product’s value proposition, the correct way to prioritize product features, market sizing that works, market segmentation, product positioning, distribution strategy, product lifecycle framework and process, and the customer journey and digital transformation. As Steve Johnson, the grandfather of product management training says: “... we’ve learned that companies often don’t know why they succeed and why they fail. Many rely on luck; too many rely on “HIPPO”—the highest paid person's opinion. And if you don’t know why you succeed, you won’t know how to succeed again.

Book Agile Excellence for Product Managers

Download or read book Agile Excellence for Product Managers written by Greg Cohen and published by Happy About. This book was released on 2010 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Agile Excellence for Product Managers" is a plain-speaking guide on how to work with Agile development teams to achieve phenomenal product success. It covers the why and how of agile development (including Scrum, XP, and Lean, ) the role of product management, release planning, and more.

Book EMPOWERED

    Book Details:
  • Author : Marty Cagan
  • Publisher : John Wiley & Sons
  • Release : 2020-12-03
  • ISBN : 1119691257
  • Pages : 435 pages

Download or read book EMPOWERED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2020-12-03 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--

Book The Product Book  How to Become a Great Product Manager

Download or read book The Product Book How to Become a Great Product Manager written by Product School and published by . This book was released on 2017-05 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Nobody asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Based upon Product School's curriculum, which has helped thousands of students become great product managers, The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed!

Book My Product Management Toolkit

    Book Details:
  • Author : Marc Abraham
  • Publisher : Createspace Independent Publishing Platform
  • Release : 2018-03-07
  • ISBN : 9781984007315
  • Pages : 150 pages

Download or read book My Product Management Toolkit written by Marc Abraham and published by Createspace Independent Publishing Platform. This book was released on 2018-03-07 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are some products a hit while others never see the light of day? While there's no foolproof way to tell what will succeed and what won't, every product has a chance as long as it's supported by research, careful planning, and hard work. -Written by successful product manager Marc Abraham, My Product Management Toolkit is a comprehensive guide to developing a physical or digital product that consumers love. Here's a sample of what you'll find within these pages: Strategies for determining what customers want-even when they don't know themselves Clear suggestions for developing both physical and digital products Effective methods to constantly iterate a product or feature Containing wisdom from Abraham's popular blog, this book explores product management from every angle, including consumer analysis, personnel management, and product evolution. Whether you're developing a product for a small start-up or a multinational corporation, this book will prove invaluable.

Book The AI Powered Product Manager

Download or read book The AI Powered Product Manager written by Luis Jurado and published by Luis Jurado. This book was released on 2023-05-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The AI-Powered Product Manager: Combining Strategy and Technology is a comprehensive guide designed to equip product managers with the knowledge and tools needed to excel in the rapidly evolving world of AI and Machine Learning. This book aims to bridge the gap between traditional product management practices and the cutting-edge techniques needed to develop and manage AI-powered products. In this 400+ page guide, you will delve deep into the following key areas: Understanding the growing importance of Machine Learning and AI in product management and why it is crucial to learn the correct procedures. Mastering the art of business strategy for Machine Learning and AI by exploring traditional algorithms, ML and AI model innovations, and hypothesis building and testing. Grasping essential technology and concepts, including Machine Learning, Deep Learning, and the differences between Supervised, Unsupervised, and Reinforcement Learning. Navigating product discovery with AI, identifying problems and opportunities, user research methods, developing user personas, and prototyping with ML and AI. Implementing the best advice and trends in data management for ML and AI, including data growth strategies, open data, company data, and crowdsourcing labelled data. Excelling at product development for ML/AI, such as problem-solving approaches, prioritisation, MVP and MVD concepts, agile methodologies, and Data Kanban in product development. Building and evaluating high-performance AI models while setting model performance metrics, understanding test data, and optimising for user experience. Mastering trial phases in ML and AI product deployment, defining success criteria, selecting the right models, minimising bias, and scaling successful trials. Streamlining deployment and continuous deployment, monitoring models, selecting feedback metrics, implementing user feedback loops, and shadow deployments. Learning how to manage Data Scientists and ML Engineers effectively, understanding ML and AI hierarchy needs and roles, and managing team workflows. Improving communication skills with internal stakeholders, setting data expectations, active listening, compelling storytelling, and running effective meetings. Addressing privacy and bias concerns in AI and Machine Learning, understanding user concerns, security issues, AI amplifying human bias, and adhering to data laws and regulations. In addition, the book concludes with a thoughtful exploration of the future of product management and Machine Learning, offering a summary of key takeaways and recommendations for continued learning. Whether you are a seasoned product manager or just starting your career in this dynamic field, The AI-Powered Product Manager: Combining Strategy and Technology is your indispensable resource for mastering the knowledge and skills needed to thrive in the age of AI and Machine Learning.

Book Managing Product Management  Empowering Your Organization to Produce Competitive Products and Brands

Download or read book Managing Product Management Empowering Your Organization to Produce Competitive Products and Brands written by Steven Haines and published by McGraw Hill Professional. This book was released on 2011-12-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build better products by expanding the role of Product Management Managing Product Management argues that product management should be reinstituted as a key source of innovative ideas that solve broad market problems. It illustrates how to organize the product management function of a company to create, build, and produce innovative and game-changing products and services. Steven Haines is the founder and president of Sequent Learning Networks, a training and advisory services firm with an international client base. He held leadership roles for AT&T and Oracle and was adjunct professor at Rutgers University's business school.