Download or read book Current Issues in Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2006-05-12 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i

Download or read book Winning Elections with Political Marketing written by Philip J Davies and published by Routledge. This book was released on 2012-11-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy. While the national election cycles of the two countries may be fundamentally different, their election processes share one thing in common-a trend toward “permanent campaigning” through embedded marketing tactics that’s becoming standard practice in the United States and the United Kingdom. Winning Elections with Political Marketing examines the theoretical underpinnings of policy development, the characteristics of a successful political candidate, political marketing from the perspective of the voters, campaign finance regulations, and the effects of technological changes on political communication. Winning Elections with Political Marketing looks at: The Political Triangle determining market intelligence class, rhetoric, and candidate portrayal voter perceptions the role of President as party leader lobbying constituent communication voter behavior grass roots campaigns political consulting the Internet and e-newsletters the advantages of public funding and a study of the United States presidential primaries from 1976 to 2004 Winning Elections with Political Marketing is an essential resource for political practitioners, researchers, and scholars, candidates seeking political office, lobbyists, political action groups, public relations professionals, journalists, fundraisers, advertising specialists, and anyone with an interest in the political process.

Download or read book Proceedings of the 27th International Symposium on Advancement of Construction Management and Real Estate written by Jing Li and published by Springer Nature. This book was released on 2023-08-07 with total page 1833 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of CRIOCM 2022 (27th International Conference on Advancement of Construction Management and Real Estate), sharing the latest developments in real estate and construction management around the globe. The conference was organized by the Chinese Research Institute of Construction Management (CRIOCM) working in close collaboration with The Chinese University of Hong Kong. Written by international academics and professionals, the book discusses the latest achievements, research findings, and advances in frontier disciplines in the field of construction management and real estate. Covering a wide range of topics, including spatial planning and land use innovation, integration and application of BIM and GIS, low-carbon built environment, post-pandemic resilient cities development, housing and social governance, real estate market and urban policy, real estate finance and economics, intelligent construction and smart city, built environment for healthy living, and construction management in the post-COVID-19 era, the discussions provide valuable insights into the implementation of advanced construction project management and real estate market in China and abroad. The book offers an outstanding resource for academics and professionals

Download or read book Paradigm written by and published by . This book was released on 2007 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2020-10-26 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.

Download or read book IT in the Public Sphere Applications in Administration Government Politics and Planning written by Mahmood, Zaigham and published by IGI Global. This book was released on 2013-11-30 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book evaluates current research and best practices in the adoption of e-government technologies in developed and developing countries, enabling governments to keep in constant communication with citizens, constituents, corporations, and other stakeholders in modern societies"--

Download or read book A Pocket Guide to Public Speaking written by Dan O'Hair and published by Macmillan Higher Education. This book was released on 2015-11-27 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This best-selling brief introduction to public speaking offers practical coverage of every topic typically covered in a full-sized text, from invention, research and organization, practice and delivery, to the different speech types. Its concise, inexpensive format makes it perfect not only for the public speaking course, but also for any setting across the curriculum, on the job, or in the community. This newly redesigned full-color edition offers even stronger coverage of the fundamentals of speechmaking, while also addressing the changing realities of public speaking in a digital world. It features fully updated chapters on online presentations and using presentation software, and a streamlined chapter on research in print and online.

Download or read book Information Polity written by and published by . This book was released on 2008 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Practical Guide to Event Promotion written by Nigel Jackson and published by Routledge. This book was released on 2017-07-14 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.

Download or read book Secular War written by Stacey Gutkowski and published by Bloomsbury Publishing. This book was released on 2013-11-27 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: How have long-standing and unconscious secular assumptions about religion shaped the post-9/11 climate and its wars? Stacey Gutkowski explores this little-examined, yet crucial, element of British perceptions of and policy towards Jihadism over the last decade, to draw critical conclusions about the relationship between war and the secular. She points to a surprisingly coherent body of secular beliefs that have fuelled policies in Iraq, Afghanistan and counter-terrorism, and that have had mixed results - responsible for both positive strategies and tragic errors. The theory Gutkowski develops on the impact of this secular approach to warfare holds a broader global significance, and cannot be viewed as just a British phenomenon. This book addresses ongoing and critical debates, such as the 'overreach' of Western liberal interventionism in the Middle East, and speaks to policy-makers, security analysts and students of IR, Foreign Policy and Security Studies.

Download or read book Implementing the Every Child Matters Strategy written by Rita Cheminais and published by Routledge. This book was released on 2010-01-26 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features step-by-step advice, photocopiable checklists and templates, and suggestions for further activities in relation to implementing and embedding the government’s ECM strategy in schools/education settings.

Download or read book Contemporary Accounting A Strategic Approach for Users 10e written by Phil Hancock and published by Cengage AU. This book was released on 2019-09-30 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its tenth edition, Contemporary Accounting: A Strategic Approach for Users is designed for one-semester introductory accounting courses at undergraduate or MBA level, for both accounting and non-accounting majors. The text has been updated throughout to strengthen the content for first-year students, and to integrate financial and management accounting. Associate Dean Phil Hancock (UWA) and Assistant Professor Peter Robinson (UWA) have worked together to add three new, online-only (MindTap) financial accounting chapters that bridge the gap between assumed and actual knowledge, and have redesigned the pedagogical features to make the text friendlier to first-year learners. It has also been appropriately updated for currency, including an extract from the Annual Report of Woolworths Limited for the year ending 30 June 2018 as an appendix. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap

Download or read book Lecture Notes Operations Management Book PDF BBA MBA Management eBook Download written by Arshad Iqbal and published by Bushra Arshad. This book was released on with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book Operations Management Notes PDF Download (BBA/MBA Management Textbook 2023-24): Lecture Notes with Revision Guide (Operations Management Textbook PDF: Notes, Definitions & Explanations) covers revision notes from class notes & textbooks. Operations Management Lecture Notes PDF covers chapters' short notes with concepts, definitions and explanations for BBA, MBA exams. Operations Management Notes Book PDF provides a general course review for subjective exam, job's interview, and test preparation. The eBook Operations Management Lecture Notes PDF to download with abbreviations, terminology, and explanations is a revision guide for students' learning. 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Operations Management lecture notes PDF with definitions covered in this quick study guide includes: Aggregate Planning Notes Design of Goods and Services Notes Forecasting Notes Human Resources and Job Design Notes Introduction to Operations Management Notes Inventory Management Notes Just-in-Time and Lean Production Systems Notes Layout Strategy Notes Location Strategies Notes Maintenance and Reliability Notes Managing Quality Notes Material Requirements Planning (MRP) and ERP Notes Operations Strategy in a Global Environment Notes Process Strategy Notes Project Management Notes Short-Term Scheduling Notes Supply-Chain Management Notes Operations Management Lecture Notes PDF covers terms, definitions, and explanations: ABC Analysis, ABC Inventory Control, Acceptable Quality Level (AQL), Acceptance Sampling (I), Acceptance Sampling (II), Activity Chart, Activity Map, Activity-on-Arrow (AOA), Activity-on-Node (AON), Activity, Adaptive Smoothing, Additive Manufacturing, Aggregate Plan, Aggregated Planning and Control, Agility, Alliances, Allowances, Andon, Annual Hours, Anthropometric Data, Anticipation Inventory, Appraisal Costs, Assembly Chart, Assembly Drawing, Assembly Line, Assembly-Line Balancing, Assignable Variation, Assignment Method, Attribute Inspection, Attributes of Quality, Automated Guided Vehicle (AGV), Automated Storage and Retrieval System (ASRS), Automatic Identification System (AIS), Autonomous Maintenance, Average Observed Time, and Average Outgoing Quality (AOQ). 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Download or read book Creating Inclusive and Engaging Online Courses written by Sanders, Monica and published by Edward Elgar Publishing. This book was released on 2022-05-17 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts.

Download or read book Internet Safety Family Guide written by Victoria Roddel and published by Lulu.com. This book was released on 2007-07 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book's language is simple and clear-cut, allowing even first-time computer users to follow its steps toward a secure connection and peace of mind on the Internet--Bookwire Review"--Back cover.

Download or read book Deploying Citrix MetaFrame Presentation Server 3 0 with Windows Server 2003 Terminal Services written by Melissa Craft and published by Elsevier. This book was released on 2005-05-24 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost 100% of all Fortune 500 and Fortune 1000 companies use Citrix. Deploying Citrix MetaFrame Presentation Server 3.0 with Windows Server 2003 Terminal Services covers the new release to Citrix MetaFrame and how companies can deploy it in their disaster recovery plans. Server Based Computing has been established as a solid networking model for any size business. Why? Because it guarantees cost savings, fast deployment, scalability, performance, security and fast recoverability. Think "mainframe," but updated, pretty, shiny, and effective! Server based computing is the mainframe with a vengeance. Terminal Server and Citrix MetaFrame offer the advantages of the old mainframe coupled with the benefits, gadgets, and appeal of the personal computer. - Manage applications from a central location and access them from anywhere - Build scalable, flexible, and secure access solutions that reduce computing costs and increase the utility of your network - The first book that covers Citrix MetaFrame Presentation Server 3.0 and Windows Server 2003 Terminal Services

Download or read book Public Affairs in Practice written by Stuart Thomson and published by Kogan Page Publishers. This book was released on 2007 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public affairs today is more than just political lobbying. It requires working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. Public Affairs in Practice is the first book to examine the methods public affairs professionals use to make an impact. It covers each aspect of the industry and examines the tools needed to deliver an effective public affairs program. It also highlights the potential benefits of public affairs, including protection from perceived threats of new regulation, identifying new market opportunities and raising the profile of an organization. Not only do the authors consider established markets (the US, UK and Western Europe), but also the opportunities presented to companies by the EU accession states and China, where there are currently very few public affairs professionals. With case studies and tips from industry professionals, this is a practical how-to guide for both practitioners and students.