Download or read book Active Audience written by Huimin Jin and published by transcript Verlag. This book was released on 2014-03-31 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite a number of retrospective works on cultural studies, to date no other book dedicates itself to the historical and theoretical examination of British cultural studies' engagement with the »active audience theory« of the Birmingham School and its legacies. However, this book is no mere reconstruction of active audience theory as Huimin Jin develops new theoretical insights initially through a critical review of Stuart Hall's classical model of »encoding/decoding« and close readings of David Morley's groundbreaking ethnographic audience studies. Questioning the discourse model of the active audience proposed by Hall and Morley, Jin elaborates a new materialistic concept of audiences for the twenty-first century.
Download or read book Audience Analysis written by Denis McQuail and published by SAGE. This book was released on 1997-07-28 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: `The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operations research. The author addresses a specific "audience" and does it to perfection with a simple very readable presentation' - The Economic TimesDenis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view `from the audience' as well as the view `from the media'. McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Audience Analysis provides both an overview of past research and a guide to current thinking.
Download or read book Audience Studies written by Toshie Takahashi and published by Routledge. This book was released on 2009-09-10 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the case of contemporary Japan, this book theorizes the role of media and ICT in today’s media-rich global environment and introduces a new argument of audience complexity. It will contribute significantly to the ‘internationalisation’ of the media studies movement underway in the global era.
Download or read book Cultural Studies written by Chris Barker and published by SAGE. This book was released on 2011-12-12 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Chris Barker is a trustworthy field guide for those new to cultural studies." - Ben Highmore, University of Sussex "Remarkable in the breadth of its coverage, it is written with passion and insight. It will be warmly welcomed by students interested in how theory can help us to think through the complexities of real-world issues." - Stuart Allan, Bournemouth University "Has been for many years one of the best guides to and overviews of a broad range of the issues and theories that constitute cultural studies... For those who want to be prepped to play the game of cultural studies, this is the book to read." - Douglas Kellner, UCLA Building upon the scope and authority of previous editions this book represents a definitive benchmark in understanding and applying the foundations of cultural studies. it provides those new to the field with an authoritative introduction to everything they need to know. An indispensible resource for any student or lecturer it is packed with concise, accessible definitions, clear chapter summaries, inspiring student activities, biographical snapshots of key figures and a full glossary. With updates to every chapter and many more practical examples, this new edition includes: New material on social media, subcultures and climate change Improved coverage of digital cultures, digital media, digital games and the virtual city A comprehensive companion website providing student exercises, global case-studies, essay questions and links to relevant SAGE journal articles. Visit www.sagepub.co.uk/barker This is the perfect book for any student needing a vibrant, comprehensive introduction to cultural studies. An essential companion for all undergraduate students embarking on a cultural studies course or module.
Download or read book The SAGE Dictionary of Cultural Studies written by Chris Barker and published by SAGE. This book was released on 2004-06-09 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains over 200 entries on key concepts and theorists of cultural studies.
Download or read book House Full written by Lakshmi Srinivas and published by University of Chicago Press. This book was released on 2016-08-31 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is the largest producer and consumer of feature films in the world, far outstripping Hollywood in the number of movies released and tickets sold every year. Cinema quite simply dominates Indian popular culture, and has for many decades exerted an influence that extends from clothing trends to music tastes to everyday conversations, which are peppered with dialogue quotes. With House Full, Lakshmi Srinivas takes readers deep into the moviegoing experience in India, showing us what it’s actually like to line up for a hot ticket and see a movie in a jam-packed theater with more than a thousand seats. Building her account on countless trips to the cinema and hundreds of hours of conversation with film audiences, fans, and industry insiders, Srinivas brings the moviegoing experience to life, revealing a kind of audience that, far from passively consuming the images on the screen, is actively engaged with them. People talk, shout, whistle, cheer; others sing along, mimic, or dance; at times audiences even bring some of the ritual practices of Hindu worship into the cinema, propitiating the stars onscreen with incense and camphor. The picture Srinivas paints of Indian filmgoing is immersive, fascinating, and deeply empathetic, giving us an unprecedented understanding of the audience’s lived experience—an aspect of Indian film studies that has been largely overlooked.
Download or read book Media Audiences written by John L. Sullivan and published by SAGE. This book was released on 2013 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we are all engaged with media as a member of an audience. Despite the widespread use of this term in our popular culture, the meaning of the "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions & commodities, as users of media, and as producers & subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.
Download or read book Studying Audiences written by Virginia Nightingale and published by Psychology Press. This book was released on 1996 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A critical overview of two decades of research into the television audience" -- [i].
Download or read book Culture Inc written by Herbert I. Schiller and published by Oxford University Press, USA. This book was released on 1989 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most Americans take for granted that they live in an open society with a free market of ideas. But as Herbert Schiller reveals in Culture, Inc., the corporate arm has reached into every corner of daily life, and from the shopping mall to the art gallery, big-business influence has brought about some frightening changes in American culture. Examining the effects of fifty years worth of corporate growth on American culture, Schiller argues that corporate control over such arenas of culture as museums, theaters, performing arts centers, and public broadcasting stations has resulted in a broad manipulation of consciousness as well as an insidious form of censorship. A disturbing but enlightening picture of corporate America, Culture, Inc. exposes the agenda and methods of the corporate cultural takeover, reveals the growing threat to free access to information at home and abroad, shows how independent channels of expression have been greatly restricted, and explains how the few keep managing to benefit from the many.
Download or read book The Audience And Its Landscape written by James Hay and published by Routledge. This book was released on 2018-10-08 with total page 711 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a major reconceptualization of the term audience, one which involves a landscape, including the landscape of a given audiencesituated and territorializing features of any way of seeing and defining the world. It acknowledges, in the face of conventional discourse analysis, the contextual features of discourse, to produce complex and textured understanding of the concept of audience. The book will speak to students of rhetoric, mass communication, cultural studies, anthropology, and sociology alike. This book offers a major reconceptualization of the term audience, including the landscape of a given audiencethe situated and territorializing features of any way of seeing and defining the world. Given de Certeaus hypothesis that listening, watching, and reading all occur in places and result in produce transformed paths or spaces, the contributors to this landmark volume have provided innovative essays analyzing the transformations that take place in the geography between sender and receiver. The book acknowledges, in the face of conventional discourse analysis, the contextual features of discourse, to produce a complex and textured understanding of the concept of audience. The Audience and Its Landscape, presents the work of a vital cross-section of international scholars including Swedens Karl Erik Rosengren, the UKs Jay G. Blumler and Roger Silverstone, Australias Tony Bennett, Israels Elihu Katz, Canadas Martin Allor, and the United Statess Janice Radway, Byron Reeves, and John Fisk, to name a few. This book is truly groundbreaking in its depth and scope, and will speak to students of rhetoric, mass communication, cultural studies, anthropology, and sociology alike.
Download or read book Communication Theory written by David Holmes and published by SAGE. This book was released on 2005-04-23 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This is a very clear and concise summary of media studies, present and future. There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media as this book can' - Steve Jones, University of Chicago This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the `first media age' of broadcast with the `second media age' of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities). The media are examined not simply in terms of content, but also in terms of medium and network forms. Holmes also explores the differences between analogue and digital cultures, and between cyberspace and virtual reality. The book serves both as an upper level textbook for New Media courses and a good general guide to understanding the sociological complexities of the modern communications environment.
Download or read book From One Medium to Another written by Paul A. Soukup and published by Rowman & Littlefield. This book was released on 1997 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eighteen experts from a wide variety of academic and professional fields engage key questions in a series of thought-provoking essays that define the emerging field of new media Bible translating, and how the biblical message will be communicated in the culture and media of the 21st century.
Download or read book Audiences written by Nicholas Abercrombie and published by SAGE. This book was released on 1998-04-07 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This book is worth reading for a number of reasons. It is the first introductory work of critical audience research that suggests how we can study the connection of media consumption in general with every day life, and it also goes beyond its competitors in showing how postmodern thinking can help us in the analysis of a "whole way of life"′ - Journal of Communication Audiences are problematic and the study of audiences has represented a key site of activity in the social sciences and humanities. Offering a timely review of the past 50 years of theoretical and methodological debate Audiences argues the case for a paradigmatic shift in audience research. This shift, argue the authors, is necessitated by the emergence of the `diffused audience′. Audience experience can no longer be simply classified as `simple′ or `mass′, for in modern advanced capitalist societies, people are members of an audience all the time. Being a member of an audience is no longer an exceptional event, nor even an everyday event, rather it is constitutive of everyday life. This book offers an invaluable review of the literature and a new point of departure for audience research.
Download or read book Television Studies written by Jonathan Gray and published by John Wiley & Sons. This book was released on 2019-01-15 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television Studies provides an overview of the origins, central ideas, and intellectual traditions of this exciting field. What have been the primary areas of inquiry in television studies? Why and how did these areas develop? How have scholars studied them? How are they developing? What have been the discipline’s key works? This book answers these questions by tracing the history of television studies right up to the digital present, surveying emerging scholarship, and addressing new questions about the field’s relationship with the digital. The second edition includes an examination of how internet-distributed services such as Netflix have adjusted the stories, industrial practices, and audience experience of television. For all those wondering how to study television, or even why to study television, this new edition of Television Studies will provide a clear and engaging overview of key topics. The book works as a stand-alone introduction and, by placing key works in a broader context, can also provide an excellent basis for an entire course.
Download or read book Communication Yearbook 11 written by James A. Anderson and published by Routledge. This book was released on 2012-05-23 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Communication Yearbook 11 major contributions from leading scholars in a variety of communication fields are presented and then critiqued by other authorities (often representing complementary or competing schools of thought). Topics addressed and commented on include the mass media audience, the theory of mediation, effective policy for health care communication and feminist criticism of television.
Download or read book Living Room Wars written by Ien Ang and published by Psychology Press. This book was released on 1996 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Living Room Wars brings together Ien Ang's recent writings on media audiences to ask what it means to live in a world saturated by media. What does our media audiencehood say about our everyday lives and social relations, and how does it illuminate the condition of contemporary culture ? Ang suggests that we cannot understand media audiences without deconstructing the category of 'audience' itself as an institutional and discursive construct. Her accessible style throws light on some of the complexities of media consumption in a postmodern world, including those related to gender politics and the globalization of culture. Living Room Wars points to the inherently contradictory nature of the media's role in shaping our identities, fantasies and pleasures, imbricated as they are in the exigencies of capitalist consumption and the institutions of the modern nation-state. Living Room Wars presents an indespensible tool for bridging audience studies, media studies and the larger concerns of cultural studies.
Download or read book Communication Yearbooks Vols 6 33 Set written by Various and published by Routledge. This book was released on 2021-11-05 with total page 17176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Communication Yearbook annuals originally published between 1977 and 2009 publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Topics dealt with include Communication as Process, Research Methodology in Communication, Communication Effects, Taxonomy of Communication and European Communication Theory, Information Systems Division, Mass Communication Research, Mapping the Domain of Intercultural Communication, Public Relations, Feminist Scholarship, Communication Law and Policy, Visual Communication, Communication and Cross-Sex Friendships Across the Life Cycle, Television Programming and Sex Stereotyping, InterCultural Communication Training, Leadership and Relationships, Media Performance Assessment, Cognitive Approaches to Communication.
