Download or read book A Theory of Genericization on Brand Name Change written by Shawn Clankie and published by Edwin Mellen Press. This book was released on 2002 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clankie studies how some brand name products make their way into generic usage for a service or action. An example is Xerox as a brand name product, where linguistically the word is now used as a verb for the action -- "I'll xerox this page"--And the word is used as an adjective for the results -- "Do you have xerox copies?" In doing so, he explores the underlying system of naming products, why some product names are genericized while others are not, and the social and economic impact of the idea.
Download or read book On Brand Name Change written by Shawn Clankie and published by . This book was released on 1999 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Theory and Typology of Proper Names written by Willy Van Langendonck and published by Walter de Gruyter. This book was released on 2007-01-01 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a new synthesis of the functions of proper names, from a semantic, pragmatic and syntactic perspective. Proper names are approached constructionally, distinguishing prototypical uses from more marked ones such as those in which names are used as common nouns. Since what is traditionally regarded as 'the' class of names turns out to be only one possible function of name-forms (though a prototypical one), the notion of 'proprial lemma' is introduced as the concept behind both proprial and appellative uses of such categories as place names and personal names. New formal arguments are adduced to distinguish proper name function from common noun or pronoun function. The special status of proper names is captured in a unified pragmatic-semantic-syntactic theory: a proper name denotes a unique entity at the level of langue to make it psychosocially salient within a given basic level category. The meaning of the name, if any, does not determine its denotation. An important formal reflection of this characterization of names is their ability to appear in such close appositional constructions as the poet Burns or Fido the dog. The neurolinguistic finding that proper names constitute a separate category is introduced and interpreted within a general linguistic frame of reference. The different kinds of meanings associated with names (categorical, associative, emotive, and grammatical) are shown to be presuppositional in nature. In addition, the book proposes an entirely new classification of proper names as forming a continuum ranging from prototypical (personal and place names) to nonprototypical categories (brand and language names) to citations and autonyms, and a new diachronic classification of family names and nicknames. This book fills an important gap in the current literature, because the most recent linguistic book in English on name theory dates back to 1973. It is explicitly interdisciplinary, taking into account linguistic, philosophical, neurolinguistic, sociolinguistic and dialect geographical aspects of proper names.
Download or read book The Oxford Handbook of Names and Naming written by Carole Hough and published by Oxford University Press. This book was released on 2016-04-28 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this handbook, scholars from around the world offer an up-to-date account of the state of the art in different areas of onomastics, in a format that is both useful to specialists in related fields and accessible to the general reader. Since Ancient Greece, names have been regarded as central to the study of language, and this has continued to be a major theme of both philosophical and linguistic enquiry throughout the history of Western thought. The investigation of name origins is more recent, as is the study of names in literature. Relatively new is the study of names in society, which draws on techniques from sociolinguistics and has gradually been gathering momentum over the last few decades. The structure of this volume reflects the emergence of the main branches of name studies, in roughly chronological order. The first Part focuses on name theory and outlines key issues about the role of names in language, focusing on grammar, meaning, and discourse. Parts II and III deal with the study of place-names and personal names respectively, while Part IV outlines contrasting approaches to the study of names in literature, with case studies from different languages and time periods. Part V explores the field of socio-onomastics, with chapters relating to the names of people, places, and commercial products. Part VI then examines the interdisciplinary nature of name studies, before the concluding Part presents a selection of animate and inanimate referents ranging from aircraft to animals, and explains the naming strategies adopted for them.
Download or read book The Routledge Handbook of Forensic Linguistics written by Malcolm Coulthard and published by Routledge. This book was released on 2020-11-24 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Forensic Linguistics offers a comprehensive survey of the subdiscipline of Forensic Linguistics, with this new edition providing both updated overviews from leading figures in the field and exciting new contributions from the next generation of forensic linguists. The Handbook is a unique work of reference to the leading ideas, debates, topics, approaches and methodologies in forensic linguistics and language and the law. It comprises 43 chapters, including entirely new contributions from many international experts, in the areas of Aboriginal claimants, appraisal and stance, author identities online, biased language in capital trials, corpus approaches, false confessions, forensic phonetics, forensic transcription, the historical courtroom, legal interpretation, multilingual law, police crisis negotiation, speaker profiling, and trolling. The chapters include a wealth of examples and case studies so the reader can see forensic linguistics applied and in action. Edited and authored by the world’s leading academics and practitioners, The Routledge Handbook of Forensic Linguistics is a vital resource for advanced students, researchers and scholars, and will also be of interest to legal, law enforcement and security professionals.
Download or read book Names in Focus written by Terhi Ainiala and published by Suomalaisen Kirjallisuuden Seura. This book was released on 2012 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Names in Focus delves deep into the vast field of Finnish onomastics, covering place names, personal names, animal names, commercial names and names in literature. It provides the history and current trends in this area of research, and also supplements international terminology with the Finnish point of view on the subject. Brimming with examples and clear explanations, the book can be enjoyed by the most studious of researchers as well as the casual reader who has a genuine interest in the study of names.
Download or read book 13th Conference on British and American Studies written by Marinela Burada and published by Cambridge Scholars Publishing. This book was released on 2017-03-07 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together a selection of papers in linguistics presented at the 13th edition of the Conference on British and American Studies. Structured into three chapters, the studies included here are illustrative for the different perspectives, methodologies, and research traditions in the investigation of language-related phenomena. The first chapter, “Language Change and Cross-Linguistic Analysis”, is mainly concerned with the external and internal catalysts for language change, and with a number of morphosyntactic and semantic particularities of Romanian, set in contrast with other languages. Aspects related to first or second language learning and language as an instrument of thought form the content of the second chapter, “Language Acquisition, Teaching and Processing”. The focus of the final chapter, “Pragmatics, Translation, and the Negotiation of Meaning”, is language as an instrument of power and (self-)communication.
Download or read book Studies in the History of the English Language II written by Anne Curzan and published by Walter de Gruyter. This book was released on 2012-02-13 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies in the History of the English Language II: Unfolding Conversations contains selected papers from the SHEL-2 conference held at the University of Washington in Spring 2002. In the volume, scholars from North America and Europe address a broad spectrum of research topics in historical English linguistics, including new theories/methods such as Optimality Theory and corpus linguistics, and traditional fields such as phonology and syntax. In each of the four sections - Philology and linguistics; Corpus- and text-based studies; Constraint-based studies; Dialectology - a key article provides the focal point for a discussion between leading scholars, who respond directly to each other's arguments within the volume. In Section 1, Donka Minkova and Lesley Milroy explore the possibilities of historical sociolinguistics as part of a discussion of the distinction between philology and linguistics. In Section 2, Susan M. Fitzmaurice and Erik Smitterberg provide new research findings on the history and usage of progressive constructions. In Section 3, Geoffrey Russom and Robert D. Fulk reanalyze the development of Middle English alliterative meter. In Section 4, Michael Montgomery, Connie Eble, and Guy Bailey interpret new historical evidence of the pen/pin merger in Southern American English. The remaining articles address equally salient problems and possibilities within the field of historical English linguistics. The volume spans topics and time periods from Proto-Germanic sound change to twenty-first century dialect variation, and methodologies from painstaking philological work with written texts to high-speed data gathering in computerized corpora. As a whole, the volume captures an ongoing conversation at the heart of historical English linguistics: the question of evidence and historical reconstruction.
Download or read book Dimensions of Forensic Linguistics written by John Gibbons and published by John Benjamins Publishing. This book was released on 2008 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume functions as a guide to the multidisciplinary nature of Forensic Linguistics understood in its broadest sense as the interface between language and the law. It seeks to address the links in this relatively young field between theory, method and data, without neglecting the need for new research questions in the field. Perhaps the most striking feature of this collection is its range, strikingly illustrating the multi-dimensionality of Forensic Linguistics. All of the contributions share a preoccupation with the painstaking linguistic work involved, using and interpreting data in a restrained and reasoned way.
Download or read book Language Writing and Mobility written by Florian Coulmas and published by Oxford University Press. This book was released on 2022-05-26 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the interaction between three key aspects of everyday life—language, writing, and mobility —with particular focus on their effects on language contact. While the book adopts an established view of language and society that is in keeping with the sociolinguistic paradigm developed in recent decades, it differs from earlier studies in that it assigns writing a central position. Sociolinguistics has long concentrated primarily on speech, but Florian Coulmas shows in this volume that the social importance of writing should not be disregarded: it is the most consequential technology ever invented; it suggests stability; and it defines borders. Linguistic studies have often emphasized that writing is external to language, but the discipline nevertheless owes its analytic categories to writing. Finally, the digital revolution has fundamentally changed communication patterns, transforming the social functions of writing and consequently also of language.
Download or read book written by 小林敏彦 and published by Goken Co., Ltd.. This book was released on 2008-04 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: 性格・外見・習慣・職業など、日常会話で頻繁に登場する他人や自分のことを英語で的確に表すためのフレーズを2600収録。
Download or read book 600 written by Shawn M. Clankie and published by Goken Co., Ltd.. This book was released on 2006-10 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2000 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Loanwords in Japanese written by Mark Irwin and published by John Benjamins Publishing. This book was released on 2011 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Printbegrænsninger: Der kan printes 10 sider ad gangen og max. 40 sider pr. session
Download or read book Social Theory and Practice written by and published by . This book was released on 2009 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Making of a Name written by Steve Rivkin and published by Oxford University Press. This book was released on 2005-01-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them. Fast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have.
Download or read book Celebrating America s Pastimes Baseball Hot Dogs Apple Pie and Marketing written by Kacy Kyungok Kim and published by Springer. This book was released on 2016-03-10 with total page 877 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money in the world on advertising and other marketing communication. So, it could be said that marketing is America’s pastime, as much so as the classics: baseball, hot dogs, and apple pie. Under the theme of “ Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing”, this volume discusses all of the good things that marketing can do. Showcasing research from academics, scholars and practitioners from around the world, this volume provides insight and strategies that will help marketers move forward and focus on the positive that marketing can provide to consumers, stakeholders and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
