Download or read book A Study of Rhode Island Nonprofit Organizations to Determine Communications Methods Used in the Nomination Process written by Donna G. Frithsen and published by . This book was released on 1991 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Nonprofit Internet Strategies written by Ted Hart and published by Wiley. This book was released on 2005-03-14 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.

Download or read book Strategic Communications for Nonprofits written by Kathy Bonk and published by John Wiley & Sons. This book was released on 2008-09-17 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.

Download or read book Marketing Communications for Local Nonprofit Organizations written by Teri Kline Henley and published by Routledge. This book was released on 2013-03-07 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential. Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: multimedia marketing, including Web conferencing event planning and promotion branding and positioning promotional products tax, legal, cultural, and financial issues and much more! Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.

Download or read book The Routledge Handbook of Nonprofit Communication written by Gisela Gonçalves and published by Taylor & Francis. This book was released on 2022-10-12 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations’ strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.

Download or read book Leadership Approaches and the Effect on Nonprofit Organization Information Communication Networks written by Julisa Chavez and published by . This book was released on 2020 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research project proposal has been designed to analyze the effect that transformational and transactional leadership approaches have on information communication networks within nonprofit organizations. Through time, nonprofits have become a crucial part of the public sector because of the supplemented services not provided within the public sector. To expand on this research proposal, this paper will cover a project introduction and nonprofit sector background, a review of the literature, discuss the research gap and aim, and the methodology used to conduct this research. Research exploring leadership approaches in the public sector is limited, especially for nonprofit organizations. More commonly, studies analyze the effects of leadership approaches on specific outcomes, but is limited in regards to communication. To further explore this topic, a comparative case study, using qualitative methodologies, will be used. This research study proposal will explore the relationship between leadership approaches and information communication networks. Semi-structured interviews and group observations will be the primary tools to collect data for this study. To conclude our study, we will analyze the expected results and its application to the public and nonprofit sector.

Download or read book Partners in Public Service written by Diane M. Disney and published by . This book was released on 1984 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Sea Change in the Social Sector Examining Earned Income Ventures and Entrepreneurial Nonprofits in Rhode Island written by Seth J. Marbin and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofits across the nation are increasingly launching earned-income ventures to support their social missions. Even though this is not a new strategy for many nonprofits, for the sector as a whole it is a fundamental shift from traditional sources of revenue. This study identifies and evaluates significant factors associated with nonprofits operating earned-income ventures in Rhode Island and compares these results to data collected for a recently published national study. New data collected from a web-based survey of over 325 Rhode Island nonprofits is analyzed along with data from over 375 nonprofits in a national sample. This study also examines the types of earned-income ventures organizations are operating, the perceived impact, how nonprofits define themselves as “entrepreneurial,” and the reasons why some organizations have never operated ventures. Insights from Rhode Island nonprofit leaders, academics, and funders are also included in this mixed-methods approach, to help understand the motivations of nonprofits launching and operating earned-income ventures. The findings suggest that Rhode Island organizations are operating earned-income ventures at a rate of three times the comparable national sample. Additionally the majority of ventures are related to the organizations' social missions, and the impacts are overwhelmingly positive.

Download or read book The Use of Technology based Communication Strategies for Fundraising in Health related Non Profits in North Central Florida written by Amanda Brumby and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ABSTRACT: The weak economy has affected many individuals as well as businesses, and this is also the case with nonprofit organizations. NPO's rely on fundraising efforts to fund their organizational goals and therefore getting their message out to their desired publics is the key to their success. This study examined the current methods that NPO's use to disseminate messages to their publics, as well as finding which methods they do not utilize. Diffusion of Innovations (Rogers, 2009) was used as the theoretical framework for this study. The researcher used survey methodology to conduct this study and a questionnaire was created by the researcher and was distributed to 27 development officers of health-related NPO's in North Central Florida. Upon analyzing the results, it was found that e-mail and use of the Internet were the most used technology-based communication methods used by the NPO's surveyed. Blogging and Pod Casting were among the least utilized technology-based communication strategies. It was unknown to the researcher as to why these methods are not utilized. It was recommended by the researcher that further research be conducted in this field of study. Particularly, qualitative research was suggested in order to understand why certain strategies are utilized and others are not. It was also recommended by the research for NPO's to make use of more technology-based communication strategies in order to make better use of funds and reach a more extensive audience.

Download or read book Strategic Communication for Non Profit Organisations written by Evandro Oliveira and published by Vernon Press. This book was released on 2019-03-28 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of persons, institutionalized associations and organizations,' whereas those 'discourses are a civilized way of disagreeing openly about essential matters of common concern' (Jensen, 2002). Despite the relevance in the public sphere, non-profit communication was never properly defined within communication research. The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority of research developed in the field has used business environments to develop theories, models, empirical insights and case studies. Here, we take a step towards new approaches centred on the concept of non-profit in various dimensions and from various perspectives, showing the diversity and complexity around this subject and at the same time the need of further theoretical and empirical work that provides frameworks and also tools for further understanding of the phenomena.

Download or read book Communication Strategies as Drivers of Nonprofit Donor Retention written by Tammy Jameson and published by . This book was released on 2018 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to scholars and organizations that focus on the performance of organizations in the nonprofit sector, retaining loyal and engaged donors has been a critical component of sustainability. Through the conceptual lens of single- and double-loop learning and organizational communications theory, this single-case study explored donor communication strategies used by 3 executive-level leaders of a nonprofit organization in Minneapolis, Minnesota. Data collected from semistructured interviews, organizational documents, and Guidestar, an online information service specializing in reporting on U.S. nonprofit companies, were manually coded and thematically analyzed. Two key themes emerged: effective processes for donor communication strategy development and organizational learning strategy development. Strategy development may assist this Minneapolis company's organizational leaders with improving retention of donors and participants in the company's programs and services, increasing action plan completion rates, and integrating the lessons learned process during the development and implementation of communication strategies to increase donor retention. By bridging the gap between performance arts and social responsibility, this company's leaders may engage both donors and participants, resulting in favorable retention rates. These findings have implications for positive social change. Nonprofit leaders' models of effective communications strategies and processes to improve participant and donor engagement may ensure leaders' ability to serve and improve their communities by engaging at-risk youth in programs designed to develop performance arts and leadership skills.

Download or read book Information and Donations written by Huafang Li and published by . This book was released on 2017 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: The question of how to increase individual donations is one of the biggest challenges facing nonprofit organizations. Although research shows that many factors can motivate individuals to donate, little is known about how nonprofits use information to actually increase donations. Using a mixed-methods design, this dissertation employs behavioral theories of charitable giving to explore: 1) the types of information communicated by nonprofit organizations to the public, and 2) how these communication efforts influence individual giving decisions. As a first step in examining these issues, tweets communicated between the public and all nonprofits on the Topnonprofits.com 100 list were collected. The Topnonprofits.com 100 list ranks organizations by social media impact, website traffic, and Charity Navigator ratings. Big data analyses of these tweets show that there are four main types of communicated information: mission-related information, direct requests for donations, financial information, and performance-related information. The results also show that mission-related information and direct requests are more frequently communicated than the other two types of information. A cheap information model is then proposed to explain why mission-related information and direct requests are communicated more frequently. Next, whether (and to what extent) the frequencies of each type of information about an organization are associated with public attitudes toward that organization is tested. Results of several multivariable regressions suggest there are no significant associations between frequencies of information communicated and public attitudes toward nonprofits. Finally, an online conjoint experiment is employed to explore the extent to which manipulation of the different types of informational messages (e.g., higher/lower evaluated missions, with/without direct requests, higher/lower program ratios, and higher/lower performance ratings) either boosts or decreases donations. These experimental results suggest that individuals are more likely to donate to a nonprofit that has a more highly evaluated mission, communicates direct requests, and has higher program ratios and performance ratings. The results of this dissertation shed new light on the relationship between organizational information and individual donations. In addition to new theoretical insights, the findings from this dissertation should provide practical advice for nonprofit organizations on how to communicate information with donors more effectively.

Download or read book Distinguishing Nonprofit Branding Appeals from Traditional Business Communication Tactics written by Terra Lee Tomasic and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With little data in the academic field of communications that directly studies nonprofit organizations, professionals in this sector must often use best practices from for-profit research and adapt the information to better fit the needs of their organization. This research project examines how participants react to different appeals (logical and emotional) in advertising material for two fictitious nonprofit organizations. The results from the study show that participants have varied reactions to the two appeals, especially when examining demographics and giving behavior. Further research is necessary in the future to determine specific best practices of communication to be implemented in nonprofit organizations, but this research serves as a baseline and presents unique findings about participants' thoughts and feelings. Key Words: Nonprofit, branding, appeals, communication tactics" -- Abstract

Download or read book The Nonprofits Guide to Internet Communications Law written by Bruce R. Hopkins and published by John Wiley & Sons. This book was released on 2002-11-15 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Invaluable guidance on the most important legal issues facing nonprofits today Internet communication is the lifeblood of countless nonprofit organizations, yet there exists no specific law to provide for its regulation. Without solid legal guidance, nonprofits risk not only missing out on the unlimited opportunities that the Internet has to offer, but also jeopardizing their tax-exempt status. The Nonprofits' Guide to Internet Communications Law analyzes and explains the laws applicable to Internet communications by nonprofit organizations. Nonprofit law expert Bruce Hopkins writes that with Congress and government agencies reluctant to create new law, it will ultimately be up to the courts to determine the future of Internet law affecting nonprofit organizations. Extrapolating from the underlying principles of existing law, Hopkins addresses the legal ramifications of Internet business activities, charitable-giving administration, fundraising programs, lobbying, political campaign activities, and more. The Nonprofits' Guide to Internet Communications Law proves an unparalleled resource for this emerging field.

Download or read book Communicating Causes written by Nicky Garsten and published by Routledge. This book was released on 2018-06-13 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms operating across different organizational forms, to share their knowledge and experience. These contributions are scaffolded with authoritative academic and practical advice, as well as solutions. The book starts with foundations that underpin communications for causes. These include arguments that support the importance of non-profits in civil society; lessons in corporate governance; and a new approach to issues management. PR planning subjects tailored, or specific, to the sector include: strategic global communications planning, agile digital communications; branding internal communications and the securing of meaningful outcomes. Corporate partnerships are examined with a new ‘Fit to Partner Test’ and consideration of the mandated corporate social responsibility (CSR) in India, corporate volunteering in Brazil, and CSR in South Africa. Relations between governments and non-profits are also considered, both generally and with a particular focus on China. Communicating Causes looks at effective strategy and practice of PR in the modern non-profit. Including forewords by both John Grounds and Jon Snow, the expert perspectives offered in this book provide valuable support to current and future communicators.

Download or read book The Quest for Attention written by Chao Guo and published by Stanford University Press. This book was released on 2020-07-28 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.

Download or read book Cases on Strategic Social Media Utilization in the Nonprofit Sector written by Asencio, Hugo and published by IGI Global. This book was released on 2015-02-28 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typically utilized by larger corporations, social media marketing and strategy is lacking in small and medium-sized nonprofit organizations. Although these organizations are beginning to incorporate this form of online communication, there is still a need to understand the best practices and proper tools to enhance an organization’s presence on the web. Cases on Strategic Social Media Utilization in the Nonprofit Sector brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations. The technologies discussed in this publication provide organizations with the necessary cost-effective tools for fundraising, marketing, and civic engagement. This publication is an essential reference source for practitioners, academicians, researchers, and advanced-level students interested in learning how to effectively use social media technologies in the nonprofit sector.