Download or read book Proceedings of the 1998 Academy of Marketing Science AMS Annual Conference written by John B. Ford and published by Springer. This book was released on 2015-02-05 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Statistical Analysis of Management Data written by Hubert Gatignon and published by Springer Science & Business Media. This book was released on 2010-01-08 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Statistical Analysis of Management Data provides a comprehensive approach to multivariate statistical analyses that are important for researchers in all fields of management, including finance, production, accounting, marketing, strategy, technology, and human resources. This book is especially designed to provide doctoral students with a theoretical knowledge of the concepts underlying the most important multivariate techniques and an overview of actual applications. It offers a clear, succinct exposition of each technique with emphasis on when each technique is appropriate and how to use it. This second edition, fully revised, updated, and expanded, reflects the most current evolution in the methods for data analysis in management and the social sciences. In particular, it places a greater emphasis on measurement models, and includes new chapters and sections on: confirmatory factor analysis canonical correlation analysis cluster analysis analysis of covariance structure multi-group confirmatory factor analysis and analysis of covariance structures. Featuring numerous examples, the book may serve as an advanced text or as a resource for applied researchers in industry who want to understand the foundations of the methods and to learn how they can be applied using widely available statistical software.
Download or read book Advanced Marketing Research written by Richard Bagozzi and published by John Wiley & Sons. This book was released on 1994-07-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.
Download or read book Data Mining Methods and Applications written by Kenneth D. Lawrence and published by CRC Press. This book was released on 2007-12-22 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: With today's information explosion, many organizations are now able to access a wealth of valuable data. Unfortunately, most of these organizations find they are ill-equipped to organize this information, let alone put it to work for them. Gain a Competitive Advantage Employ data mining in research and forecasting Build models with data management
Download or read book Marketing Research and Modeling Progress and Prospects written by Yoram Wind and published by Springer Science & Business Media. This book was released on 2013-06-05 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Download or read book Exploring Services Science written by Mehdi Snene and published by Springer Science & Business Media. This book was released on 2011-08-03 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the refereed proceedings of the Second International Conference on Exploring Services Science (IESS) that was held in Geneva, Switzerland, in February 2010. Based on the previous edition and the momentum in this emerging and exciting field, IESS 2011 offered academics, researchers, and practitioners from various disciplines an exploratory platform to communicate and share their results and experiences. The 17 full and 2 short papers accepted for IESS were selected from 47 submissions and cover the whole life cycle of service development (including service innovation, service design, service composition, and service sustainability) as well as the application of services in information technology, businesses, and public administration.
Download or read book Advanced Methodologies and Technologies in Network Architecture Mobile Computing and Data Analytics written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2018-10-19 with total page 1946 pages. Available in PDF, EPUB and Kindle. Book excerpt: From cloud computing to data analytics, society stores vast supplies of information through wireless networks and mobile computing. As organizations are becoming increasingly more wireless, ensuring the security and seamless function of electronic gadgets while creating a strong network is imperative. Advanced Methodologies and Technologies in Network Architecture, Mobile Computing, and Data Analytics highlights the challenges associated with creating a strong network architecture in a perpetually online society. Readers will learn various methods in building a seamless mobile computing option and the most effective means of analyzing big data. This book is an important resource for information technology professionals, software developers, data analysts, graduate-level students, researchers, computer engineers, and IT specialists seeking modern information on emerging methods in data mining, information technology, and wireless networks.
Download or read book Balkan and Eastern European Countries in the Midst of the Global Economic Crisis written by Anastasios Karasavvoglou and published by Springer Science & Business Media. This book was released on 2012-07-26 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is changing rapidly. The global economic crisis has called into question the political decisions that have been made by all countries for decades and has led to a re-formulation of tools and aims. Adjustments to the new situation are necessary and entail considerable economic and social costs. The Balkan and Black Sea area is an important reference point for the European and global economy. Accordingly, the study of the economic development in the area is of great interest, engaging politicians and scientists alike. Under this framework, the matter of the relation between the area’s countries and the E.U., the role of the banking system and the importance of the primary sector of the economy as an important developmental factor for the countries’ economies are of great importance.
Download or read book Encyclopedia of Information Science and Technology Fourth Edition written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2017-06-20 with total page 8356 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, our world has experienced a profound shift and progression in available computing and knowledge sharing innovations. These emerging advancements have developed at a rapid pace, disseminating into and affecting numerous aspects of contemporary society. This has created a pivotal need for an innovative compendium encompassing the latest trends, concepts, and issues surrounding this relevant discipline area. During the past 15 years, the Encyclopedia of Information Science and Technology has become recognized as one of the landmark sources of the latest knowledge and discoveries in this discipline. The Encyclopedia of Information Science and Technology, Fourth Edition is a 10-volume set which includes 705 original and previously unpublished research articles covering a full range of perspectives, applications, and techniques contributed by thousands of experts and researchers from around the globe. This authoritative encyclopedia is an all-encompassing, well-established reference source that is ideally designed to disseminate the most forward-thinking and diverse research findings. With critical perspectives on the impact of information science management and new technologies in modern settings, including but not limited to computer science, education, healthcare, government, engineering, business, and natural and physical sciences, it is a pivotal and relevant source of knowledge that will benefit every professional within the field of information science and technology and is an invaluable addition to every academic and corporate library.
Download or read book New Perspectives in Statistical Modeling and Data Analysis written by Salvatore Ingrassia and published by Springer Science & Business Media. This book was released on 2011-06-29 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides recent research results in data analysis, classification and multivariate statistics and highlights perspectives for new scientific developments within these areas. Particular attention is devoted to methodological issues in clustering, statistical modeling and data mining. The volume also contains significant contributions to a wide range of applications such as finance, marketing, and social sciences. The papers in this volume were first presented at the 7th Conference of the Classification and Data Analysis Group (ClaDAG) of the Italian Statistical Society, held at the University of Catania, Italy.
Download or read book Urban Agriculture and Food Systems Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-03-01 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, the global economy has struggled to meet the nutritional needs of a growing populace. In an effort to circumvent a deepening food crisis, it is pertinent to develop new sustainability strategies and practices to provide a stable supply of food resources. Urban Agriculture and Food Systems: Breakthroughs in Research and Practice is an authoritative resource on the latest technological developments in urban agriculture and its ability to supplement current food systems. The content within this publication represents the work of topics such as sustainable production in urban spaces, farming practices, and urban distribution methods. This publication is an ideal reference source for students, professionals, policymakers, researchers, and practitioners interested in recent developments in the areas of agriculture in urban spaces.
Download or read book From Data to Knowledge written by Wolfgang A. Gaul and published by Springer Science & Business Media. This book was released on 2013-03-12 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: The subject of this book is the incorporation and integration of mathematical and statistical techniques and information science topics into the field of classification, data analysis, and knowledge organization. Readers will find survey papers as well as research papers and reports on newest results. The papers are a combination of theoretical issues and applications in special fields: Spatial Data Analysis, Economics, Medicine, Biology, and Linguistics.
Download or read book Encyclopedia of Information Science and Technology Third Edition written by Khosrow-Pour, Mehdi and published by IGI Global. This book was released on 2014-07-31 with total page 7972 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This 10-volume compilation of authoritative, research-based articles contributed by thousands of researchers and experts from all over the world emphasized modern issues and the presentation of potential opportunities, prospective solutions, and future directions in the field of information science and technology"--Provided by publisher.
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Download or read book Marketing Research written by Gilbert A. Churchill and published by South Western Educational Publishing. This book was released on 1999 with total page 1066 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.
Download or read book New Zealand Journal of Forestry written by and published by . This book was released on 1999 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
