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Book Persuasive Advertising

Download or read book Persuasive Advertising written by J. Armstrong and published by Springer. This book was released on 2010-05-26 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

Book The SAGE Handbook of Persuasion

Download or read book The SAGE Handbook of Persuasion written by James Price Dillard and published by SAGE. This book was released on 2013 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.

Book Persuasion

Download or read book Persuasion written by Daniel J. O′Keefe and published by SAGE Publications. This book was released on 2015-02-18 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O′Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.

Book Handbook of Learning from Multiple Representations and Perspectives

Download or read book Handbook of Learning from Multiple Representations and Perspectives written by Peggy Van Meter and published by Routledge. This book was released on 2020-03-10 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: In and out of formal schooling, online and off, today’s learners must consume and integrate a level of information that is exponentially larger and delivered through a wider range of formats and viewpoints than ever before. The Handbook of Learning from Multiple Representations and Perspectives provides a path for understanding the cognitive, motivational, and socioemotional processes and skills necessary for learners across educational contexts to make sense of and use information sourced from varying inputs. Uniting research and theory from education, psychology, literacy, library sciences, media and technology, and more, this forward-thinking volume explores the common concerns, shared challenges, and thematic patterns in our capacity to make meaning in an information-rich society. Chapter 16 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com/books/e/9780429443961.

Book One Sided Arguments

    Book Details:
  • Author : Douglas Walton
  • Publisher : State University of New York Press
  • Release : 1999-08-12
  • ISBN : 1438423225
  • Pages : 320 pages

Download or read book One Sided Arguments written by Douglas Walton and published by State University of New York Press. This book was released on 1999-08-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: We often feel that an argument should be doubted or held as suspicious because it has a bias. But bias isn't always wrong. It is a normal phenomenon in advocacy argumentation, and in many cases it is to be expected. Yet sometimes bias can be quite harmful in argumentation. In this book, bias is defined as one-sided advocacy of a point of view in argumentation. It is shown to be harmful, or properly subject to critical condemnation, only when the dialogue exchange is supposed to be a balanced, two-sided exchange of viewpoints. The book concedes the postmodernist premise that bias is quite normal in everyday conversational arguments, and that a finding of bias should not, by itself, constitute grounds for criticizing an argument as critically deficient or fallacious. But the book strongly disagrees with the postmodernist conclusion that no standard of rationality can be brought to bear to condemn narrowly interest-based or one-sided arguments as biased. It is argued that in some cases narrow, one-sided partisanship in an argument is justifiably a basis for negative criticism of the worth of the argument.

Book The Handbook of Social Psychology

Download or read book The Handbook of Social Psychology written by Daniel Todd Gilbert and published by Oxford University Press. This book was released on 1998 with total page 904 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook for social psychologists has been updated to reflect changes in the field since its original publication. New topics include emotions, self, and automaticity, and it is structured to show the levels of analysis used by psychologists.

Book Communication Yearbook 29

Download or read book Communication Yearbook 29 written by Pamela J. Kalbfleisch and published by Routledge. This book was released on 2005 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Annotated Archive of Communication References

Download or read book Annotated Archive of Communication References written by William D. Crano and published by . This book was released on 1981 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Elements of Social Psychology

Download or read book Elements of Social Psychology written by William Flexner and published by Sarup & Sons. This book was released on 2004 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Persuasion Handbook

Download or read book The Persuasion Handbook written by James Price Dillard and published by SAGE Publications. This book was released on 2002-07-23 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges.

Book Roots

    Book Details:
  • Author : John C. Cavadini
  • Publisher : Wipf and Stock Publishers
  • Release : 2022-07-21
  • ISBN : 1666732184
  • Pages : 207 pages

Download or read book Roots written by John C. Cavadini and published by Wipf and Stock Publishers. This book was released on 2022-07-21 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Youth evangelization is one of the most challenging tasks of the church today, and this book faces that challenge head-on. Roots: Catholic Youth Evangelization in a Post-Pandemic World features essays written by leading scholars in the fields of philosophy, theology, psychology, sociology, pastoral ministry, medieval studies, and ecology. In this timely volume, scholars tackle tough issues presented by contemporary culture while engaging the ripe fruits of the 2019 apostolic exhortation of Pope Francis, Christus vivit. Readers will be treated to a variety of themes, including beauty, belonging, hope, political theology, cultural analysis, vocational discernment, ecclesial strategies, and the history of Catholic youth ministry in the United States. By approaching the general topic of Catholic youth evangelization from diverse angles, the precise nature and demands of ministry with young people in a postmodern context are illuminated. This volume promises to provide ample insights for church leaders active in the field of pastoral care of youth from an interdisciplinary perspective. Readers can be assured that they never will think the same about youth evangelization after encountering the rich contents of this book.

Book Burden of Proof  Presumption and Argumentation

Download or read book Burden of Proof Presumption and Argumentation written by Douglas Walton and published by Cambridge University Press. This book was released on 2014-06-30 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains how burden of proof and presumption work as powerful devices in argumentation, based on studying many clearly explained legal and non-legal examples. It shows how the latest argumentation-based methods of artificial intelligence can be applied to these examples to help us understand how burdens of proof and presumptions work as devices of legal reasoning. It also shows the reader how to deal with presumptions and burdens of proof in everyday life, as they shift from one side to the other, sometimes confusingly, during a sequence of argumentation.

Book Argumentation

    Book Details:
  • Author : Raymond S. Nickerson
  • Publisher : Cambridge University Press
  • Release : 2020-12-17
  • ISBN : 1108835260
  • Pages : 459 pages

Download or read book Argumentation written by Raymond S. Nickerson and published by Cambridge University Press. This book was released on 2020-12-17 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses two questions: what makes an argument persuasive and what makes a claims that support them plausible?

Book Strategies for Work with Involuntary Clients

Download or read book Strategies for Work with Involuntary Clients written by Ronald H. Rooney and published by Columbia University Press. This book was released on 2018-05-01 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often in their careers, social workers will encounter clients who are either legally required to attend treatment services or are otherwise coerced or pressured into those services. Practitioners in settings from prisons to emergency rooms to nursing homes to child protection agencies will find themselves with involuntary clients. In an update to this classic text, social workers Ronald H. Rooney and Rebecca G. Mirick explore the best ways to work with unwilling clients. While work with involuntary clients is common, it can be challenging, frustrating, and unproductive unless practitioners are well trained for it. This book provides a theoretical framework for understanding the legal, ethical, and practical concerns when working with involuntary clients, offering theory, treatment models, and specific practice strategies influenced by the best available knowledge. Animated by case studies across diverse settings, these resources can be used by practitioners to facilitate collaborative, effective working relationships with involuntary clients.

Book Persuasion in Parallel

Download or read book Persuasion in Parallel written by Alexander Coppock and published by University of Chicago Press. This book was released on 2023-01-18 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bold re-examination of how political attitudes change in response to information. Many mistakenly believe that it is fruitless to try to persuade those who disagree with them about politics. However, Persuasion in Parallel shows that individuals do, in fact, change their minds in response to information, with partisans on either side of the political aisle updating their views roughly in parallel. This book challenges the dominant view that persuasive information can often backfire because people are supposedly motivated to reason against information they dislike. Drawing on evidence from a series of randomized controlled trials, the book shows that the backfire response is rare to nonexistent. Instead, it shows that most everyone updates in the direction of information, at least a little bit. The political upshot of this work is that the other side is not lost. Even messages we don't like can move us in the right direction.

Book Cambridge International AS A Level Psychology Revision Guide 2nd edition

Download or read book Cambridge International AS A Level Psychology Revision Guide 2nd edition written by David Clarke and published by Hodder Education. This book was released on 2018-02-26 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exam board: Cambridge Assessment International Education Level: A-level Subject: Psychology First teaching: September 2016 First exams: Summer 2018 Reinforce and practise skills learned with step-by-step support from experts to help you achieve your maximum potential. - Avoid mistakes and common misconceptions with step-by-step support, advice and clarification of key points from an expert author. - Build knowledge of key theories and studies with research summaries and evaluation notes. - Test and consolidate your knowledge with exam-style questions and answers. - Have confidence in your study with end-of-topic questions and answers to enable you to tick off each subject as you complete it, and a revision planner to help pace study.