Download or read book A Comparative Study of the Top 10 Liner Shipping Companies and Their Marketing Strategies in the Next Five Years written by Mingbo Hou and published by Open Dissertation Press. This book was released on 2017-01-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "A Comparative Study of the Top 10 Liner Shipping Companies and Their Marketing Strategies in the Next Five Years" by Mingbo, Hou, 侯明博, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: Global liner shipping companies experienced a huge fluctuation of freight rate and lost billions consecutively in recent years and the industry became very volatile and unsustainable. At this critical time, this dissertation aims to evaluate what extent the marketing strategies can optimize the overall sustainable competitive advantage of top ten liner shipping companies and contribute to the recovery and the sustainable development of liner shipping industry in the next five years. This dissertation met this objective through a study of literatures and the application of research. The research was conducted through an interview survey with seventeen executives of eight liner shipping companies and a questionnaire survey with twelve senior executives of logistics companies. This study produced the following key findings. First, six core competencies and two generic competitive advantages of top ten carriers are selected and evaluated. Financial strength is concluded from the interview discussion as the most important core competency to the overall sustainability and competitiveness of carriers, meanwhile, most of carriers concentrate on rate competitiveness rather than service differentiation competitiveness currently. Secondly, three key challenges in the current liner shipping industry are identified and analyzed: weak demand growth and sharp hikes in bunker fuel price which are the major challenges in the macro environment and out of the direct control of carriers' management, therefore, leading carriers should concentrate on addressing the major challenge in the micro environment -structural oversupply and homogenous service. Thirdly, carriers are impatient to improve their unhealthy financial position by increasing freight rate and reducing costs due to billions financing needs. However, inferior reliability of liner service due to cost-cutting and the consecutive jump of freight rate cause a deeper contradictory relation between carriers and shippers. Lastly, leading carriers have to make their best efforts to be survived currently, but need to find the right ways to attain sustainable competitive advantages in the future. In short term, the main target of leading carriers' marketing strategies is to ensure sustainable freight rate and rational capacity growth. Because leading carriers are involved in a "prisoner dilemma" situation in major tradelanes, they should be close with each other with the support of financial investors and government regulatory bodies to build a stable and reliable global sea trade infrastructure. Long-term agree-ment with shippers fixed ocean freight rate at sustainable level can contribute the sta-bility of the market and help carriers be capable to offer reliable service. In the long term, the main target of marketing strategies is to find the best balance between better service and lower costs. One important way is to differentiate carriers' service by offering more value to shippers and to ease the fierce competition on freight rate. It needs carriers to collaborate with logistics partners to improve the cost-efficiency and reliability of global supply chain. Another way is to cooperate with R&D organizations to enhance operational efficiency and offer eco-friendly liner service by advanced and innovative technologies. DOI: 10.5353/th_b5217408 Subjects: Shipping companies (Marin

Download or read book A Comparative Study of the Top 10 Liner Shipping Companies and Their Marketing Strategies in the Next Five Years written by 侯明博 and published by . This book was released on 2012 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Shipping and Globalization in the Post War Era written by Niels P. Petersson and published by Springer Nature. This book was released on 2019-11-21 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book belongs to the Maritime Business and Economic History strand of the Palgrave Studies in Maritime Economics book series. This volume highlights the contribution of the shipping industry to the transformations in business and society of the postwar era. Shipping was both an example and an engine of globalization and structural change. In turn, the industry experienced and pioneered, mirrored and enabled key developments that led to the present-day globalized economy. Contributions address issues such as the macro-level shift of shipping’s centre of gravity from Europe to Asia, the political and legal frameworks within which it developed, the strategies and performance of both successful and unsuccessful firms, and the links between the shipping industry and the wider economy and society. Without shipping and its ability to forge connections and networks of a global reach, the modern world would look very different. By bringing together scholars from various disciplinary and national backgrounds, this book advances our understanding of the linkages that bind economies and societies together.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Shipping Company Strategies written by Peter Lorange and published by Elsevier. This book was released on 2005-05-20 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shipping company and shipping industry (coal, steel, iron ore, grain, crude oil, etc.) market management information are featured.

Download or read book Diverse Strategies and the Future Line of Growth of the Liner Shipping Industry written by Carlota Lagos and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The maritime logistics industry is currently experiencing a massive acceleration in its verticalization process which after almost ten months, continues to make a global market tumble. This work explores how Vertical Integration (VI) of carriers is affecting both the carriers themselves as well as the shippers. In addition, this study aims to explain why not all shipping lines have decided to pursue VI as their current strategy. Based on the findings obtained, predictions are also made with regards to the future line of growth of the industry. The methodology applied is a case study research approach where the phenomenon of VI is explored by focusing on the case of the liner shipping industry. This work uses an exploratory, inductive research approach with a data set containing 17 samples divided into four key groups: carriers, shippers, inter-modal transportation providers and freight forwarders. The empirical findings of this study outline the main advantages and disadvantages of VI for both carriers and shippers. However, it is discovered that the perception of each impact depends on the perspective from which the phenomenon is evaluated: shippers and carriers highlight different advantages and disadvantages of VI. Furthermore, the investigation performed makes us understand that two diverse strategies are currently co-existing in the market and that the long-term goals, the shipping lines' vision, their target markets and financials are the key reasons that explain why not all carriers have opted for VI. In terms of the managerial implications for the future growth of this industry, it can be argued that at least until 2024 we will not see a stabilisation of freight rates because market consolidation, port decongestion and a growth in market supply is required for moderate prices to come. Finally, it is believed that VI will continue in ocean shipping, but that it will only last in time based on the results it yields. Nonetheless, even though the survival of freight forwarders has been widely questioned, it can be concluded that they will persist as fundamental intermediaries of supply chains. In a nutshell, this work sheds light on today's trends in the shipping market while it opens up a new line of discussion for the impacts of VI and the future trends to come in the liner shipping sector.

Download or read book The Wall Street Journal written by and published by . This book was released on 2002 with total page 1220 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1970-06 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

Download or read book A Strategic Analysis of Colgate s toothpaste product line written by Alexander Berger and published by GRIN Verlag. This book was released on 2011-06-17 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 73 %, University of Sunderland, language: English, abstract: The Colgate-Palmolive company is acknowledged as the world’s leader in personal care. This report analyse the Colgate’s current situation in order to give recommendations on their actual toothpaste product line. The report is divided into two parts. The first parts will analysis the current situation of Colgate. On the basis of a Swot analyse the strengths, weaknesses, opportunities, and threats of the company as well as of Colgate’s toothpaste product line will be analysed. Furthermore additional information on the company’s current market share, profitability, sales and the external environment of Colgate within the scope of the PEST analysis will be presented. At the end of the first part the competitive advantage of Colgate will be mentioned. The second part includes a suggested marketing strategy of the author using marketing tools such as segmentation targeting & positioning, SMART objectives as well as the marketing mix. To better recommend improvements, the actual state of Colgate referring to their products, objectives, etc. is in some parts shortly mentioned. At the end a conclusion is drawn concerning the current situation of Colgate and suggested improvements for the future.

Download or read book Global Trends 2040 written by National Intelligence Council and published by Cosimo Reports. This book was released on 2021-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.

Download or read book Liner Shipping 2025 written by Lars Jensen and published by Createspace Independent Publishing Platform. This book was released on 2017-02-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Liner Shipping is undergoing the largest transformation since the invention of the container itself. The core business models and business cultures which made the shipping lines successful are now failing. The coming decade will see the emergence of new business models suited for a new environment. This transformation is a source of significant opportunity for industry stakeholders, but equally a source of grave risk should existing companies fail to adapt accordingly. This book provides a foundation for industry stakeholders to understand the trends impacting the industry, allowing them to identify the right questions to ask in order to not only survive, but thrive towards 2025.

Download or read book Management of Shipping Companies written by Ioannis Theotokas and published by Routledge. This book was released on 2018-04-19 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The maritime sector is dynamic and volatile, creating the need for continuous monitoring of the latest developments and their effects on the organisation, management and strategies of shipping companies. This book analyses the business environment of these companies and the approaches they adopt in organising and managing their activities. Management of Shipping Companies aims to facilitate the learning and understanding of the fascinating world of shipping business. It examines the organisation and management of companies which manage ocean-going ships, emphasising the special characteristics of the industry and the framework created by these. This textbook offers a detailed account of the companies’ processes and functions, the structural and contextual dimensions of their organisation, as well as an analysis of human resources, safety management and the outsourcing of shipping operations. Written in an easily digestible and critical manner, it includes case studies and analysis of best practices implemented by companies worldwide. This unique and accessible book is an ideal text for students in maritime studies programs as well as readers interested in learning about maritime businesses’ organisation and management.

Download or read book Maritime Economics written by Alan Branch and published by Routledge. This book was released on 2013-04-15 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition Maritime Economics provides a valuable introduction to the organisation and workings of the global shipping industry. The author outlines the economic theory as well as many of the operational practicalities involved. Extensively revised for the new edition, the book has many clear illustrations and tables. Topics covered include: * an overview of international trade * Maritime Law * economic organisation and principles * financing ships and shipping companies * market research and forecasting.

Download or read book A Strategic Analysis of Colgate s Toothpaste Product Line written by Alexander Berger and published by GRIN Verlag. This book was released on 2011-06 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 73 %, University of Sunderland, language: English, abstract: The Colgate-Palmolive company is acknowledged as the world's leader in personal care. This report analyse the Colgate's current situation in order to give recommendations on their actual toothpaste product line. The report is divided into two parts. The first parts will analysis the current situation of Colgate. On the basis of a Swot analyse the strengths, weaknesses, opportunities, and threats of the company as well as of Colgate's toothpaste product line will be analysed. Furthermore additional information on the company's current market share, profitability, sales and the external environment of Colgate within the scope of the PEST analysis will be presented. At the end of the first part the competitive advantage of Colgate will be mentioned. The second part includes a suggested marketing strategy of the author using marketing tools such as segmentation targeting & positioning, SMART objectives as well as the marketing mix. To better recommend improvements, the actual state of Colgate referring to their products, objectives, etc. is in some parts shortly mentioned. At the end a conclusion is drawn concerning the current situation of Colgate and suggested improvements for the future.

Download or read book Open Registry Shipping written by S. R. Tolofari and published by Routledge. This book was released on 1989 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: A detailed statistical analysis of the cost structures of tankers and bulk carriers operating under open and traditional shipping registries, exploring their relationships with freight rates. The objective is to provide empirical evidence as to whether or not savings made by high-cost traditional operators by transferring to open registries are passed on to consumers by way of lower frieght rates. Annotation copyrighted by Book News, Inc., Portland, OR

Download or read book Liner Shipping Economics written by Jan Jansson and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of international liner shipping needs little emphasizing. A large majority of international trade moves by sea, and the liner shipping share in total freight revenue exceeds one-half. Notwithstanding, people in general know surprisingly little about the basic facts of the liner shipping industry, and, in particular, about the economics ofliner shipping. Perhaps because it is an international industry, where shipping lines flying many different flags participate, it has tended to fall in between national accounts of domestic industries. Even transport economists have, generally speaking, treated liner shipping rather 'stepmotherly'; besides the work of Bennathan and Walters (1969), a relatively small group of specialized maritime economists, including A. Stromme-Svendsen, T. Thorburn, S. Sturmey, R. Goss, and B. M. Deakin, have in the post-war period made important contributions to the subject, but so far no coherent and reasonably comprehensive treatise of liner shipping economics has appeared. The first purpose of the present volume is therefore obvious: to provide just that. The book is divided in three parts: Part I The liner shipping industry; Part II Liner service optimization; Part III Economic evaluation of the conference system. Needless to say, all three parts concur to fulfill the first purpose of providing a complete book of liner shipping economics. In Part II a more or less separate, second, purpose has been to develop analytical tools for liner service optimization. Thereby we use different approaches.

Download or read book Marketing of Shipping Companies written by Evi Plomaritou and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: