Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Download or read book Trump The Art of the Deal written by Donald J. Trump and published by Ballantine Books. This book was released on 2009-12-23 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: President Donald J. Trump lays out his professional and personal worldview in this classic work—a firsthand account of the rise of America’s foremost deal-maker. “I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump Here is Trump in action—how he runs his organization and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur—the ultimate read for anyone interested in the man behind the spotlight. Praise for Trump: The Art of the Deal “Trump makes one believe for a moment in the American dream again.”—The New York Times “Donald Trump is a deal maker. He is a deal maker the way lions are carnivores and water is wet.”—Chicago Tribune “Fascinating . . . wholly absorbing . . . conveys Trump’s larger-than-life demeanor so vibrantly that the reader’s attention is instantly and fully claimed.”—Boston Herald “A chatty, generous, chutzpa-filled autobiography.”—New York Post

Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Download or read book The Leap of Your Life written by Tommy Baker and published by John Wiley & Sons. This book was released on 2019-04-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: There’s a bold decision in your life you’ve been waiting to make, and every day passing by is a reminder of what hasn’t happened. Conveniently tucked in a box labeled ‘someday,’ the fear of the unknown has taken a grip on your life and put your dreams on hold. Until now. Whether your leap is quitting the soul sucking job and starting your own business, taking a bold chance on love or finally going all in on your dreams, The Leap of Your Life is the ticket to get you there. All while having the time of your life and ensuring you don’t wake up years down the line with a sinking feeling of regret. Author and high-performance coach Tommy Baker has helped thousands of everyday people identify and take their leap, step into courage and create a life they can’t wait to wake up for. After interviewing 250+ of the world’s most powerful entrepreneurs, thought leaders, experts, spiritual teachers and athletes he discovered a common theme: They all took a leap, even if they were full of fear—and it radically transformed their experience of life. If you’re ready to: Re-define risk and stop playing small Step into the boldest version of yourself Give yourself permission to take a chance Live the Hero’s Journey of your life story Eradicate regret and ‘what could have been’ . . . then look no further and order The Leap Of Your Life now!

Download or read book Ergonomics for Children written by Rani Lueder and published by CRC Press. This book was released on 2007-07-25 with total page 992 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing guidance on a broad range of issues for young children and adolescents, Ergonomics for Children: Designing Products and Places for Toddlers to Teens give you a deep understanding of how children develop and how these developmental changes can influence the design of products and places for children. Copiously illustrated with photos and o

Download or read book Handbook of Qualitative Research Methods in Marketing written by Russell W. Belk and published by Edward Elgar Publishing. This book was released on 2007 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.

Download or read book Fashion Costume and Culture written by Sara Pendergast and published by U·X·L. This book was released on 2003 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a history of human decoration and adornment.

Download or read book Making Sense of Messages written by Mark Stoner and published by Routledge. This book was released on 2015-10-16 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a developmental approach to the process of criticism, Making Sense of Messages serves as an introduction to rhetorical criticism for communication majors. The text employs models of criticism to offer pointed and reflective commentary on the thinking process used to apply theory to a message. This developmental/apprenticeship approach helps students understand the thinking process behind critical analysis and aids in critical writing.

Download or read book Organization Theory written by John McAuley and published by Pearson Education. This book was released on 2007 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is organization theory and why does it matter? Where did it start, how has it developed, and what impact does it have on organisations? This book brings a fresh approach to these questions and is aimed at undergraduates and postgraduates for whom the study of organizational theory or analysis is an integral part of their degree programme. What is organization theory and why does it matter? Where did it start, how has it developed, and what impact does it have on today's organisations? What challenges does it pose, what solutions can it offer, and how can it be used to make sense of contemporary management and organization? This book addresses these questions and explores organization theory from its origins right up to present-day debates. The authors pay sceptical respect to different schools of thought, encouraging the reader to engage in a critical dialogue between varying perspectives. In addition, the frequent and appealing examples show how concepts of organization theory can be seen in the context of managerial reality. A rich set of pedagogical features to support the reader includes: Stop and Think boxes to invite personal or group reflection; brief Biographies of seminal thinkers; and case Studies on organizations such as ... ideas and perspectives to introduce and summarize key theories.

Download or read book Reframing Organizations written by Lee G. Bolman and published by John Wiley & Sons. This book was released on 2013-07-16 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fifth edition of the bestselling text in organizational theory and behavior, Bolman and Deal’s update includes coverage of pressing issues such as globalization, changing workforce, multi-cultural and virtual workforces and communication, and sustainability. A full instructor support package is available including an instructor’s guide, summary tip sheets for each chapter, hot links to videos & extra resources, mini-assessments for each of the frames, and podcast Q&As with Bolman & Deal.

Download or read book Understanding Deviance written by Tammy L. Anderson and published by Routledge. This book was released on 2014-01-23 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this collection of 48 reprinted and completely original articles, Tammy Anderson gives her fellow instructors of undergraduate deviance a refreshing way to energize and revitalize their courses. [36 are reprints; 12 are original to this text/anthology] First, in 12 separate sections, she presents a wide range of deviant behaviors, traits, and conditions including: underage drinking and drunk driving, doping in elite sports, gang behavior, community crime, juvenile delinquency, hate crime, prison violence and transgendered prisoners, mental illness, drug-using women and domestic violence, obesity, tattooing, sexual fetishes, prostitution, drug epidemics, viral pandemics, crime control strategies and racial inequality, gay neighborhoods, HIV and bugchasers, and (lastly) youth, multicultural identity and music scenes. Second, her pairing of "classic" and "contemporary" viewpoints about deviance and social control not only "connects" important literatures of the past to today’s (student) readers, her "connections framework" also helps all of us see social life and social processes more clearly when alternative meanings are accorded to similar forms of deviant behavior. We also learn how to appreciate and interact with those who see things differently from ourselves. This may better equip us to reach common goals in an increasingly diverse and ever-changing world. Third, a major teaching goal of Anderson’s anthology is to sharpen students’ critical thinking skills by forcing them to look at how a deviant behavior, trait or condition, can be viewed from opposing or alternative perspectives. By learning to see deviance from multiple perspectives, students will better understand their own and other’s behavior and experiences and be able to anticipate future trends. Balancing multiple perspectives may also assist students in their practical work in social service, criminal justice and other agencies and institutions that deal with populations considered "deviant" in one way or another.

Download or read book The Lazy Genius Way written by Kendra Adachi and published by WaterBrook. This book was released on 2020 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be productive without sacrificing peace of mind using Lazy Genius principles that help you focus on what really matters and let go of what doesn't. If you need a comprehensive strategy for a meaningful life but are tired of reading stacks of self-help books, here is an easy way that actually works. No more cobbling together life hacks and productivity strategies from dozens of authors and still feeling tired. The struggle is real, but it doesn't have to be in charge. With wisdom and wit, the host of The Lazy Genius Podcast, Kendra Adachi, shows you that it's not about doing more or doing less; it's about doing what matters to you. In this book, she offers fourteen principles that are both practical and purposeful, like a Swiss army knife for how to be a person. Use them in combination to "lazy genius" anything, from laundry and meal plans to making friends and napping without guilt. It's possible to be soulful and efficient at the same time, and this book is the blueprint. The Lazy Genius Way isn't a new list of things to do; it's a new way to see. Skip the rules about getting up at 5 a.m. and drinking more water. Let's just figure out how to be a good person who can get stuff done without turning into The Hulk. These Lazy Genius principles--such as Decide Once, Start Small, Ask the Magic Question, and more--offer a better way to approach your time, relationships, and piles of mail, no matter your personality or life stage. Be who you already are, just with a better set of tools.

Download or read book The Peripatetic Pursuit of Parkinson Disease written by Lindy Ashford and published by . This book was released on 2013-10-09 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personal in approach, beautiful in design, global in scope, The Peripatetic Pursuit of Parkinson Disease envisions a better world for people with Parkinson disease (PD). Developed by the Parkinsons Creative Collective (all of whom have PD), it is an anthology of the experiences of over 120 experts at living with PD -- the patients themselves. Join them on a journey from diagnosis, to informed patient, to empowered advocate. Filled with information and inspiration, it's a color-illustrated encyclopedia of PD from the patients' point of view. With nearly one quarter of the voices from around the world, it encourages discussion while it speaks to those newly diagnosed as well as to those who have lived with PD for years. Even medical professionals reading the book have found new perspectives on what it is like to live with PD. It delivers much more than the basics about this chronic, progressive, neurological disease. The authors share their stories and strategies on how to improve health, quality of life, and wellness in spite of PD. They also present opinions on how to speed the development of new treatments and how to face other life challenges that come with PD. --For those with PD, it's a support group between two covers; and for everyone else, it's a window into the world of PD.

Download or read book Negotiating Health written by Pedro Roffe and published by Earthscan. This book was released on 2012 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: In developing countries, access to affordable medicines for the treatment of diseases such as AIDS and malaria remains a matter of life or death. In Africa, for instance, more than one million children die each year from malaria alone, a figure which could soon be far higher with the extension of patent rules for pharmaceuticals. Previously, access to essential medicines was made possible by the supply of much cheaper generics, manufactured largely by India; from 2005, however, the availability of these drugs is threatened as new WTO rules take effect. Halting the spread of malaria and HIV/AIDS is one of the eight Millennium Goals adopted at the UN Millennium Summit, which makes this a timely and topical book.Informed analysis is provided by internationally renowned contributors who look at the post-2005 world and discuss how action may be taken to ensure that intellectual property regimes are interpreted and implemented in a manner supportive to the right to protect public health and, in particular, to promote access to medicines for all.

Download or read book How to Write Blockbuster Sales Letters written by Benjamin Hart and published by . This book was released on 2006-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Amazing returns on my mailings""Ben Hart has given me the secret to getting into the mind of my customer and generating amazing returns on my mailings. With just a few simple changes to my own writing, I am already seeing dramatic results. Thank you for this powerful, step-by-step formula for creating 'Blockbuster Sales Letters'."-Valerie Hasara, Editor, OyesUcan.com??Absolutely the best in the business"??Ben Hart is absolutely the best in the business. His direct mail campaigns have single handedly turned many floundering and start-up enterprises into multi-million-dollar powerhouses. Ben's books are packed full of strategies, methods, rules and tips that will profit direct mail experts and beginners alike. And Hart's books are enormously fun to read. His writing is clear and direct . . . Every direct mail veteran, as well as anyone planning to launch their very first direct mail marketing campaign, must read Ben's books immediately. I will read this book many times."-Steve Loflin, Executive Director, National Society of Collegiate Scholars (400,000 members)??One of the true masters"??The dirty little secret of direct mail is that you can count the true masters on two hands and still have several fingers left over. These are the giants who produce the huge results over and over again. Ben Hart is one of the true masters. He's the guy the others are always studying and trying to 'steal smart' from. When you read this book you are learning a lifetime of success secrets from the very best in the business."-Richard Rossi, Co-Founder, Envision EMI, Inc., Marketer of educational programs that enroll 50,000 students every year with annual revenue of more than $70,000,000 generated by direct mail??One of the creative giants in direct mail today"??Ben Hart is one of the creative giants in direct mail today. I have personally sent Ben to number of my largest clients to help them improve their direct mail programs. Each one has thanked me because Ben's packages have consistently beaten everything they've been doing."-Glen Thomas, Co-Owner, RST Marketing

Download or read book The Marketing Code written by Stephen Brown and published by Cyan Books. This book was released on 2008 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: [b]Sometimes you have to kill to make a killing[/b]Forget organizational parables, forget corporate satires and business fiction. At last a management thriller has arrived. A critically acclaimed high-suspense novel that reveals thesecrets of 21st century marketing. I read [i]The Marketing Code[/i] from beginning to end in one sitting. I had to know how it turned out. It shows great imagination, clever plotting, and a Rabelaisian scale of outrage and wit. -Professor Philip Kotler, marketing guru.Other titles by Stephen Brown:[i]The Customer KeyAgents and DealersFail Better![/i]

Download or read book Harley Hahn s Internet Yellow Pages 2003 written by Harley Hahn and published by McGraw-Hill/Osborne Media. This book was released on 2002-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to sites and resources on the Internet. All the entries in this 2003 edition have been verified and updated. Developments in Internet technologies, music, streaming media and communications are covered, and there are sections for family and kids, and on terrorism, history and government.