Download or read book Aesthetics and Style in Strategy written by Gino Cattani and published by Emerald Group Publishing. This book was released on 2020-10-12 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.
Download or read book Aesthetics and Style in Strategy written by Gino Cattani and published by Emerald Group Publishing. This book was released on 2020-11-09 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.
Download or read book Style and Strategy written by Jonathan E. Schroeder and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Style and strategy inhabit different domains. Style generally remains the province of the humanities, whereas strategy occupies important positions within the applied social sciences, management in particular. Yet style forms a foundational element of strategic communication. Style helps organizations tell stories within recognizable genres. Style associates strategy with high culture. Style performs the brand. To provide a distinctive interdisciplinary perspective on strategy, I turn to particular styles as illustrative examples of how style intersects with organizational communication and informs strategy.
Download or read book The Substance of Style written by Virginia Postrel and published by Harper Collins. This book was released on 2009-03-17 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more. In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society. Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.
Download or read book Aesthetic Intelligence written by Albert Piaget and published by Youcanprint. This book was released on 2021-08-23 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Truly delight costumers and differentiate his own business... ...very business leader has to deal with it. If you're a business leader, you probably know exactly how these target can become difficult to reach. But there's a way to that: Aesthetic Intelligence (AI) In additional to traditional and emotional intelligence, great leaders also need to develop Aesthetic Intelligence or AI. It is not easy to give a definition of Aesthetic Intelligence. This means knowing what good taste is and thinking about how your services and products stimulate all five senses to create delight. However it is not about design, although design is important. It is not about beauty, because sometimes aesthetics can be less than beautiful, at least in the conventional definition of beauty, but still utterly compelling, exciting, and pleasurable. This particular type of topic has to be explained by a good and simple guide. That's why "Aesthetic Intelligence: a Complete Guide to Help Business Leaders Build Their Business in Their Own Authentic and Distinctive Way" was created by Albert Piaget. Here's what you'll find inside the guide: the Aesthetic advantage the use of senses interpreting and reinterpreting personal style the art of curating the future of Aesthetics ...and much more! Scroll up and add to cart "Aesthetic Intelligence" by Albert Piaget!
Download or read book The Oxford Handbook of Aesthetics written by Jerrold Levinson and published by Oxford University Press. This book was released on 2005-01-27 with total page 844 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Oxford Handbook of Aesthetics' has assembled 48 brand-new essays, making this a comprehensive guide available to the theory, application, history, and future of the field.
Download or read book Crisis Style written by Michael Dango and published by Stanford University Press. This book was released on 2021-11-16 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this expansive and provocative new work, Michael Dango theorizes how aesthetic style manages crisis—and why taking crisis seriously means taking aesthetics seriously. Detoxing, filtering, bingeing, and ghosting: these are four actions that have come to define how people deal with the stress of living in a world that seems in permanent crisis. As Dango argues, they can also be used to describe contemporary art and literature. Employing what he calls "promiscuous archives," Dango traverses media and re-shuffles literary and art historical genealogies to make his case. The book discusses social media filters alongside the minimalism of Donald Judd and La Monte Young and the television shows The West Wing and True Detective. It reflects on the modernist cuisine of Ferran Adrià and the fashion design of Issey Miyake. And, it dissects writing by Barbara Browning, William S. Burroughs, Raymond Carver, Mark Danielewski, Jennifer Egan, Tao Lin, David Mitchell, Joyce Carol Oates, Mary Robison, and Zadie Smith. Unpacking how the styles of these works detox, filter, binge, or ghost their worlds, Crisis Style is at once a taxonomy of contemporary cultural production and a theorization of action in a world always in need of repair. Ultimately, Dango presents a compelling argument for why we need aesthetic theory to understand what we're doing in our world today.
Download or read book Imagining Organizations written by Paolo Quattrone and published by Routledge. This book was released on 2013-06-17 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations rely extensively upon a myriad of images and pictorial representations such as budgets, schedules, reports, graphs, and organizational charts to name but a few. Visual images play an integral role in the process of organizing. This volume argues that images in organizations are ‘performative’, meaning that they can be seen as performances, rather than mere representations, that play a significant role in all kind of organizational activities. Imagining Organizations opens up new ways of imagining business through an interdisciplinary approach that captures the role of visualizations and their performances. Contributions to this volume challenge this orthodox view to explore how images in business, organizing and organizations are viewed in a static and rigid form. Imagining Business addresses the question of how we visualize organizations and their activities as an important aspect of managerial work, focusing on practices and performances, organizing and ordering, and media and technologies. Moreover, it aims to provide a focal point for the growing collection of studies that explore how various business artifacts draw on the power of the visual to enable various forms of organizing and organizations in diverse contexts.
Download or read book Marketing Aesthetics written by Bernd Schmitt and published by Simon and Schuster. This book was released on 1997-08-30 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics? Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell "the memorable experience." The authors explore what makes a corporate or brand identity irresistible, what styles and themes are crucial for different contexts, and what meanings certain visual symbols convey. Any person in any organization in any industry can benefit from employing the tools of "marketing aesthetics." Schmitt and Simonson describe how a firm can use these tools strategically to create a variety of sensory experiences that will (1) ensure customer satisfaction and loyalty; (2) sustain lasting customer impressions about a brand's or organization's special personality; (3) permit premium pricing; (4) provide legal "trade dress" protection from competitive attacks; (5) lower costs and raise productivity; and (6) most importantly, create irresistible appeal. The authors show how to manage identity globally and how to develop aesthetically pleasing retail spaces and environments. They also address the newly emergent topic of how to manage corporate and brand identity on the Internet. Supporting their thesis with numerous real-world success stories such as Absolut Vodka, Nike, the Gap, Cathay Pacific Airlines, Starbucks, the New Beetle Website, and Lego, the authors explain how actual companies have developed, refined, and maintained distinct corporate identities that set them apart from competitors.
Download or read book The Aesthetics and Multimodality of Style written by Martin Siefkes and published by Sprache ¿ Medien ¿ Innovationen. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book outlines experimental style research in aesthetics and multimodality research. It focuses on human cognitive and perceptual processes connected with style. On this basis, a common theoretical basis for style in literature, art, architecture, and design is proposed. - neuroaesthetics; stylistics; linguistics; cognition; art; design
Download or read book Aesthetic Intelligence written by Pauline Brown and published by HarperCollins. This book was released on 2019-11-26 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence—or “the other AI,” as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.
Download or read book Grondslagen voor aesthetiek en stijl written by J. C. Slebos and published by . This book was released on 1939 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Aesthetic Turn in Management written by Stella Minahan and published by Routledge. This book was released on 2017-11-30 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organization students and scholars are able to trace the rise of aesthetics in management studies through the papers presented in this volume. The papers are arranged for individual review or thematic explorations of aesthetic thinking; including review papers and articles that focus on fashion, narrative, theatre, music and craft. This volume is a major contribution for those seeking alternatives to rational and positivist perspectives on management and who are willing to explore those alternatives beyond the usual disciplinary bases.
Download or read book Aesthetics and the Arts written by Lee A. Jacobus and published by McGraw-Hill Companies. This book was released on 1968 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Concept of Style written by Berel Lang and published by . This book was released on 1979 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking attempt at a prolegomenon to the study of style, this collection brings together eleven essays by distinguished philosophers, literary theorists, art historians, and musicologists, all addressing the role played by style in the arts and literature.
Download or read book Aesthetics and business written by Albert Housman and published by Youcanprint. This book was released on 2022-04-28 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover How to Interpret Aesthetic in the World – Easily Improve Your Aesthetic Intelligence and Boost Your Business Capabilities. The term aesthetic is usually used to describe how things look. In business, this means product and packaging design, brand image, and corporate identity. However, this word is much more useful if one wants the full meaning far beyond visual elegance. Aesthetics is the pleasure of us all perceiving objects and experiences through our senses. Aesthetic intelligence is understanding, interpreting, and articulating emotions caused by a particular object or experience – and it can be learned and improved. In a world where people desire less, crave richer and more meaningful experiences, and have an unprecedented market force to get what they want, its product or service's aesthetic value is essential for its long-term success. This book will show you how to unlock the secrets of aesthetics to improve yourself and your business. Unlike design thinking, which focuses on the problem-solving process and solution-based strategies, the value of business aesthetics is to enhance the human spirit through sensory experiences and delight the opportunity to evoke imagination. When done right, it benefits both businesses and customers. Learn how to harness the power of aesthetics and reap all the benefits that it can provide you. Here's what this guide to aesthetics and aesthetic intelligence can offer you: Guide to successful sensory marketing Designing the best "Brand Code" Aesthetic approaches that are designed to last Guide to developing a unique personal style Aesthetics in the future world And much more If you want to discover the secrets of aesthetics and improve your aesthetic intelligence, this book will show you the easiest way. So what are you waiting for?
Download or read book Operations Strategy written by David Walters and published by Bloomsbury Publishing. This book was released on 2002-06-26 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is designed to be appropriate for Operations Strategy modules at both undergraduate and postgraduate level. It combines knowledge management, relationship management and advances in technology to inform the development of strategic advantage. The text adopts a value chain approach and contains a number of features to aid the learning process - chapter introductions, chapter summaries, further reading and boxed features.
