Download or read book STUDY OF MARKETING STRATEGY OF written by Ka-Wai Chu and published by Open Dissertation Press. This book was released on 2017-01-24 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "A Study of Marketing Strategy of Shopping Centre for Customer Retention in Hong Kong" by Ka-wai, Chu, 朱嘉慧, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. DOI: 10.5353/th_b4440065 Subjects: Shopping centers - China - Hong Kong - Marketing

Download or read book A Study of Marketing Strategies of Shopping Centres for Promotion in Hong Kong written by Wing-Chi Ng and published by . This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "A Study of Marketing Strategies of Shopping Centres for Promotion in Hong Kong" by Wing-chi, Ng, 吳永治, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: This paper examines the major components and effectiveness of the marketing strategies in promotion mix of shopping centres in Hong Kong. In order to attract as many as visitors, many shopping centres in Hong Kong have implemented different promotional strategies with a hope to successfully deliver valuable goods and services to their customers. This paper studies what kinds of promotional mix those shopping centres are being implemented and its effectiveness on attracting shoppers. Three famous shopping centres are selected for the study. They are the Pacific Place at Admiralty, Harbour City at Tsim Sha Tsui and New Town Plaza at Sha Tin. They are separately located in Hong Kong Island, Kowloon and New Territory but they all successfully attract shoppers from local residents to tourists. On site investigation and customer survey from shoppers will be conducted to collect views and opinions regarding shopping centres' promotional strategies. Analysis for customer survey and recommendations would be suggested to shopping centres management for modifying their promotional strategies. It wishes to give the management more insights and different considerations to adjust their current promotional mix so that their promotional strategies could be more comparable and better deliver their goods and services to their existing and potential customers. In view of emerge of change in technology, mobile communication recently becomes more and more popular and seems to be more influential than traditional public media. This paper also suggests measures for shopping centre management adjusting their promotion mix by taking advantage of the technology to enhance their marketing strategies and allow direct marketing with their customers. Subjects: Shopping centers - China - Hong Kong - Marketing

Download or read book A Study of Marketing Strategies of Shopping Centres for Promotion in Hong Kong written by 吳永治 and published by . This book was released on 2015 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Study of Marketing Strategies of Shopping Centers in Hong Kong written by Hoi-Wan Samuel Lai and published by . This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "A Study of Marketing Strategies of Shopping Centers in Hong Kong" by Hoi-wan, Samuel, Lai, 黎凱宏, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. DOI: 10.5353/th_b4500902 Subjects: Shopping centers - China - Hong Kong - Marketing

Download or read book A Comparative Study of Marketing Strategies of Shopping Centers in Hong Kong written by and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Comparative Study of Marketing Strategies of Shopping Centers in Hong Kong written by Cheung-shing Chan and published by . This book was released on 2003 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Management of Hong Kong Shopping Centres Attracting Shoppers from China written by Hu Luo and published by . This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "Management of Hong Kong Shopping Centres Attracting Shoppers From China" by Hu, Luo, 罗虎, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: The economic status in mainland China has developed rapidly for the past decade which has impacted positively on people's financial situation, changes also occur due to more frequent economic corporation between Hong Kong and mainland. For the objective Account for the different means of attracting mainland shoppers in Hong Kong Shopping center, different groups of mainland people they have different focus, for the gender category, female care about more on the Trade and tenant mix, Accessibility and visibility, Promotional activities, Customer experience and Rent fix, but male care about more on the Shopping centre's environment and Management staff and service; for the Age category, there has not a rules for the preference of different age group; for the Education category, people has higher education level will concern more on the Trade and tenant mix, Promotional activities and Management staff & service; for the Income level, Trade and tenant mix, Shopping center environment and Management staff & service were concerned more by the people has higher income level, and people has lower income level is concern more on the Accessibility and visibility, according to the analysis of the different means of attracting mainland shoppers in Hong Kong Shopping center, the most important factor is even though for the mainland people, for different kind of mainland people it should focus on different marketing strategies base on the above results. For the second objective the impacts of rising number of mainland customers on the management of shopping center, First is the impacts due to the Core Elements, the overall positive impacts due to the rising number of mainland customers on the management of shopping center is it will increase the number of visitors and the sales revenue, the negative impact for this factor is shopping center need spend more money and time on the transportation cost of the mainland customer by providing free shuttle or refund the transportation cost, Second is the impacts due to Controllable variables in the internal environments, the overall positive impacts is to increase the revenue of the shopping center in a short term at the same time make the shopping center has a good reputation in a long term, the negative impact for this factor is the shopping center need consume more money to hire a facility and design team, Third is the impact due to Uncontrollable variables in the external environments, the positive impact is it will make the quality of the shopping center better than before and shopping center may have chance to seize a change to attract more mainland customers, but the negative impact is they may lose their advantage soon and failure in the future and need to spend time and to find a better way to educate the mainland people in order to make the shopping center more orderly. So the overall impact due to the increase mainland customer is positive DOI: 10.5353/th_b4834305 Subjects: Shopping centers - China - Hong Kong - Management

Download or read book A Study on Prevailing Factors for the Success of Small Scale Shopping Centre in Hong Kong written by Cheuk-Man Li and published by . This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "A Study on Prevailing Factors for the Success of Small-scale Shopping Centre in Hong Kong" by Cheuk-man, Li, 李卓文, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: According to unofficial statistics information (i.e. Wikipedia and Editorial ... etc.), the proportionality for small-scale shopping centres in Hong Kong is around three times of the same for large-scale. This indicates the market of small-scale shopping centres is significant and cannot be ignored. In fact, many studies were done by scholars regarding the successful management of large-scale shopping centres, yet detailed study related to such kind of small-scale shopping centres is found absent or pretty rare. Under observation, the management of stand-alone large-scale shopping centres is too perfect to criticize, whereas the same of small-scale shopping centres is unsystematic or can be called messy. Obstruction, security loophole, poor management and cleaning problem found in these shopping centres not only produce great nuisance to the owners/ occupiers, but also transform to be a social problem. The major scope in this study will be around the facilities and management services provided in small-scale shopping centres underneath composite building (residential ] retail) or commercial building (office + retail). Meanwhile, pros and cons of these shopping centres will be noted and referred. By consolidating the data of difficulties in managing overseas Mixed-use developments. 7Ps marketing mix, management theories and practical examples, a framework for analyzing the prevailing factors for small-scale shopping centre is explored. Empirical research will indicate practical solutions to the drawbacks of small-scale shopping centres in stratified ownerships as well as the prevailing measures for the improvement of shopping centre environment. The results of this study are meaningful for prospective retailers to find shopping centres with good business environments and for other centre managers or practitioners to improve the environment/ strengthen the user-friendliness and competiveness of this kind of shopping centres. DOI: 10.5353/th_b4834260 Subjects: Shopping centers - China - Hong Kong

Download or read book Determinants for Shopping Centre Choices by the Youth in Hong Kong written by Wai-Hong Leung and published by Open Dissertation Press. This book was released on 2017-01-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "Determinants for Shopping Centre Choices by the Youth in Hong Kong" by Wai-hong, Leung, 梁偉康, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: Shopping centres have become part of the daily lives of the urban citizens. Going to shopping centres for dining, shopping, entertainment activities is commonly observed among normal families and individuals of all ages in Hong Kong. How do people choose the shopping centre they are going to visit? What are the factors that affect the choice of shopping centres for visit? Youth, being the most active group for the retail market, and also the frequent visitors of shopping centres, plays a relatively more important role than other customers. It is worth to have a study for youth's preferences for shopping centres. This study focuses on the youth who are aged from 18 to 30. In order to get their opinions about the factors affecting their choices in visiting shopping centres, a questionnaire survey was conducted. After the analysis of the views obtained, it was noticed that a good location, mature transportation, variety of shops, tenant mix, as well as entertainment features are the most important factors that the youth in Hong Kong would consider when they are choosing shopping centres. Among those factors, location was chosen as the most important determinant that the youth would consider in choosing shopping centres for visiting. It is suggested that the landlords, management agents and business operators of shopping centres should take these factors into account and have to consider those when they plan, develop, manage, and promote their shopping centres. DOI: 10.5353/th_b5334685 Subjects: Shopping centers - China - Hong Kong Young consumers - China - Hong Kong - Attitudes

Download or read book Homogeneous Shopping Malls in Hong Kong written by Ka-Yan Wong and published by Open Dissertation Press. This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "Homogeneous Shopping Malls in Hong Kong: the Underlying Cause" by Ka-yan, Wong, 王家欣, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: "Shopping malls in Hong Kong are homogeneous, the operating mode for each malls are almost the same." commented by Hong Kong shoppers. It is being criticized that Hongkongers do not have choice when they do shopping in malls, the tenant mix in every shopping malls are similar, small and medium enterprises were asked to leave the malls after tenancy expiry, their space are then replacing by well known brands or chain stores. In this dissertation, one would first identify the extent of homogeneity of regional shopping malls in Hong Kong, selected shopping malls including New Town Plaza in Shatin, APM in Kwun Tong, Domain in Yau Tong and Cityplaza in Taikoo Shing are studied, by interviewing shoppers in those shopping malls, one would be able to understand more on their views in shopping malls homogeneity. Shoppers' views are important in this dissertation as they are the one who make the complain on shopping malls. The tenant mix, quality design, marketing and promotions, and customer services are important factors leading to success of malls. Being the shopping mall operators, in order to increase footfall and thus sale volume of their tenants, when tenants' business improved, they could be able to pay higher rent. In result, the income of shopping malls increased. In the second part of this dissertation, further analysis will be concluded from shopping mall operators regarding their views on shopping malls homogeneity and investigating the underlying causes for the homogeneity in different aspects. From shopping mall operators aspects, no one would be intentionally sculpture a mall which is similar to its counterparts. Operators aim at satisfying the need of their target customers so that they will visit the malls frequently. This intention might be the causes leading to the similarities of regional shopping malls as the target catchment of the regional shopping malls are larger, unlike neighbourhood shopping malls aim at serving shoppers from the estate nearby, more effort should be made in order to attract target shoppers. Finally, the concluding chapter of this dissertation provide suggestions for further studies in Hong Kong shopping malls, an unique retail environment which is far different with shopping malls overseas. Hong Kong shopping malls are yet to be improved so that it would offer shoppers unforgettable shopping experience, it is the responsibility for every operators, both public and private ones. In result, Hong Kong could retain its name of "shopping paradise." DOI: 10.5353/th_b5124666 Subjects: Shopping malls - China - Hong Kong

Download or read book Contexts of Blue Ocean Strategy Its Implications to Market Regional Shopping Arcades written by and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Proceedings of the International Conference on Emerging Trends in Business Management ICETBM 2023 written by Sudarsan Jayasingh and published by Springer Nature. This book was released on 2023-05-09 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. The International Conference on Emerging Trends in Business & Management (ICETBM2023) aims to bring together leading academicians, practitioners, researchers, and students to exchange their views, knowledge, experience and insights on the emerging trends in business and management. The conference theme for year 2023 is “Business Intelligence and Analytics as Drivers for Digital Transformation”. Organizations are adopting a data-driven approach to identify new business opportunities, serve customers better, increase sales, improve the efficiency of operations and more. The amount of data generated, captured, copied, and consumed worldwide is growing rapidly due to increased use of the internet, mobile phone and social media. In today’s modern corporate environment, business intelligence and analytics have emerged as indispensable tools for improving decision-making, facilitating the execution of major initiatives, and guiding the overall company strategies. Business Intelligence and Analytics enables organizations to develop new innovative business models and approaches in the era of digital transformation. The role of analytics in solving business problems has increased manifold in recent years. Researchers, academics, and practitioners are paying more attention because of the increasing benefits achieved using business analytics. The conference will be held in SSN School of Management, Sri Sivasubramaniya Nadar College of Engineering, Kalavakkam, Chennai, India on 24th & 25th February 2023 and will be a hybrid event. This conference will offer invited talks by experts and paper presentations from leading academicians and industry speakers to share new ideas, research insights, recent innovations, trends, and challenges faced in the field of Business and Management.

Download or read book The Challenge of Marketing New Shopping Centres in Hong Kong written by Wai-yi Yuen (Winnie) and published by . This book was released on 2005 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Critical Appraisal of the Marketing Strategy of a Hong Kong Retail Group written by Yin-Mung Glenda Mok and published by . This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "A Critical Appraisal of the Marketing Strategy of a Hong Kong Retail Group: With Particular Reference to Store Positioning" by Yin-mung, Glenda, Mok, 莫燕夢, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. DOI: 10.5353/th_b3126617 Subjects: Department stores - China - Hong Kong - Marketing - Case studies Retail trade - China - Hong Kong - Case studies Marketing - China - Hong Kong - Management - Case studies

Download or read book IMPACT OF MAINLAND CUSTOMERS E written by Zengkai Zheng and published by Open Dissertation Press. This book was released on 2017-01-26 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "The Impact of Mainland Customers' E-shopping on Hong Kong's Shopping Centres" by Zengkai, Zheng, 鄭增凱, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: Shopping centres in Hong Kong are prosperous and are faced with many competitions from internal or external. The local market is not enough to ensure the market of shopping centres. To expand market and increase revenue, Hong Kong shopping centres should move their eyesight to extraneous customers, especially to Mainland customers. In fact, Mainland shoppers already became one of their major customers. Further more, Mainland market has tremendous potential due to its fast economic develop speed. E-shopping becomes so popular in Mainland China and has affected many aspect of people's life styles especially shopping behaviours in Mainland China. It is very likely that e-shopping has affected the shopping behaviours of Mainland shoppers in Hong Kong. This paper is trying to find the e-shopping's impact on shopping centres in Hong Kong in terms of Mainland customers. The e-shopping's impact on physical shopping can be divided into two types: substitution and complementary. Substitution refers to e-shopping replacing physical shopping. Complementarity refers to e-shopping enhancing the physical shopping. Further, many middleman resell the goods they buy in Hong Kong to Mainland customers via e-shopping, which is also complementary. In order to collect the views and reactions of Mainland shoppers, a quantitative approach would be adopted in collecting and analyzing data. 200 questionnaires would be used to collect the quantitative data. Besides questionnaires, interviews with 35 samples would also be used to dig the deep reasons or thoughts. This paper evaluated both the substitution and complementary effect to draw a conclusion. Besides finding the impact of e-shopping on shopping centres in Hong Kong in terms of Mainland shoppers, this paper would also try to give some recommendations to shopping centres in Hong Kong based on the research conclusion. Subjects: Teleshopping - China Shopping centers - China - Hong Kong Consumer behavior - China

Download or read book A Comparative Study of Customer Satisfaction of Shopping Centre Between Mainland Shoppers and Local Shoppers written by Sung-Kit Lam and published by . This book was released on 2017-01-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "A Comparative Study of Customer Satisfaction of Shopping Centre Between Mainland Shoppers and Local Shoppers" by Sung-kit, Lam, 林崇傑, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: This paper aims to understand the customer satisfaction between Mainland shoppers and Local Shoppers regarding the shopping centre in HK. It will be reviewed and analyzed based on shopping centre management theories. Apart from finding out the shopping behavior of mainland shoppers and Hong Kong shoppers, we would like to understand their customer satisfaction on different customer services aspects. Data was collected through questionnaire. Survey of two shopping centres were carried out to understand the customer satisfaction. In-depth study on the customer satisfaction between Mainlanders and Hong Kong people is then carried out. It was found that Mainland shoppers and local shoppers have different expectation in different customer services aspects. For example, Mainlander thinks that prices of the products in both shopping centre - Harbour City and Landmark North is reasonable. However, local shoppers think that the product in Landmark North is expensive. Also, the Mainland shoppers think that both the shopping centre provide a wide range of product for them. However, Hong Kong people expects the variety of product are not enough in both the shopping centre. On the other hand, they both appreciate the high customer service performance in Hong Kong. In conclusion, Hong Kong and Mainlander appreciate a wider range of shops in term of price, product category and exhibition. Shopping centre managers should provide a comfortable environment which could enhance the shopping experience of the customer. DOI: 10.5353/th_b5334658 Subjects: Shopping centers - China - Hong Kong Consumer satisfaction - China - Hong Kong

Download or read book Strategic Marketing Management and Tactics in the Service Industry written by Sood, Tulika and published by IGI Global. This book was released on 2017-03-20 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.