Download or read book Accidental Branding written by David Vinjamuri and published by John Wiley & Sons. This book was released on 2008-03-31 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.
Download or read book Branding for Bloggers written by New York Institute of Career Development and published by Skyhorse Publishing Inc.. This book was released on 2013-05-07 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are more than 54,000 new blogs started every day around the world. The stark reality is that most will fail because bloggers don't have enough information on marketing themselves. The key to any successful marketing plan is a strong brand. Branding for Bloggers features tried-and-true, it-worked-for-me methods of branding from a rich mix of professional bloggers and branding experts. Bloggers will learn how to define their brand, establish it to grow the reach of their blog, and use their new brand identities to start earning money online. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Download or read book Branding and Positioning in Base of the Pyramid Markets in Africa written by Charles Blankson and published by Routledge. This book was released on 2019-09-10 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi nition of base of the pyramid (BoP) marketing, which includes both goods and services, as well as business-to-business marketing, corporate branding, and country branding. The text highlights branding strategies that can be adopted in BoP markets, as well as marketing mix strategies appropriate for much of the continent. Taking into account the role of social networks, culture, and religion, the book explores avenues for developing and building competitive advantage, and how African countries can leverage country branding as part of the development process. The book is ideal for researchers, educators and advanced students in international marketing, management, and brand strategy who are interested in the unique branding characteristics of the African continent.
Download or read book Design by Accident written by James Francis O'Brien and published by . This book was released on 1968 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This original Dover publication illustrates dozens of accidental effects discovered by a commercial artist in the course of his work. Some are the result of bringing together materials that react with each other, some the result of applying pigment in uncommon ways. The text describes how you can create similar accidental designs yourself with only basic art materials. Nine areas of "accident" are described and illustrated: tree forms created by the movement of pigments or liquids ; crackle patterns resulting from stress in layers of glue, paint, India ink, or graphite ; crawl patterns as coats of paint over irregular or incompatible surfaces unevenly ; random patterns of drips, drops, or dribbles ; splashes and runs created by vigorous impact and gravity ; marble effects created by pulling paper or canvas through paint which is floating on water ; wrinkle lines and folds in a variety of materials ; flower patterns formed when pigments are dropped on non-absorbent surfaces ; and a miscellany--27 plates that shoe patterns emerging from ink flowing along wrinkled paper, scorch marks from a kerosene flame, waves in water-filled baking pan, and similar material. Eight color plates suggest some of the variations possible with colored pigments or crayons, and 55 other figures show natural "accidents" such as dried stream bed, ceramic crackle, beach pebbles, dirty water runs on glass etc."--back cover.
Download or read book The Accidental Marketer written by Tom Spitale and published by John Wiley & Sons. This book was released on 2014-03-04 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.
Download or read book Brandraising written by Sarah Durham and published by John Wiley & Sons. This book was released on 2009-12-21 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
Download or read book The Quality Street Girls Quality Street Book 1 written by Penny Thorpe and published by HarperCollins. This book was released on 2018-11-15 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: A delicious and heartwarming novel featuring the girls working at the nation’s favourite wrapped chocolate factory.
Download or read book Entrepreneurial Women written by Louise Kelly and published by Bloomsbury Publishing USA. This book was released on 2014-08-11 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women are now leading companies and other enterprises in significant numbers—in developing countries as well as the Western world. This set examines the specific ways in which entrepreneurial women create success and considers how the growing prevalence of female entrepreneurs will change the world. This two-volume work provides balanced and thorough coverage of women entrepreneurs in multicultural and international contexts as well as in the Western world. Entrepreneurial Women: New Management and Leadership Models explores how women everywhere are empowering themselves socially and economically through entrepreneurship and business ownership. The contributors consider how discrimination against women in the workplace can contribute to the inspiration to become business owners in the first place and document the experiences of African American women entrepreneurs as well as women in distinct settings such as China, Africa, rural Jamaica, and Silicon Valley. The work draws on empirical studies, data sets, case studies, and descriptions of career trajectories to portray the realities of women entrepreneurs today. Readers will understand the distinctive challenges and opportunities involved with the entrepreneurship process for women-owned businesses, grasp how women have overcome their disadvantages in getting funding and accessing capital, and learn about the unique management and leadership style of women entrepreneurs.
Download or read book The Accidental Instructional Designer Learning Design for the Digital Age written by Cammy Bean and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Accidental Library Marketer written by Kathy Dempsey and published by . This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.
Download or read book Marketing Strategy written by Paul Fifield and published by Routledge. This book was released on 2012-07-26 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. The marketing practitioner will find this an accomplished book on the role of the marketing director in the successful organization of the year 2000 and beyond. Managers, outside that specialism will be able to understand the pivotal role of marketing in the business strategy process while students will value the bridge it creates between academic theory and practical implementation of marketing in an increasingly competitive environment. Key aims of the book are: * developing a business strategy * devising a marketing strategy * implementing a marketing strategy
Download or read book Ultimate Guide to Optimizing Your Website written by Jon Rognerud and published by Entrepreneur Press. This book was released on 2014-02-18 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of the author's Ultimate guide to search engine optimization.
Download or read book Murakami T written by Haruki Murakami and published by Knopf. This book was released on 2021-11-23 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international literary icon opens his eclectic closet: Here are photographs of Murakami’s extensive and personal T-shirt collection, accompanied by essays that reveal a side of the writer rarely seen by the public. Many of Haruki Murakami's fans know about his massive vinyl record collection (10,000 albums!) and his obsession with running, but few have heard about a more intimate passion: his T-shirt collecting. In Murakami T, the famously reclusive novelist shows us his T-shirts—from concert shirts to never-worn whiskey-themed Ts, and from beloved bookstore swag to the shirt that inspired the iconic short story "Tony Takitani." These photographs are paired with short, frank essays that include Murakami's musings on the joy of drinking Guinness in local pubs across Ireland, the pleasure of eating a burger upon arrival in the United States, and Hawaiian surf culture in the 1980s. Together, these photographs and reflections reveal much about Murakami's multifaceted and wonderfully eccentric persona.
Download or read book Accidentally Wes Anderson written by Wally Koval and published by Hachette UK. This book was released on 2020-10-29 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wes Anderson's beloved films announce themselves through a singular aesthetic - one that seems too vivid, unique, and meticulously constructed to possibly be real. Not so - in Accidentally Wes Anderson, Wally Koval collects the world's most Anderson-like sites in all their faded grandeur and pop-pastel colours, telling the story behind each stranger than-fiction-location. Based on the viral online phenomenon and community of the same name, Accidentally Wes Anderson celebrates the unique aesthetic that millions of Anderson fans love - capturing the symmetrical, the atypical, the unexpected, the vibrantly patterned, and distinctively coloured in arresting photographs from around the world. Authorised by Wes Anderson himself, and appealing to the millions who love his films, this book is also for fans of Cabin Porn and Van Life - and avid travellers and aspiring adventurers of all kinds.
Download or read book The Accidental Feminist written by Courtney Reissig and published by Crossway. This book was released on 2015-05-07 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: “My name is Courtney. I’m an accidental feminist.” Although many Christians wouldn’t identify themselves as feminists, the reality is that the feminist movement has influenced us all in profound ways. We unconsciously reflect our culture’s ideas related to womanhood rather than what’s found in the Bible. In this book, Courtney Reissig—a wife, mom, and successful writer—recounts her journey out of “accidental feminism,” offering wise counsel for Christian women related to relationships, body image, and more—drawing from the Bible rather than culture. Whether you’re a committed feminist, a staunch traditionalist, or somewhere in between, this book will help you answer the question, “What does it mean to be a Christian woman?” You’ll discover the joy, purpose and importance that are found in God’s good design.
Download or read book Design by Deficit written by Susan Dieterlen and published by Deftspace Lab. This book was released on 2021-10-15 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neglect as the invisible shaper of cities and our lives within them. Reveals how neglect can help fight climate change, inequality, and public health crises. 24 illustrations. Bibliographical references. Index.
Download or read book The Accidental Teacher written by Annie Lubliner Lehmann and published by University of Michigan Press. This book was released on 2009-06-02 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having severe autism does not stop Annie Lehmann's son Jonah from teaching her some of life's most valuable lessons. The Accidental Teacher, a heartfelt memoir about self-discovery rather than illness, uses insight and humor to weave a tale rich with kitchen-table wisdom. It explains the realities of life with a largely nonverbal son and explores the frustrations and triumphs of the Lehmann family as Jonah grew into a young adult. This book is a must-read for anyone who has been personally touched by a major life challenge. Book jacket.
