Download or read book 6 Steps to Free Publicity Easyread Super Large 18pt Edition written by Marcia Yudkin and published by ReadHowYouWant.com. This book was released on 2003 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 6 Steps to Free Publicity Easyread Comfort Edition written by Marcia Yudkin and published by ReadHowYouWant.com. This book was released on 2008 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: "There are many good books on publicity. Yudkin certainly matches all the others and actually exceeds them in two areas-humor and creativity."--Booklist Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques-from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: * Getting started-how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you'll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns ... that cost next to nothing! Author of 11 books, Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in The New York Times. She is the author of Web Site Marketing Makeover and Internet Marketing for Less than $500/Year. She has landed publicity in The Wall Street Journal, Entrepreneur, Success Magazine, Women in Business, USBanker, and dozens of newspapers around the world. Yudkin lives in Goshen, Massachusetts.
Download or read book 6 Steps to Free Publicity Volume 2 of 2 Easyread Super Large 24pt Edition written by and published by ReadHowYouWant.com. This book was released on with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 6 Steps to Free Publicity written by Marcia Yudkin and published by Red Wheel/Weiser. This book was released on 2008-09-22 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques???from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files. * Publicity writing tips that ensure you'll be easily found online through search engines. * Strategies for building an audience of fans online
Download or read book 6 Steps to Free Publicity Third Edition written by Marcia Yudkin and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 6 Steps to Free Publicity Third Edition written by Marcia Yudkin and published by Red Wheel/Weiser. This book was released on 2008-10-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques—from blogs and social media to viral videos and podcasting—along with the basics of earning ink or air time. It also covers: * Getting started—how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people’s minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you’ll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns...that cost next to nothing!
Download or read book 6 Steps to Free Publicity Volume 1 of 2 Easyread Super Large 20pt Edition written by and published by ReadHowYouWant.com. This book was released on with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 6 Steps To Free Publicity written by Marcia Yudkin and published by . This book was released on 2006-01-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether You Want To Draw In New Business, Establish Yourself As An Expert In Your Field, Or Introduce A New Concept To The Community Around You, Using Available Publicity Is The Least Expensive, Most Credible Way To Do So And Marcia Yudkin Will Show You How! This Is A Newly Updated Edition Of A Classic And Much-Loved Guide To Getting No-Cost Publicity, In It You'Ll Find.Salient Features# Ways To Get Started- How To Overcome Fears, Feel Comfortable, And Think Like A Publicity Hound# How To Write Tip Sheets, Pitch Letters, And Press Releases That Roll Out Your Message With A Punch# How To Perform On Radio And Tv Like A Pro# How To Concoct Creative Angles, Images, And Exploits That Get Results# How To Create A Website Or Media Section That Multiplies Publicity Opportunities Like Crazy# And Much More, Including Print And Web Resources For Publicity CampaignsWhether You'Re Launching A New Venture Or Looking For Fresh Visibility For An Established One, You'Ll Find This Book Jammed With Inspirational Ideas And Tips. Use This Wonderful Manual To Get The Buzz Going About Your Business, Cause, Or Idea Without Draining All Your Profits.This Special Low-Priced Edition Is For Sale In India, Bangladesh, Bhutan, Maldives, Nepal, Myanmar, Pakistan And Sri Lanka Only.
Download or read book 6 Steps to Free Publicity and Dozens of Other Ways to Win Free Media Attention for You Or Your Business written by Marcia Yudkin and published by Plume Books. This book was released on 1994 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in the same engaging style the author brought to her highly successful Smart Speaking and He and She Talk, this savvy, start-to-finish guide shows the easiest, fastest, cheapest ways to get featured in newspapers, magazines, radio, or TV, how to create attention-getting tip sheets, letters, and press releases, and more.
Download or read book Six Steps to Free Publicity written by and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of Six Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques — from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: -Getting started — how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. -How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people’s minds and files. -How to perform on radio, TV, or the Web like a pro. -Publicity writing tips that ensure you’ll be easily found online through search engines. -Strategies for building an audience of fervent fans online or within a geographical or special-interest community. -A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read Six Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns... that cost next to nothing! Author of 11 books, Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in The New York Times. She is the author of Web Site Marketing Makeover and Internet Marketing for Less than $500/Year. She has landed publicity in The Wall Street Journal, Entrepreneur, Success Magazine, Women in Business, USBanker, and dozens of newspapers around the world. Yudkin lives in Goshen, Massachusetts.
Download or read book 6 Steps to Free Publicity written by Marcia Yudkin and published by Readhowyouwant. This book was released on 2009-03-30 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has changed since the first edition of this book appeared in 1994. The Internet, which then consisted primarily of e-mail, was still the province of techies, college professors, and adventurous businesspeople. Although I had an e-mail account from a teaching position I had recently quit, I was not yet online in any serious or concerted fashion. At the last minute, Deb Brody, my editor at Plume/Penguin, asked me to include something about online publicity and gave me the name of one of her other authors to interview. That discussion piqued my curiosity about promotional opportunities online, and very soon after I handed in the final manuscript of the first edition 6 Steps to Free Publicity, I dove into using the Internet for self-promotion. ---- Introduction
Download or read book 6 Steps to Free Publicity Revised Edition written by Marcia Yudkin and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Entrepreneur s Information Sourcebook written by Susan C. Awe and published by Bloomsbury Publishing USA. This book was released on 2012-01-16 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small businessand in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.
Download or read book The Marketing Toolkit for Growing Businesses written by Jay B. Lipe and published by Chammerson Press LLC. This book was released on 2002 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a straight-talking guide that walks you through the essentials of small business marketing. From marketing plans to targeting, from copywriting to branding, and from metrics to search engine positioning, the most essential tools for small business marketing are covered. After reading the book, you'll develop into a more confident marketer; able to take your company to the next level.
Download or read book Small Business Sourcebook written by and published by . This book was released on 2010 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The DIY Guide to FREE Publicity written by Christina Daves and published by . This book was released on 2020-01-07 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Landing media for your business is a game changer and completely up-levels your authority and credibility as well as exposing your brand to an exponential number of new potential clients and customers.Media today operates 24/7/365 and journalists need industry experts to source and quote. Whoever knows how to position themselves online as the most credible expert is the one the media is going to use. This book is designed to help YOU be the one the media reaches out to whenever they are researching a story and need someone like you who has the expertise to make it happen. The system I created, use and have taught to thousands of people, has resulted in over one billion views and over eight figures in sales from free publicity. From television shows like TODAY, Good Morning America, The View, MSNBC, CNN and local affiliates of NBC, CBS, ABC, and FOX to print publications like Entrepreneur, Forbes, Shape, Real Simple, and U.S. News and World Report; to newspapers like the Wall Street Journal, the Washington Post and USA Today to radio programs like Bloomberg and Today Show on Sirius XM.There is one thing I am absolutely certain of¿ If it's not YOU in the media, it will be one of your competitors. Many people will give you advice on how to get media exposure, but I walk the walk every single day in my own successful business so I know what works and what doesn't work. Ask yourself this one question: If you did nothing new for the next year to generate new leads or new business, would you be happy with the results? Imagine what landing just one media appearance will do for your business.
Download or read book The Cumulative Book Index written by and published by . This book was released on 1996 with total page 2248 pages. Available in PDF, EPUB and Kindle. Book excerpt: A world list of books in the English language.
