Download or read book A Manual for Culturally Adapted Social Marketing written by T Scarlett Epstein and published by SAGE. This book was released on 1999-09-29 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to provide detailed, user-friendly guidelines on how to effect changes in human behaviour using culturally-adapted social marketing campaigns (CASM). It shows how the adoption of some well-established commercial marketing strategies can benefit those involved in development projects. The book provides an overview of CASM theory and techniques; gives a step-by-step guide to the various phases in such a project; details case studies of successful CASM exercises; and invites readers to develop their own CASM strategy using a campaign to reduce the incidence of female genital multialtion as a case study. With its wide-range of examples, this book will be an invaluable resource for development practitioners working in areas such as nutrition, reproductive health and safe motherhood, and drugs information, and will also interest researchers in communication studies and marketing.
Download or read book The Handbook of Persuasion and Social Marketing written by David W. Stewart and published by Bloomsbury Publishing USA. This book was released on 2014-12-17 with total page 1028 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques reengineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and organizations like the National Cancer Institute and the American Heart Association have prompted campaigns that promote healthy behaviors and deter unhealthy actions. In this three-volume set, a panel of experts take an unprecedented look at this marketing phenomena as a means of influencing behaviors that benefit individuals and society overall. This comprehensive collection examines the role of persuasion in a marketing context. The book's central theme is woven throughout each of the three volumes: volume one focuses on the conceptual and philosophical foundations of the trend; the second part addresses its theoretical and strategic dimensions; and the final section discusses applications to specific societal issues like personal, public, and environmental caretaking; disease prevention; good nutrition; and safe sex. Chapters address campaign planning, regulatory and compliance issues, and the measurement of outcomes.
Download or read book Social Marketing written by Nancy R. Lee and published by SAGE Publications. This book was released on 2023-04-18 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
Download or read book The Voluntary Sector in Rural Development written by Vimala Parthasarathy and published by Partridge Publishing. This book was released on 2014-08-22 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Improving the health and living conditions of rural people in developing countries and building their income earning capacity for a dignified life of self- reliance are the central concern of governments. The effort calls for enormous resources and expertise affording enough opportunity for the emergence of the voluntary sector, comprising non-government organizations, to bring in funds, expertise and commitment. Increasing role of the sector has also thrown up many issues and challenges concerning its usefulness. The book, based on an in-depth study of select NGOs in South India, covers several aspects survey of the sectors role, relevance of marketing practices for social development, accountability issues, importance of relationships with stakeholders, performance measurement complexities, policy environment, success and failure cases and models. The Annex contains two practical tools - social marketing model of practices and a Rating Guide for NGOs. From specific experiences lessons are drawn for strengthening the sector so that it could contribute to development to the fullness of its potential. The book may be of practical use to NGOs, especially the smaller ones operating closer to communities and to policy makers, funding agencies and students of marketing. . a timely focus on the issues and challenges presently confronted by the Voluntary Sector in developing countries. Critical issues addressed with remarkable clarity and directness. .. commend it to NGOs, policy makers and funding agencies .. Jos V. Machado Former FAO Senior Officer and Regional Officer for Africa With meticulous research and convincing examples the author urges the NGO sector to employ social marketing practices to enhance the impact of rural development programs. She has highlighted critical issues that the sector has to resolve to prove worthy of its role in developing economies. The book is most timely. T S Nagarajan Retired Managing Director, Brooke Bond India Ltd.
Download or read book Social Action written by and published by . This book was released on 2001 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Facilitating Multicultural Groups written by Christine Hogan and published by Kogan Page Publishers. This book was released on 2007-03-03 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facilitators are being called upon to work in international and cross-cultural arenas more than ever before to help groups co-ordinate plans for governance, education and community development. There are also increasingly frequent cases of pandemics that require facilitating multicultural groups such as the Tsunami and HIV/Aids disaster relief. Facilitating Multicultural Groups provides a practical approach for facilitators needing to enhance their skills when working with people from a diverse range of multicultural backgrounds. Based on research and facilitator experiences it takes the facilitator step-by-step through ideas, processes, models and frameworks that are designed to assist with the preparation, facilitation and evaluation of workshops. It advises how to adapt learning materials to suit specific situations and offers techniques to deal with conflict. Complete with additional resources available on a dedicated website including: Cultural value cards pack; Cultural behaviors card pack; Medical insurance advice; Glossary of key terms; Useful networks; Country by country background information, this is essential reading for anyone facilitating multicultural groups.
Download or read book A Manual for Culturally adapted Market Research CMR in the Development Process written by Trude Scarlett Epstein and published by . This book was released on 1988 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hands On Social Marketing written by Nedra Kline Weinreich and published by SAGE. This book was released on 2010-10-12 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six fail-proof steps to social marketing success! This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.
Download or read book Southern Economist written by and published by . This book was released on 2012 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Jewish Year Book 2009 written by Stephen W. Massil and published by Vallentine Mitchell. This book was released on 2008-09-12 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essays: Professor Yitzchak Apeloig: Israel's Scientific Achievements 19482008 Professor Colin Shindler: The Tel Aviv Centenary 19092009 Dr David Conway: Mendelssohn and Jewishness Willow Winston and Stephen Massil: The career of Ruth Winston-Fox, MBE (1
Download or read book The Jewish Year Book 2002 written by Stephen W. Massil and published by Vallentine Mitchell. This book was released on 2002 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Jewish Year Book 2002 provides an impressive and up-to-date record of the organisations, people and events in the contemporary Jewish world.
Download or read book The SAGE Handbook of Social Marketing written by Gerard Hastings and published by SAGE. This book was released on 2011-11-15 with total page 773 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.
Download or read book The Promotion of Education written by Valerie Harwood and published by Springer Nature. This book was released on 2019-11-02 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces critical cultural social marketing and adapts these techniques for use in the promotion of educational futures in communities and places where there is educational disadvantage. An approach that builds on the discipline of social marketing, the authors describe the promotion of education as underpinned by a commitment to understanding the effects of difficult experiences with institutions such as schools, as well as the diversity of learning. Involving the critical in promoting education means it is possible to be alert to the impacts of institutional education, while involving the cultural means we are forced to appreciate and connect with learning in all its diversity. The authors draw upon examples from Lead My Learning, an education promotion campaign produced using a critical cultural social marketing approach. In doing so, they provide a detailed account of new ways to promote education.
Download or read book Economic and Political Weekly written by and published by . This book was released on 2000 with total page 1342 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Culture Matters written by Richard J Ellis and published by Routledge. This book was released on 2018-02-12 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture Matters explores the role of political culture studies as one of the major investigative fields in contemporary political science. Cultural theory was the focal point of the late Aaron Wildavsky’s teaching and research for the last decade of his life, a life that profoundly affected many fields of political science, from the study of the presidency to public budgeting. In this volume, original essays prepared in Wildavsky’s honor examine the areas of rational choice, institutions, theories of change, political risk, the environment, and practical politics.
Download or read book The British National Bibliography written by Arthur James Wells and published by . This book was released on 2009 with total page 1922 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Promoting Men s Mental Health written by David Conrad and published by Radcliffe Publishing. This book was released on 2010 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: A welcome and important contribution to a thankfully growing debate. Mental illness remains in some ways the last great taboo in our society, a taboo which leads directly to stigma and discrimination which for some can be even worse than the symptoms of their illness. This book in part is about encouraging men who have reached crisis point to seek help. Equally it's about prevention, and sets out some of the excellent work being done on that. I hope it can inspire practitioners and policy makers to initiate similar interventions, develop new ones and lift the promotion of men's mental health much higher up the agenda, both in the UK and abroad.A" - From the Foreword by Alastair Campbell Men - in all their diverse groups, settings, lifestyles and stages of life - can face considerable challenges to their mental wellbeing from specific cultural and societal factors, causing difficulties for themselves and those who live and work with them. In addition, these men may respond better to certain approaches and treatment. Promoting Men's Mental Health outlines the breadth of the challenges and provides guidance for those working in primary care on targeting and helping men who need support. Good mental health is more than the absence of mental illness, and this book therefore highlights methods to promote positive mental health by increasing psychological wellbeing, competency and coping skills, and by creating supportive living and working environments The book highlights examples of best practice throughout the UK, Europe and America, and will be essential reading for primary care and mental health professionals, and all those with an interest in men's mental health. 'We need to be more innovative in the way we try to reach men. This book will help stimulate further discussion and hopefully encourage men to seek help or support.' From the Foreword by Louis Appleby
