Download or read book Deceptive Advertising written by Jef Richards and published by Routledge. This book was released on 2013-12-16 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Download or read book Fraudulent Financial Advertising written by and published by . This book was released on 1917 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book False Advertising and the Lanham Act written by Thomas M. Williams and published by OUP USA. This book was released on 2012-06-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In False Advertising and the Lanham Act: Litigating Section 43(a)(1)(B), Thomas Williams addresses false advertising claims under Section 43(a)(1)(B) of the Lanham Act. The book covers established precedent and Section 43(a) false advertising case law, including key decisions where courts have developed essential analytical tools to flesh out sparse statutory language.
Download or read book False and Misleading Advertising Weight Reducing Preparations written by United States. Congress. House. Committee on Government Operations. Legal and Monetary Affairs Subcommittee and published by . This book was released on 1957 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investigates misleading advertising in the nonprescription weight loss drug industry.
Download or read book False and Misleading Advertising weight reduction Preperations written by United States. Congress. House. Committee on Government Operations and published by . This book was released on 1957 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book False and Misleading Advertising written by United States. Congress. House. Committee on Government Operations and published by . This book was released on 1958 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fraud Prevention in Online Digital Advertising written by Xingquan Zhu and published by Springer. This book was released on 2017-06-08 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline to help researchers understand the state-of-the-art in ad fraud detection. It also serves as a technical reference for industry to design new techniques and solutions to win the battle against fraud.
Download or read book Marketing Scams written by United States. Congress. Senate. Committee on Appropriations. Subcommittee on Commerce, Justice, State, the Judiciary, and Related Agencies and published by . This book was released on 1998 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Deceptive Advertising written by Jef I. Richards and published by Routledge. This book was released on 1990 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Download or read book Laws prohibiting fraudulent advertising written by American Medical Association and published by . This book was released on 1913 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Deception in Weight Loss Advertising Workshop written by and published by DIANE Publishing. This book was released on 2003 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: This staff report (Workshop report) provides a summary and analysis of the Federal Trade Commission's public workshop on Deception in Weight-Loss Advertising. The goal of the workshop was to explore new approaches to stopping false weightloss advertising. In particular, the workshop participants considered whether the FTC should compile a concise list of scientifically suspect claims found in weight-loss ads and discussed whether specific guidance identifying false claims could assist the industry and the media in eliminating false claims from weight-loss ads.
Download or read book The Tangled Web They Weave written by Ivan L. Preston and published by Univ of Wisconsin Press. This book was released on 1994 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ivan L. Preston, recognized as a preeminent scholar of the legal dimensions of American advertising, has written The Tangled Web They Weave for the ordinary consumer as well as for advertisers and trade regulators. His frank aim is to demonstrate how advertising can better serve its audience. Advertising, Preston points out, is full of falsity that is quite legal. Indeed, clever presentation of lies can make advertising entertaining to consumers, and Preston provides lively examples and anecdotes of such cases. The problem with falsity in advertising, he argues, is not so much with the bald lie as it is with deception. It is in this thicket of implied claims that he shows us the dangers and indicates the need for regulatory adjustment. Preston takes us down the slippery slope, from the high ground of honest product claims to the unscrupulous bottom-of-the-barrel claims that are wholly false. Along the way he documents the subtle misrepresentations, half and lesser truths, and exploitations of our gullibility that abound in contemporary advertising. The cases he describes are sometimes comic and sometimes shocking and infuriating. Preston's agenda is not merely to cry Foul! He sees advertising as performing not only a legitimate but an important public service. It is in all our interests, therefore, to perfect and not just pillory. As he concludes, "It is the time to see a way to serve society by creating a standard of personal and corporate credibility under which all advertisers, regulators, and consumers should want to live."
Download or read book Ad Fraud written by Andreas Ramos and published by Independently Published. This book was released on 2020-11-13 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you pay for advertising in Google, Facebook, Microsoft Advertising, and so on, there are lots of hidden settings. Whether these ad platforms are intentionally fooling you or they're just bad design, nobody knows. But you will pay for useless ads. This is big money. Ad fraud in text and display ads may range from 40 to 80 billion dollars per year. Programmatic advertising will reach 300 billion dollars in 2021 and as much as 90% is fraud. A few examples from the book: - Junk ads in Youtube use up your ad budget- If you're advertising in California, did you know your ads are shown in Argentina and 130+ countries? You pay for those ads- If you don't turn off a setting, your ads will show on websites for porn, violence, and extremists. Those sites get part of the money, so you're financing that stuff. Learn how to block your ads from those sites.- Google recommends what you should bid. Is that accurate? Or just junk numbers? See the data.- See how to monitor your contractors, agency, or staffers.- Lots more in the book.Written in clear English, with easy, step-by-step instructions to change your advertising settings. You will save a great deal of money
Download or read book Guard Against Phony Ads written by United States. Federal Trade Commission and published by . This book was released on 1973 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book False and Misleading Advertising weight reduction Preparations written by United States. Congress. House. Committee on Government Operations and published by . This book was released on 1957 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Batman Odyssey written by Neal Adams and published by . This book was released on 2013-10-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Batman, on the verge of killing a man for the first time, embarks on a journey of self-discovery that may also reveal secrets about his enemies and allies.
Download or read book False Advertising and the Law written by Jeffrey S. Edelstein and published by . This book was released on 1996 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:
