Download or read book A Study of Sales Personnel as a Source of Information for Consumers of Textiles written by Nancy Anne (Glenn) Hansen and published by . This book was released on 1966 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Legislative Document written by New York (State). Legislature and published by . This book was released on 1967 with total page 1418 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Annual Report of the New York State College of Human Ecology at Cornell University written by New York State College of Human Ecology and published by . This book was released on 1964 with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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