Download or read book The SAGE Handbook of Marketing Theory written by Pauline Maclaran and published by SAGE Publications. This book was released on 2009-12-22 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting new Handbook brings together the latest in debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors. The collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory.
Download or read book American Doctoral Dissertations written by and published by . This book was released on 1973 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hitotsubashi Journal of Economics written by and published by . This book was released on 1969 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Theoretical Developments in Marketing written by Charles W. Lamb, Jr. and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Theses and Dissertations Accepted by Texas Tech University written by Texas Tech University. Library and published by . This book was released on 1975 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Theory and Empirics of Economics in the Current Perspective written by Debnarayan Sarker and published by Allied Publishers. This book was released on 2011-07-24 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume, in particular, addresses development issues of growing economics in the current perspective in dealing with growth, inequality and distribution, principles of taxation for the promotion of redistribution of income and economic growth, proper planning for rapid urbanisation suited to inclusive growth, the problems and prospect of constraints posed by fiscal policy and capital flows due to liberalisation, problems and policies towards efficient institution on health and housing market, the benefit of migration from urban to rural sector for the large number of poor people living in slums in every city, policies towards reducing income inequalities due to variation in consumerism across states and across sectors, strategies for fiscal measures towards industrialisation, proper policy measures for socio-economic ills of crimes and the like. Each paper poses a policy question together with appropriate method of analysis, and almost provides empirical examples using appropriate data. This volume also presents reports on the discussion of macroeconomic perception, food price, inflation and status driven utility analysis based on conflicting measure of poverty and inadequate savings. The book would provide, due to its contemporariness and comprehensiveness, invaluable insights to policy makers, researchers, academics, practitioners and policy makers interested in development, in addition to being a book of teaching students particularly for macroeconomics, development economics and political economy.
Download or read book Towards a Theoretical Framework for British and International Economic History written by Sudha Shenoy and published by Ludwig von Mises Institute. This book was released on 2010 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Library Bulletin written by and published by . This book was released on 1975 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Innovations in Classification Data Science and Information Systems written by Daniel Baier and published by Springer Science & Business Media. This book was released on 2006-06-06 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume presents innovations in data analysis and classification and gives an overview of the state of the art in these scientific fields and applications. Areas that receive considerable attention in the book are discrimination and clustering, data analysis and statistics, as well as applications in marketing, finance, and medicine. The reader will find material on recent technical and methodological developments and a large number of applications demonstrating the usefulness of the newly developed techniques.
Download or read book Library Bulletin written by Texas Tech University. Library and published by . This book was released on 1975 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Advanced Dictionary of Marketing written by Scott Dacko and published by Oxford University Press, USA. This book was released on 2008 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
Download or read book Strategic Shifts between Business Types written by Katrin Susanne Mühlfeld and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Katrin Mühlfeld analyzes motivations and conditions for strategic changes of market offerings which can be interpreted as shifts between different business types. Transaction cost economics provide the main theoretical foundations while additional reference is made to Austrian economics and research on power-dependence relations.
Download or read book Consumer Price Index Manual written by International Labour Office and published by International Labour Organization. This book was released on 2004-08-25 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: The consumer price index (CPI) measures the rate at which prices of consumer goods and services change over time. It is used as a key indicator of economic performance, as well as in the setting of monetary and socio-economic policy such as indexation of wages and social security benefits, purchasing power parities and inflation measures. This manual contains methodological guidelines for statistical offices and other agencies responsible for constructing and calculating CPIs, and also examines underlying economic and statistical concepts involved. Topics covered include: expenditure weights, sampling, price collection, quality adjustment, sampling, price indices calculations, errors and bias, organisation and management, dissemination, index number theory, durables and user costs.
Download or read book Cognitive Analytics Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-03-06 with total page 1961 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the growing use of web applications and communication devices, the use of data has increased throughout various industries, including business and healthcare. It is necessary to develop specific software programs that can analyze and interpret large amounts of data quickly in order to ensure adequate usage and predictive results. Cognitive Analytics: Concepts, Methodologies, Tools, and Applications provides emerging perspectives on the theoretical and practical aspects of data analysis tools and techniques. It also examines the incorporation of pattern management as well as decision-making and prediction processes through the use of data management and analysis. Highlighting a range of topics such as natural language processing, big data, and pattern recognition, this multi-volume book is ideally designed for information technology professionals, software developers, data analysts, graduate-level students, researchers, computer engineers, software engineers, IT specialists, and academicians.
Download or read book Marketing Theory written by Jagdish N. Sheth and published by John Wiley & Sons. This book was released on 1991-01-16 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.
Download or read book Consumer Behavior in Theory and in Action written by Steuart Henderson Britt and published by . This book was released on 1970 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Information Guide written by and published by . This book was released on 1967 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:
