Download or read book Strategic Marketing For Health Care Organizations written by Philip Kotler and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

Download or read book An international marketing strategy for Black Sheep Brewery in Australia written by Stefanie Aulenbach and published by GRIN Verlag. This book was released on 2008-04-18 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Sunderland (New College Durham), language: English, abstract: 1. Introduction “International marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.” (Onkvisit and Shaw, 1997) This report analyses the Black Sheep Brewery and gives recommendations on international expansion. It will analyse four pre-selected possible new markets, (Canada, Japan, South Africa and Spain) recommend one of them for future expansion and outline a market entry strategy and a marketing mix for this new market. The author is a consultant employed by New Paradigms Research Organisation. According to McCarthy and Perreault (1994) a 5 step approach has to be implemented to find a new potential market: 1. Defining the problem 2. Analysing the situation 3. getting problem-specific data 4. Interpreting the data 5. Solving the problem In order to find the best potential market for the brewery the author has to examine the different potential countries in consideration of their accessibility, market size and profitability. Furthermore recommendations due to the market choice, the market entry strategy and the marketing mix will be given.

Download or read book Health Service Marketing Management in Africa written by Robert Hinson and published by CRC Press. This book was released on 2019-12-06 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Service Marketing Management in Africa (978-0-429-40085-8, K402492) Shelving Guide: Business & Management / Marketing Management The application of marketing to healthcare is a fascinating field that will likely have more impact on society than any other field of marketing. It’s been theorized that an intrinsically unstable environment characterizes this very relevant emerging field, hence raising new questions. Changing regulations, discoveries, and new health treatments continuously appear and give rise to such questions. Advancements in technology not only improve healthcare delivery systems but also provide avenues for customers to seek information regarding their health conditions and influence their participatory behaviors or changing roles in the service delivery. Increasingly, there is a shift from a doctor-led approach to a more patient-centered approach. In Africa, the importance of marketing-driven practices in improving the delivery of healthcare services cannot be overemphasized. The issue of healthcare delivery and management is significant for policymakers, private sector players, and consumers of health-related services in developing economy contexts. Scholars have strongly argued in favor of marketing and value creation in healthcare service delivery in Africa. Each country in Africa has its own issues. For example, long waiting times, unavailable medications, and unfriendly staff are just a sampling of issues affecting the acceptability of healthcare services. These examples highlight the need to utilize marketing and value creation tools in the delivery of healthcare services. Furthermore, there is a need for the integration of service marketing and management principles to enhance the delivery of quality healthcare across Africa and other developing economies which is the critical focus of this book. This book responds to calls for quality healthcare service management practices or processes from developing economy perspectives. Focusing primarily on African and other developing economy contexts, this book covers seven thematic areas: strategy in healthcare; marketing imperatives in healthcare management; product and pricing management in healthcare; distribution and marketing communications in healthcare; managing people in healthcare; physical evidence and service quality management in healthcare; and process management in healthcare.

Download or read book The Marketing Plan Template written by Mitta Xinindlu and published by Lulu.com. This book was released on 2018-02-20 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a template created to assist and guide managers in planning and marketing their projects.

Download or read book Marketing Plan Cinnabon Company written by Yasir Khan and published by GRIN Verlag. This book was released on 2015-01-27 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: B+, National University of Modern Languages, Islamabad (Institute of Business Management), course: MBA, language: English, abstract: Presence of a well-designed marketing plan holds a pivotal position for the success of any product or service supplied in the market. It entails all the necessary arrangements ranging from the 4 Ps of marketing management to overall management of the products involved. The paper tends to bring forward the goals and objectives of marketing for the company, while also analyze the overall marketing strategy of the company. Nevertheless, coming up with a well-structured marketing plan is a way more challenging job, which is easier said than done. It can be considered as the backbone of profit making for any business, and ensures its long-term survival within a market. With the simultaneous transitions in global business practices, market trends, consumer behavior and Information and Communication Technology, survival in within a highly competitive market is becoming more and more difficult. In order to cope with these rising challenges, scholars and researchers have devised several analytical tools that enable a great deal in establishing a profit-yielding marketing plan. This marketing plan has been developed for the Cinnabon Company’s signature Cinnamon Rolls. It tends to bring forward the marketing strategies, underlying problems and their potential solutions for the product. It aims at establishing a comprehensive marketing plan for the company, whereby a complete situation analysis is conducted which is followed by the determination and identification of the company’s marketing goals and objectives; and the difference between the two from the perspective of Cinnabon Inc. Furthermore, the paper highlights the company’s key strengths and weaknesses, opportunities and threats, while elaborating a complete marketing plan is expected to be developed for the company.

Download or read book The Handbook of Marketing Strategy for Life Science Companies written by Jean-Francois Denault and published by CRC Press. This book was released on 2018-06-13 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your data, the second volume will focus more on the commercialization elements of marketing. As such, this book will be covering a wide range of topics directly tied to marketing management such as marketing and commercialization strategies, consumers’ behaviors, marketing metrics, pricing techniques and strategies as well as marketing communications (public relations, advertising, and more). The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization. The overall objective is for them to gain an understanding on the marketing function, ask the right question, and be able to tackle simple to complex topics.

Download or read book Anakku written by Weng Marc Lim and published by GRIN Verlag. This book was released on 2012-02 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: High Distinction, Monash University Malaysia, Sunway Campus, course: Marketing Planning and Implementation, language: English, abstract: This marketing plan was formulated by the SL3 marketing consultation team for Anakku Baby Connection Sdn Bhd as part of MKW3121 Marketing Planning and Implementation (Monash University). The marketing plan provides an avenue for Anakku to revitalise the growth of Next to Nature (N2N) in an attempt to achieve a continuous brand growth and market share expansion as well as reassuring its target market's belief of its unique and renowned brand name.

Download or read book Health Product Marketing Development written by Johnny Ch Lok and published by . This book was released on 2021-04-21 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing management and planning was essential to body shop, it was the implementation of strategies to achieve long run profitability to body shop and growth. When body shop was looking at how it would achieve this in early years in order to improve the chances long term success, its two keys points to consider are: What was body shop man activity at a particular time? And how it would reach its goals? It might design a strategy that insured a consistent approach to offer its skin care products to raise competition in mind the skin care products changing market. These included product line, distribution methods, marketing communication and pricing. For example, achieving marketing research to Hong Kong and China skin care products market to analyze what were these factors to influence these country people who felt needs to buy its skin care products: Such as internal factors include personality, motivation, learning, perception and attitude; external factors included culture, social class, reference groups, family and personal influences and situational factors included time, income, mobility and availability. The reason was because due to consumers bought skin care products to protect whose skin ( core benefits) and their expectations if who were willing to pay more basic product. To enhance the product level, body shop skin health product needed emphasize that skin products were natural. Products of the body shop offered the same effective and natural and flavor and unique corporate values. Body shop was mostly natural ( augmented level). Far more than the visible products, the shop shop's unique corporate values create the potential value to fulfil customer's desire of making a better health world. It's good corporate desire citizenship went beyond supplying rational and emotional benefits. Body shop might enter China market to improve long term success. The body shop divided its markets to include overseas Pacific Europe, America, Australia and New Zealand, Middle East, Africa and local UK countries. Adrian, P.( 2012) indicated that a sampling questionnaire survey was conducted among 200 consumers, ranging from 18 to 50 ages in May 2006, a total of 170 valid responses that were used for analysis. Among the 170 responses, 66% were females. The findings were: (1) About 60 % hoped that cosmetics could be a symbol of being environmental friendly.(2) 90% would choose products made of natural ingredients.(3) 90% spent less than 300 RMB on cosmetics and skin care products quarterly.(4) 83% Chinese youth ( age range from 18 to 25 ages) were innovators and conscious of environment.Hence, the body shop might take a share of potential market in China. It should launch its products among younger cosmetic industry were young females who chased beauty and were willing to spend money on it. So, packaging was one of the vital factors in attracting client. The body shop took a unique approach by choosing simple packaging. The package was not made for mature women. It was made for young female students, who could enjoy on international brand at an inexpensive cost. The body shop was not only to meet young people's demand for beauty, but the demand of being responsible to environment and human rights. Hence, the target market of the body shop should focus on young people ageing from 15 ages to 30 ages. Hence, body shop might take marketing research in Hong Kong and China market to have more confident to invest in these market to improve more success. Next, Whether body shop might achieve price strategy to improve to raise success chance. An assumption is when the individual client is considering the price of any a body shop's beauty skin health product.