Download or read book A Study of the Habits of the Consumer in the Selection and Purchase of Children s Clothes and Shoes written by Anna Frances Bowen and published by . This book was released on 1939 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Notes on Graduate Studies and Research in Home Economics and Home Economics Education 1940 41 written by and published by . This book was released on 1941 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Notes on Graduate Studies and Research in Home Economics and Home Economics Education written by and published by . This book was released on 1941 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Notes on graduate studies and research in home economics and home economics education written by and published by . This book was released on 1940 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Study of the Effect of Consumer Education in Clothing Selection and Purchasing for the Child Ages 2 4 written by Sondra N. Harkavy and published by . This book was released on 1963 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Ph D M A and M S Theses Pertaining to the Sociocultural Significance of Dress and Adornment written by and published by . This book was released on 1963 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Development and Evaluation of an Interview Schedule Materials and Procedures for Preferences and Buying Practices in Girls Outerwear written by Mabel Ruth Cooper and published by . This book was released on 1955 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The University of Tennessee Record written by and published by . This book was released on 1940 with total page 1064 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Cross national Comparison of Parent consumers Evaluative Critieria Used in Purchasing Pre school Children s Apparel written by Pei-Chun Chen and published by . This book was released on 1995 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The children's apparel industry is a fast-growing industry in the United States. It is important to determine what factors are considered as the most important when parents purchase their pre-school children's clothing. To gain a better understanding of parent-consumers' purchasing behavior of pre-school children's apparel, this study focused on parent-consumers' evaluative criteria used in purchasing pre-school children's apparel both in Taiwan and in the U.S. The purpose of this study was to compare the evaluative criteria used by Taiwan and U.S. parent-consumers in their decisions to purchase children's apparel. The importance of intrinsic criteria directly related to the product itself and some selected extrinsic criteria were examined. The theoretical framework used for the present study was the EKB consumer behavior model; with focus on the alternative evaluation stage of the consumer decision making process. Previous research has examined evaluative criteria used in purchasing women's and men's apparel, but only limited research has investigated evaluative criteria used in purchasing children's apparel. Survey methodology was used to collect data. A self-administered questionnaire was distributed to two non-probability, purposive samples to collect quantitative data. Data were collected through two selected pre-schools at Oregon State University in the U.S. and at Fu Jen Catholic University in Taiwan. The samples consisted of 200 parent-consumers with a child or children, ages 3 to 6. Subjects were given questionnaires through teachers or researcher, resulting in a 84.1% response rate. Collected data were analyzed using two sample t-tests. Significant differences were found between the two groups in the importance of aesthetic and extrinsic criteria but not in the importance of usefulness and performance criteria. Among all 22 criteria, significant differences were found between Taiwan and U.S. respondents in the importance of: fiber content, type of fabric, fabric print, having character/logo, color fastness, price, on sale, brand name, and country of origin. The most important criteria for both groups were comfort and size/fit. By identifying the evaluative criteria used by parent-consumers of pre-school children's apparel in two countries, the results partially supported the EKB consumer behavior model. In addition, the findings about the importance of purchase criteria used by parent-consumers may also benefit children's apparel manufacturers and retailers in revising or improving their competitive ability in global marketing.

Download or read book Understanding Children as Consumers written by David Marshall and published by SAGE. This book was released on 2010-04-19 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them? With critical insight, the contributors to this collection, take up the evaluation of the child as an active consumer, and offer a valuable rethinking of the discussions and literature on the subject. Features: • 14 original chapters from leading researchers in the field • Each chapter contains vignettes or case examples to reinforce learning • Contains consideration of future research directions in each of the topics that the chapters cover. This book will be relevant reading for postgraduates and advanced undergraduates with an interest in children as consumers, consumer behaviour and on marketing courses in general as well as for researchers working in this field.

Download or read book Commencement written by University of Tennessee (Knoxville campus) and published by . This book was released on 1938 with total page 738 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Choices written by Janis Finley Stone and published by . This book was released on 1994 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing to the Aging Population written by George P. Moschis and published by Springer Nature. This book was released on 2022-10-06 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.

Download or read book Standard Sizes for Children s Clothes written by United States. Bureau of Human Nutrition and Home Economics and published by . This book was released on 1941 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Journal of Home Economics written by and published by . This book was released on 1966 with total page 878 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book An Analysis of Factors Affecting the Purchase of Children s Clothing written by Cheryl R. Santogatta and published by . This book was released on 1979 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Analyzing Children s Consumption Behavior Ethics Methodologies and Future Considerations written by Haryanto, Jony and published by IGI Global. This book was released on 2016-08-30 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children’s Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children’s consumption behavior.