Download or read book Advertising Account Planning written by Larry Kelley and published by Routledge. This book was released on 2015-02-11 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Download or read book Advertising Account Planning written by Carol J. Pardun and published by Rowman & Littlefield. This book was released on 2019-06-05 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in the Digital Media Landscape seeks to bridge that gap by providing a strategic understanding of what the account planner does, a thorough explanation of the kinds of research needed for the account planning process to be successful, and all explained within a digital media mindset. Written in an engaging manner, Advertising Account Planning helps students understand the job of an account planner in this contemporary moment. From data analytics to building a creative brief, this core text systematically covers the tools and skills needed to be a successful advertising account planner. Features: Teaches advertising as consumer engagement using the POEM (paid, owned and earned media) model Covers a range of research techniques including databases, free social media monitoring tools, and customer mapping and critical analysis of ads Illustrates the strategic process that culminates in developing the creative brief Incorporates interviews from industry professionals to give a sense of the actual job Includes assignments, discussions and additional readings

Download or read book Guide to Management Accounting CCC for managers Cash Conversion Cycle 2020 Edition written by Shigeaki Takai and published by Shigeaki Takai. This book was released on 2020-08-11 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cash is King After the unprecedented financial crisis Lehman shock on September 15, 2008 and the Great East Japan Earthquake on March 11, 2011, WHO has announced the new coronavirus was equivalent to a pandemic (a global epidemic) on March 11, 2020. The era of VUCA (since the 2010s) VUCA is an acronym made from Volatility, Uncertainty, Complexity, Ambiguity, and represents the modern chaotic economic environment. In other words, it means "unpredictable state". In addition, global warming and environmental issues are the most important and urgent issues for ESG and SDSs. Under these circumstances, what is most needed is the ability to respond to change by making use of the wisdom from past failed experiences and successful experiences. In order to build a corporate structure that can respond to changes, it is necessary to manage the points of change with a narrower pitch than target management. To that end, it is an urgent task to align common operation cycles on a weekly basis, chain conventional management indicators (financial indicators and non-financial indicators), and carry out cockpit management with the idea of ​​a balanced scorecard. This book explains CCC by comparing it with Japan, the US, and Europe using the latest 3 yeras (12 quarters) financial results figures (end of March 2020) that can be grasped at the time of publication. This is a must-have book for business owners as a guide to improving asset efficiency. Chapter 1 Now, why cash management is paying attention? (1) Profit is an opinion, Cash is a fact (2) Increasing surplus bankruptcy (3) Increasing Accounting Fraud Chapter 2 Management Accounting and Financial Accounting Chapter 3 CCC positioning and comparison between Japan and the United States (1) Key financial indicators (2) Positioning of CCC (3) CCC comparison between Japan and US (4) Sporting goods industry in US, Europe and Japan (5) Six major chemical companies in Japan (6) Electronic components Industry in Japan (7) Pharmaceutical Industry in Japan (8) International comparison by industry Chapter 4 Relationship between PSI management and CCC (1) The basic knowledge of PSI (2) What is PSI management? (3) Correlation between PSI and CCC (cashing speed) (4) Notes on PSI management Chapter 5 Measures to Improve CCC (1) The case of Nidec Motor (2) The case of Shionogi (3) The case of HP, Inventory driven costs (IDC) (4) Japanese companies pursuing Inventory freshness / time-axis management (5) Japanese companies pursuing weekly operation (6) Lehman shock (2008) through 2012 (after 311 Earthquake and Thai Flood) Chapter 6 Management Methods, Promotion Structure and Required Systems and its usage (1) Cash cycle and lead time (2) Stock out rate (3) Channel inventory turns (4) Inventory responsibility, Inventory Dollar Control and Unit Control (5) Inventory Diagnosis Clinic (6) Blind spots of accounts receivable management (7) Effective management methods (8) Effective system and its usage Chapter 7 Key issues in Japanese commercial practices and accounting system (1) Month-end closing and next month-end payment (2) Monthly accounting system

Download or read book Accounting Accountability and Crisis Management written by Ericka Costa and published by Taylor & Francis. This book was released on 2024-08-01 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional economic and accounting systems have been exposed by the limitations of market-driven mechanisms, where public services, education and healthcare have been subordinated to profit, exacerbating the inequalities between people and countries. Italy was one of the earliest countries to be affected by the COVID-19 pandemic and also one of the hardest-hit. The successes and failures of the Italian response provides a blueprint for the factors determining the ability of institutions to meet these challenges. This book presents a multifaceted analysis and reflection of the challenges that various types of organisations - public, private and non-profit - have had to face during the pandemic. It contributes to the creation of robust strategies for institutions worldwide to be able to respond promptly and equitably to future emergencies and offers insights for developing policy and practice, with respect to global leaders’ accountability for and management of exceptional events. It addresses three main subjects: extraordinary events and their challenges for business and organisations; the nature and roles of interdisciplinary accounting and accountability in a pandemic environment; and how the global pandemic is impacting accounting and accountability in diverse contexts, such as public services, healthcare, education, and NGOs. With a focus on institutional approaches to establishing, maintaining and discharging accountability throughout the pandemic, the insights of this book are invaluable to both students and practitioners seeking to bolster institutional resilience in an increasingly uncertain world. Both management and accounting communities can learn from this extraordinary global event to promote the process of transforming how business and societies operate.

Download or read book Managerial Accounting written by Jerry J. Weygandt and published by John Wiley & Sons. This book was released on 2018-05-28 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managerial Accounting teaches students the fundamental concepts of managerial accounting in a concise and easy to comprehend fashion. Stimulating review materials at the end of each section helps students develop their decision-making skills. Students are provided the tools and guidance to take more initiative in their learning, making them more engaged, more prepared, and more confident.

Download or read book Competence Development in Controlling and Management Accounting written by Stephan Schöning and published by Springer Nature. This book was released on 2023-04-12 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is considered a guideline for systemic personnel development in controlling of nationally and internationally active companies on the basis of a targeted development of competencies. In particular, the challenges posed by digitalization and globalization are considered and substantiated with the help of empirical studies. Employees and managers in controlling as well as HR managers in companies gain a deeper understanding of the necessity and the components of systematic personnel development. The goals are the formation of high-performance teams in controlling as well as the identification of personal career paths on the way to top management tasks as CFO. The focus of the personnel development model is on the transfer of the competence-oriented development approach, which, in addition to the traditionally considered technical and methodological competencies, also takes into account social and personal competencies as well as additional digital and intercultural competencies. The book is rounded off by a survey of the current situation, the definition of a target situation to be aimed at, the discussion of suitable further training measures and the monitoring of the level of competency achieved, and illustrates concrete career concepts.

Download or read book What Town Planners Do written by Abigail Schoneboom and published by Policy Press. This book was released on 2024-05-21 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting the complexities of doing planning work, with its moral and practical dilemmas, this rich ethnographic study analyses today’s planning scene through the stories of four diverse working environments.

Download or read book Practical Guide to SAP Cost Center Accounting written by John Pringle and published by Espresso Tutorials GmbH. This book was released on 2017 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Definitive Guide on Financial Planning in Marriage written by Joseph N. Iwuala . CPA FCA and published by Christian Faith Publishing, Inc.. This book was released on 2023-11-22 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to help couples to build solid marriages devoid of financial conflicts and marital dissolutions due to money arguments in marriage; by understanding financial planning in marriage, God's design for marriage, commitment in marriage, and the need to put one's spouse above the love for money. This book will help rescue couples teetering on the edges of separation, and divorce because of money arguments in marriage. Scholarly research has found that thousands of couples are separated or divorced yearly because of money arguments in marriage. The enemy of the family knows that once couples are separated, those under their care, such as their children, will be vulnerable to all kinds of social vices such as drug use, dropping out of school, ending up in jail, prostitution, and having children as single parents. Children raised in broken homes do not perform well in a society like those born and raised in two-parent homes.

Download or read book Extinction Governance Finance and Accounting written by Jill Atkins and published by Taylor & Francis. This book was released on 2022-05-30 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: The planet is currently experiencing a mass extinction event, with human and business activity being the root cause of species loss and habitat destruction. Industries, companies, banks, investors, accountants and auditors have all played their role. This book explores how they can also provide a solution. The book presents plans, metrics, frameworks, mechanisms and financial innovations that can be, and are being, implemented through the financial markets in order to save and protect species, enhance biodiversity and, at the same time, preserve the financial markets and the business world. This biodiversity handbook addresses the intersection between species extinction and the global capitalist system. With contributions from leading non-governmental organisations such as the Capitals Coalition, Business for Nature, the Ecojustice Foundation, ShareAction and the Endangered Wildlife Trust, plus senior researchers in the field, as well as industry experts from Moody’s, EOS at Hermes Federated Investment Management, BlueBay Asset Management, ODDO BHF Asset Management and OSSIAM (to mention just a few), this book is at the forefront of addressing the crucially important topics of extinction accounting, finance and governance. Drawing on leading research, the book is written in an accessible style and is relevant to researchers and students in the fields of sustainability, governance, accounting, finance, corporate social responsibility and corporate governance. It is essential reading for investors, responsible investors, bankers, business leaders and policy makers in the field of sustainable financial markets. Given the interdisciplinary nature of this book, it is useful to conservationists, ecologists and others involved in species and biodiversity protection.

Download or read book Guatemala 2021 Article IV Consultation Press Release Staff Report and Statement by the Executive Director for Guatemala written by International Monetary and published by International Monetary Fund. This book was released on 2021-06-11 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guatemala has managed to keep infections and deaths moderate during the pandemic. The economic impact of COVID-19 has been mild given an early reopening of the economy, unprecedented policy support, and resilient remittances and exports. However, despite large-scale government interventions to support households, poverty and malnutrition have deteriorated following COVID-19 and the two major hurricanes battering Guatemala last November.

Download or read book Personal Financial Planning written by Joyce Nga and published by Sunway University Press. This book was released on 2023-03-21 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive guide on personal financial planning tailored for the Malaysia context, covering a wide range of relevant topics including consumer credit management, tax planning, bonds and shares, unit trust, real estate, insurance, estate planning, and an overview of Islamic wealth management. Whether you are an undergraduate student, aspiring or experienced financial planner, or just an average Malaysian looking for help to plan your finances, this holistic manual will have all your personal financial planning needs covered.

Download or read book InfoWorld written by and published by . This book was released on 1982-08-02 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.

Download or read book Civil Engineering and Urban Planning IV written by Yuan-Ming Liu and published by CRC Press. This book was released on 2016-10-28 with total page 1010 pages. Available in PDF, EPUB and Kindle. Book excerpt: Civil Engineering and Urban Planning IV includes the papers presented at the 4th International Conference on Civil Engineering and Urban Planning (CEUP 2015, Beijing, China, 25-27 July 2015). The contributions from experts and world-renowned scientists cover a wide variety of topics: - Civil engineering;- Architecture and urban planning; - Transpor

Download or read book Global Logistics and Supply Chain Strategies for the 2020s written by Rico Merkert and published by Springer Nature. This book was released on 2022-12-08 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logistics and supply chain management is facing disruptive economic, technological and climate change developments that require new strategies. New technologies such as the Internet-of-Things, digital manufacturing or blockchain are emerging quickly and could provide competitive advantage to those companies that leverage the technologies smartly while managers that do not adopt and embrace change could be left behind. Last but perhaps most important for mankind, sustainability aspects such as low-carbon transportation, closed loop supply chains or socially-responsible supply chain setups will become essential to operate successfully in the future. All these aspects will affect logistics and supply chains as a whole as well as different functional areas such as air cargo, maritime logistics or sourcing/procurement. This book aims to dive into several of these functional topics to highlight the key developments in the next decade predicted by leading global experts in the field. It features contributions and key insights of globally leading scholars and senior industry experts. Their forward-looking perspectives on the anticipated trends are aimed at informing the reader about how logistics and supply chain management will evolve in the next decade and which academic qualities and skills will be required to succeed in the "new normal" environment that will be characterized by volatile and increasingly disrupted business eco-systems. Future scenarios are envisaged to provide both practitioners and students with insights that will help them to adapt and succeed in a fast changing world.

Download or read book Income Tax Planning Management SBPD Publications written by Dr. R. K. Jain and published by SBPD Publications. This book was released on 2021-10-13 with total page 759 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.Income Tax—An Introduction, 2 .Important Definitions , 3. Assessment on Agricultural Income, 4. Exempted Incomes, 5. Residence and Tax Liability, 6 .Income from Salaries, 7. Income from Salaries (Retirement and Retrenchment), 8. Income from House Property, 9. Depreciation, 10. Profits and Gains of Business or Profession, 11. Capital Gains, 12. Income from Other Sources, 13. Clubbing of Income and Aggregation of Income, 14. Set-off and Carry Forward of Losses, 15. Deduction From Gross Total Income, 16 .Assessment of Individuals (Computation of Total Income), 17. Computation of Tax Liability of Individuals, 18. Deduction of Tax at Source, 19. Income Tax Authorities, 20. Procedure of Assessment, 21. Penalties, Offences and Prosecutions, 22. Appeal and Revision, 23. Tax-Planning, 24. Advance Payment of Tax, 25. Assessment of Hindu Undivided Family and Computation of Tax Liability, 26. Assessment of Firm and Association of Persons and Computation of Tax Liability, 27. Recovery and Refund of Tax, 28 .Settlement of Cases, 29. Purchase of Immovable Property by Central Government, 30. Assessment of Companies, 31. Assessment of Co-operative Societies, 32. Tax-Planning for New Business.

Download or read book Tax Planning and Compliance for Tax Exempt Organizations 2024 Cumulative Supplement written by Jody Blazek and published by John Wiley & Sons. This book was released on 2024-04-02 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential resource for the legal and finance professionals serving US-based tax-exempt organizations In the 2024 Cumulative Supplement to the latest edition of Tax Planning and Compliance for Tax-Exempt Organizations, a team of dedicated legal and accounting professionals delivers a timely and current discussion of the latest rules, pronouncements, legislation, and regulations affecting tax-exempt entities. In this Supplement, you'll discover clear and fully cited and supported descriptions of the requirements for a variety of categories of tax-exempt organizations, including public charities, private foundations, civic associations, business leagues, and social clubs. In this update, you'll find: Coverage of every relevant and significant change to the taxation law governing tax-exempt organizations Various sample documents and practice aids to save time and energy in the preparation of this year's financial documents Practical guidance on the potential for income tax on revenue-producing enterprises Perfect for accountants, lawyers, executives, directors, and volunteers serving one of the many tax-exempt entities in the United States, Tax Planning and Compliance for Tax-Exempt Organizations: 2024 Cumulative Supplement is also an essential resource for consultants, managers, and other professionals working in or for tax-exempt organizations.