Download or read book Regulation and Best Practices in Public and Nonprofit Marketing written by Lucica Matei and published by Matei Lucica. This book was released on 2010 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume contains the papers presented during the 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) entitled "Regulation and Best Practices in Public and Nonprofit Marketing." Structured in accordance with the sessions of the mentioned Congress, the volume includes papers and relevant contributions on marketing research development in the public administration, healthcare and social assistance, higher education, local development and, more generally, nonprofit organizations. The social marketing specific issues take an important part of the volume giving the diversity of the approached topics as well as the large number of researchers concerned with this matter. Though of small dimensions, the contents of the sessions dedicated the revival and reinvention of public marketing must be underlined, as well as of the transfer of public marketing best practices to the South-Eastern European states. Publishing this volume represents a term of the interest expressed by over 40 academic and research groups in Europe and other continents with interests in the public and nonprofit marketing field, as well as in other European states' bodies that develop specific empirical studies.
Download or read book Cambio social y Relaciones P blicas written by Kathy Matilla and published by Editorial UOC. This book was released on 2015-07-31 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Empresa y envejecimiento activo written by Francisco Abad and published by Editorial Almuzara. This book was released on 2012-12 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Francisco Abad reúne, junto a un amplio equipo de autores, cien ideas para impulsar la actividad empresarial ante el cambio demográfico. Empresa y envejecimiento activo nos invita a fomentar el envejecimiento activo, su planificación a lo largo de la vida y su efecto positivo en el bienestar de cada uno de nosotros y de la sociedad en general. Reflexiones en torno a un tema que, a pesar de que muchos consideran antiguo, es una de las grandes tendencias de la sociedad en la actualidad. El aumento de la esperanza de vida que generan los avances de la medicina hace que diseñar nuevas estrategias en el ámbito laboral se convierta en tarea indispensable para conseguir el éxito empresarial. Es uno de los grandes desafíos a los que se enfrenta a medio plazo la sociedad española que vive en uno de los países más envejecidos del mundo. A pesar de que la obra no aspira a ser un estudio en profundidad, es un manual introductorio ideal para aquellos que quieran adentrarse en el tema. De esta manera, podrán conocer la opinión de un buen número de expertos que aportan su visión con el principal objetivo de incentivar el debate sobre un asunto como el envejecimiento que, tarde o temprano, nos afecta a todos y cada uno de nosotros.
Download or read book Hacia la empresa razonable written by Joaquín Garralda and published by Editorial Almuzara. This book was released on 2008-11 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joaquín Garralda determina los parámetros básicos que conforman el modelo del comportamiento empresarial sostenible y responsable desde la perspectiva de la RC. Con prólogo de Ramón Jáuregui.
Download or read book Models of Management written by Mauro F. Guillén and published by University of Chicago Press. This book was released on 1994-10-15 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work explores differing historical patterns in the adoption of the three major models of organizational management: scientific management; human relations; and structural analysis. The author takes a fresh look at how managers have used these models in four countries during the 20th century.
Download or read book Caring Management in the New Economy written by Ora Setter and published by Springer. This book was released on 2019-04-23 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book frames a new ethos of management that cares for society, future generations and nature whilst also serving the interests of business and the wider community. Employing the practical wisdom of faith traditions, the chapters develop the use of spirituality as a resource for creating business models that take pressing social problems – such as quality of life at work, over-consumption, environmental degradation and climate change – into account. Spanning entrepreneurship, leadership, management education and business models, the chapters in this book aim to develop a spiritually-based caring model of management to face the challenges and reality of the 21st century.
Download or read book The Relational Company written by Josep M. Lozano and published by Peter Lang. This book was released on 2009 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent years have seen a great debate and much progress in corporate social responsibility (CSR). Headway has been made in the development of the CSR agenda and the dissemination of management models. All these advances have been accompanied by an ideological debate that paradoxically always leads to a call for greater clarification of what is meant by CSR. This book stands at this crossroads. It can be seen as a chronicle and at the same time a synthesis of this whole debate. Yet ultimately it proposes a way of understanding CSR and a way of approaching it, and as such also takes sides in the debate. By making a distinction between social action, corporate social responsibility, the responsible and sustainable company and the relational company, the author clarifies the various ways of approaching the relationship between business and society, and opts for the expression 'relational company' as a reference framework for providing insight into the new role that the company can play in contemporary society, linked to the idea of citizenship. From this perspective, the author offers a re-reading of fundamental issues for business management such as the stakeholder relationship, the development of organizational values and ethics, accountability, and the meaning of success in business.
Download or read book Genesis del consejo written by Josep Tapiés and published by Editorial Almuzara. This book was released on 2012-12 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Si gestionar una empresa no es un camino de rosas, gobernar una organización familiar suele tener alguna que otra espina de más por la peculiar mezcla de responsabilidades, trabajo y relaciones personales que en ella se producen. En este marco resulta aún más indispensable contar con un buen consejo de administración que sea capaz de decidir, con estrategia y sensatez y no con el corazón y las emociones de los lazos de sangre, el camino a seguir. Los consejos de administración de las empresas familiares han de tener las competencias, los procesos y las estructuras necesarias para responsabilizarse de la marcha de la empresa ante los accionistas, por muy familiares que estos sean. El consejo es siempre el responsable frente a los accionistas del resultado obtenido. Con el fin de guiar y explicar cómo lograr un buen consejo de administración, José María Navarro-Rubio y Josep Tàpies presentan un práctico manual de un órgano indispensable para la supervivencia y el crecimiento de la empresa familiar. Tal y como dichos autores explican, «ningún consejo de administración es totalmente inútil. Y, por lo general, basta con que el principal responsable ejecutivo quiera moverlo –trate los temas relevantes que afectan a la empresa– y con que el presidente quiera que funcione, para que sea bueno».
Download or read book Nonprofit and Business Sector Collaboration written by Sridhar Samu and published by Routledge. This book was released on 2013-04-03 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business managers: are you considering supporting a worthy cause? Nonprofit administrators: are you considering looking for a corporate partner? Examine ways to reap the benefits—while avoiding the sometimes-hidden pitfalls—of these partnerships! In the last decade, cooperation between businesses and nonprofit organizations has increased dramatically. Businesses, no longer content to simply make contribution to worthy causes, are now working with nonprofits in ways that help them increase their visibility and reach new consumer groups. In this book, top researchers explore the how, why, and when of this kind of collaboration. In addition to examining the various types of relationships that currently exist between these kinds of organizations and what the future could hold, Nonprofit and Business Sector Collaboration goes on to explore cause-related marketing, philanthropy, social enterprise, sponsorships, alliances, licensing agreements, and more. This informative book illustrates the motives for and expected outcomes of developing these collaborative business relationships, and then gets specific with insightful examinations of: the role that marketing plays in cross-sector collaboration alliances (strategic partnerships, symbiotic marketing, etc.) and the characteristics each partner and the partnership itself must have to succeed how the public's attitude toward a charity can change when the charity accepts corporate donations how existing perceptions of a company's ethics can affect a cause-related marketing campaign Pepsi's cause-related marketing campaigns in Spain—how they were perceived by the Spanish population, and their effect on the company's image there how nonprofits can create successful relationships with corporate sponsors and their customers how businesses and arts organizations can work together for their mutual benefit and more!
Download or read book Don Eugenio Garza Sada Ideas acci n legado written by Gabriela Recio Cavazos and published by Editorial Digital del Tecnológico de Monterrey. This book was released on 2017-02-20 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Una enseñanza maravillosa para cualquiera que aspire a ser emprendedor. Este es un libro de la historia de un hombre que supo superar los problemas de su época”. -Fernando Elizondo Barragán “Las páginas de este libro nos muestran las distintas facetas de un hombre que fue capaz de transformar vidas, empresas, instituciones e influir en la vida de su comunidad y país”. -Juan Gerardo Garza Treviño “Don Eugenio Garza Sada fue un humanista, pero no en el sentido de los libros, por las letras clásicas o por la pintura, es humanista en el sentido pleno del tiempo, le interesaba el Hombre. La diferencia entre Garza Sada y los políticos es que él era un hombre de gestión y de pocas palabras, y la mayoría de los políticos son de muchas palabras y de poca acción”. -Javier Garciadiego Dantán
Download or read book Emprender con responsabilidad written by Norbert Bilbeny and published by Editorial Almuzara. This book was released on 2012 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ni la acumulación de deuda, ni la construcción de viviendas ni el consumo ilimitado de productos y recursos nos sacarán de la profunda crisis económica, energética y medioambiental que vivimos. El futuro pertenece a las sociedades que faciliten el despliegue de la capacidad emprendedora de sus ciudadanos. Bajo esta premisa, Ángel Pes y Norbert Bilbeny se adentran en el papel clave de la responsabilidad social de las empresas y, desde una visión eminentemente práctica, defienden la necesidad de promover la actividad emprendedora sin descuidar la distribución equitativa de los beneficios del desarrollo económico y su carácter sostenible.Para ello, explican cómo dar forma a las exigencias de una economía sostenible a través de numerosos ejemplos de empresas que han sabido ver las ventajas que ofrece la responsabilidad corporativa. Ser empresario responsable no solo es una elección: es una necesidad para construir el futuro.
Download or read book Corporate Responsibility Coalitions written by David Grayson and published by Routledge. This book was released on 2017-09-08 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: The significance of business-led corporate responsibility coalitions is indisputable. The WBCSD has 200 member companies with combined annual revenues of US$7 _trillion_; the UN Global Compact has almost 8,000 corporate members, over two-thirds of them from developing countries. It is estimated that there are more than 110 national and international generalist business-led CR coalitions. But there is now urgent need for informed and balanced analysis of their achievements, their progress and their potential. Why did these coalitions start and grow? What have been their impacts? Where are they heading now? Where should they be going? What is the future? In a period of austerity, the business and public sector must decide whether funding these coalitions is a priority. To meet current crises, there will have to be a great deal more business involvement; but efforts of individual corporations will not be sufficient. There is also a need for far more collective action among companies and more collaborative action between different sectors of society. Business-led CR coalitions with their decades of convening experience could play an important role in this process - if they are fit for purpose going forward. Authors David Grayson and Jane Nelson have been actively involved in such coalitions for decades. In Corporate Responsibility Coalitions they first explore the past, present and future of these coalitions: the emergence of new models of collective corporate action over the past four decades; the current state of play, and the increasing number, diversity and complexity in terms of how they not only network with each other but also engage in a much broader universe of institutions that are promoting responsible business practices. In addition, the book provides in-depth profiles of the most strategic, effective and long-standing coalitions, including: Business for Social Responsibility; Business in the Community; CSR Europe; Instituto Ethos; International Business Leaders Forum; the UN Global Compact; and the WBCSD. This book will be required reading for key supporters and potential partners of such coalitions in companies, governments, international development agencies, foundations, non-governmental organizations, academic institutions and think-tanks. It also aims to inspire a future generation of leaders to be more aware of the role of business as a partner in driving more inclusive, green and responsible growth, and to help them develop new types of leadership skills so that they can be effective in finding multi-stakeholder solutions to complex and systemic challenges.
Download or read book En clave de marcas written by Gonzalo Brujó and published by Editorial Almuzara. This book was released on 2010 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.
Download or read book Organization Development written by Wendell L. French and published by Pearson Educación. This book was released on 1995 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: French and Bell explore the improvement of organizations through planned, systematic, long-range efforts focused on the organization's culture and its human and social processes. They present a concise but comprehensive exposition of the theory, practice and research related to organization development. The Fifth Edition reflects recent developments, advances and expansions, and research.
Download or read book Humanizing Business written by Michel Dion and published by Springer Nature. This book was released on 2022-05-30 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about humanizing business. In contrast to the mainstream modern management and leadership literature, this book provides distinctly humane perspectives on business. The volume travels outside the world of business to explore what Humanities – such as Philosophy, History, Literature, Creative Arts, and Cultural Studies – can offer to business. Renowned scholars from different Humanities disciplines, as well as management researchers exploring the heritage of Humanities, convey what it actually means to make business more humane. The book strives to humanize business. It aims to show that it is not people who have to suppress their human feelings, aspirations, and beliefs when they are at their workplaces, but it is business itself that needs to be redefined by the human norms of human beings. Companies should care about their employees and other stakeholders letting them be themselves, i.e. be human, at work and beyond. The book will be of interest to management scholars across various business disciplines. It can also be used as teaching material in the classroom with MBA students, especially in Business Ethics, Business and Society, Sustainability, Organizational Behavior, Human Resource Management and other management courses. The volume will also be of interest to scholars that work in different Humanities fields and whose interests span organizations, management, and business. Finally, many practitioners in the business world, especially those in managerial and leadership positions, will find the book both thought-provoking and useful for them as well. Chapter 37 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
