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Book Advertising Goes to War

    Book Details:
  • Author : American Newspaper Publishers Association. Bureau of Advertising
  • Publisher :
  • Release : 1942
  • ISBN :
  • Pages : 74 pages

Download or read book Advertising Goes to War written by American Newspaper Publishers Association. Bureau of Advertising and published by . This book was released on 1942 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Madison Avenue Goes to War

Download or read book Madison Avenue Goes to War written by Frank W. Fox and published by Provo, Utah : Brigham Young University Press. This book was released on 1975 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Radio Goes to War

    Book Details:
  • Author : Gerd Horten
  • Publisher : Univ of California Press
  • Release : 2003-10
  • ISBN : 0520240618
  • Pages : 247 pages

Download or read book Radio Goes to War written by Gerd Horten and published by Univ of California Press. This book was released on 2003-10 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: "By focusing on the medium of radio during World War II, Horten has provided us with a window into an important change in radio broadcasting that has previously been ignored by historians. The depth of research, the book's contribution to our understanding of radio and the war make Radio Goes to War an outstanding work."—Lary May, author of The Big Tomorrow: Hollywood and the Politics of the American Way "Radio broadcasting, and its impact on American life, still remains a neglected area of our national history. Radio Goes to War demonstrates conclusively how short-sighted that omission is. As we enter what is sure to be another era of contested claims of government control over freedom of speech, the controversies and compromises of wartime broadcasting sixty years ago provide an ominous example of difficult decisions to be made in the future. The alliance of big business, advertising, and wartime propaganda that Horten so convincingly illuminates takes on a heightened significance, especially as this relationship has tightened in the last several decades. When radio and television go to war again, will they follow the same course? This is cautionary reading for our new century."—Michele Hilmes, author of Radio Voices: American Broadcasting 1922-1952

Book When Books Went to War

    Book Details:
  • Author : Molly Guptill Manning
  • Publisher : Houghton Mifflin Harcourt
  • Release : 2014-12-02
  • ISBN : 0544535170
  • Pages : 315 pages

Download or read book When Books Went to War written by Molly Guptill Manning and published by Houghton Mifflin Harcourt. This book was released on 2014-12-02 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This New York Times bestselling account of books parachuted to soldiers during WWII is a “cultural history that does much to explain modern America” (USA Today). When America entered World War II in 1941, we faced an enemy that had banned and burned 100 million books. Outraged librarians launched a campaign to send free books to American troops, gathering 20 million hardcover donations. Two years later, the War Department and the publishing industry stepped in with an extraordinary program: 120 million specially printed paperbacks designed for troops to carry in their pockets and rucksacks in every theater of war. These small, lightweight Armed Services Editions were beloved by the troops and are still fondly remembered today. Soldiers read them while waiting to land at Normandy, in hellish trenches in the midst of battles in the Pacific, in field hospitals, and on long bombing flights. This pioneering project not only listed soldiers’ spirits, but also helped rescue The Great Gatsby from obscurity and made Betty Smith, author of A Tree Grows in Brooklyn, into a national icon. “A thoroughly engaging, enlightening, and often uplifting account . . . I was enthralled and moved.” — Tim O’Brien, author of The Things They Carried “Whether or not you’re a book lover, you’ll be moved.” — Entertainment Weekly

Book Hollywood Goes to War

    Book Details:
  • Author : Clayton R. Koppes
  • Publisher : Univ of California Press
  • Release : 1990-08-16
  • ISBN : 9780520071612
  • Pages : 404 pages

Download or read book Hollywood Goes to War written by Clayton R. Koppes and published by Univ of California Press. This book was released on 1990-08-16 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The little-explored story of how politics, propaganda, and profits were combined to create the drama, imagery and fantasy that was American film during World War II. 32 black-and-white photographs.

Book Advertising at War

Download or read book Advertising at War written by Inger L Stole and published by University of Illinois Press. This book was released on 2012-11-16 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the Advertising Council in 1942, a joint effort established by the Office of War Information, the Association of National Advertisers, and the American Association of Advertising Agencies. Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the war elevated and magnified the seeming contradictions of advertising and allowed critics of these practices one final opportunity to corral and regulate the institution of advertising. Exploring how New Dealers and consumer advocates such as the Consumers Union battled the advertising industry, Advertising at War traces the debate over two basic policy questions: whether advertising should continue to be a tax-deductible business expense during the war, and whether the government should require effective standards and labeling for consumer products, which would render most advertising irrelevant. Ultimately the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable.

Book All Out for Victory

    Book Details:
  • Author : John Bush Jones
  • Publisher : UPNE
  • Release : 2009-07-15
  • ISBN : 1584658339
  • Pages : 338 pages

Download or read book All Out for Victory written by John Bush Jones and published by UPNE. This book was released on 2009-07-15 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lively look at magazine ads during World War II and their roles in sustaining morale and promoting home-front support of the war, with lots of illustrations

Book Washington Goes to War

    Book Details:
  • Author : David Brinkley
  • Publisher : Knopf
  • Release : 2020-09-30
  • ISBN : 0593319451
  • Pages : 445 pages

Download or read book Washington Goes to War written by David Brinkley and published by Knopf. This book was released on 2020-09-30 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Brinkley, one of America's most respected and celebrated news commentators, turns his journalistic skills to a personal account of the tumultuous days of World War II in the sleepy little Southern town that was Washington, D.C. Carrying us from the first days of the war through Roosevelt's death and the celebration of VJ Day, Brinkley surrounds us with fascinating people. Here are the charismatic President Roosevelt and the woman spy, code name "Cynthia." Here, too, are the diplomatic set, new Pentagon officials, and old-line society members--aka "Cave Dwellers." We meet the brashest and the brightest who actually ran the government, and the countless men and women who came to support the war effort in any way they could--all seeking to share in the adventure of their generation.

Book Advertising at War

Download or read book Advertising at War written by Inger L Stole and published by University of Illinois Press. This book was released on 2012-11-05 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Title Page -- Copyright -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- Chapter 1. Prelude to War -- Chapter 2. Advertising Navigates the Defense Economy -- Chapter 3 The Initial Year of the Advertising Council -- Chapter 4. The Consumer Movement's Return -- Chapter 5. Advertising, Washington, and the Renamed War Advertising Council -- Chapter 6. The Increaseing Role of the War Advertising Council -- Chapter 7. Peace and the Reconversion of the Advertising Council -- Epilogue -- Notes -- Index.

Book The Ad War

    Book Details:
  • Author : Matt Hrushka
  • Publisher : Matthew T Hrushka
  • Release : 2014-06-01
  • ISBN : 1495110796
  • Pages : 193 pages

Download or read book The Ad War written by Matt Hrushka and published by Matthew T Hrushka. This book was released on 2014-06-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by award winning technologist and entrepreneur, Matt Hrushka, The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers. Learn how the demand for relevance has led the industry into a perilous struggle with privacy and control that could ultimately change the way we use the internet.

Book Advertising and Its Role in War and Peace

Download or read book Advertising and Its Role in War and Peace written by and published by . This book was released on 1943 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Coke Goes to War

Download or read book Coke Goes to War written by V. Dennis Wrynn and published by . This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The subjects portrayed in Coca-Cola ads during World War II paralleled the war effort and included soldiers and civilians around the world serving their country and occasionally introducing the joys of the popular soft drink to their native hosts. Coke Goes to War presents a wonderfully nostalgic, all-color chronicle of Coca-Cola's wartime magazine advertisements.

Book Baseball Goes to War

Download or read book Baseball Goes to War written by William B. Mead and published by Broadcast Interview Source, Inc. This book was released on 1998 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bumbling St. Louis Browns won their only pennant during World War II, while Williams, DiMaggio, Feller and other stars were in uniform fighting--or playing ball--for Uncle Sam. This is the hilarious history of that era.

Book Clothing Goes to War

    Book Details:
  • Author : Nan Turner
  • Publisher : Intellect (UK)
  • Release : 2022-01-09
  • ISBN : 9781789383461
  • Pages : 312 pages

Download or read book Clothing Goes to War written by Nan Turner and published by Intellect (UK). This book was released on 2022-01-09 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of civilian clothing use during World War II. Manufacturing for civilians across the globe nearly stopped at the outset of World War II, as outfitting troops took precedence over nonmilitary production. Raw materials were prioritized for the armed forces and the majority of non-military factories were shifted to war work, resulting in shortages and rationing of consumer products. Civilians, especially women, responded to the resulting scarcity of goods by using ingenuity and creativity to "make do." In Clothing Goes to War, Nan Turner offers a critical look at some of the resourceful results of this period as necessity paved the way for fashionable invention.

Book My War Gone By  I Miss It So

Download or read book My War Gone By I Miss It So written by Anthony Loyd and published by September Publishing. This book was released on 2015-11-03 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Undoubtedly the most powerful and immediate book to emerge from the Balkan horror of ethnic civil war' Antony Beevor, Daily Telegraph In 1993, Anthony Loyd hitchhiked to the Balkans hoping to become a journalist. Leaving behind him the legends of a distinguished military family, he wanted to see 'a real war' for himself. In Bosnia he found one. The cruelty and chaos of the conflict both appalled and embraced him; the adrenalin lure of the action perhaps the loudest siren call of all. In the midst of the daily life-and-death struggle among Bosnia's Serbs, Croats and Muslims, Loyd was inspired by the extraordinary human fortitude he discovered. But returning home he found the void of peacetime too painful to bear, and so began a longstanding personal battle with drug abuse. This harrowing account shows humanity at its worst and best. It is a breathtaking feat of reportage; an uncompromising look at the terrifyingly seductive power of war. 'As good as reporting gets. I have nowhere read a more vivid account of frontline fear and survival. Forget the strategic overview. All war is local' Martin Bell, The Times

Book Advertising and Propaganda in World War II

Download or read book Advertising and Propaganda in World War II written by David Clampin and published by Bloomsbury Publishing. This book was released on 2014-03-21 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Blitz- the period of Nazi bombing campaigns on civilian Britain during World War II- was a formative period for British national identity. In this groundbreaking book, David Clampin looks at the images, campaigns and slogans which helped to form the fabled 'Blitz spirit'- powerfully echoed in Winston Churchill's speeches. Because advertisers attempted to capitalise on war-time patriotism, Clampin's unique focus on advertising provides a visually rich seam of new information on the everyday war, and makes an enormous contribution to the debate on people's experiences of war and nationalism. Using a remarkable and hitherto unseen range of primary source material-advertisements in the press, slogans and posters-this work will reshape the contested meanings of the 'Home Front', opening up cultural history discourses on gender and nationalism. Advertising and Propaganda in World War II is essential reading for historians of World War II as well as students and scholars of Media Studies and Communication Studies.

Book Madison Avenue Goes to War

Download or read book Madison Avenue Goes to War written by Frank W. Fox and published by . This book was released on 1975 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: