Download or read book A Sentimental Business written by Joy Shiplee and published by AuthorHouse. This book was released on 2016-01-30 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Sentimental Business is the second book of a trilogy following the lives of a family involved in motor racing. The story of racing driver Tony Mallards successful yet traumatic career continues now that he is married to Margaret, his life-long love. Their turbulent marriage and sons involvement with the sport, steers them through tragedy and success and finally takes Tony somewhere he thought he would never reach...
Download or read book Emotional Business written by Ravi Rao and published by iUniverse. This book was released on 2012-06-27 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: If youve ever felt ignored as a customer, humiliated by a teammate, drained by workplace politics, or painfully isolated in a big company, then youve experienced the business effects of emotional disconnection. In todays knowledge-driven and service centered economy, emotional excellence isnt idealism. It is a practical necessity for growth and retaining superior talent. The Industrial Revolution is over, and the Emotional Revolution has now begun. Recognizing that emotion is part of the fabric of human biology, the hundred billion neurons in every brain can be emotionally engaged to: Evoke intense customer passion to boost sales Eliminate the financial self-destruction of infighting Excite employees to care for each other to ensure effectiveness Written for anyone from the small business employee to the corporate CEO, this step-by step guidebook contains dozens of practical checklists and examples to immediately create connection with customers and colleagues. If you get the emotions right, you get the business right.
Download or read book Emotional Branding written by Daryl Travis and published by Crown Business. This book was released on 2000 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you launch a product in today's ultra-competitive and often saturated markets, break through the clutter, and develop strong and lasting customer loyalty? Get in touch with your customers' deepest emotions, of course. Emotional Branding teaches you the how's and why's of, "How does our product or service make our customers feel?" Author Daryl Travis (with a little help from Harry) leads you on a journey filled with colorful ideas and bottom-line lessons that will teach you how to instill brand loyalty in your customers. Whether you are a CEO, an advertising guru, or an innovative businessperson, you will discover how to use a brand's mystique to create powerful and lasting emotional connections with your customers. Travis also addresses: ·Branding as a product of intuitive thinking ·How people develop emotional responses to brands ·Bringing together a company's elements to form a brand ·Developing successful offshoot brands from existing ones ·And much more! Emotional Branding teaches you how to identify and empower your product's appeal and connect it to your customers' experiences with your product. The results unlock the secrets to emotional branding, enhance the brand-consumer relationship, and show you and your business new prosperity—all from discovering and applying these powerful new ways to use the "F" word, F-E-E-L-I-N-G-S. "Today's marketplace confusion can only be sorted out one way: by brand power. Daryl Travis's Emotional Branding sings, a book to savor and ponder. And, if approached in the right spirit, a book to change your worldview and renovate your bottom line. Hint: It's for finance and human resource folks as much as for marketers, as much for three-person architectural studios as for Virgin or GE execs." —Tom Peters, coauthor of In Search of Excellence "Every CEO's job is to create value and build assets, and every company's most formidable asset is its brand. Daryl's book is an important reminder that brands must be protected and nurtured. Read it, take it to heart, and expect some amazing things to happen in your business." —James Berrien, president of Forbes magazine "I've been in the business of building global brands for more than 25 years, and I've yet to read a better account of what it takes to make a brand. Apply all the analytics you want to a great company or brand and in the end you'll find it comes down to how people feel about it. This book reveals why." —Thomas Oliver, CEO of Bass Hotels & Resorts, former executive VP of marketing, FedEx
Download or read book Emotional Branding written by Marc Gobe and published by Simon and Schuster. This book was released on 2010-02-09 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as "shoppers in chief, "and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the book looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Download or read book Emotional Obesity A Philosophical Guide to Lighten Your Life written by Laura Coe and published by Lioncrest Publishing. This book was released on 2014-12-18 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us believe we should have some sort of daily rituals to stay physically healthy: exercise, eat right, and go to the doctor on a regular basis, but when it comes to our emotional health what are we doing to stay fit? In this book, Laura Coe argues that we are taught from a young age to get over our feelings, but instead we carry their weight throughout life. The messages they create-of not being good enough, not worthy, undeserving-become the guiding principles of our lives. That's what she calls emotional obesity. She suggests the solution to our emotional weight is, first to set a goal is to become aware of our feelings. Then subscribe to the habit of daily rituals for our emotional health, just as we have for our physical health. By doing this we can free ourselves from the destructive and unresolved feelings of the unconscious mind and begin to direct our lives from our authentic self where our true passions and desires reside.
Download or read book Emotional Equity written by Elisa Levy and published by . This book was released on 2019-04-04 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: LOYAL STAFF AND CUSTOMERS ARE THE KEY TO PROFITABILITY AND LONG-TERM BUSINESS SUCCESS. Every business leader knows this, and for more than two decades, companies have tried to win staff and customer loyalty through lofty rhetoric, elaborate reward schemes, and complex systems. The result? Such loyalty remains hard to come by. According to a 2017 study from Lee Resources, 91 percent of customers will not come back to a business if they don't like the way they were treated. That sentiment applies equally to staff loyalty. A 2018 Gallup Study showed that 71 percent of employees across industries aren't engaged in their jobs and don't feel loyal to their employers--trends that cost American businesses billions each year. In Emotional Equity, Elisa Levy provides a surprisingly simple solution to this problem. Instead of focusing on slogans and systems, she offers a people-centered approach to winning loyalty based on building authentic relationships and making work meaningful. This philosophy, dubbed "Emotional Equity," makes employees and customers feel like they matter ... because they do. This book shows business owners and leaders how to create Emotional Equity through seven concrete principles that can be applied immediately to their organizations. These principles are rooted in a case study of the Southernmost Hotel Collection, a resort in the Florida Keys that began as a lackluster group of motel properties and ended as one of the most profitable hotel sales in the history of South Florida, turning an investment of $1 million into more than $100 million. By applying the seven principles of Emotional Equity, businesses of all kinds can create a better staff culture, improve customer service and satisfaction, and increase their bottom line.
Download or read book Business written by and published by . This book was released on 1914 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Emotion Marketing The Hallmark Way of Winning Customers for Life written by Scott Robinette and published by McGraw Hill Professional. This book was released on 2001-01-20 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture—the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal: • How emotion works to cement customer loyalty • The 3 Emotional E’s—Equity, Experience, and Energy Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.
Download or read book Empathetic Marketing written by M. Ingwer and published by Springer. This book was released on 2017-07-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
Download or read book The Soul of Business A Journey Through the Emotional and Energetic Layers of Your Business and Life written by Eos Koch and published by Soulful Business. This book was released on 2019-11-19 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The soul of business is a journey through the emotional and energetic layers of your business and life. The intention of this book is to guide you towards taking self-responsibility for your growth, inspire you to lean fully into your strengths so you can allow yourself to bloom authentically while doing the work your soul is calling you to do. If you allow it you will find new perspectives, change your perception and get the possibility to all in love with yourself on a whole new level while creating, building and growing the strong roots and solid foundation of your own and unique soulful business.
Download or read book HBR Emotional Intelligence Ultimate Boxed Set 14 Books HBR Emotional Intelligence Series written by Harvard Business Review and published by Harvard Business Press. This book was released on 2019-12-17 with total page 1210 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to be human at work. HBR's Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master. This specially priced 14-volume set includes every book in the series: Mindfulness Resilience Influence and Persuasion Authentic Leadership Dealing with Difficult People Focus Self-Awareness Happiness Empathy Leadership Presence Purpose, Meaning, and Passion Confidence Mindful Listening Power and Impact
Download or read book Harvard Business Review Emotional Intelligence Collection 4 Books HBR Emotional Intelligence Series written by Harvard Business Review and published by Harvard Business Press. This book was released on 2017-04-18 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to be human at work. HBR's Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master. This specially priced four-volume set includes Happiness, Resilience, Mindfulness, and Empathy.
Download or read book The Emotionally Intelligent Office written by The School of Life and published by School of Life Press. This book was released on 2018-11-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth exploration of what really lies behind our problematic behavioural patterns in the workplace, and a blueprint for the emotional skills we need to overcome them. Modern businesses place huge emphasis on technical training. And yet a lot of what determines the success or failure of organisations has nothing to do with the sort of hard skills taught at business school; instead, it comes down to the degree of emotional intelligence circulating in the workplace. This is a book that introduces us to twenty core emotional skills that can help businesses to flourish. They range from giving honest feedback, to accepting that it's OK to fail, to addressing jealousies and insecurities within teams. We learn about how our childhoods continue to have an often unhelpful impact on how we deal with colleagues, and the best ways we might speak so that others will listen. The book is informed by the practical work that the Learning and Development division of The School of Life carries out, endeavouring to change the culture within organisations around the world through teaching teams the art of emotional intelligence. It shows us not only how to be a more effective worker, but a more well-balanced human too.
Download or read book Emotional and Financial Wellness in the Family Business written by Reny Recarte and published by WestBow Press. This book was released on 2023-11-15 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it possible to enjoy being with the family and working together? How easy is to make business decisions when your family is involved? If you are part of a family business, you know the particular challenges that must be faced on a daily basis: confusing roles, dysfunctional communication, mixed feelings, antagonistic expectations... This book is a breath of fresh air that will help you find the necessary balance between love for your family and business discipline. It contemplates situations that are experienced in family businesses from its creation to the generational transition. Reny Recarte, based on biblical principles, real cases, academic knowledge and his own experience, delivers in a simple and delightful way 55 reflections with practical advice to improve professional performance, encourage family understanding and prepare for transcendence. This content will make it easier for you to identify opportunities for improvement in relation to: governance bodies, patrimonial shielding mechanisms, family constitution, succession plan, social awareness, strategic planning, financial and legal aspects. Remember that your daily work goes beyond today, you are building a spiritual, emotional and financial legacy through your family business!
Download or read book Driving Customer Appeal Through the Use of Emotional Branding written by Garg, Ruchi and published by IGI Global. This book was released on 2017-09-13 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organizations can now target new and old patrons while building a strong relationship with them at the same time, to ensure future sales. Driving Customer Appeal Through the Use of Emotional Branding is a critical scholarly resource that examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academicians, students, and researchers that are interested in discovering more effective and efficient methods for driving business.
Download or read book The Emotional Side of Selling a Small Business written by Jamison West and published by . This book was released on 2021-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Economic News Sentiment and Behavior written by Juliane A. Lischka and published by Springer. This book was released on 2015-11-04 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the relations between objective, media-related, and social attitudinal as well as behavioral realities of private, expert, and corporate agents in the traditions of mass communication, journalism studies and behavioral economics. Results based on time series analyses for German data show that the news reports in a volatile manner on the economy and may influence its development through third-person effects. Bad economic news does not cause a decrease in private purchase intentions. Bad news may lead to a change in corporate decisions, such as advertising expenditures, because corporate decision makers may presume changes in consumer behavior through news.
