Download or read book Mass Media in Agricultural Extension written by Biswajit Lahiri and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mass Communication in Agricultural Extension written by Dileep Kumar and published by . This book was released on 2012 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Factors that Influenced Local Mass Media Communication Products of Agriculture and Natural Resources Extension Agents in Urban Counties written by Heather Noelle Kolich and published by . This book was released on 2016 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cooperative Extension provides research-based community education related to agriculture and other topics. Mass communication is a traditional means of informing county clients, but several previous studies identified limitations with Extension mass media publications. The purpose of this study was to examine how Cooperative Extension Agriculture and Natural Resources county agents interpreted research-based agricultural information into written mass media communication articles for urban audiences. Data were collected using mixed methods to examine: 1) Factors that influenced article topic selection; 2) Factors that influenced how information was presented; and 3) Reading levels of articles written by urban ANR Extension agents. Findings indicated that client questions and agent assumptions about clients influenced topic selection and content creation. Based on the Flesch Reading Ease formula, articles were within the estimated reading levels of most adult county residents.
Download or read book The Effective Role of Mass Media in Agricultural Extension Education written by Hadley Read and published by . This book was released on 1962 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communication Techniques in Farm Extension written by T. Rathakrishnan and published by Scientific Publishers. This book was released on 2010-02-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comprehensively covers three broad areas which one could not find from any single source. The major areas includes Farm Journalism which deals with basic concept and dimensions, principles, genesis and growth, journalism and mass media, ideals, functions and canons of journalism, ethics of journalism, art of speech, readability meaning, definition and formula for readability, newspaper makeup, E-journalism - online journalism, types of leads, writing feature stories, news, types of news, photo journalism, reporting - qualities of a good reporter, reporting skills, editing, balancing news paper. The cyber extension, information and communication technology (ICTs) covers genesis with development of instructional technologies, application of multimedia in agricultural extensions, Interactive video disc, cyber extension, information and communication technologies (ICTs), expert system, agri-portal, tele conferencing and its application, audio conferencing, video conferencing, trends of development in ICT. Finally, the new topic which is not covered in any of the text book of this nature is transfer of technology efforts - problems tree analysis. It will be of immense helpful to the field level extension functionaries and students communities to strengthen their communication skills. With rapid strides in agricultural sciences virtually, there is an information explosion. Mass media including newspaper, magazine, radio, TV are coming out with more and more agricultural information support programmes. This book act as an interface between media managers and professionals for the development of agricultural front.
Download or read book Agricultural extension Global status and performance in selected countries written by Davis, Kristin E., ed. and published by Intl Food Policy Res Inst. This book was released on 2020-09-02 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agricultural transformation and development are critical to the livelihoods of more than a billion small-scale farmers and other rural people in developing countries. Extension and advisory services play an important role in such transformation and can assist farmers with advice and information, brokering and facilitating innovations and relationships, and dealing with risks and disasters. Agricultural Extension: Global Status and Performance in Selected Countries provides a global overview of agricultural extension and advisory services, assesses and compares extension systems at the national and regional levels, examines the performance of extension approaches in a selected set of country cases, and shares lessons and policy insights. Drawing on both primary and secondary data, the book contributes to the literature on extension by applying a common and comprehensive framework — the “best-fit” approach — to assessments of extension systems, which allows for comparison across cases and geographies. Insights from the research support reforms — in governance, capacity, management, and advisory methods — to improve outcomes, enhance financial sustainability, and achieve greater scale. Agricultural Extension should be a valuable resource for policymakers, extension practitioners, and others concerned with agricultural development.
Download or read book Communication for Rural Innovation written by Cees Leeuwis and published by John Wiley & Sons. This book was released on 2013-04-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.
Download or read book Mass Media for Agricultural Extension in Malawi written by H. D. Perraton and published by . This book was released on 1982 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Agricultural Extension written by Charles Ameur and published by World Bank Publications. This book was released on 1994-01-01 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recommends the adoption of multiple strategies for agricultural extension and a flexible attitude by governments in addressing the issue. Agriculture contributes significantly to the growth of many developing countries. Its development is closely linked to several key interrelated factors such as infrastructure, research, extension, farm inputs, rural credit, price policies, and marketing. This paper examines agricultural extension within this context, drawing on a variety of ongoing cases throughout the world. The author stresses the need for governments to define a specific strategy for extension and to re-examine the role of the public sector.
Download or read book Communications Research and Paper Series written by and published by . This book was released on 1972* with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Agricultural Extension written by A. W. van den Ban and published by Wiley-Blackwell. This book was released on 1996-06-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agricultural extension is an important tool for rural development, especially in less industrialized counties - extension workers play a vital role in educating farmers to produce better crops and more productive animals at lower cost. The new edition continues to present basic principles which can be applied to all situations, but has been revised to take account of the changes that have occurred during the last eight years. Major developments since the first edition was published in 1988 include: Increasing farm yield is no longer the only goal. Environmental conversation through sustainable farming practices is now an essential part of extension work following the 1992 Earth Summit which put sustainable development on the international political agenda, Participatory approaches ("empowerment") are now emphasised, Increased role of non-government organizations in extension work; Availability of information technology in developing countries, Increasing stress on competition and the role of private enterprise
Download or read book Guide to Extension Training written by Peter Oakley and published by Food & Agriculture Org.. This book was released on 1985 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The framework of development; Understanding extension; Social and cultural factors in extension; Extension and comunication; Extension methods; The extension agent; The planning and evaluation of extension programmes; Extension an special target groups.
Download or read book Communication in Extension written by Harry A. Carey and published by Food & Agriculture Org.. This book was released on 1999 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The effectiveness of an extension service relies on the knowledge and communication skills of the field staff who lead discussions with farmers in order to help them identify their own problems and train them in the available solutions. Communication in extension plays an important role in technology transfer, however, many field extension workers are poorly trained in this particular area and also in the development of educational materials. This publication was prepared as a teaching and learning guide for all those working in rural communities. It can be considered as an 'extension methodology tool-box' to train extension field staff in their work at the village level.
Download or read book Mass media basic education and agricultural extension written by H. D. Perraton and published by . This book was released on 1982 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Agricultural Extension written by Gershon Feder and published by World Bank Publications. This book was released on 1999 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: May 1999 - The agriculture sector must nearly double biological yields on existing farmland to meet food needs, which will double in the next quarter century. A sustainable approach to providing agricultural extension services in developing countries-minimal external inputs, a systems orientation, pluralism, and arrangements that take advantage of the best incentives for farmers and extension service providers-will release the local knowledge, resources, common sense, and organizing ability of rural people. Is agricultural extension in developing countries up to the task of providing the information, ideas, and organization needed to meet food needs? What role should governments play in implementing or facilitating extension services? Roughly 80 percent of the world's extension is publicly funded and delivered by civil servants, providing a range of services to the farming population, commercial producers, and disadvantaged target groups. Budgetary constraints and concerns about performance create pressure to show the payoff on investment in extension and to explore alternatives to publicly providing it. Feder, Willett, and Zijp analyze the challenges facing policymakers who must decide what role governments should play in implementing or facilitating extension services. Focusing on developing country experience, they identify generic challenges that make it difficult to organize extension: The magnitude of the task; Dependence on wider policy and other agency functions; Problems in identifying the cause and effect needed to enable accountability and to get political support and funding; Liability for public service functions beyond the transfer of agricultural knowledge and information; Fiscal sustainability; Inadequate interaction with knowledge generators. Feder, Willett, and Zijp show how various extension approaches were developed in attempts to overcome the challenges of extension: Improving extension management; Decentralizing; Focusing on single commodities; Providing fee-for-service public extension services; Establishing institutional pluralism; Empowering people by using participatory approaches; Using appropriate media. Each of the approaches has weaknesses and strengths, and in their analysis the authors identify the ingredients that show promise. Rural people know when something is relevant and effective. The aspects of agricultural extension services that tend to be inherently low cost and build reciprocal, mutually trusting relationships are those most likely to produce commitment, accountability, political support, fiscal sustainability, and the kinds of effective interaction that generate knowledge. This paper-a joint product of Rural Development, Development Research Group, and the Rural Development Department-is part of a larger effort in the Bank to identify institutional and policy reforms needed to promote sustainable and equitable rural development. The authors may be contacted at [email protected], [email protected], or [email protected].
Download or read book Agricultural Extension written by Michael J. Gibbons and published by . This book was released on 1984 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Agricultural Extension and Mass Media written by National Institute of Rural Development. Centre on Rural Documentation and published by . This book was released on 1987 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt:
