Download or read book Advanced Introduction to Marketing Strategy written by Day, George and published by Edward Elgar Publishing. This book was released on 2022-06-07 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.
Download or read book Advanced Introduction to Digital Marketing written by Dholakia, Utpal and published by Edward Elgar Publishing. This book was released on 2022-10-13 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.
Download or read book Advanced Introduction to Advertising written by De Pelsmacker, Patrick and published by Edward Elgar Publishing. This book was released on 2022-01-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Download or read book Advanced Introduction to Entrepreneurship written by Robert D Hisrich and published by Edward Elgar Publishing. This book was released on 2014-09-26 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: øElgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by some of the world�s leading scholars. Designed to be accessible yet rigorous, they offer concise an
Download or read book Advanced Marketing Strategy written by Glen L. Urban and published by . This book was released on 1991 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. There is also software support demonstrating the level of analysis, and an annual marketing plan.
Download or read book Advanced Introduction to Pricing Strategy and Analytics written by Vithala R. Rao and published by Edward Elgar Publishing. This book was released on 2023-01-20 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing.
Download or read book Handbook of Marketing Strategy written by Venkatesh Shankar and published by Edward Elgar Publishing. This book was released on 2012 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.
Download or read book Advanced Introduction to Business and Human Rights written by Muchlinski, Peter T. and published by Edward Elgar Publishing. This book was released on 2022-07-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the adoption of the UN Guiding Principles on Business and Human Rights (UNGPs) in 2011, this timely book charts the field of business and human rights, finding that corporate responsibility to respect human rights is gradually evolving into a binding legal duty in both national and international law. Following the structure of the UNGPs, Peter T. Muchlinski also covers the state duty to protect against business violations of human rights, the corporate responsibility to respect human rights and access to remedies for corporate violations of human rights.
Download or read book Strategic Marketing written by Tony Proctor and published by Routledge. This book was released on 2014-02-25 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strategic windows’ to improve its position. Core issues covered include: marketing strategy analyzing the business environment the customer in the market place targeting and positioning marketing mix strategy. This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management.
Download or read book The Advanced Dictionary of Marketing written by Scott Dacko and published by Oxford University Press. This book was released on 2008 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
Download or read book Advanced Introduction to Disaster Risk Reduction written by Douglas Paton and published by Edward Elgar Publishing. This book was released on 2022-11-18 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: With disasters increasing in both frequency and intensity, this timely Advanced Introduction provides a fresh perspective on how the concepts established in the Sendai Framework can be put into practice to reduce disaster risk, improve preparedness in cost-effective ways, and develop whole-of-society approaches to increasing resilience.
Download or read book Advanced Introduction to Scenario Planning written by Schoemaker, Paul J.H. and published by Edward Elgar Publishing. This book was released on 2022-06-10 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a panoramic overview of the evolving world of scenario planning, this Advanced Introduction uses topical case studies to analyze the developing methodologies of scenario planning. Written by Paul J.H. Schoemaker, a leading authority on the topic, this book synthesizes rigorous theory and practical experiences including best practises, normative views, and future challenges or opportunities for scenario planning.
Download or read book Concise Introduction to Sport Marketing written by T. B. Cornwell and published by Edward Elgar Publishing. This book was released on 2023-07-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity.
Download or read book Advanced Introduction to the Experience Economy written by Sundbo, Jon and published by Edward Elgar Publishing. This book was released on 2021-07-31 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.
Download or read book Advanced Introduction to Corporate Venturing written by Robert D. Hisrich and published by Edward Elgar Publishing. This book was released on 2016-07-27 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.
Download or read book Advanced Introduction to Spatial Statistics written by Griffith, Daniel A. and published by Edward Elgar Publishing. This book was released on 2022-08-12 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction provides a critical review and discussion of research concerning spatial statistics, differentiating between it and spatial econometrics, to answer a set of core questions covering the geographic-tagging-of-data origins of the concept and its theoretical underpinnings, conceptual advances, and challenges for future scholarly work. It offers a vital tool for understanding spatial statistics and surveys how concerns about violating the independent observations assumption of statistical analysis developed into this discipline.
