Download or read book The Art of Client Service written by Robert Solomon and published by John Wiley & Sons. This book was released on 2016-03-17 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
Download or read book Careers in Advertising and Public Relations written by WetFeet (Firm) and published by WETFEET, INC.. This book was released on 2008 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the work environments, duties, salaries, advancement possibilities, and educational requirements of careers in the advertising and public relations fields with profile of top agencies, information industry trends and rankings, advice on interviewing.
Download or read book Making It in Advertising written by Leonard Mogel and published by Leonard Mogel. This book was released on 2010-08 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Creative Company written by Andy Law and published by Wiley-Interscience. This book was released on 1999-07-15 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1995, a small band of highly creative people who loved the work but hated the workplace established a company designed not only to get the most out of them, but to give the most back - a company in which creativity, curiosity, versatility, and a sense of fun are assets to be celebrated, not encumbrances to be left outside the door. Law recounts how many St. Luke's employee/owners discovered new sources of satisfaction, hidden talents, and even entirely new careers as they encouraged each other to experiment, learn, and grow. Meanwhile, the agency's annual billings soared to more than $90 million in three memorable years. Complete with revealing tales of advertising legends such as Jay Chiat, Bill Tragos, Frank Lowe, and the Omnicom chieftains, Creative Company offers a fascinating, warts-and-all tour of the advertising industry.
Download or read book Sell with Authority written by Drew McLellan and published by Bookpress Publishing. This book was released on 2020-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If your agency's future is tied to making stuff, then you're destined to be on a perpetual financial roller coaster. Someone will always make stuff less expensively than you can. We're entering the era of the authority. While you may already be sick of the phrase thought leader, the truth is there aren't that many of them in our industry. Thought leaders don't write content that any other agency could claim. Thought leaders don't write about anything and everything and thought leaders don't compete on price. And their time is now. Experts are afforded the highest level of confidence and trust because they have a depth of knowledge that can't be denied or easily replicated. Why wouldn't we capitalize on that, as opposed to writing generic marketing tip posts that look like every other agency's content? Agencies are at the cusp of a huge shift, and if you take full advantage now, you're going to be tough to catch. You can own an authority position that will future-proof your agency.
Download or read book Integrity Selling for the 21st Century written by Ron Willingham and published by Currency. This book was released on 2003-06-17 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: “I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher.” — Ron Willingham If you’ve tried manipulative, self-focused selling techniques that demean you and your customer, if you’ve ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs — and believing that you can meet those needs — will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales. Since the publication of Ron Willingham’s enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today’s business climate — when the need for integrity is greater than ever before. Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you’ve established your own goals and personality traits, you’ll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship. Drawing upon Willingham’s years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.
Download or read book Advertising and Public Relations written by Shelly Field and published by Infobase Publishing. This book was released on 2005 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents over eighty job descriptions with education requirements, training, salary range and more, for those interested in a career in advertising or public relations.
Download or read book How to Wrestle an Octopus written by Sarah Ritchie and published by Am-Insider. This book was released on 2018-03-07 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become an account management superstar! Acclaimed by industry experts as the most comprehensive guide for agency account managers of all levels, 'How to Wrestle an Octopus' is the #1 choice for anyone with client-facing responsibility in the advertising, design, PR, experiential, media, and print industries. Learn about the seven facets of account management: AGENCY LIFE: All about AgencyLand - and how to survive it. ALL ABOUT YOU: All about helping you to be the best account manager you can be - covering topics that affect you personally. CLIENT LOVE: All about interacting with your clients - deconstructing the concept of 'client service', and helping to show you what that means in your everyday work life. KA-CHING!: All about the money - how to navigate your way through the account management minefield of sales, business accounting, profitability, and more. MISSION CONTROL: All about the 'paperwork' - helping you to identify what needs to be done, and the best-practice ways of keeping it all under control. NUTS AND BOLTS: All about the technical bits - understanding production requirements, and demystifying industry jargon. THE FUN BITS: All about the execution and how account managers bring projects and campaigns to life. Sarah Ritchie, founder of AM-Insider.com shares her wealth of experience from a 25-year career in advertising and design agencies; plus insights from over 800 interviews with account managers and agency managers from 30 different countries. Packed with case studies, quotes from industry leaders, and 300 essential topics to empower, enthuse, and educate. 'How to Wrestle an Octopus' covers the 'what', the 'why', AND the 'how' - pretty much everything you need to do your job well and become an account management superstar!
Download or read book Hey Whipple Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Download or read book Careers in Focus written by Facts on File and published by Infobase Publishing. This book was released on 2010-05-19 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profiles jobs in the advertising and marketing industry such as advertising account executives, advertising and marketing managers, art directors, models, photo stylists, and more.
Download or read book Occupational Outlook Quarterly written by and published by . This book was released on 2008 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Vault Career Guide to Advertising written by Ira Berkowitz and published by Vault Inc.. This book was released on 2004 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide offers a look at professional careers in advertising, at the industry's history and trends, and advice on marketing oneself to potential employers.
Download or read book Marketing Management written by Kenneth E. Clow and published by SAGE Publications. This book was released on 2009-10-22 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM — all areas of work that students will encounter in their future marketing careers. Unique to this text is its customer orientation, reflected in its content, but also in the way that the authors organize the material through the sequence of customer acquisition, interactions, and retention. Each chapter includes topical mini-cases such as the launch of the iPhone, e-Harmony.com, and Southwest Airlines. In addition, there are eight full cases in the back of the book, together with a helpful student guide to analyzing a case.
Download or read book Careers written by DK and published by Penguin. This book was released on 2015-03-03 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This graphic guide for teens offers practical and inspirational advice on more than 400 careers, arming you with all the information you need to get on the right career path. Whether you want to know how to get your dream job, need a little inspiration or help with understanding the current job market, or have absolutely no idea where to start, Careers is the ultimate source of career advice. Concise and comprehensive in scope, and combining a user-friendly approach with DK's quirky, bold, graphic design, this motivational guide is a personal career advisor in the form of a book.
Download or read book Careers in Communications and Entertainment written by Leonard Mogel and published by Leonard Mogel. This book was released on 2000-01-02 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Careers in Focus written by and published by Infobase Publishing. This book was released on 2009 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: For each position, the authors include a brief overview and its history. Discussions of education, certifications, or licensing required; a detailed job description; salary; and the future outlook are also supplied.
Download or read book Careers in Marketing written by Eric Siebert and published by Careers In Marketing. This book was released on 2016 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Careers in Marketing' is divided into four sections based on the key activities of marketing: Marketing Insights, Marketing Planning, Marketing Execution and Marketing Optimization. The most relevant digital and traditional marketing roles are described across each of these activities. Each role includes detailed descriptions of both traditional and digital marketing roles including key job responsibilities and an 'insider view' of the day to day realities of the job. The pros and cons of each role is also described along with key success criteria, salary information, a typical career path as well as guidance on how to land one's first job.-Publisher description.
