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Book Measuring Psychological Responses To Media Messages

Download or read book Measuring Psychological Responses To Media Messages written by Annie Lang and published by Routledge. This book was released on 2014-04-08 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Characterized by its multi-level interdisciplinary character, communication has become a variable field -- one in which the level of analysis varies. This has had important ramifications for the study of communication because, to some extent, the questions one asks are determined by the methods one has available to answer them. As a result, communication research is characterized by the plethora of both qualitative and quantitative approaches used by its practitioners. These include survey and experimental methods, and content, historical, and rhetorical analyses. A variety of tools has been developed in cognitive psychology and psychophysiology which attempts to measure "thinking" without asking people how they do it. This book is devoted to exploring how these methods might be used to further knowledge about the process of communication. The methods chosen have all been used extensively in cognitive and experimental psychology. Each chapter in this book is designed to describe the history of the method being introduced, the theory behind it, how to go about using it, and how it has already been used to study some area of communication. The methods introduced here vary widely in terms of the amount of equipment and training needed to use them. Some require only theoretical knowledge and a paper and pencil; others require more elaborate hardware and software for implementation. These methods also vary widely in terms of what sorts of variables they can be used to measure. Some of them adapt quite readily to traditional communication variables like persuasion, attitude change, and knowledge; others are more applicable to process type variables such as attention, arousal, involvement, encoding, and retrieval.

Book Detection Theory

    Book Details:
  • Author : Neil A. Macmillan
  • Publisher : Psychology Press
  • Release : 2004-09-22
  • ISBN : 1135634564
  • Pages : 599 pages

Download or read book Detection Theory written by Neil A. Macmillan and published by Psychology Press. This book was released on 2004-09-22 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detection Theory is an introduction to one of the most important tools for analysis of data where choices must be made and performance is not perfect. Originally developed for evaluation of electronic detection, detection theory was adopted by psychologists as a way to understand sensory decision making, then embraced by students of human memory. It has since been utilized in areas as diverse as animal behavior and X-ray diagnosis. This book covers the basic principles of detection theory, with separate initial chapters on measuring detection and evaluating decision criteria. Some other features include: *complete tools for application, including flowcharts, tables, pointers, and software; *student-friendly language; *complete coverage of content area, including both one-dimensional and multidimensional models; *separate, systematic coverage of sensitivity and response bias measurement; *integrated treatment of threshold and nonparametric approaches; *an organized, tutorial level introduction to multidimensional detection theory; *popular discrimination paradigms presented as applications of multidimensional detection theory; and *a new chapter on ideal observers and an updated chapter on adaptive threshold measurement. This up-to-date summary of signal detection theory is both a self-contained reference work for users and a readable text for graduate students and other researchers learning the material either in courses or on their own.

Book The Oxford Handbook of Philosophy of Perception

Download or read book The Oxford Handbook of Philosophy of Perception written by Mohan Matthen and published by . This book was released on 2015 with total page 945 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of the Philosophy of Perception is a survey by leading philosophical thinkers of contemporary issues and new thinking in philosophy of perception. It includes sections on the history of the subject, introductions to contemporary issues in the epistemology, ontology and aesthetics of perception, treatments of the individual sense modalities and of the things we perceive by means of them, and a consideration of how perceptual information is integrated and consolidated. New analytic tools and applications to other areas of philosophy are discussed in depth. Each of the forty-five entries is written by a leading expert, some collaborating with younger figures; each seeks to introduce the reader to a broad range of issues. All contain new ideas on the topics covered; together they demonstrate the vigour and innovative zeal of a young field. The book is accessible to anybody who has an intellectual interest in issues concerning perception.

Book Signal Detection Theory and Psychophysics

Download or read book Signal Detection Theory and Psychophysics written by David Marvin Green and published by Peninsula Pub. This book was released on 1988-01 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book summarizes the application of signal detection theory to the analysis an measurement of humn observer's sensor sysem. The theory provides a way to analyze what had been called the threshold or sensory limen, the basic unit of all discrimination studies, whether human or animal. The book outlines the theory of statisical decision making and its application to a variety of common psychophysical processes. It shows how signal detection theory can be used to separate sensory and decision aspects of responses in dicrimination. The concepts of the ideal observer and energy detector are presented and compared with human auditory detection data. Signal detection theory is appliced to a variety of other substanditive problemsin sensory psychology. Signal Detection Theory and Psychology is an invaluable book for psychologists dealing with sensory perception, especailly auditory, for psychologists studying discrimination in other cognitivie processes, and for human factor engineers dealing with man/machine interfaces.

Book A Primer of Signal Detection Theory

Download or read book A Primer of Signal Detection Theory written by Don McNicol and published by Psychology Press. This book was released on 2005-01-15 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is being reprinted to fill in the gap in literature on Signal Detection Theory, a theory that is still important in psychology, hearing, vision, audiology, and related subjects. There are a few books at the introductory level for undergraduates

Book The Cognitive Neuroscience of Metacognition

Download or read book The Cognitive Neuroscience of Metacognition written by Stephen M. Fleming and published by Springer Science & Business Media. This book was released on 2014-01-31 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metacognition is the capacity to reflect upon and evaluate cognition and behaviour. Long of interest to philosophers and psychologists, metacognition has recently become the target of research in the cognitive neurosciences. By combining brain imaging, computational modeling, neuropsychology and insights from psychiatry, the present book offers a picture of the metacognitive functions of the brain. Chapters cover the definition and measurement of metacognition in humans and non-human animals, the computational underpinnings of metacognitive judgments the cognitive neuroscience of self-monitoring ranging from confidence to error-monitoring and neuropsychiatric studies of disorders of metacognition. This book provides an invaluable overview of a rapidly emerging and important field within cognitive neuroscience.

Book Signal Detection Theory and ROC Analysis in Psychology and Diagnostics

Download or read book Signal Detection Theory and ROC Analysis in Psychology and Diagnostics written by John A. Swets and published by Psychology Press. This book was released on 2014-02-25 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Signal detection theory--as developed in electrical engineering and based on statistical decision theory--was first applied to human sensory discrimination 40 years ago. The theoretical intent was to provide a valid model of the discrimination process; the methodological intent was to provide reliable measures of discrimination acuity in specific sensory tasks. An analytic method of detection theory, called the relative operating characteristic (ROC), can isolate the effect of the placement of the decision criterion, which may be variable and idiosyncratic, so that a pure measure of intrinsic discrimination acuity is obtained. For the past 20 years, ROC analysis has also been used to measure the discrimination acuity or inherent accuracy of a broad range of practical diagnostic systems. It was widely adopted by methodologists in the field of information retrieval, is increasingly used in weather forecasting, and is the generally preferred method in clinical medicine, primarily in radiology. This book attends to both themes, ROC analysis in the psychology laboratory and in practical diagnostic settings, and to their essential unity. The focus of this book is on detection and recognition as fundamental tasks that underlie most complex behaviors. As defined here, they serve to distinguish between two alternative, confusable stimulus categories, which may be perceptual or cognitive categories in the psychology laboratory, or different states of the world in practical diagnostic tasks. This book on signal detection theory in psychology was written by one of the developers of the theory, who co-authored with D.M. Green the classic work published in this area in 1966 (reprinted in 1974 and 1988). This volume reviews the history of the theory in engineering, statistics, and psychology, leading to the separate measurement of the two independent factors in all discrimination tasks, discrimination acuity and decision criterion. It extends the previous book to show how in several areas of psychology--in vigilance and memory--what had been thought to be discrimination effects were, in reality, effects of a changing criterion. The book shows that data plotted in terms of the relative operating characteristic have essentially the same form across the wide range of discrimination tasks in psychology. It develops the implications of this ROC form for measures of discrimination acuity, pointing up the valid ones and identifying several common, but invalid, ones. The area under the binormal ROC is seen to be supported by the data; the popular measures d' and percent correct are not. An appendix describes the best, current programs for fitting ROCs and estimating their parameters, indices, and standard errors. The application of ROC analysis to diagnostic tasks is also described. Diagnostic accuracy in a wide range of tasks can be expressed in terms of the ROC area index. Choosing the appropriate decision criterion for a given diagnostic setting--rather than considering some single criterion to be natural and fixed--has a major impact on the efficacy of a diagnostic process or system. Illustrated here by separate chapters are diagnostic systems in radiology, information retrieval, aptitude testing, survey research, and environments in which imminent dangerous conditions must be detected. Data from weather forecasting, blood testing, and polygraph lie detection are also reported. One of these chapters describes a general approach to enhancing the accuracy of diagnostic systems.

Book Identifying the Culprit

    Book Details:
  • Author : National Research Council
  • Publisher : National Academies Press
  • Release : 2015-01-16
  • ISBN : 0309310628
  • Pages : 212 pages

Download or read book Identifying the Culprit written by National Research Council and published by National Academies Press. This book was released on 2015-01-16 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identifying the Culprit: Assessing Eyewitness Identification makes the case that better data collection and research on eyewitness identification, new law enforcement training protocols, standardized procedures for administering line-ups, and improvements in the handling of eyewitness identification in court can increase the chances that accurate identifications are made. This report explains the science that has emerged during the past 30 years on eyewitness identifications and identifies best practices in eyewitness procedures for the law enforcement community and in the presentation of eyewitness evidence in the courtroom. In order to continue the advancement of eyewitness identification research, the report recommends a focused research agenda.

Book Detection Theory

    Book Details:
  • Author : Michael J. Hautus
  • Publisher : Routledge
  • Release : 2021-09-27
  • ISBN : 100044032X
  • Pages : 452 pages

Download or read book Detection Theory written by Michael J. Hautus and published by Routledge. This book was released on 2021-09-27 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detection Theory: A User’s Guide is an introduction to one of the most important tools for the analysis of data where choices must be made and performance is not perfect. In these cases, detection theory can transform judgments about subjective experiences, such as perceptions and memories, into quantitative data ready for analysis and modeling. For beginners, the first three chapters introduce measuring detection and discrimination, evaluating decision criteria, and the utility of receiver operating characteristics. Later chapters cover more advanced research paradigms, including: complete tools for application, including flowcharts, tables, and software; student-friendly language; complete coverage of content area, including both one-dimensional and multidimensional models; integrated treatment of threshold and nonparametric approaches; an organized, tutorial level introduction to multidimensional detection theory; and popular discrimination paradigms presented as applications of multidimensional detection theory. This modern summary of signal detection theory is both a self-contained reference work for users and a readable text for graduate students and researchers learning the material either in courses or on their own.

Book The Psychology of Fake News

Download or read book The Psychology of Fake News written by Rainer Greifeneder and published by Routledge. This book was released on 2020-08-13 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the phenomenon of fake news by bringing together leading experts from different fields within psychology and related areas, and explores what has become a prominent feature of public discourse since the first Brexit referendum and the 2016 US election campaign. Dealing with misinformation is important in many areas of daily life, including politics, the marketplace, health communication, journalism, education, and science. In a general climate where facts and misinformation blur, and are intentionally blurred, this book asks what determines whether people accept and share (mis)information, and what can be done to counter misinformation? All three of these aspects need to be understood in the context of online social networks, which have fundamentally changed the way information is produced, consumed, and transmitted. The contributions within this volume summarize the most up-to-date empirical findings, theories, and applications and discuss cutting-edge ideas and future directions of interventions to counter fake news. Also providing guidance on how to handle misinformation in an age of “alternative facts”, this is a fascinating and vital reading for students and academics in psychology, communication, and political science and for professionals including policy makers and journalists.

Book The Psychology of Learning and Motivation

Download or read book The Psychology of Learning and Motivation written by and published by Academic Press. This book was released on 2007-10-03 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: The view of memory use as skilled performance embraces the interactive nature of memory and higher order cognition. In considering the contexts in which memory is used, this book helps to answer such questions as: - If asked where I live, how do I decide on a street address or city name? - What influences my selection in a criminal lineup besides actual memory of the perpetrator? - Why do expert golfers better remember courses they've played than amateur golfers? Chapters in this volume discuss strategies people use in responding to memory queries- whether and how to access memory and how to translate retrieved products into responses. Coverage includes memory for ongoing events and memory for prospective events-how we remember to do future intended actions. Individual differences in memory skill is explored across people and situations, with special consideration given to the elderly population and how strategies at encoding and retrieval can offset what would otherwise be declining memory. - An intergrative view of memory, metamemory, judgment and decision-making, and individual differences - Relevant to both applied concerns and basic research - Articles written by expert contributors

Book Intelligence Analysis

    Book Details:
  • Author : National Research Council
  • Publisher : National Academies Press
  • Release : 2011-03-08
  • ISBN : 0309210925
  • Pages : 352 pages

Download or read book Intelligence Analysis written by National Research Council and published by National Academies Press. This book was released on 2011-03-08 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. intelligence community (IC) is a complex human enterprise whose success depends on how well the people in it perform their work. Although often aided by sophisticated technologies, these people ultimately rely on their own intellect to identify, synthesize, and communicate the information on which the nation's security depends. The IC's success depends on having trained, motivated, and thoughtful people working within organizations able to understand, value, and coordinate their capabilities. Intelligence Analysis provides up-to-date scientific guidance for the intelligence community (IC) so that it might improve individual and group judgments, communication between analysts, and analytic processes. The papers in this volume provide the detailed evidentiary base for the National Research Council's report, Intelligence Analysis for Tomorrow: Advances from the Behavioral and Social Sciences. The opening chapter focuses on the structure, missions, operations, and characteristics of the IC while the following 12 papers provide in-depth reviews of key topics in three areas: analytic methods, analysts, and organizations. Informed by the IC's unique missions and constraints, each paper documents the latest advancements of the relevant science and is a stand-alone resource for the IC's leadership and workforce. The collection allows readers to focus on one area of interest (analytic methods, analysts, or organizations) or even one particular aspect of a category. As a collection, the volume provides a broad perspective of the issues involved in making difficult decisions, which is at the heart of intelligence analysis.

Book Sensory Discrimination Tests and Measurements

Download or read book Sensory Discrimination Tests and Measurements written by Jian Bi and published by John Wiley & Sons. This book was released on 2015-10-12 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensory testing and measurement are the main functions of sensory analysis. In recent years, the sensory and consumer field has evolved to include both difference testing and similarity testing, and new sensory discrimination methods such as the tetrads have received more attention in the literature. This second edition of Sensory Discrimination Tests and Measurements is updated throughout and responds to these changes and includes: A wide range of sensory measurements: Measurements of sensory effect (d', R-index and Gini-index); Measurements of performance of trained sensory panel (Intraclass correlation coefficients and Cronbachs coefficient alpha); Measurements of relative importance of correlated sensory and consumer attributes (drivers of consumer liking or purchase intent); Measurements of consumer emotions and psychographics; Measurements of time-intensity; Measurements of sensory thresholds; Measurements of sensory risk with negative sensory effects (Benchmark Dose, BMD, methodology) Measurements of sensory shelf life (SSL). A balanced introduction of sensory discrimination tests including difference tests and similarity tests. Bayesian approach to sensory discrimination tests. Modified and multiple-sample discrimination tests. Replicated discrimination tests using the beta-binomial (BB), corrected beta-binomial (CBB), and Dirichlet-multinomial (DM) models. Sensory discrimination methods including the tetrads and the M+N. R and S-Plus codes for all the measurements and tests introduced in the book. Mainly intended for researchers and practitioners in the sensory and consumer field, the book is a useful reference for modern sensory analysis and consumer research, especially for sensometrics.

Book Research Methods in Linguistics

Download or read book Research Methods in Linguistics written by Robert J. Podesva and published by Cambridge University Press. This book was released on 2014-01-23 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to conducting research projects in linguistics, this book provides a complete training in state-of-the-art data collection, processing, and analysis techniques. The book follows the structure of a research project, guiding the reader through the steps involved in collecting and processing data, and providing a solid foundation for linguistic analysis. All major research methods are covered, each by a leading expert. Rather than focusing on narrow specializations, the text fosters interdisciplinarity, with many chapters focusing on shared methods such as sampling, experimental design, transcription and constructing an argument. Highly practical, the book offers helpful tips on how and where to get started, depending on the nature of the research question. The only book that covers the full range of methods used across the field, this student-friendly text is also a helpful reference source for the more experienced researcher and current practitioner.

Book Neuropsychology and the Dementias

Download or read book Neuropsychology and the Dementias written by Siobhan Hart and published by Psychology Press. This book was released on 1990-12 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book summarizes current knowledge of the neuropsychology of dementia, highlights the multifaceted nature of the problem, and argue that an input from neuropsychologists can facilitate the advances made by other neuroscientists

Book Stevens  Handbook of Experimental Psychology and Cognitive Neuroscience  Set

Download or read book Stevens Handbook of Experimental Psychology and Cognitive Neuroscience Set written by John T. Wixted and published by Wiley. This book was released on 2018-04-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first edition was published in 1951, The Stevens' Handbook of Experimental Psychology has been recognized as the standard reference in the field. The most recent (3rd) edition of the handbook was published in 2004, and it was a success by any measure. But the field of experimental psychology has changed in dramatic ways since then. Throughout the first 3 editions of the handbook, the changes in the field were mainly quantitative in nature. That is, the size and scope of the field grew steadily from 1951 to 2004, a trend that was reflected in the growing size of the handbook itself: the 1-volume first edition (1951) was succeeded by a 2-volume second edition (1988) and then by a 4-volume third edition (2004). Since 2004, however, this still-growing field has also changed qualitatively in the sense that, in virtually every subdomain of experimental psychology, theories of the mind have evolved into theories of the brain. Research methods in experimental psychology have changed accordingly and now include not only venerable EEG recordings (long a staple of research in psycholinguistics) but also MEG, fMRI, TMS, and single-unit recording. The trend towards neuroscience is an absolutely dramatic, worldwide phenomenon that is unlikely to ever be reversed. Thus, the era of purely behavioral experimental psychology is already long gone, even though not everyone has noticed. Experimental psychology and "cognitive neuroscience" (an umbrella term that includes behavioral neuroscience, social neuroscience and developmental neuroscience) are now inextricably intertwined. Nearly every major psychology department in the country has added cognitive neuroscientists to its ranks in recent years, and that trend is still growing. A viable handbook of experimental psychology should reflect the new reality on the ground. There is no handbook in existence today that combines basic experimental psychology and cognitive neuroscience, this despite the fact that the two fields are interrelated – and even interdependent – because they are concerned with the same issues (e.g., memory, perception, language, development, etc.). Almost all neuroscience-oriented research takes as its starting point what has been learned using behavioral methods in experimental psychology. In addition, nowadays, psychological theories increasingly take into account what has been learned about the brain (e.g., psychological models increasingly need to be neurologically plausible). These considerations explain why this edition of: The Stevens' Handbook of Experimental Psychology is now called The Stevens' Handbook of Experimental Psychology and Cognitive Neuroscience. The title serves as a reminder that the two fields go together and as an announcement that the Stevens' Handbook covers it all. The 4th edition of the Stevens’ Handbook is a 5-volume set structured as follows: I. Learning & Memory: Elizabeth Phelps & Lila Davachi (Volume Editors) Topics include fear learning; time perception; working memory; visual object recognition; memory and future imagining; sleep and memory; emotion and memory; attention and memory; motivation and memory; inhibition in memory; education and memory; aging and memory; autobiographical memory; eyewitness memory; and category learning. II. Sensation, Perception & Attention: John Serences (Volume Editor) Topics include attention; vision; color vision; visual search; depth perception; taste; touch; olfaction; motor control; perceptual learning; audition; music perception; multisensory integration; vestibular, proprioceptive, and haptic contributions to spatial orientation; motion perception; perceptual rhythms; the interface theory of perception; perceptual organization; perception and interactive technology; perception for action. III. Language & Thought: Sharon Thompson-Schill (Volume Editor) Topics include reading; discourse and dialogue; speech production; sentence processing; bilingualism; concepts and categorization; culture and cognition; embodied cognition; creativity; reasoning; speech perception; spatial cognition; word processing; semantic memory; moral reasoning. IV. Developmental & Social Psychology: Simona Ghetti (Volume Editor) Topics include development of visual attention; self-evaluation; moral development; emotion-cognition interactions; person perception; memory; implicit social cognition; motivation group processes; development of scientific thinking; language acquisition; category and conceptual development; development of mathematical reasoning; emotion regulation; emotional development; development of theory of mind; attitudes; executive function. V. Methodology: E. J. Wagenmakers (Volume Editor) Topics include hypothesis testing and statistical inference; model comparison in psychology; mathematical modeling in cognition and cognitive neuroscience; methods and models in categorization; serial versus parallel processing; theories for discriminating signal from noise; Bayesian cognitive modeling; response time modeling; neural networks and neurocomputational modeling; methods in psychophysics analyzing neural time series data; convergent methods of memory research; models and methods for reinforcement learning; cultural consensus theory; network models for clinical psychology; the stop-signal paradigm; fmri; neural recordings; open science.

Book A Primer of Signal Detection Theory

Download or read book A Primer of Signal Detection Theory written by Don McNicol and published by Psychology Press. This book was released on 2005-01-15 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Primer of Signal Detection Theory is being reprinted to fill the gap in literature on Signal Detection Theory--a theory that is still important in psychology, hearing, vision, audiology, and related subjects. This book is intended to present the methods of Signal Detection Theory to a person with a basic mathematical background. It assumes knowledge only of elementary algebra and elementary statistics. Symbols and terminology are kept at a basic level so that the eventual and hoped for transfer to a more advanced text will be accomplished as easily as possible. Intended for undergraduate students at an introductory level, the book is divided into two sections. The first part introduces the basic ideas of detection theory and its fundamental measures. Its aim is to enable the reader to be able to understand and compute these measures. It concludes with a detailed analysis of a typical experiment and a discussion of some of the problems which can arise for the potential user of detection theory. The second section considers three more advanced topics: threshold theory, the extension of detection theory, and an examination of Thurstonian scaling procedures.