Download or read book A Study of Marketing Strategies Used by Select Independent Schools written by Kelly D. Cawman and published by . This book was released on 1994 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Study of Select Private School Educators Views of the Effectiveness of Different Marketing Strategies written by Maxine Laine and published by . This book was released on 2002 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Next Marketing Handbook for Independent Schools written by Rick Cowan and published by National Assn of Independent. This book was released on 1991-01-01 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suggestions for marketing independent schools are presented in this handbook, which revolves around the basic marketing model of defining mission/strategy, using the "5 P's" (product/services, price, place, production/delivery, promotion) and monitoring. Chapters by 18 contributors offer information on the following topics: basic marketing theory, morality in marketing, using marketing research, face-to-face marketing, putting life into admission publications, managing institutional identity, public relations, targeting print advertising, audiovisual marketing, information systems and enrollment management, the roles of the trustee and teachers in marketing, working with a marketing consultant, multicultural marketing, and understanding the international market. Appendices contain summaries of extensive marketing research conducted by the National Association of Individual Schools (NAIS). (LMI)
Download or read book A Study of Select Private School Educators Views of the Effectiveness of Different Marketing Strategies microform written by Maxine Laine and published by National Library of Canada = Bibliothèque nationale du Canada. This book was released on 1999 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Choosing Futures written by Nicholas Foskett and published by Routledge. This book was released on 2002-11-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education is becoming more competitive - choice in education is now a key issue. This book will help parents, schools, colleges, universities and policy makers understand how education and training markets work. Choosing Futures offers a wide ranging perspective on how young people, and their parents, make choices as they travel through a lifetime of education and training. The authors challenge traditional views of how choices are made of primary school, secondary school, college, university and career, which assume that choices are rational and objective. Instead this book reveals how choices depend upon a range of factors: *young people's personal experiences *individual and family histories *perceptions of education and careers. The book compares choice for 5 to 11 year olds, and for 16 and 18 year olds; drawing out models of the decision making process, and at the same time the consequences on schools, colleges and individuals of 'enhanced choice'.
Download or read book Marketing 101 written by David J. Carroll and published by R&L Education. This book was released on 2011-05-16 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing 101: How Smart Schools Get and Keep Community Support is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. For many years, marketing has been implemented in school settings with a fragmented, piecemeal approach_only to have disappointing and sometimes expensive results. This book will introduce educators to sound marketing principles and action steps. Full of descriptive, concrete examples, the information is easy to adapt to any educational setting as a workhorse to capture and retain community support. The years ahead forecast challenging demographics, savvy consumers and high expectation stakeholders. Susan and David Carroll detail how to interpret demographic trends, assess your image in the community, groom your staff as ambassadors, select and use marketing communications tools correctly, pass your budgets, and other strategic marketing steps for immediate use and success. This book is essential to educators who want their schools to be aligned with the community they serve.
Download or read book A Descriptive Study of the Marketing Mix Strategies Utilized by North American Christian Schools written by David D. Horner and published by . This book was released on 2006 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Educators often misunderstand marketing. Frequently it is viewed as simply advertising or selling. Marketing is far more encompassing. A closer look at the components of marketing reveals an involvement in virtually all aspects of private school operations. Other than miracles or providential guidance, a solid business plan, based on the "marketing mix," might contribute most to the overall growth and customer satisfaction within a Christian school. This dissertation is a qualitative study designed to research the marketing mix strategies of private, Christian schools throughout America and Canada. This research effort was designed to collect both descriptive and historical data. A key emphasis of this study investigated Christian school awareness and usage of marketing mix strategies. The data gathered from interviews, questionnaires, and published reports provided the basis for determining: (1) That the eight marketing mix components and strategies highlighted within the study were evident in the operations of Christian schools. (2) That only 15% of the Christian schools involved in this study operated with written marketing plans. (3) The individuals responsible for developing Christian school marketing plans were primarily administrative staff. (4) Successful marketing operations were identified and word of mouth advertising efforts were found to be the most successful among respondents. (5) Christian school marketing strategies were also identified where efforts faltered. In addition (6) Christian schools rarely utilized internal marketing strategies to reach or influence their own students.
Download or read book Essentials of Marketing Research written by Kenneth E. Clow and published by SAGE Publications. This book was released on 2013-01-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting new text offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data. With emphasis on how to interpret marketing research results and how to use those findings to make effective management decisions, the authors offer a unique learning-by-doing approach to understanding data analysis, interpreting data, and applying results to decision-making. Covering key statistical concepts, the book includes exercises especially designed to teach students how to interpret and apply marketing research results. To make teaching and learning easier, numerous data sets and case studies are offered through the online resources for instructors and students, which also offer step-by-step SPSS instructions. In addition, the easy-to-follow composition of the text and its accompanying learning aids make it an excellent choice for online courses as well as those taught face-to-face.
Download or read book A Marketing Strategy for Independent Schools written by David Ronald McAlister and published by . This book was released on 2005 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Business of Schooling written by Leigh Jennifer Elliott and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2006 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Survey of University Business and Economic Research Reports written by United States. Small Business Administration and published by . This book was released on 1963 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Resources in Education written by and published by . This book was released on 1997 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Emerging Trends in Smart Societies written by Worakamol Wisetsri and published by Taylor & Francis. This book was released on 2024-06-24 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging Trends in Smart Societies: Interdisciplinary Perspectives” captures the essence of the groundbreaking initiative heralded by the inaugural International Conference on Humanities for Smart Societies 2023 (HMSS 23). This milestone event convenes a global cohort of scholars, policymakers, and thinkers, transcending geographical confines via a pioneering virtual platform. The book crystallizes the convergence of diverse disciplines – from humanities to management – fostering an exchange of innovative ideas vital for sustainable, digitally transformed societies. By orchestrating cross-disciplinary dialogues, this anthology unveils novel solutions and holistic approaches to contemporary challenges.
Download or read book Marketing Strategies for Higher Education Institutions Technological Considerations and Practices written by Tripathi, Purnendu and published by IGI Global. This book was released on 2013-05-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
Download or read book Implementing Marketing Strategies written by and published by . This book was released on 1981 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A study of marketing as practiced by selected independent colleges and universities written by david alan rubino and published by . This book was released on 1990 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
