Download or read book A Study on Satisfaction Level of Customers Through Online Shopping written by Dimpy Sachar and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, people are living in the digital environment. Earlier, internet was used as the source for information sharing, but now life is somewhat impossible without it. Everything is linked with the World Wide Web, whether it is business, social interaction or shopping. Moreover, the changed lifestyle of individuals has changed their way of doing things from traditional to the digital way in which shopping is also being shifted to online shopping. With the increasing use of internet, numbers of online users are also increasing rapidly. The primary research objective of this study is to identify the satisfaction level of customers shopping online. Due to the web presence of various online retailers they are facing the problem of customer retention. This research study helps them in analyzing the variables influences the satisfaction level of customers. By Focusing on these variables online retailers can formulate various marketing strategies to retain their customers by building trust amongst them. For this study data have been collected from the existing online buyers, they were asked to participate in this survey. The survey included questions about the customer's most recent experience with online shopping websites. A well designed Questionnaire is distributed as an instrument for data collection covering all the parameters required to analyze the perception of consumers towards online retail marketers. The results will intensify the researcher's understanding on variance in the factors influencing the online purchase intentions of both the experienced and inexperienced online purchasers. The study depicted that the factors Quality of the product, Offers and Discounts, Delivery Guaranteed and Application Safety have direct and positive impact on the different magnitudes of the Customer Satisfaction through perceived Service Quality.
Download or read book Research Anthology on E Commerce Adoption Models and Applications for Modern Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-16 with total page 1964 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.
Download or read book Customer Perception about Online Shopping Tamilnadu written by M. MOHANRAJ and published by EduPedia Publications Pvt. Ltd.. This book was released on 2016-08-03 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Shopping is a current occurrence which has developed a great importance in the modern business environment. The evolution of online shopping has opened the door of opportunity to exploit and provide a competitive advantage over firms in this era. This paper analyzed the customer perception of online shopping. The research aims to provide the present status of online shopping and explores the factors that influence the customer perception about online shopping. The Study provides insights into consumers’ online shopping behaviors and preferences based on the customers’ perception. Internet has created opportunities for firms to stay competitive by providing customers with a convenient, faster and cheaper. Privacy and security risk emerges frequently as a reason for internet shopping. Shopping convenience, immediate possession, information seeking, social interaction, and variety affects the consumer perception towards online shopping.
Download or read book The Reign of the Customer written by Claes Fornell and published by Springer Nature. This book was released on 2020-03-27 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are convenience and efficiency. Finally a source is available that will give retailers and companies in general the insight needed to enhance customer satisfaction while improving the overall shopping experience. This book uses the world-leading findings from the American Customer Satisfaction Index (ACSI) and its accompanying Global Customer Satisfaction Index (GCSI) – invaluable, incomparable sources of consumer insights and information, to inform best practices for improving the consumer experience, better satisfying customers, and achieving profitable customer loyalty today and into the rapidly changing future. This book will help us understand where we were, where we are today, and where we are heading tomorrow in providing exceptional customer experiences. It is a must-read for marketing professionals and customer-focused senior executives alike.
Download or read book Brand Loyalty written by Jacob Jacoby and published by John Wiley & Sons. This book was released on 1978 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Customer Satisfaction In Online Shopping written by Saumitra Sushil Sawant and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Study on Loyalty and Customer Satisfaction of Young 16 24 Years Online Shoppers of Pune Towards E Shopping written by Swati Gangawane and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary goal of this research is to analyze the customer satisfaction and loyalty of online customers (young adults) in Pune. The theoretical framework discusses in brief about the effects of customer loyalty and retention on customer satisfaction. This study on customer satisfaction and loyalty level of online shoppers, we pursued with the collection of quantitative data with the help of online survey. For survey purposes, a questionnaire was prepared. This study has no limits regarding different product categories. From marketing and strategic point of view we will point out those factors that might affect the customers, while purchasing goods online. To measure the customer satisfaction and loyalty of online shoppers in Pune, Hypothesis of this study was tested using regression analysis with the 4 extracted independent variables of Customer Satisfaction. The estimated functional relationship between Customer Satisfaction and loyalty of the online shopping customer is not due to chance or random variation; there does appears to be association between them. We accept the alternate hypothesis - Customer Satisfaction affects the loyalty of the online shopping customer.
Download or read book Drivers and Barriers for Online Consumer Behavior written by Dr. Anita Maheshwari and published by Shashwat Publication. This book was released on 2023-02-12 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who doesn't love shopping? Of course, most of us. Evolution of internet and digitalization in all walks of life have created a paradigm shift in shopping patterns from bricks and mortar to online shopping. Though consumers have started welcoming and adopting this new phenomenon but still the move is not in its full swing. Consumers are somewhat reluctant to use it as they are facing various kinds of obstacles. Since consumers are central point of any business to achieve success, it is imperative to analyze and understand consumers behavior and attitudes to make them satisfied. The book makes an attempt to assess the web-based shopping behavior of consumers in India. Specifically it presents a clear picture of concerns and issues that exist in the adoption of online shopping. The main objective of this study is to explore major factors which consumers consider while making online purchases and to expose the factors which create hindrance to online shopping. The present work is a modified version of author's research work for which she has been awarded a Doctorate degree by Department of Business Administration, University of Kota.
Download or read book Consumer Satisfaction in Internet Marketing written by Elizabeth M. Randall and published by . This book was released on 2001 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Customer Satisfaction Trust Re Purchase for Online Shopping Behavior for Consumers written by Aditi Batheja and published by . This book was released on 2020 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines the factors that lead to e - loyalty, which eventually results in customers repurchasing from the same e-tailer in India that eventually culminates into profitability for any firm. The primary data collected from a structured questionnaire has been analyzed to point out key factors such as product quality, timely and accurate delivery, security risk perception, and privacy perception which hold immense significance for customers shopping online.The study covers three factors i.e., Trust, Loyalty, and Satisfaction that impacts the repurchase behavior of the consumers primarily. Furthermore, the findings also emphasize that product offerings, convenience, past purchase experience, and web-store environment have a significant impact on - loyalty. The study point to the pressing needs of e - loyalty for nurturing long term relationship with modern-day consumers.
Download or read book Marketing in the Digital Age written by John O'Connor and published by Financial Times/Prentice Hall. This book was released on 2001 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this text has been thoroughly revised and updated. New features include extra material on e-commerce, customer retention, sales-force automation and loyalty. A Website linked to the book guides students to other relevant sites.
Download or read book Service Quality of Online Stores A Case Study of Impact of Service Quality on Customers Satisfaction and Perceptions written by Abhishek Palasia A and published by Independent Author. This book was released on 2023-04-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this paper we study various key factors affecting Online-Service quality dimensions, customer satisfaction and perception. The topic of online consumer perception and satisfaction has been examined under various contexts over the years. In spite of the fact that analysts from an assortment of business controls have gained noteworthy ground in the course of recent years, the extent of these investigations are somewhat wide, the examinations show up generally divided and no binding together hypothetical model is found in this exploration territory. This proposed system not just furnishes us with a strong perspective on online purchaser discernment and fulfilment, yet additionally fills in as a notable rule for specialists around there. In this research we will study the key dimensions of online shopping as perceived by consumers in India and the different demographic factors affecting on online shopping behaviour of consumers. There are many factors affecting on online shopping behaviour of consumer. The impact of Demographic factors of consumers on on-line shopping has parameters like satisfaction with on-line shopping, future purchase intention, frequency of on-line shopping, numbers of items purchased, and overall spend on on-line shopping. The view of online customers is free of their age and gender however not autonomous of their capability and orientation. Such an observation is probably going to turn into a conclusive factor in influencing shoppers' conduct. In online shopping because of existence of countless Internet vendors globally, the importance of dimensions' increases. E-retailers should make their site more secure and guarantee clients for conveyance of their items. They need to give quality and creative items. There are many reasons for such a rapid developing of internet shopping, which mainly due to the benefits that internet provides.
Download or read book A Study On Consumers Perception About Online Shopping In India written by Seema Gopichand Hariramani and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Online Shopping Customer Satisfaction and Loyalty in Norway written by Pervaiz Ali and published by LAP Lambert Academic Publishing. This book was released on 2011-01 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past decade, there has been a dramatic change in the way consumers have altered their way of shopping. Online shopping is popular now. wherein customer is able to compare the price quoted by different suppliers and choose the best deal from it. Internet marketing is conceptually different from other marketing channels and internet promotes a one to one communication between the seller and the end user with round the clock customer service. It is very important for businesses to understand the customer satisfaction and loyalty because some the customer satisfaction and loyalty are two required things for the well being, profit and long term growth of the firms.In case of Norway, e-commerce has grown tremendously in the recent years. The results of the survey reveal that while a good percentage of Norwegians are satisfied with online shopping only less than half of them stay loyal to their online sellers. The customers will be loyal and can be retained only when online businesses constantly bring improvement in product information on websites, quality and timely delivery of goods and importantly effective website designs.
Download or read book Eye Tracking Methodology written by Andrew Duchowski and published by Springer Science & Business Media. This book was released on 2007-09-14 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the availability of cheap, fast, accurate and usable eye trackers, there is little information available on how to develop, implement and use these systems. This 2nd edition of the successful guide contains significant additional material on the topic and aims to fill that gap in the market by providing an accessible and comprehensive introduction. Additional key features of the 2nd edition include: Technical description of new (state-of-the-art) eye tracking technology; a complete whole new section describing experimental methodology including experimental design, empirical guidelines, and five case studies; and survey material regarding recent research publications.
Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE. This book was released on 2006-06-23 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Download or read book Customer Satisfaction and Loyalty With Online Consumer Reviews written by Mark Anthony Camilleri and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: While previous research investigated the effects of online consumer reviews on purchase behaviors, currently, there is still a lack of knowledge on the impact of the reviews' credibility, content quality and information usefulness on the customers' satisfaction levels with them. Data were gathered from a sample of 512 participants. A partial least squares approach was utilized to evaluate the reliability and validity of the constructs and to identify the causal effects in this contribution's structured model. The findings reveal that information usefulness is a very strong predictor of satisfaction. They also confirm highly significant indirect effects, between information quality and customer satisfaction, when information usefulness meditates this link. This study suggests that prospective customers appreciate quality reviews of consumers who have already experienced the hospitality services. It raises awareness about the usefulness of review sites as online users refer to their content before committing themselves to purchasing products and services.
