Download or read book Advances in Services Marketing and Management written by Teresa A. Swartz and published by JAI Press(NY). This book was released on 1992 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of a series which offers an interdisciplinary approach to the latest research and practice in services, this volume discusses a variety of topics in the field.

Download or read book Advances in Services Marketing and Management written by Teresa A. Swartz and published by Jai Press. This book was released on 1993-06-01 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed include: applying operations strategies to service firms; HRM practices in service-based organizations; and modelling the impact of service quality on profitability.

Download or read book Advances in Services Marketing and Management written by and published by . This book was released on 1992 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advances in Services Marketing and Management written by Teresa A. Swartz and published by . This book was released on 1992 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advances in Electronic Marketing written by Irvine Clarke and published by IGI Global. This book was released on 2005-01-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.

Download or read book Advances in Services Marketing and Management Research and Practice written by David E. Bowen and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Innovations in Services Marketing and Management Strategies for Emerging Economies written by Goyal, Anita and published by IGI Global. This book was released on 2013-10-31 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.

Download or read book Advances in Services Marketing and Management written by Teresa A. Swartz and published by JAI Press Incorporated. This book was released on 1994-06-01 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title is part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed in this title include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.

Download or read book Advances in Services Marketing and Management written by and published by . This book was released on 1992 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advances in Services Innovations written by Dieter Spath and published by Springer Science & Business Media. This book was released on 2006-12-02 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book documents the state-of-the-art in Services Science. It combines contributions in Service Engineering, Service Management and Service Marketing and helps to develop a roadmap for future R and D activities in these fields. The book is written for researchers in engineering and management.

Download or read book Strategic Marketing Management and Tactics in the Service Industry written by Sood, Tulika and published by IGI Global. This book was released on 2017-03-20 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.

Download or read book ADVANCES IN SERVICES MARKETING AND MANAGEMENT written by BOWEN AND BROWN (EDS) SWARTZ and published by . This book was released on 1995 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Services Marketing and Management written by Balaji B. and published by S. Chand Publishing. This book was released on 2002 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concept Of Service | Service Characterristics | Service Expectations | The Service Product | Service Location | Pricing For Services | Promotion Services | The Service Process| Physical Evidence | People And Services | Internal Versus External Marketing |

Download or read book Advances in Services Marketing and Management written by David E. Bowen and published by JAI Press Incorporated. This book was released on 1997-05-12 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of a series which offers an interdisciplinary approach to the research and practice in services, this title discusses a variety of topics in the field.

Download or read book Advances in Services Marketing written by Hans Mühlbacher and published by Springer-Verlag. This book was released on 2013-07-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first French-German Workshop was held in Innsbruck in the beginning of 1996, and attracted about 30 researchers from the French and German speaking areas in Europe (namely Germany, Austria, France and Switzerland), plus two Japanese professors who belong to the French Marketing Association (A.F.M.). The initiative was taken by marketing research authorities on both sides, given that researchers have, gene rally speaking, little or no opportunities to know of the research which is carried out in foreign countries, apart from that which is published in international journals. The German and French speaking communities in Europe representing a great number of people, it was thought that a specific workshop could be organized in the perspective of intermingling researchers from both sides. In fact, much of the workshop participants were bilingual French-German, but English was the only common language for everybody, so this is the reason why it was chosen as the working language. A large range of topics was presented during the two days, given that, traditionally and necessarily, service marketing issues overlap service management ones; we will present, very briefly in this introduction, the main issues dealt with in this book of proceedings, classifying them by theme. Like in any other marketing conference, the theme "consumer behavior" was the most important one in respect of number of presentations, as weil as background of most of the others. Underlining the fact that service attributes are manifold (almost unlimited in number.

Download or read book Advances in Services Marketing and Management written by Teresa A. Swartz and published by JAI Press Incorporated. This book was released on 1996-05-14 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.

Download or read book Services Marketing and Management written by Audrey Gilmore and published by SAGE. This book was released on 2003-06-02 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.