Download or read book Advertising Effectiveness in UK Film Distribution written by T. Robertson and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Film Marketing written by Finola Kerrigan and published by Routledge. This book was released on 2017-07-20 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to progress in the industry. This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like in the first edition, Kerrigan takes a socio-cultural, as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. This book addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade. This new edition also includes: Additional pedagogy and visual examples to reinforce key points A more international range of cases and coverage of non-Western markets to give a global overview of film marketing across the world New and expanded sections on social media, digital promotion, transmedia and crowdfunding This is the original film marketing text which no engaged film or marketing student should be without.
Download or read book Feeling Film Affect and Authenticity in Popular Cinema written by Greg Singh and published by Routledge. This book was released on 2014-01-21 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cinema has the capacity to enflame our passions, to arouse our pity, to inspire our love. Feeling Film is a book that examines the emotional encounters found in contemporary popular cinema cultures. Examining melodrama, film noir, comic book franchises, cult indie movies and romantic comedy within the context of a Jungian-informed psychology and contemporary movements in film-philosophy, this book considers the various kinds of feelings engendered by our everyday engagements with cinema. Greg Singh questions the popular idea of what cinema is, and considers what happens during the anticipation and act of watching a movie, through to the act of sharing our feelings about them, the reviewing process and repeat-viewing practices. Feeling Film does this through a critique of purely textual approaches, instead offering a model which emphasises lived, warm (embodied and inhabited) psychological relationships between the viewer and the viewed. It extends the narrative action of cinema beyond the duration of the screening into realms of anticipation and afterlife, in particular providing insight into the tertiary and participatory practices afforded through rich media engagement. In rethinking the everyday, co-productive relationship between viewer and viewed from this perspective, Feeling Film reinstates the importance of feelings as a central concern for film theory. What emerges from this study is a re-engagement of the place of emotion, affect and feeling in film theory and criticism. In reconsidering the duration of the cinematic encounter, Feeling Film makes a significant contribution to the understanding of the inter-subjective relationship between viewer and viewed. It takes post-Jungian criticism into the realms of post-cinema technologies and reignites the dialogue between depth psychology and the study of images as they appear to, and for, us. This book will make essential reading for those interested in the relationship between film and aspects of depth psychology, film and philosophy students at advanced undergraduate and postgraduate levels, film and cinema academics and cinephiles.
Download or read book The Film Marketing Handbook written by Annika Pham and published by Indiana University Press. This book was released on 1993 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book on film marketing
Download or read book Delivering Dreams written by Geoffrey Macnab and published by Bloomsbury Publishing. This book was released on 2015-11-23 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Film Distributors are the unsung heroes of cinema. Without them, the film industry would grind to a halt. Drawing on the archives of the Film Distributors' Association (FDA), as well as on interviews with leading British distributors of today, Delivering Dreams tells the, largely unacknowledged, story of how films were, and are, brought to British cinema-goers. It profiles some of the most flamboyant and controversial figures involved in UK distribution over the last 100 years, ranging from the founders of huge companies to visionaries who have launched small art house labels. Geoffrey MacNab also explores how the sector has reacted to a rapidly changing market and technological environment, from the transition to sound in the late 1920s to the spectre of TV in the 1950s and the move to digital in the 2000s. Ranging from the films of Charlie Chaplin to The King's Speech, and published to coincide with the centenary of the FDA's creation in December 1915, this book highlights the crucial role that distributors have played in maintaining the solid foundations of the British film industry.
Download or read book Effective advertising of films written by Nick Birch and published by GRIN Verlag. This book was released on 2014-03-05 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.6, Central Queensland University, course: Advertising Design Communication, language: English, abstract: As far as movie advertising goes, official web sites have become a crucial tool for advertising upcoming and existing films. Mabry & Porter (2010) reports a ‘relatively important and statistically significant relationship between web site traffic and box office revenue’. Movie trailers have been a vital part of the advertising process, appearing ‘very early on - around 1912 - although they did not become standard for several years’ (Film Reference, N/A). Of some 10-billion videos watched on line annually, movie trailers rank #3, after news and user-created video. With such easy and instant access to them, these increasingly popular cinematic morsels are being devoured by moviegoers–and served up with serious consideration by the industry that sometimes spends sums equivalent to a third world country’s annual budget to concoct them (Merin, 2008). According to a study by Microsoft Advertising and 20th Century Fox, ‘[o]nline film advertising should play a growing role in the marketing of movie releases... Online film advertising [is] particularly effective at presenting film trailers in a positive environment and broadening [the advertiser’s] reach beyond the cinema environment. Trailers were confirmed as the single most influential element in consumers’ decision to view a film’ (Microsoft Advertising, 2009). Snell (2009) believes that movies are a large part of the entertainment industry and that ‘in recent years their websites have become increasingly critical to their overall success’.
Download or read book The Feature Film Distribution Deal written by John W. Cones and published by SIU Press. This book was released on 1997 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: John W. Cones, whose real goal is to stimulate a long-term film industry reform movement, shows how the financial control of the film industry in the hands of the major studios and distributors actually translates into creative control of the industry. Cones discusses the pros and cons of the debate relating to the industry's so-called net profit problem and the way in which the distribution deal plays an integral part in that problem. He then breaks down five major film finance/distribution scenarios, explaining various distribution deals and suggesting ways of negotiating distribution. Critically examining the specific terms of the distribution deal itself, Cones covers gross receipts exclusions, distributor fees, and distribution expenses. He also investigates the various forms of interest, issues of production costs, matters of creative control, and general contractual provisions. For handy reference, Cones includes an extensive checklist for negotiating any feature film distribution deal. The list deals with distribution fees, distribution expenses, interest, production costs, creative control issues, general contractual provisions, distributor commitments, and the limits of negotiating. His nine appendixes present a "Motion Picture Industry Overview," "Profit Participation Audit Firms," "ADI (Top 50) Market Rankings," an "AFMA Member List, 1992-1993," a "Production-Financing/Distribution Agreement," a "Negative Pickup Distribution Agreement," a "Distribution Rights Acquisition Agreement," a "Distribution Agreement (Rent-a-Distributor Deal)," and a "Foreign Distribution Agreement." Cones wrote this book for independent producers, executive and associate producers and their representatives, directors, actors, screenwriters, members of talent guilds, distributors, and entertainment, antitrust, and securities attorneys. Securities issuers and dealers, investment bankers, and money finders, investors, and financiers of every sort also will be interested. In addition, Cones suggests and hopes that the book will interest "Congress, their research staff, government regulators at the Internal Revenue Service, the Securities and Exchange Commission, the Federal Trade Commission, and law enforcement officials such as the Los Angeles District Attorney and the U.S. Justice Department."
Download or read book Film Marketing into the Twenty First Century written by Nolwenn Mingant and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.
Download or read book British National Cinema written by Sarah Street and published by Routledge. This book was released on 2003-09-02 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first substantial overview of the British film industry with emphasis on its genres, stars, and socioeconomic context, British National Cinema by Sarah Street is an important title in Routledge's new National Cinemas series. British National Cinema synthesizes years of scholarship on British film while incorporating the author' fresh perspective and research. Street divides the study of British cinema into four sections: the relation between the film industry and government; specific film genres; movie stars; and experimental cinema. In addition, this beautifully illustrated volume includes over thirty stills from every sphere of British cinema. British National Cinema will be of great interest to film students and theorists as well as the general reader interested in the fascinating scope of British film.
Download or read book Film Marketing written by Finola Kerrigan and published by Routledge. This book was released on 2010 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary films and art house films.
Download or read book Film and Television Distribution and the Internet written by Andrew Sparrow and published by CRC Press. This book was released on 2016-04-15 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no area of business that is more dramatically affected by the explosion of web-based services delivered to computers, PDAs and mobile phones than the film and television industries. The web is creating radical new ways of marketing and delivering television and film content; one that draws in not simply traditional broadcasters and producers but a whole new range of organizations such as news organizations, web companies and mobile phone service providers. This companion volume to Andrew Sparrow's Music Distribution and the Internet: A Legal Guide for the Music Business focuses on the practical application of UK and EU law as it applies to the distribution of television and film through the internet. This includes terms of contract and copyright as they affect studios, broadcasters, sales agents, distributors, internet service providers, film financiers, and online film retailers; as well as areas such as the licensing of rights. It also covers the commercial aspects of delivering film and television services to a customer base, including engaging with new content platforms, strategic agreements with content aggregators, protecting and exploiting intellectual property rights, data and consumer protection, and payment, online marketing and advertising. The opportunities for companies operating in this area are extraordinary (as are the legal implications) and Andrew Sparrow's highly practical guide provides an excellent starting point for navigating through what is a complex area of regulation, contract, copyright and consumer law.
Download or read book AdValue written by Leslie Butterfield and published by Routledge. This book was released on 2012-05-04 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advalue is organised into four sections, according to where the advertising effect is to be seen: * Company value effects * Business performance effects * Customer effects * Brand effects In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'. The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.
Download or read book Film Marketing into the Twenty First Century written by Nolwenn Mingant and published by Bloomsbury Publishing. This book was released on 2015-10-28 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.
Download or read book Creativity And Constraint In The British Film Industry written by Duncan J Petrie and published by Springer. This book was released on 1991-08-09 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Business of Media Distribution written by Jeffrey C. Ulin and published by Routledge. This book was released on 2019-05-30 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.
Download or read book The Business of Media Distribution written by Jeff Ulin and published by CRC Press. This book was released on 2012-12-06 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on market opportunity and segmentation, intellectual property assets enabling, financing production, theatrical distribution, the home video business, television distribution, internet distribution, ancillary revenues, marketing and making money & net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.
Download or read book The British film and television industries written by Great Britain: Parliament: House of Lords: Select Committee on Communications and published by The Stationery Office. This book was released on 2010-01-24 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: British Film and Television Industries--Decline or Opportunity?, Volume II: Evidence
