Download or read book Advertising Copy Layout and Typography written by Hugh G. Wales, Dwight L. Gentry, Max Wales and published by . This book was released on 1958 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Copy and Layout written by Manning David Seil and published by . This book was released on 1966 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Fundamentals of Copy Layout written by Albert C. Book and published by McGraw Hill Professional. This book was released on 1997 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A perfect vehicle to help you write stronger headlines using the author's A-B-C formula; write about benefits, not features; prepare layouts--for everything from newsprint pages to billboards; write for the special needs of broadcast and interactive media and more. Whether you're just getting started or sharpening your skills, this is a vital tool for anyone who's in the business of creative communication.

Download or read book Advertising Design and Typography written by Alex W. White and published by Simon and Schuster. This book was released on 2015-09-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Download or read book Advertising written by Hugh G. Wales and published by . This book was released on 1958 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Fundamentals of Copy and Layout written by Albert C. Book and published by . This book was released on 1984 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Layout and Typography written by Eugene De Lopatecki and published by . This book was released on 1952 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Typography of Advertisements written by Frederick James Trezise and published by . This book was released on 1911 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Layout in Advertising written by William Addison Dwiggins and published by . This book was released on 1928 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Pittsford s Manual for Advertisers written by Pittsford, Ben C., company and published by . This book was released on 1924 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Layout written by William Longyear and published by . This book was released on 1954 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Creative Package written by Sandra B. Ernst and published by . This book was released on 1979 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Principles of Advertising written by Monle Lee and published by Psychology Press. This book was released on 2005 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.

Download or read book Industrial Advertising Copy RLE Marketing written by R. Bigelow Lockwood and published by Routledge. This book was released on 2014-10-03 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.

Download or read book Typographic Design in Advertising written by Laurance Benjamin Siegfried and published by . This book was released on 1930 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Copy written by George Burton Hotchkiss and published by . This book was released on 1924 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Layout Techniques written by Harry Borgman and published by . This book was released on 1983 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the various types of advertising layouts and offers detailed instructions on the preparation of layouts for newspaper, magazine, and television advertising.