Download or read book Advertising and the Transformation of American Society 1865 1920 written by James Norris and published by Praeger. This book was released on 1990-10-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the period between 1865 to 1920, as America shifted from a rural-farming economy to urban-manufacturing, a major transformation also occurred in the behavior of the country's consumers. This change is perhaps best illustrated in the advertisements that appeared in popular magazines. They began by simply informing consumers of the cost and availability of a product, but, by 1920, they were projecting an image that defined the American dream in terms of a consumption ethic. In this historical analysis of advertisements, James Norris explores this transformation of society and its ads, and the role that advertising played in developing a national market for consumer goods, creating demand for mass-produced items, and shifting the consumption habits of Americans. Focusing primarily on popular journals and magazines with national circulations, Norris traces how, by the 1920s, America had become a society in which consumption and spending had replaced old virtues. He examines a number of issues affecting this change, including how national markets developed, how consumers were convinced to buy products they had never seen before, what appeals manufacturers used to build markets, and how consumers were persuaded to purchase items that had previously been produced locally or in the home. Other factors that played a role in the transformation are also considered, such as the breakdown of localism, an increasingly educated citizenry, the potential for mass production, and a growth in per-capita income. Whenever possible, the advertisements themselves have been quoted and reproduced, fully illustrating Norris' premise that they are mirrors of the society that produced them. This study will be an important resource for courses in business history, economics, women's studies, and the history of advertising, as well as a valuable addition to college, university, and public libraries.

Download or read book Advertising and the Transformation of American Society 1865 1920 written by James Norris and published by Praeger. This book was released on 1990-10-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the period between 1865 to 1920, as America shifted from a rural-farming economy to urban-manufacturing, a major transformation also occurred in the behavior of the country's consumers. This change is perhaps best illustrated in the advertisements that appeared in popular magazines. They began by simply informing consumers of the cost and availability of a product, but, by 1920, they were projecting an image that defined the American dream in terms of a consumption ethic. In this historical analysis of advertisements, James Norris explores this transformation of society and its ads, and the role that advertising played in developing a national market for consumer goods, creating demand for mass-produced items, and shifting the consumption habits of Americans. Focusing primarily on popular journals and magazines with national circulations, Norris traces how, by the 1920s, America had become a society in which consumption and spending had replaced old virtues. He examines a number of issues affecting this change, including how national markets developed, how consumers were convinced to buy products they had never seen before, what appeals manufacturers used to build markets, and how consumers were persuaded to purchase items that had previously been produced locally or in the home. Other factors that played a role in the transformation are also considered, such as the breakdown of localism, an increasingly educated citizenry, the potential for mass production, and a growth in per-capita income. Whenever possible, the advertisements themselves have been quoted and reproduced, fully illustrating Norris' premise that they are mirrors of the society that produced them. This study will be an important resource for courses in business history, economics, women's studies, and the history of advertising, as well as a valuable addition to college, university, and public libraries.

Download or read book Recasting American Liberty written by Barbara Young Welke and published by Cambridge University Press. This book was released on 2001-08-13 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through courtroom dramas from 1865 to 1920 - of men forced to jump from moving cars when trainmen refused to stop, of women emotionally wrecked from the trauma of nearly missing a platform or street, and women barred from first class ladies' cars because of the color of their skin - Barbara Welke offers a dramatic reconsideration of the critical role railroads, and streetcars, played in transforming the conditions of individual liberty at the dawn of the twentieth century. The three-part narrative, focusing on the law of accidental injury, nervous shock, and racial segregation in public transit, captures Americans' journey from a cultural and legal ethos celebrating manly independence and autonomy to one that recognized and sought to protect the individual against the dangers of modern life. Gender and race become central to the transformation charted here, as much as the forces of corporate power, modern technology and urban space.

Download or read book Death and Dying in the Working Class 1865 1920 written by Michael K. Rosenow and published by University of Illinois Press. This book was released on 2015-04-15 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael K. Rosenow investigates working people's beliefs, rituals of dying, and the politics of death by honing in on three overarching questions: How did workers, their families, and their communities experience death? Did various identities of class, race, gender, and religion coalesce to form distinct cultures of death for working people? And how did people's attitudes toward death reflect notions of who mattered in U.S. society? Drawing from an eclectic array of sources ranging from Andrew Carnegie to grave markers in Chicago's potter's field, Rosenow portrays the complex political, social, and cultural relationships that fueled the United States' industrial ascent. The result is an undertaking that adds emotional depth to existing history while challenging our understanding of modes of cultural transmission.

Download or read book Advertising Society and Consumer Culture written by Roxanne Hovland and published by Routledge. This book was released on 2014-12-18 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

Download or read book The Rise of Advertising in the United States written by Edd Applegate and published by Scarecrow Press. This book was released on 2012-08-17 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include: • P. T. Barnum, master of the advertising “gimmick” • Lydia Pinkham, queen of the patent medicine cure • John Wanamaker, progenitor of modern retail advertising • Albert Lasker, the formulator of “reason why” advertising • Stanley Resor, the consummate market researcher • Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.

Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 4291 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Download or read book The Atomic Bomb and American Society written by Rosemary B. Mariner and published by Univ. of Tennessee Press. This book was released on 2009 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the latest research on the atomic bomb and its history, the contributors to this provocative collection of eighteen essays set out to answer two key questions: First, how did the atomic bomb, a product of unprecedented technological innovation, rapid industrial-scale manufacturing, and unparalleled military deployment shape U.S. foreign policy, the communities of workers who produced it, and society as a whole? And second, how has American society's perception that the the bomb is a means of military deterrence in the Cold War era evolve under the influence of mass media, scientists, public intellectuals, and even the entertainment industry? In answering these questions, The Atomic Bomb and American Society sheds light on the collaboration of science and the military in creating the bomb; the role of women working at Los Alamos; the transformation of nuclear physicists into public intellectuals as the reality of the bomb came into widespread consciousness; the revolutionary change in military strategy following the invention of the bomb and the development of Cold War ideology; the image of the bomb that was conveyed in the popular media; and the connection of the bomb to the commemoration of World War II. As it illuminates the cultural, social, political, environmental, and historical effects of the creation of the atomic bomb, this volume contributes to our understanding of how democratic institutions can coexist with a technology that affects everyone, even if only a few are empowered to manage it. Rosemary B. Mariner is formerly Joint Chiefs of Staff Chair and Professor of Military Studies for the National War College. She is currently a lecturer in history at the University of Tennessee, Knoxville. G. Kurt Piehler is associate professor of history and former director of the Center for the Study of War and Society at the University of Tennessee, Knoxville, which hosted the conference that formed the basis of this volume. He is the author of Remembering War the American Way and World War II in the American Soldiers' Lives Series as well as the coeditor, with John Whiteclay Chambers II, of Major Problems in American Military History.

Download or read book A History of Advertising written by Jef I Richards and published by Rowman & Littlefield. This book was released on 2022-05-15 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)

Download or read book American Property written by Stuart Banner and published by Harvard University Press. This book was released on 2011-07-01 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: In America, we are eager to claim ownership: our homes, our ideas, our organs, even our own celebrity. But beneath our nation’s proprietary longing looms a troublesome question: what does it mean to own something? More simply: what is property? The question is at the heart of many contemporary controversies, including disputes over who owns everything from genetic material to indigenous culture to music and film on the Internet. To decide if and when genes or culture or digits are a kind of property that can be possessed, we must grapple with the nature of property itself. How does it originate? What purposes does it serve? Is it a natural right or one created by law? Accessible and mercifully free of legal jargon, American Property reveals the perpetual challenge of answering these questions, as new forms of property have emerged in response to technological and cultural change, and as ideas about the appropriate scope of government regulation have shifted. This first comprehensive history of property in the United States is a masterly guided tour through a contested human institution that touches all aspects of our lives and desires. Stuart Banner shows that property exists to serve a broad set of purposes, constantly in flux, that render the idea of property itself inconstant. Despite our ideals of ownership, property has always been a means toward other ends. What property signifies and what property is, we come to see, has consistently changed to match the world we want to acquire.

Download or read book The Fire Spreads written by Randall J. Stephens and published by Harvard University Press. This book was released on 2010-04-10 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pentecostalism came to the South following the post–Civil War holiness revival, a northern-born crusade that emphasized sinlessness and religious empowerment. With the growth of southern Pentecostal denominations and the rise of new, affluent congregants, the movement slipped cautiously into the evangelical mainstream.

Download or read book Business in Britain in the Twentieth Century written by Richard Coopey and published by OUP Oxford. This book was released on 2009-08-13 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of fresh, incisive scholarship, by some of the leading business historians, critically examines the nature of economic recovery in Britain in recent years. Covering the key issues for business history in this period, the book confronts the traditional literature on conclusions of relative decline, and monocausal, simplistic explanations. It provides an impressive range of studies forming a platform for a new debate on the nature of British business in the 20th century. Themes include productivity, management, research and development, marketing, regional clusters and networks, industrial policy, the use of technology, and gender. Sector studies include newer, post-war hopefuls and successes including: * aerospace, * IT, * retail, * banking, * overseas investment, * the creative industries. The book demonstrates that our understanding of the historic strengths and weaknesses of business in Britain, and the shifting balance between sectors of the economy, has until now been poorly understood, and that British business history needs a fundamental reappraisal.

Download or read book Turning The Century written by Carol Stabile and published by Routledge. This book was released on 2018-04-24 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in Turning the Century make a significant contribution to our understanding of America's love affairs with novelty and the mass media. The essays also show that neither the current communications revolution nor the response to it is unprecedented. Through this book, Carol Stabile provides a historical context within which scholars and students of American culture can interpret and understand end-of-the-millennium-fever --particularly, the claims of politicians, pundits, and even cultural studies scholars who maintain that recent information technology innovations make the present moment unique. Contemporary studies of mass media and popular culture reflect a similar emphasis on what is new, distinct, and therefore specific to contemporary culture. Claims of millennial transformation, however, are only possible insofar as the history of mass media can be forgotten or ignored. In Turning the Century, Carol Stabile analyzes those hidden, and now all but forgotten, conditions and relations of production that continue to shape and inform contemporary culture.

Download or read book Advertising and Popular Culture written by Jib Fowles and published by SAGE. This book was released on 1996-01-23 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal dilemmas of advanced industrial life. Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising and its companion, the popular culture, conveyed through the mass media. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from and contributes to popular culture. Fowles traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies, and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture represents a fresh and fully elaborated conceptualization of the services that advertising and popular culture provide. This text will be a vital tool in departments and schools of advertising, journalism, and communication where increasing emphasis is being placed on studying the cultural significance of advertising.

Download or read book The Corporate Eye written by Elspeth H. Brown and published by JHU Press. This book was released on 2005-07-26 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner, Association of American Publishers' Professional and Scholarly Publishing Award in Business, Management and Accounting In the late nineteenth century, corporate managers began to rely on photography for everything from motion studies to employee selection to advertising. This practice gave rise to many features of modern industry familiar to us today: consulting, "scientific" approaches to business practice, illustrated advertising, and the use of applied psychology. In this imaginative study, Elspeth H. Brown examines the intersection of photography as a mass technology with corporate concerns about efficiency in the Progressive period. Discussing, among others, the work of Frederick W. Taylor, Eadweard Muybridge, Frank Gilbreth, and Lewis Hine, Brown explores this intersection through a variety of examples, including racial discrimination in hiring, the problem of photographic realism, and the gendered assumptions at work in the origins of modern marketing. She concludes that the goal uniting the various forms and applications of photographic production in that era was the increased rationalization of the modern economy through a set of interlocking managerial innovations, technologies that sought to redesign not only industrial production but the modern subject as well.

Download or read book America s Forgotten Colony written by Michael E. Neagle and published by Cambridge University Press. This book was released on 2016-12-24 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: America's Forgotten Colony examines private US citizens' experiences on Cuba's Isle of Pines to show how American influence adapted and endured in republican-era Cuba (1902–58). This transnational study challenges the notion that US territorial ambitions waned after the nineteenth century. Many Americans, anxious about a 'closed' frontier in an industrialized, urbanized United States, migrated to the Isle and pushed for agrarian-oriented landed expansion well into the twentieth century. Their efforts were stymied by Cuban resistance and reluctant US policymakers. After decades of tension, however, a new generation of Americans collaborated with locals in commercial and institutional endeavors. Although they did not wield the same influence, Americans nevertheless maintained a significant footprint. The story of this cooperation upsets prevailing conceptions of US domination and perpetual conflict, revealing that US-Cuban relations at the grassroots were not nearly as adversarial as on the diplomatic level at the dawn of the Cuban Revolution.

Download or read book The Opening of American Law written by Herbert Hovenkamp and published by Oxford University Press, USA. This book was released on 2015 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two late Victorian ideas disrupted American legal thought: the Darwinian theory of evolution and marginalist economics. The legal thought that emerged can be called 'neoclassical', because it embodied ideas that were radically new while retaining many elements of what had gone before. Although Darwinian social science was developed earlier, in most legal disciplines outside of criminal law and race theory marginalist approaches came to dominate. This book carries these themes through a variety of legal subjects in both public and private law.