Download or read book A Crash Course in Email Marketing for Small and Medium sized Businesses written by John W. Hayes and published by Harriman House Limited. This book was released on 2013-08-09 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite being one of the most mature online marketing technologies available to today's small and medium-sized business marketer, email marketing continues to pack a punch way beyond its weight or cost. The fact is that email marketing, if you treat it right, works better than any other marketing technique available - both on or offline. This book is for any entrepreneur, business owner or marketer who values the idea of building and maintaining relationships with existing customers and prospects, and forging new connections by creating and delivering timely and targeted content. It tells you how to put in place the important principles and techniques that will improve your email marketing, making it more engaging for your audience and more profitable for you. No matter what kind of business you are in, email marketing, combined with the simple best practices featured here, will help you increase customer retention and drive profitability. If you want to start making relationships pay, now is the time to invest in email marketing. This guide from John Hayes will get you started in the right way, or show you how to improve the email marketing you are already doing.

Download or read book A Crash Course in Email Marketing for Small and written by Rukan Ghanem and published by CreateSpace. This book was released on 2014-11-30 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.

Download or read book Email Advertising Crash Course written by Daniel Hirsch and published by . This book was released on 2015-05-15 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: There's no doubt that online marketing strategies are now an integral part of any business' overall marketing plan. If your business remains offline, you have severely limited your chances of virtually expanding out into the rest of the world. In today's society, email is the one true must have. From our pre-teens to our grandmothers, who doesn't have an email account these days? And in these email accounts, we regularly receive all kinds of marketing emails: promotional and content-driven newsletters from supermarkets, banks, schools, and even from our favorite restaurant. So if your business isn't sending out marketing emails, then you're missing out on a huge opportunity. That's the truth, plain and simple. However, as a business new to email marketing, you need to be very careful in treading the thin line between an effective email campaign and one that damages your sender credibility and the overall image of your business. There's a big difference between someone being interested in what you send versus them being annoyed by it. This book is designed to provide you with a step-by-step guide to build an email list for your business, and create an effective newsletter campaign that will have your prospective clients or customers voluntarily opening their pockets in no time. So if you're ready to take your business' marketing strategy to the next level, then let's get started!

Download or read book Bricks Mortar Oughta written by John W. Hayes and published by R & D Publishing. This book was released on 2015-01-01 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you work on the high street, you won’t need reminding that traditional, bricks and mortar retail hasn’t had an easy go of it in recent years. Thankfully, after half-a-decade of financial gloom, there is light at the end of the tunnel and it looks like the economy might just be turning a corner. But this doesn’t necessarily mean a return to easy street. For many businesses who continue to struggle on today’s high streets, it is all too easy to point the finger of blame for their decline at factors, which they believe, are beyond their control. The Internet is a very obvious target when looking for a fall guy responsible for the decline of the high street. But is this fair? In the face of online competition some businesses will struggle while others, who rise to the challenge, will thrive. This book is for any entrepreneur, business owner or marketer who wants to future-proof their business, drive real world sales and maximise the potential of their traditional bricks and mortar operations using the techniques widely adopted by their online counterparts.

Download or read book The Email Marketing Playbook New Strategies to Get Your Emails Noticed written by Adella Pasos and published by Adella Pasos. This book was released on 2020-08-13 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you interested in learning how email marketing can improve your business and profits? If, YES, The email marketing playbook is a strategic guide that explains how to get started in email marketing, ways to generate a large list of prospects and the best types of email tactics to use so you can start making money today. If you want to learn everything you’ll ever need to know about email marketing, this is the book for you! What is inside of this book? >> Email Marketing Basics Best Practices for Email Marketing How to Choose an Email Marketing Provider Reasons to A/B split test campaigns Steps to Creating Highly Optimized Campaigns >> List Building Ideas The Most Effective Ways to Increase Subscribers Email content that actually gets opened Exactly What to Say in Email To Get People to Buy >> Key Metrics & How to Interpret Data Creating Your First Email Campaign List of Powerful Subject Lines The Top Email Marketing Performance KPI's Ways to Automate Email Marketing for Sales List of Ways to Make Money from an Email List Over 15 Email Marketing Resources with Links FAQ's on Email Marketing and Getting Started

Download or read book Email Marketing in a Digital World written by Richard C. Hanna and published by Business Expert Press. This book was released on 2015-12-18 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including social and digital media channels, cannot duplicate or recreate the unique capabilities of email marketing. This book is for those who wish to learn more about how email marketing works, whether as students, teachers, or practitioners. The authors recap the history of email and email marketing and explain how it informs email today. They cover the fundamentals of email marketing, including types of emails, the elements of an email, email metrics, best practices for email for improving performance, list development, and the benefits of segmenting an email list. Also addressed are special topics in email strategy, including the psychology of email recipients, AB testing for optimizing email elements, integrating email with social media, and aligning email with big data sources.

Download or read book The Truth about Email Marketing written by Simms Jenkins and published by Pearson Education. This book was released on 2009 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Truth About Email Marketing isn't laden with difficult terms that only industry insiders can recognise. It should be seen as a resource to help build and improve a successful email program, regardless of company size or budget. The reader will gain a better understanding of how to articulate the key benefits of email to an executive team and will have tangible steps on how to launch or strengthen their own email program. Key features which will set this book apart from others in this field include: - Comprehensive list of email marketing terms and definitions for today's fast moving Web 2.0 world - Email marketing scorecard and benchmarks to help you measure and drive results in your internal campaigns - Dozens of easy to test and implement best practices that every email program should utilize. This is a unique field guide which covers every facet of email marketing and provides tactical improvements you can make in your own email campaigns. Part of the successful Truth About Series. Each title covers an entire field of knowledge in a sharp and entertaining way. With approximately 50 honest answers to important questions in every book, you will find yourself thinking 'aha' as you read each page. The Truth and nothing but The Truth.

Download or read book Email Marketing written by Eric J. Scott and published by Createspace Independent Publishing Platform. This book was released on 2016-09-12 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you clueless about where to start with Email Marketing?I understand your pain, I was once there, I didn't have a clue and I wish it would have been quicker and easier. To help you avoid my mistakes and pain I have put together my Email Marketing GuideYou will learn how to: Keep your audience engaged whilst quickly building your authority in a niche? Being able to instantly gain credibility with your email clients! Start to become proficient with your email marketing This Email Marketing Guide is my top 3 books on Email marketing which I will help you become proficient with your own Email Marketing. You will find my Beginners Guide, the Strategies I use, and the Tips & Tricks I implemented. All of this will help you to with the skills you need to dominate any niche or market.So you're thinking you have tried email marketing before, but have since written it off as a fad and it doesn't work! Right? The problem might not have been with the medium but the message you were sending.When you're building your authority on the niche your business or website caters to, it is essential to ensuring that your email marketing efforts are received not just grudgingly, but willing, and sometimes even with excitement. Unfortunately, it is easier said than done, especially as there is no surefire way to prove yourself as an authority figure other than to elucidate others on the fact of the matter for long enough to gain the title. Luckily, there is a road map to the path to becoming an authority, and inside you will find everything you need to take you from inexperienced marketer to the primary authority in your niche. In my book I will show you everything you need to know to get started and progress, up to the stage where you will know how to gain new subscribers and keep them hooked, it just a matter of doing the right things!My book will extensively provide information and resources in the email marketing field which give you the skills to help you advance and ultimately become a dominant player in the industry.Step by step processes are revealed and services that are offered by various providers are examined. Detailed illustrations on what actions to exclude and the measures to keenly observe, are presented in an intriguing and compelling manner to bolster your morale and inspire you to achieve your goals and aspirations. If you wish to successfully launch your business product or service, or whether you are rebranding, this book offers directives on how to tactically and proficiently chart your course until you are prominently positioned as a leading email marketer.My book will show you tips and tricks on every step of your email marketing. From making an email list to writing the actual email all the way down to the moment you send it, there are tips to follow every step of the way. These tips are specifically designed to help you build your credibility in the process of marketing your product through email. This is perfect for anyone who has something to sell.Here are some of the things I will show you: What is Email Marketing Why you should use Email Marketing Pitfalls and How to Avoid them What to include in your email The most effective ways to ensure you know everything about your niche. The most reliable ways to get subscribers to see you as an authority. How to ensure your open rate, click through rate, conversion by source and forward rate go through the roof. Raise your credibility to an all-time high. Build an email list worthy of receiving your content and promotions ul>What are you waiting for? Don't waste any more time. SCROLL UP AND CLICK BUY NOW!

Download or read book Email Marketing written by Razaq Adekunle and published by . This book was released on 2021-02-17 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Email marketing's power is matched only by how incredibly misunderstood it is.In this Email Marketing, digital marketing expert reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts and generate millions in revenue using their email lists.Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. Inside the book you'll discover: Understanding What Email Marketing Is- It is very common for people to use email for communication nowadays. As a matter of fact, there are people who will have a few email addresses. As a result, some people will start use emails as a mean to promote products. How Email Marketing Works- Email marketing is a form of direct marketing that uses electronic mail as a method of advertising. Technically, email marketing is an all-encompassing term. It can refer to any commercial or fundraising message. Email Marketing Tricks To Make Money- The game is called email marketing and in order to be an internet success story you must learn the rules, follow them, and succeed at this game. We will be talking about how to create email marketing campaigns that make money and this subject is geared towards those of us that actually build our own list instead of buying or renting a list. Email Marketing: Do You Want to Triple Your Return On Investment- One of the biggest mistakes most marketers do nowadays, is think email marketing is dead. Many marketers today drop the email marketing scheme to go with social media. Come to think of it, social media look much sexier than email. But, is a social media post as effective as an email? Before we answer that question, let's state a well-known fact. It is easier to send a friend request on Facebook than to collect an email online. But believe me, email marketing is thrice as worth it as social media marketing. So, what is email marketing? How to Do Bulk Email Marketing- You might be one of those who believe that bulk email marketing is no longer useful on driving web traffic. You are very wrong. Email marketing is a kind of advertising that directly appeals to the prospect buyers; thus, it commands attention and will drive sales. The most important thing is to make use of this internet marketing agenda strategically. Scroll to the top of the page and click on the buy button.

Download or read book Email Marketing Strategies 2019 written by Matthew Roy and published by Independently Published. This book was released on 2019-02 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: EMAIL MARKETING STRATEGY 2019 This book contains proven steps and strategies on how to effectively begin your journey as an email marketer, how you can steadily advance while developing a strong foundation and how to create more avenues for you to attract more subscribers and ultimately, more wealth. In addition, I provide you with intriguing background information and statistics so that you can obtain a holistic view of the field you are about to govern. By becoming more knowledgeable about past events, you can have a more in-depth examination on how technology has affected behavioral patterns and market trends. You do not need to fret that you are just starting. When you are starting something new, you are more open to learning and experimentation. So eagerly embrace and discover as much as you can, as you utilize the various tools and resources that are available. With your new found wisdom and knowledge gained, you can avoid many drawbacks, mistakes and advance even further than individuals who have been in the email marketing field for years. I have included information about the best service providers and programs available, because I sincerely want the best for you. This is your time to outshine your competitors and lead in your particular field. Once you make the commitment to employ the various strategies and procedures, you will accomplish your objectives and set goals. Allow your interest and enthusiasm to fuel your learning drive as I share with you the steps you need to take to obtain the best email marketing results. For additional information click on get BUTTONtag: email marketing guide, e mail marketing, email list building, email marketing beginners, e marketing, email marketing power, content marketing strategy, internet marketing strategies, email marketing 101, email marketing strategies, email marketing for beginners, email marketing books, email marketing mastery, email marketing fundamentals, email mailing list

Download or read book Email Marketing Success written by M. N. Willov and published by Zen Mastery Srl. This book was released on 2020-10-31 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Email Marketing Success: The Ultimate Guide to Building a Successful Email Marketing Campaign, Learn How to Build an Email List That Converts Nowadays, most people read their emails on their mobile phones and studies show that 3.7 billion people have access to email and 3 billion non-spam emails get read every hour of every day. This is where email marketing comes into play. Most companies are now trying to create well-designed emails that are more personalized rather than generalized to attract the attention of the consumer and make sure the email gets opened. Email will continue to be the main point of communication in the internet so it is important to take advantage of it and create effective email marketing strategies to help your business succeed. This book will teach you all the best practices and effective strategies for a successful email marketing campaign that will help your business grow and succeed. You will discover how to understand and target your audience so you would know which content or products to offer and will keep your clients coming back for more. This book will teach you about the following: What's Email Marketing and Why Your Business Needs It Getting Started With Email Marketing Building Your Mailing List Writing Emails That Will Inspire Your Audience to Take Action Measuring Results and Optimizing Your Strategy Despite the widespread use of email, not many companies know how to take advantage of this or are not implementing effective email marketing strategies. It is important that you include email marketing as one of the marketing strategies your company would employ. If you want to discover more on how you can create an effective email marketing strategy that would ensure great business for your company, scroll up and click "add to cart" now.

Download or read book The Greatest Email Marketing SEO Tactics written by Ezra Ling and published by Independently Published. This book was released on 2021-06-02 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: As any internet marketer worth their salt would tell you, you should never underestimate the power of email marketing. So if you don't know what's the best marketing tool you're looking for, I suggest you start building a list! It might end up being the most powerful tool you have for building your business and making money online. What makes email marketing so powerful? When it comes to building a profitable online business, email marketing is a cheap, personal, and direct means of connecting with your customers and growing your business. Even big companies rely heavily on email marketing to deliver products or set appointments. With so much room for creativity, email marketing is still a center of innovation. The goal is to create an intuitive email design and layout that represents and embodies the essence of your brand. Simple is often better in email marketing. Email marketing is by no means outdated. Even the largest corporations know the power of email marketing. A key difference between email and let's say, paid advertising, is that email is personal. This distinction is pivotal in understanding the dynamics of email marketing. Nobody will even open your email unless they're vaguely interested. Thus, successful email marketing campaigns must appeal to people in a personal and direct way, which is why the power of attraction or the feminine principle is so pivotal for success. At the same time, the masculine principle is just as important, representing the numbers game and perseverance aspect of email marketing. But, you must stay consistent with your brand's identity. The power of attraction is the art of making your emails so attractive and appealing, almost magnetizing, that people will open them, dig them, and wait for the next one. Email marketing is also a number's game. You must keep improving all aspects of your game. Technical knowledge and implementation is important as well, like creating HTMLs or creating filters to separate contacts with high response rates from colder leads. The good news, unlike pretty-much every other form of marketing such as traditional media or sales letters, you have complete control over your email campaign! A successful email campaign is a perfect opportunity to bond with your customers. To begin with, you are able to personalize your emails. You get to address the people on your list as you choose, and that makes them feel like they're part of a one-on-one relationship with you. As you build a relationship with them, they'll trust you more, and you'll be able to keep them tuned in to your emails! So, with this kind of personalization, it's very easy to get the best of both worlds. You get a highly targeted list of people who are interested in and you can build a relationship with them over time while growing your list exponentially. Then you can start promoting your products or services! Personalization creates a much more powerful campaign. Now, of course, email marketing is no easy feat! It's an internet marketing strategy that integrates lots of functions within a business. Namely, email marketing is a tool that often incorporates several facets of marketing like branding, affiliate marketing, blogging, graphic design, and can also serve many functions like delivering sales funnels, subscription services, memberships, newsletters, products, invoices, confirmations, direct correspondence, file transfers, and much more! Email is becoming the number one way that businesses communicate with their clients. If you are looking for a way to scale your business with email marketing and connect better with your clients, this book is for you!

Download or read book 300 Email Marketing Tips written by Meera Kothand and published by Independently Published. This book was released on 2019-05-20 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does any of this sound familiar to you? 1. You sit down every week staring at that blinking cursor wondering what to send your email list, and then a week becomes two or more, and you can't remember when the last time you emailed them was. 2. You have an opt-in incentive or lead magnet that's pretty much doing nothing for you or your business. 3. You have a haphazardly thrown together email sequence that doesn't bring you sales or engagement. 4. You silently cringe every month as you pay out your email service provider because you're not using any of their features. 5. You're pretty much winging it with email. If you're nodding yes, 300 Email Marketing Tips will give you more than a bare-bones framework to put in place an email marketing strategy for your business. The premise of this book isn't about growing a big fat email list. Email marketing is NOT list building alone. You need a coherent, holistic strategy to be successful at it. Here's what's packed in this how-to guide: What branding has to do with email marketing and the #1 thing most solopreneurs ignore when it comes to their email list 7 things your welcome email must do (but probably doesn't!) Why your lead magnet has to address THESE two critical points 3 ways to plan your email editorial calendar Answers to the questions and more - I have thirty thousand page views a month but get only forty-two subscribers for an month. What am I doing wrong? (See section 3 for the answer.) - My email sequence gets a lot of engagement and opens. Everyone says they love my stuff, but I still get no sales for my e-book. Why? (See section 5 for the answer.) - I have a sequence of emails set up in my evergreen funnel, but I'm not getting any sales. Is my product terrible? Should I just scrap it altogether? (See section 7 for the answer.) Rather than flit from week to week wondering what to email your list... Imagine creating an email strategy that enables you to take the weekend off and still see your list grow, rake in testimonials, and make sales. Imagine having endless email content ideas... Imagine creating an opt-in offer with all the right ingredients that has readers clamoring to get their hands on it... Imagine sending emails with confidence knowing exactly the impact that particular email will have on your subscribers... That's the power of an email marketing strategy! If you think email marketing is complicated and something you can't do, my goal with this book is to change that opinion. If you're struggling with any particular aspect of email marketing, this book will give you a fresh perspective on how you can tackle it too. Intrigued yet? Then scroll to the top and click or tap "Buy Now."

Download or read book Email Marketing written by Jerry Kershen and published by Createspace Independent Publishing Platform. This book was released on 2016-05-11 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book is FREE - for Kindle Unlimited Users - Create your own email list with a VERY HIGH conversion rate by following 10 simple steps. Increase your SALES, GET ON TOP and REMAIN ON TOP. Email Marketing: 10 PROVEN STEPS TO CREATING A SUCCESSFUL EMAIL LIST AND BUILD AUTHORITY WITH EMAIL MARKETING Email marketing is very crucial if you are looking to run an internet or online business. Many may even consider it lifeline of an online business. It is the quickest and most efficient way to deliver your message directly to your customers without costing you a fortune. You don't need to spend money on printing papers, and posting (believe me, this costs you BIG!). Nearly every successful business today utilizes email marketing. You owe it to yourself and your business to learn about the many opportunities and benefits of a well laid out email marketing plan or "campaign". This e-book is the perfect place to start if you want to quickly learn how to successfully use email marketing in your business. You DO want to increase your online sales right? Well then you will need to attract more visitors to your offer or site. Not only that but then, convert them to buyers as fast as you can, and as many as you can! Look no further because the only thing getting between you and your goals of success are the 10 proven steps that are contained in this book. Inside you will learn how to create your own email list from scratch and build your authority with HIGH CONVERSION RATES by following these step by step lessons. Here's a preview of what you will learn... The basics of email marketing The pros and cons of email marketing How to make LANDING PAGES How to segment your email list Important tips for Email Marketing success How to write High Conversion Emails How to use Open Source technique How to choose the right Email Marketing Program How to apply your email list in marketing How to choose the right email marketing software How to INCREASE YOUR SALES by Email Marketing Download your copy today and start walking the path of success! In an easy to under way, this book will walk you through the passage of success in your online business and help you to stay there as long as you want to. So what are you waiting for? Scroll up and get your copy NOW!

Download or read book The Quiet Revolution in Email Marketing written by Bill Nussey and published by . This book was released on 2004-09 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create. The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success. "Nussey's approach brings the customer focus back to email communications. His book delivers a solid foundation that will help marketers build effective communication strategies and take full advantage of email without risking the very relationships they're trying to build." -Matt Leonard, IBM, manages customer privacy and policy worldwide "Email marketing has evolved into a very sophisticated media that requires the same level of expertise within an organization as other marketing or advertising functions like direct mail, media buying, or e-business. The Quiet Revolution will help good email marketers get better by offering a holistic view of the channel, introducing a fresh new perspective, and defining Email Brand Value as a new metric of success." -Chris Kneeland, The Home Depot, coordinates and leads all email marketing initiatives "Bill Nussey's book masterfully presents best practices and tactical advice to help marketers transform their email programs from a broadcast medium driven by frequency, to a valuable relationship-marketing tool driven by the principles of Customer Communication Management." -David Daniels, JupiterResearch, Senior Analyst "The definitive reference guide for email communications-a must have addition to your marketing library." -Adam M. Naide, EarthLink, Inc., Director of Customer Experience & Loyalty Visit the Official Web Site: www.quietrevolutioninemail.com

Download or read book The Constant Contact Guide to Email Marketing written by Eric Groves and published by Wiley. This book was released on 2009-11-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer's time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast. Learn about: Ten email pitfalls that will get your business into trouble Ten things your customers expect you to do The "soft" benefits of email marketing Using email in combination with other marketing efforts How four types of permissions can make or break your strategy Building an email list that is valuable and effective Creating valuable content Choosing an effective, professional email format Ensuring your emails are delivered, opened, and read With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts—giving you way more bang for your marketing buck.

Download or read book The Experts Guide to Email Marketing written by Heather Seitz and published by CreateSpace. This book was released on 2014-09-08 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 problem you face today in Email Marketing is: Getting Your Emails to the Inbox (and how to avoid the mistakes that send your messages to the spam folder) And if you're concerned about dropping open rates, click through rates, or overall bottom line, Don't Worry! Why? Because you can use the tips, techniques, and tools we'll share with you in this book to get your emails in front of your subscribers. In turn, you'll have more control over your email and make more money with every message you send. In this breakthrough NEW Guide to Email Marketing & Deliverability book we'll cover how to avoid the mistakes that guarantee that your email messages almost NEVER make it to the inbox (with any provider). while at the same time helping you avoid the costly mistakes most email marketers make. Heck, we'll even show you how to improve your email marketing so that you can increase open rates, click through rates and bottom line profits AND The specific things you need to know to get your emails to the inbox. In fact, here's just a sample of the Email Marketing pitfalls and landmines we'll help you avoid in this incredible book: * Why not checking the reputation regularly to identify issues early on may be the biggest mistake of all! * How not testing domains and all IPs in the email before sending the campaign and not sending yourself tests in all the major ISPs to ensure inbox placement dooms you before you even get started... * The consequences of Not paying attention the types of messages that cause complaints OR not offering a downsell option (weekly newsletter versus daily promotion). (hint: they aren't good!)... * Why it's so critical that you Not running reengagement campaigns and not segmenting your subscribers by interests, behavior, etc. Don't just send more to get the clicks! ... * How and why you must avoid Not performing regular list hygiene... * Why just sending swipe copy or sending direct to the landing page will kill your results... * How to sidestep buying, renting or scraping email addresses and still grow a massive, responsive list... * Why you should balance content to sales messages... * How Don't assume that because they opted in for a free report that you have the right to email them every day for affiliate offers. can backfire (and really bite you on the butt!)... * Why you can't Not making emails AND landing pages mobile friendly... * How Missing or incorrect SPF records, don't have DKIM, domain keys, etc really hurts your chances of being successful... * How Using shared IPs that you have no control over costs would-be Email Marketers a lot of time, energy and frustration... * ... and much, MUCH More! Don't miss this ground-breaking book that will help you STOP worrying about whether or not your messages are making it to the inbox and finally start TWELVE (12) specific things you can do to ensure your emails make it to the inbox (even if you're a technical dunce). By the way, this book is NOT about focusing on the negative, it's about focusing on the real world and helping you get real world results with your Email Marketing. So, if you're a Email Marketer who wants to avoid making the email marketing mistakes that sabotage other people's results, grab your copy today!