Download or read book Age of Context written by Robert Scoble and published by Createspace Independent Pub. This book was released on 2014 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2006, co-authors Robert Scoble and Shel Israel wrote Naked Conversations, a book that persuaded businesses to embrace what we now call social media. Six years later they have teamed up again to report that social media is but one of five converging forces that promise to change virtually every aspect of our lives. You know these other forces already: mobile, data, sensors and location-based technology. Combined with social media they form a new generation of personalized technology that knows us better than our closest friends. Armed with that knowledge our personal devices can anticipate what we'll need next and serve us better than a butler or an executive assistant. The resulting convergent superforce is so powerful that it is ushering in a era the authors call the Age of Context. In this new era, our devices know when to wake us up early because it snowed last night; they contact the people we are supposed to meet with to warn them we're running late. They even find content worth watching on television. They also promise to cure cancer and make it harder for terrorists to do their damage. Astoundingly, in the coming age you may only receive ads you want to see. Scoble and Israel have spent more than a year researching this book. They report what they have learned from interviewing more than a hundred pioneers of the new technology and by examining hundreds of contextual products. What does it all mean? How will it change society in the future? The authors are unabashed tech enthusiasts, but as they write, an elephant sits in the living room of our book and it is called privacy. We are entering a time when our technology serves us best because it watches us; collecting data on what we do, who we speak with, what we look at. There is no doubt about it: Big Data is watching you. The time to lament the loss of privacy is over. The authors argue that the time is right to demand options that enable people to reclaim some portions of that privacy.
Download or read book Naked Conversations written by Robert Scoble and published by Wiley. This book was released on 2006-04-12 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.
Download or read book The Context Marketing Revolution written by Mathew Sweezey and published by Harvard Business Press. This book was released on 2020-03-24 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.
Download or read book Gender Age and Digital Games in the Domestic Context written by Alison Harvey and published by Routledge. This book was released on 2015-03-27 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Western digital game play has shifted in important ways over the last decade, with a plethora of personal devices affording a range of increasingly diverse play experiences. Despite the celebration of a more inclusive environment of digital game play, very little grounded research has been devoted to the examination of familial play and the domestication of digital games, as opposed to evolving public and educational contexts. This book is the first study to provide a situated investigation of the site of family play— the shared spaces and private places of gameplay within the domestic sphere. It carries out an empirically grounded and critical analysis of what marketing and sales discourses about shifts in the digital games audience actually look like in the space of the home, as well as the social and cultural role these ludic technologies take in the everyday practices of the family in the domestic context. It examines the material realities of video game technologies in the home; including time management and spatial organization, as well as the discursive role these devices play in discussions of technological competence and its complex relationship to age, generational differences, and gender performance. Harvey’s interdisciplinary approach and innovative methodology will hold great critical appeal for those studying digital culture, children’s media, and feminist studies of new media, as well as critical theories of technology and leisure and sport theory.
Download or read book Information Age Journalism written by Vincent Campbell and published by Bloomsbury Academic. This book was released on 2004-01-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: For almost four hundred years journalism has played a central role in the evolution and development of societies across the globe. But in the 21st century and the age of information, exactly what journalism is, what it does, and what it means has become increasingly problematic. Understanding journalism today requires awareness of concepts and practices around the world, rather than just Western notions of journalism's social role. Information Age Journalism examines fundamental questions about what journalism in the age of information means in an international context. The book is both an introduction for students and a critical examination of the dominant theories in journalism studies. The book includes: - An exploration and discussion of the contemporary 'crisis' in Western journalism. - An examination of core concepts in journalism studies, like new values, objectivity and ethics, drawing on comparative examples from around the world. - An exploration of the impact of the new media technologies on established theories and practices in journalism. This book will be essential reading for students and scholars of Journalism and Media Studies.
Download or read book Journalism in Context written by Angela Phillips and published by Routledge. This book was released on 2014-09-15 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism in Context is an accessible introduction to the theory and practice of journalism in a changing world. The book looks at the way in which power flows through media organisations influencing not only what journalists choose to present to their audiences but how they present it and then in turn what their audiences do with it. Using examples from across the world, as well as from her own research, Angela Phillips uses them to explain complex theoretical concepts. She invites readers to consider how news is influenced by the culture from which it emerges, as well as the way it is paid for and how different countries have approached the problem of ensuring that democracy is served by its media, rather than being undermined by it. Journalism has always been an early adopter of new technologies and the most recent changes are examined in the light of a history in which, although platforms keep on changing, journalism always survives. The questions raised here are important for all students of journalism and all those who believe that journalism matters.
Download or read book Age Friendly Cities and Communities written by Tine Buffel and published by Policy Press. This book was released on 2018-01-17 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book provides a comprehensive survey of different strategies for developing age-friendly communities, and the extent to which older people themselves can be involved in the co-production of age-friendly policies and practices.
Download or read book English Learning in the Digital Age written by Shuang Zeng and published by Springer. This book was released on 2018-11-23 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moving beyond the ‘Web 2.0’ and ‘digital native’ rhetoric, this book addresses the complex experiences of learners of English as a foreign language (EFL) in a world embedded with interactive and participatory technologies. Adopting a sociocultural perspective, it investigates EFL learners’ behaviours concerning digital technology, and guides exploration into their contextually mediated choices and learning practices in the ‘2.0’ era. The argument is developed on the basis of the findings of a mixed sequential study that focused on 1485 Chinese undergraduates’ use and non-use of online tools and applications outside the English classroom. Particular attention is paid to the role of context and agency when understanding their learning choices and behaviours in the context of digital technology. In particular, the book acknowledges the explanatory power of agency in the minority instances of ‘good practices’ among these EFL learners. At the same time it demonstrates that for most learners, use of the current web is limited and mostly non-interactive. The barriers to ‘2.0’ transfer are largely contextual and the so-called ‘communicative opportunities’ and ‘participatory culture’ in particular did not fit into the learners’ sociocultural context of (language) learning. Overall, the compelling argument proposes that the technology-facilitated changes in EFL practices are a ‘bottom up’ process that is taking place in day-to-day situations and constrained by the learning context within which the learner is situated. Based on these arguments, the book provides a framework that challenges the existing beliefs about (language) learning with online technology, and that contributes to our understanding of how context mediates EFL learners’ behaviours surrounding digital technologies. It is a valuable resource for teachers, researchers and policy makers, providing them with insights into using digital technology to stimulate ‘good learning practices’ outside the classroom.
Download or read book The Internet s Coming of Age written by National Research Council and published by National Academies Press. This book was released on 2001-01-22 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: What most of us know as "the Internet" is actually a set of largely autonomous, loosely coordinated communication networks. As the influence of the Internet continues to grow, understanding its real nature is imperative to acting on a wide range of policy issues. This timely new book explains basic design choices that underlie the Internet's success, identifies key trends in the evolution of the Internet, evaluates current and prospective technical, operational, and management challenges, and explores the resulting implications for decision makers. The committee-composed of distinguished leaders from both the corporate and academic community-makes recommendations aimed at policy makers, industry, and researchers, going on to discuss a variety of issues: How the Internet's constituent parts are interlinked, and how economic and technical factors make maintaining the Internet's seamless appearance complicated. How the Internet faces scaling challenges as it grows to meet the demands of users in the future. Tensions inherent between open innovation on the Internet and the ability of innovators to capture the commercial value of their breakthroughs. Regulatory issues posed by the Internet's entry into other sectors, such as telephony.
Download or read book The Age of Revolutions in Global Context c 1760 1840 written by David Armitage and published by Bloomsbury Publishing. This book was released on 2009-12-18 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A distinguished international team of historians examines the dynamics of global and regional change in the late eighteenth and nineteenth centuries. Providing uniquely broad coverage, encompassing North and South America, the Caribbean, Europe, Africa, the Middle East, South and Southeast Asia, and China, the chapters shed new light on this pivotal period of world history. Offering fresh perspectives on: - The American, French, and Haitian Revolutions - The break-up of the Iberian empires - The Napoleonic Wars The volume also presents ground-breaking treatments of world history from an African perspective, of South Asia's age of revolutions, and of stability and instability in China. The first truly global account of the causes and consequences of the transformative 'Age of Revolutions', this collection presents a strikingly novel and comprehensive view of the revolutionary era as well as rich examples of global history in practice.
Download or read book Consuming Choices written by David T. Schwartz and published by Rowman & Littlefield Publishers. This book was released on 2010-05-16 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do consumers shoulder some culpability for unethical and immoral practices associated with products they purchase? To answer, David T. Schwartz provides the most detailed philosophical exploration to date on consumer ethics. He utilizes historical and fictional examples to illustrate the types of wrongdoing currently implicated by consumer products in this age of globalization, offers a clear description of the relevant moral theories and important ethical concepts, and provides concrete suggestions on how to be a more ethical consumer.
Download or read book Age of Context written by Robert Scoble and published by James Douglas Press. This book was released on 2013-09-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Age of Surveillance Capitalism written by Shoshana Zuboff and published by PublicAffairs. This book was released on 2019-01-15 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.
Download or read book Script and Society written by Philip J. Boyes and published by Oxbow Books. This book was released on 2021-03-15 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the 13th century BC, the Syrian city of Ugarit hosted an extremely diverse range of writing practices. As well as two main scripts – alphabetic and logographic cuneiform - the site has also produced inscriptions in a wide range of scripts and languages, including Hurrian, Sumerian, Hittite, Egyptian hieroglyphs, Luwian hieroglyphs and Cypro-Minoan. This variety in script and language is accompanied by writing practices that blend influences from Mesopotamian, Anatolian and Levantine traditions together with what seem to be distinctive local innovations. Script and Society: The Social Context of Writing Practices in Late Bronze Age Ugarit explores the social and cultural context of these complex writing traditions from the perspective of writing as a social practice. It combines archaeology, epigraphy, history and anthropology to present a highly interdisciplinary exploration of social questions relating to writing at the site, including matters of gender, ethnicity, status and other forms of identity, the relationship between writing and place, and the complex relationships between inscribed and uninscribed objects. This forms a case- study for a wider discussion of interdisciplinary approaches to the study of writing practices in the ancient world.
Download or read book The Social Context of Ageing written by Christina Victor and published by Routledge. This book was released on 2004-12-20 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive text focuses on the social contexts of ageing, looking at the diversity of ageing and older people, and at different factors that are important to experiences of old age and ageing. It includes key chapters on: theoretical and methodological bases for the study of ageing demographic context of the 'ageing' population health and illness family and social networks formal and informal care and other services for older people. Providing an invaluable introduction to the major issues involved in the study of ageing, this book is essential reading for students of sociology, gerontology, social policy, health and social care, and professionals working with older people.
Download or read book Information Worlds written by Paul T. Jaeger and published by . This book was released on 2010 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Melding concepts drawn from library and information studies scholar and theorist Elfreda Chatman and philosopher Jurgen Habermas, Burnett and Jaeger present a multi-level theory of 'information worlds' to investigate the ways in which information creates the social worlds of people.
Download or read book Privacy in Context written by Helen Nissenbaum and published by Stanford University Press. This book was released on 2009-11-24 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Privacy is one of the most urgent issues associated with information technology and digital media. This book claims that what people really care about when they complain and protest that privacy has been violated is not the act of sharing information itself—most people understand that this is crucial to social life —but the inappropriate, improper sharing of information. Arguing that privacy concerns should not be limited solely to concern about control over personal information, Helen Nissenbaum counters that information ought to be distributed and protected according to norms governing distinct social contexts—whether it be workplace, health care, schools, or among family and friends. She warns that basic distinctions between public and private, informing many current privacy policies, in fact obscure more than they clarify. In truth, contemporary information systems should alarm us only when they function without regard for social norms and values, and thereby weaken the fabric of social life.
