Download or read book 6 Steps to Free Publicity Easyread Comfort Edition written by Marcia Yudkin and published by ReadHowYouWant.com. This book was released on 2008 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: "There are many good books on publicity. Yudkin certainly matches all the others and actually exceeds them in two areas-humor and creativity."--Booklist Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques-from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: * Getting started-how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you'll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns ... that cost next to nothing! Author of 11 books, Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in The New York Times. She is the author of Web Site Marketing Makeover and Internet Marketing for Less than $500/Year. She has landed publicity in The Wall Street Journal, Entrepreneur, Success Magazine, Women in Business, USBanker, and dozens of newspapers around the world. Yudkin lives in Goshen, Massachusetts.

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Download or read book 6 Steps to Free Publicity Third Edition written by Marcia Yudkin and published by Red Wheel/Weiser. This book was released on 2008-10-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques—from blogs and social media to viral videos and podcasting—along with the basics of earning ink or air time. It also covers: * Getting started—how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people’s minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you’ll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns...that cost next to nothing!

Download or read book 6 Steps to Free Publicity written by Marcia Yudkin and published by Readhowyouwant. This book was released on 2009-03-30 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has changed since the first edition of this book appeared in 1994. The Internet, which then consisted primarily of e-mail, was still the province of techies, college professors, and adventurous businesspeople. Although I had an e-mail account from a teaching position I had recently quit, I was not yet online in any serious or concerted fashion. At the last minute, Deb Brody, my editor at Plume/Penguin, asked me to include something about online publicity and gave me the name of one of her other authors to interview. That discussion piqued my curiosity about promotional opportunities online, and very soon after I handed in the final manuscript of the first edition 6 Steps to Free Publicity, I dove into using the Internet for self-promotion. ---- Introduction

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Download or read book 6 Steps To Free Publicity written by Marcia Yudkin and published by . This book was released on 2006-01-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether You Want To Draw In New Business, Establish Yourself As An Expert In Your Field, Or Introduce A New Concept To The Community Around You, Using Available Publicity Is The Least Expensive, Most Credible Way To Do So And Marcia Yudkin Will Show You How! This Is A Newly Updated Edition Of A Classic And Much-Loved Guide To Getting No-Cost Publicity, In It You'Ll Find.Salient Features# Ways To Get Started- How To Overcome Fears, Feel Comfortable, And Think Like A Publicity Hound# How To Write Tip Sheets, Pitch Letters, And Press Releases That Roll Out Your Message With A Punch# How To Perform On Radio And Tv Like A Pro# How To Concoct Creative Angles, Images, And Exploits That Get Results# How To Create A Website Or Media Section That Multiplies Publicity Opportunities Like Crazy# And Much More, Including Print And Web Resources For Publicity CampaignsWhether You'Re Launching A New Venture Or Looking For Fresh Visibility For An Established One, You'Ll Find This Book Jammed With Inspirational Ideas And Tips. Use This Wonderful Manual To Get The Buzz Going About Your Business, Cause, Or Idea Without Draining All Your Profits.This Special Low-Priced Edition Is For Sale In India, Bangladesh, Bhutan, Maldives, Nepal, Myanmar, Pakistan And Sri Lanka Only.

Download or read book 6 Steps to Free Publicity and Dozens of Other Ways to Win Free Media Attention for You Or Your Business written by Marcia Yudkin and published by Plume Books. This book was released on 1994 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in the same engaging style the author brought to her highly successful Smart Speaking and He and She Talk, this savvy, start-to-finish guide shows the easiest, fastest, cheapest ways to get featured in newspapers, magazines, radio, or TV, how to create attention-getting tip sheets, letters, and press releases, and more.

Download or read book The CEO s Guide to Marketing written by Lonny Kocina and published by Greenleaf Book Group. This book was released on 2017-10-24 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the most practical marketing book you will ever read. It outlines a six-step process that will bring clarity to marketing like you’ve never experienced before. It’s literally a step-by-step guide to more leads, higher sales and a stronger brand. ​The first step is simply being a competent marketer. As the CEO of your organization, this should worry you: Your marketing team knows a lot less about marketing than they let on. And you can prove it in an instant. Ask them to explain the difference between the marketing mix and the promotional mix. It’s a basic question but surprisingly most marketers don’t know the answer. Imagine asking your accounting staff the difference between a balance sheet and an income statement and finding out you stumped them. Now consider this: You can maybe ring another 20% in sales out of your current customers, but that’s offset by the hole in your customer bucket. Real growth comes from new business development and you’ve entrusted a good share of that to a marketing team that can't define a basic marketing term. Not good. I suggest you buy a copy of this book for yourself first. I’ll show you the six steps of Strategically Aimed Marketing or the SAM 6® process for short. It will get you up to speed quickly. Then buy copies for your staff and have them integrate the process into your organization. If you are a marketing manager, writer, graphic designer or anyone else who has a hand in marketing, you should buy this book and beat your CEO to the punch. I’m not kidding when I say The CEO’s Guide to Marketing will make you the smartest marketer in the room. You are going to wish you had this book years ago. Lonny Kocina

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Download or read book Word of mouth Advertising Online and Off written by Lynn Thorne and published by Atlantic Publishing Company. This book was released on 2008 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services. And they remember it for a long, long time. Word-of-mouth promotion is highly valued. There is no more powerful form of marketing than an endorsement from one of your current customers. A satisfied customer's recommendation has much greater value than traditional advertising because it is coming from someone who is familiar with the quality of your work. The best part is that initiating this form of advertising costs little or no money. For WOMM to increase your business, you need an active plan in place and do what is necessary to create buzz. If your business is on the Web, there are myriads of possibilities for starting a highly successful viral marketing campaign using the Internet, software, blogs, online activists, press releases, discussion forums and boards, affiliate marketing, and product sampling. Technology has dramatically changed traditional marketing programs. This all sounds great, but what is the catch? There really is none, except you must know what you are doing! This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started creating the buzz free publicity about your product or service whether online or off. In this easy to read and comprehensive new book you will learn what WOMM is, how to get people talking about your product or service, how to get your customers to be your sales force, how to get WOMM to spread quickly, how to automate WOMM, how to create a blog, create awareness, and how to amplify it. The entire process is covered here: marketing, dealing with negative customer experience, writing online press releases, creating a customer reference program, bringing together a fan club/loyalist community, naming VIPs, using flogs (photos), and spurring evangelism among influential people. Included are tactics that pertain especially to non-profits, including reputation management. In addition, we have gone the extra mile and spent an unprecedented amount of time researching, interviewing, e-mailing, and communicating with hundreds of today's most successful WOMM marketers. Aside from learning the basics you will be privy to their secrets and proven successful ideas. Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. If you are interested in learning essentially everything there is to know about WOMM in addition to hundreds of hints, tricks, and secrets on how to put WOMM marketing techniques in place and start earning enormous profits, then this book is for you. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

Download or read book How to Get Ahead A Proven 6 Step System to Unleash Your Personal Brand and Build a World Class Network So Opportunities Come To You written by Zak Slayback and published by McGraw Hill Professional. This book was released on 2019-06-28 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turbocharge your professional success and accelerate your career. This practical guide cuts the fluff and gives you real, tangible, actionable steps you can take to build your own world-class network. Even if you think the terms “personal branding” or “networking” sound sleazy, How to Get Ahead teaches you how to earn more, learn more, get more done, and set yourself up for long-term career success. THIS PROVEN, SIX-STEP SYSTEM TEACHES YOU HOW TO: • Stop spinning your wheels and set professional goals that you can actually achieve. • Identify, reach out to, and learn from mentors, teachers, and advisors to shave years off your learning and avoid painful mistakes. • Eliminate overwhelm and burnout through a personalized project management system Identify and signal your skills and expertise to unleash your own personal brand. • Discover The “Seven Deadly Sins of Networking” that kill your chances of building a world-class network— and how to avoid them. • Tap into your own personal network and get introductions influential people—even if you hate “networking.” • Make people want to work with you — even if you hate “pitching.” Whether you’re an employee, a business owner, an academic, a student, or an aspiring “digital nomad,” this book gives you the steps to set up your own system for professional success.

Download or read book How to Get a Literary Agent written by Michael Larsen and published by Sourcebooks, Inc.. This book was released on 2006-04-01 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a top literary agent who gives writers an insider's view of how to find and work with an agent throughout the process of getting published. Includes: -- How to know that you're ready for an agent -- 7 ways to find an agent -- Writing a cover letter that grabs attention -- What to do with an agent once you've got one -- What you can expect and what you'd better not hope for -- Making sure this is the right agent for you -- Congratulations, now you have an agent AND an editor -- How to avoid the 7 worst pitfalls for aspiring writers -- And much, much more. In today's highly competitive publishing industry, literary agents are more important than ever. Whether you write fiction or non-fiction, reference or children's books, here is everything you need to know about using an agent to launch and sustain your literary career.a

Download or read book Life By Design written by Tom Ferry and published by Ballantine Books. This book was released on 2010-05-04 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you one of the 123 million people in this world who is dissatisfied in your life? Do you run day-to-day on autopilot? Have you settled for “good enough”? Are risks just too risky? Are you living in a coma and don’t even know it? If you answered yes to any of these questions, then you are living by default and not By Design! This book will help you discover a passion for life that extends beyond your career and material success—a passion that involves your identity, your self-worth, your relationships, and your health. It is time to emerge from your coma, embrace renewed vitality, and approach life By Design! In this dynamic hands-on guide, world-class success coach and motivational leader Tom Ferry reveals the secrets to achievement at work and at home, and how to create a greater balance between the two. This book will help you conquer the four addictions that are holding you back from living up to your greatest potential: addiction to the opinions of others, addiction to drama, addiction to the past, and addiction to worry. By becoming aware of these addictions, you will be better equipped to respond to uncertain times and to the challenges that crop up in your daily life. Tom Ferry’s unique six-step approach to living By Design will help you emerge from complacency into action and accomplishment. Step 1: Explore the Core Seven life assessments—your career, your intimate relationships, your finances, your physical body, your spirituality, your attitude about the world, and your intellectual self—and pinpoint the areas in which you want to improve. Step 2: Make the conscious, deliberate choice to change your life and find fulfillment, no matter the obstacles. Step 3: Create your Life! By Design by declaring what you want for yourself, defining your goals, and devising a concrete plan to make it happen. Step 4: Identify the actions you can take to ensure that you thrive in all areas of your life. Step 5: Visualize your life as you want it to be. This simple but profound exercise is a proven technique that will lock in your vision and will lead you toward achieving your goals. Step 6: Create accountability and structure to break old habits and gain the discipline required to live life to your fullest potential. It’s time to draw the line between the past and the present as you face your fears, and go for everything you really want. This is Life! By Design. And the results will astound you!

Download or read book The Art of Selling Yourself written by Adam Riccoboni and published by Penguin. This book was released on 2012-10-11 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set yourself apart from the crowd! In today's troubled economic market, everything is a tough sell. From products to services, everyone is consuming less as they tighten their belts. In this respect, it's easy to forget that the job interview is becoming more and more like the showroom—where the interview itself is the pitch, and the product you're selling is yourself. The Art of Selling Yourself will provide you with the knowhow you need to navigate today's tough business terrain and achieve success in your career and your life. It shows exactly how uniquely successful people—from Mark Zuckerberg to Warren Buffett—have achieved success, and provides you with the latest management knowledge from leading academies and universities. With an easy-to-use, ten-step process, this book will assist you in: • Developing more confidence • Swiftly recovering from challenging setbacks • Taking control by letting go of anxiety • Networking not just for business, but for pleasure • Conversing comfortably on topics that may be a bit out of your reach • Succeeding in areas you never previously considered by moving out of your comfort zone • Creating lasting, genuine connections with others • And much more! In short, this book will make you a pro at selling your most important asset—yourself!

Download or read book Launch written by Michael A. Stelzner and published by John Wiley & Sons. This book was released on 2011-05-23 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.