Download or read book A Knowledge Strategy for a Communications and PR Practice of a Large Firm written by Christoph Gamm and published by GRIN Verlag. This book was released on 2010-03 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Essay from the year 1999 in the subject Business economics - Business Management, Corporate Governance, The Open University (Open University Business School), course: Managing Knowledge, language: English, abstract: This report discusses a knowledge strategy in the communications profession in IBM Europe, Middle East and Africa. The focus of that report is to reveal the reshift from a replication- orientated organisation which excels in functionality onto a communicationsintensive consultant organsiation in which the active management of both tacit and explict knowledge does play an active role. In the previous Intellectual Capital assessment, it has been discovered, that intellectual capital in this communications organization is rather unorganized and disperse. Here, it is further looked into and found out that one of the reasons for this dispersed intellectual capital the missing accumulation and conversion of knowledge in that organization. Reasons for this are: few or very unuseful joint tools for personal use, no expert professions to grow into and thus no personal reward to accumulate real market or media knowledge, and last but not least a culture that does reward the quick shot and not sustainability. The underlying technology - is not used suffieciently and only in a dispersed way. As a consequence, lots of intellectual capital is lost constantly. Customer satisfaction - thus expressed through IBM employee attrition rate internally and through favourability level of journalists and number of strategically focused media imprints - could be increased significantly. To gain a strategic advantage through a knowledgeable communications organization that brings value add to the business, it is recommended in this report to * Setup a knowledge officer in the organisation, closely aligned to the VP of Communications. * Setup communications knowledge hubs at strategic sites who act as key knowledge accumulators de-alllocation of professionals from non-st

Download or read book A Knowledge Strategy for a Communications and PR practice of a large firm written by Christoph Frhr. von Gamm and published by GRIN Verlag. This book was released on 2010-03-26 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Essay from the year 1999 in the subject Business economics - Business Management, Corporate Governance, The Open University (Open University Business School), course: Managing Knowledge, language: English, abstract: This report discusses a knowledge strategy in the communications profession in IBM Europe, Middle East and Africa. The focus of that report is to reveal the reshift from a replication- orientated organisation which excels in functionality onto a communicationsintensive consultant organsiation in which the active management of both tacit and explict knowledge does play an active role. In the previous Intellectual Capital assessment, it has been discovered, that intellectual capital in this communications organization is rather unorganized and disperse. Here, it is further looked into and found out that one of the reasons for this dispersed intellectual capital the missing accumulation and conversion of knowledge in that organization. Reasons for this are: few or very unuseful joint tools for personal use, no expert professions to grow into and thus no personal reward to accumulate real market or media knowledge, and last but not least a culture that does reward the quick shot and not sustainability. The underlying technology - is not used suffieciently and only in a dispersed way. As a consequence, lots of intellectual capital is lost constantly. Customer satisfaction - thus expressed through IBM employee attrition rate internally and through favourability level of journalists and number of strategically focused media imprints - could be increased significantly. To gain a strategic advantage through a knowledgeable communications organization that brings value add to the business, it is recommended in this report to * Setup a knowledge officer in the organisation, closely aligned to the VP of Communications. * Setup communications knowledge hubs at strategic sites who act as key knowledge accumulators de-alllocation of professionals from non-strategic knowledge hubs * A pervasive and user-friendly Lotus Notes / Web Notes / Domino database infrastructure to enable group work, together with the production deployment of sametime communications tools like VPBuddy. Here, the focus is not so much about technology but about content, pervasiveness and persistence in its useage and reward. In a next step, explicit expert professions within the communications career path should be fostered to gain and reward expert and tacit knowledge and thus attract and retain the world-class communications professionals, a company like IBM needs to have. This knowledge initiative should be aligned with IBM’s strategic priorities, especially Priority 1, Priority 5 and Priority 6

Download or read book Writing for Public Relations and Strategic Communication written by William Thompson and published by . This book was released on 2021-08-03 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing for Public Relations and Strategic Communication equips students with the knowledge, skills, and tools they need to write persuasively. The book underscores the importance of strategic analysis at the beginning of the writing process. Utilizing an audience-centered perspective, it shows how persuasive writing emerges organically after critically assessing the goals of an organization's message in light of its intended audience. Students learn essential strategic thinking and planning skills to create effective and intentional writing. The book presents the theoretical underpinnings of behavior, which students can then employ to generate prose that prioritizes the audience's reasons for attending to the message. The book is unique in presenting a primer on communication, persuasion, and moral theories that provides students a roadmap for constructing effective, ethical arguments. Throughout, anecdotes, examples, quizzes, and assignments help connect theory to practical, real-world applications. Writing for Public Relations and Strategic Communication helps readers build their persuasive writing skills for professional and effective public relations, employing unique strategies and tactics, such as: --A generative writing system that helps students identify and organize important information to produce quality prose, then adapt it to various media, on deadline --Interactive walkthroughs of writing examples that deconstruct prose, offering students insights not just into what to write, but how and why practitioners make strategic choices--down to the word level --Long-form scenario prompts that allow students to hone their persuasive writing, editing, and communication management skills across an array of platforms --Three two-chapter modules where the first chapter demonstrates how to write effective prose for a particular channel and the second offers practical help in delivering those products through message-delivery channels --Detailed case studies demonstrating how to translate research and planning into storytelling that addresses organizational problems --Unique chapters building important analytical literacies, such as search engine optimization tactics, marketing statistics analysis and data-driven audience targeting methods

Download or read book Big Ideas in Public Relations Research and Practice written by Finn Frandsen and published by Emerald Group Publishing. This book was released on 2019-10-03 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.

Download or read book Strategy as Practice written by Gerry Johnson and published by Cambridge University Press. This book was released on 2007-08-02 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an analysis of what managers actually do in relation to the development of strategy in organisations.

Download or read book Strategic Communication for Sustainable Organizations written by Myria Allen and published by Springer. This book was released on 2015-07-16 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses and large for-profit organizations provide valuable insights from a practitioner’s perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver and the Natural Resources Defense Council. Theory, research and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research.

Download or read book Strategic Corporate Communication written by Ross Brinkert and published by . This book was released on 2017-12-31 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-positioning to manage their careers. The text grounds corporate communication in theoretical research and marketplace practices that demonstrate foundational corporate communication elements such as strategy, brand, storytelling, communities, messaging, context, ethics, influence, research and measurement, leadership and management, and change. Each chapter introduces relevant theory related to a particular topic, ways in which the information can support career planning, and how the content and skills covered in the chapter apply in the context of the work environment or future interactions with clients. Practical application opportunities at both the personal and organizational level encourage careful reflection throughout. The inclusion of SWOT exercises and case studies with guiding questions inspires critical thinking and further exploration. Strategic Corporate Communication is an ideal text for upper-division undergraduate and graduate-level courses in strategic, public relations, corporate, branding, professional, and marketing communication. Ross Brinkert is an award-winning teacher, associate professor, and was inaugural chair of the Corporate Communication Program at Penn State Abington. He holds a Ph.D. in communication sciences from Temple University. Dr. Brinkert's research and applied work address how increasing the engagement of organizational leaders may increase engagement throughout the entire organization. Lisa V. Chewning is an award-winning teacher, associate professor, and chair of the Corporate Communication Program at Penn State Abington. She holds a Ph.D. in communication from Rutgers University. Dr. Chewning's research combines theoretical and applied perspectives to further understand the role of communication in human organization.

Download or read book Future Directions of Strategic Communication written by Howard Nothhaft and published by Routledge. This book was released on 2020-05-21 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field. Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.

Download or read book Strategic Human Resource Management written by Catherine Bailey and published by Oxford University Press. This book was released on 2018 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The well-respected author team strike the ideal balance between the latest academic theory and real-world practice, making this the most applied SHRM textbook written in an eminently student-friendly format."--Source inconnue.

Download or read book Strategic Financial and Investor Communication written by Ian Westbrook and published by Routledge. This book was released on 2014-04-03 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests, they will be overlooked, their cost of capital will increase and stock price will suffer. In Strategic Financial and Investor Communication: the stock price story Ian Westbrook, principal of Australia's leading independent financial communications firm, argues just this: stock price is more a story than a number. Moreover, the book will teach you how to tell your own story by guiding you through the fast-paced world of financial corporate communication with a professional's pragmatism as well as academic rigour. Whether you're a student or a professional of PR, investor relations or corporate communications, this much-needed guide will teach you how to tell a compelling story about your company that the stockbroker, fund manager and corporate media cannot ignore.

Download or read book The Routledge Handbook of Strategic Communication written by Derina Holtzhausen and published by Routledge. This book was released on 2014-11-20 with total page 953 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

Download or read book The International Encyclopedia of Organizational Communication 4 Volume Set written by Craig Scott and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 2714 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Organizational Communication offers a comprehensive collection of entries contributed by international experts on the origin, evolution, and current state of knowledge of all facets of contemporary organizational communication. Represents the definitive international reference resource on a topic of increasing relevance, in a new series of sub-disciplinary international encyclopedias Examines organization communication across a range of contexts, including NGOs, global corporations, community cooperatives, profit and non-profit organizations, formal and informal collectives, virtual work, and more Features topics ranging from leader-follower communication, negotiation and bargaining and organizational culture to the appropriation of communication technologies, emergence of inter-organizational networks, and hidden forms of work and organization Offers an unprecedented level of authority and diverse perspectives, with contributions from leading international experts in their associated fields Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library Awarded 2017 Best Edited Book award by the Organizational Communication Division, National Communication Association

Download or read book The Theory and Practice of Corporate Communication written by Alan T. Belasen and published by SAGE. This book was released on 2008 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate communication is a dynamic interplay of complementary and often competing orientations. This book offers a coherent, integrative approach by examining the topic and tasks from the framework of the competing values perspective.

Download or read book Ask Magazine written by and published by . This book was released on 2010 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Innovation Strategy for the Knowledge Economy written by Debra M Amidon and published by Routledge. This book was released on 2009-11-03 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation Strategy for the Knowledge Economy is intended for managers who have practiced the best of quality and re-engineering management techniques and are ready to transform their organizations with the systematic notions of knowledge creation and application. It is for organization leaders who prefer to be inspired with innovation strategy than hit over the head with change management techniques. It does not deal with barriers, hurdles, or conflicts to be resolved; rather, it paints a possible vision of how we can take advantage of our collective learning to move an enterprise forward. This book provides the reader with a sound, practical framework for instituting innovation strategy beyond the traditional definition of flow of parts or finances. At the core is an understanding of the dual value of knowledge (content) and innovation (process) using 'real-time' learning as the methodology. Innovation Strategy for the Knowledge Economy introduces new managerial concepts such as: Value-System versus Value-Chain Strategic Business Network (SBN) versus Strategic Business Unit (SBU) Customer Success versus Customer Satisfaction It is an invaluable resource for both managers and organization leaders. Debra Mae Amidon is Founder and Chief Strategist of Entovation International, a global innovation research and consulting network with outposts throughout the world. Her specialties include: knowledge management, learning networks, customer innovation, and enterprise transformation. Ms. Amidon holds degrees from Boston University, Columbia and MIT, where she was an Alfred P. Sloan Fellow.

Download or read book Licensing Best Practices written by Robert Goldscheider and published by John Wiley & Sons. This book was released on 2006-06-26 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The LESI Guide to Licensing Best Practices, to which I was proudto contribute, has found solid acceptance in the internationallicensing community. The new volume of Licensing BestPractices maintains this high standard. It was designed to becomplementary to its predecessor and broadens the scope of thescholarship. Standing alone, Licensing Best Practices is avaluable source of contemporary information. In combination withThe LESI Guide to Licensing Best Practices, we have a veryvaluable source of insights and practical knowledge." —Heinz Goddar Partner Boehmert & Boehmert "Few if any other intellectual property references lay therequired geographic foundation for the scientific, business, andlegal issues presented. Goldscheider and Gordon demonstrate thattech transfer occurs in a global arena. The book lives up to itstitle: Licensing Best Practices." —James E. Malackowski President & CEO, Ocean Tomo, LLCpast president, LES-USA & Canada An invaluable complement to the field's acclaimed book onlicensing best practices Spanning the globe, from Scandinavia to Japan and Mexico toKorea, Licensing Best Practices provides a comprehensive anduser-friendly resource for professionals in licensing andtechnology management. Featuring contributions from some of themost highly regarded LESI professionals, this definitive guideincludes detailed discussions on some of the hottest topics inlicensing, including: Licensing and Technology Transfer to China Software Licensing as a Driver of the Indian Economy Secrets of Successful Dealmaking in Asia Licensing in Scandinavia-Home of Entrepreneurial Inventors,Industrialists, and Philanthropists Global Innovation and Licensing Opportunities on theInternet Energy and Environment Driving Technology and Licensing Licensing Nanotechnology Assuring Royalty Compliance in High Technology Licensing Intellectual Property Allocation Strategies in JointVentures Applications of Game Theory to IP Royalty Negotiations

Download or read book Communication for Business and the Professions Strategie s and Skills written by Judith Dwyer and published by Pearson Higher Education AU. This book was released on 2012-10-15 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The comprehensive how-to guide to preparing students for the demands they’ll face on the job. Dwyer thoroughly addresses the new-media skills that employees are expected to have in today’s business environment. Now titled Communication for Business and the Professions: Strategies and Skills, the fifth edition presents these technologies in the context of proven communication strategies and essential business English skills. With new and updated content on social media and technology, Dwyer provides comprehensive coverage of communication strategies and skills by linking theory and research with practical skills and examples. Dwyer believes in expanding our knowledge of what we can do to interact effectively and provides us with working models to practise and refine how well we do it. This edition continues to provide a solid background in communication, stimulate critical thinking, and promote active learning through a variety of features and activities.